Download or read book The 10 Minute PR Checklist Earn the Publicity You Deserve written by Mark Coker and published by Mark Coker. This book was released on 2014-12-30 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn PR Strategy This brainstorming checklist helps entrepreneurs and business managers leverage the power of public relations to earn better press coverage. Learn how to plan and implement a more effective public relations strategy. Learn how to achieve virtually any business objective with the help of smart, strategic PR. LEARN HOW TO… * Promote your company, people, products and services * Earn more press coverage * Earn positive press coverage * Leverage PR as a tool to achieve virtually any business objective * Improve PR planning * Think more strategically * Identify new publicity opportunities * Avoid mistakes * Build a more effective PR team * Practice honest, ethical PR THE 10 MINUTE PR CHECKLIST is written for: * Entrepreneurs * Business leaders * Marketing executives * PR managers * Students of PR * Communications consultants * and anyone with an important story to tell Even if you already have a strong PR team in place, this checklist will give you new ideas to improve results. Your business is ever-changing. THE 10 MINUTE PR CHECKLIST will inspire you to discover new ideas each time you read it. Learn how to get out there and celebrate your accomplishments. Refer to this often as a brainstorming and auditing tool. Do you ever wonder why your competitors get all the attention from traditional such as newspapers, magazines, and broadcast television? What are they doing that you’re not doing? Their products, services and people are no better than your own. The answer: They're executing a smarter, more proactive, more creative media relations program. Great press coverage doesn’t just happen. It’s earned. This checklist will show you how to earn it. Whether you're the founder of a garage startup or the CEO of a billion dollar publicly-traded company, this checklist will help improve your PR results. WHY DOES PR MATTER? Public relations is a tool for controlling awareness and perception. Numerous distinct groups of individuals have the power to nourish or destroy your company. Each group makes decisions based on information. Media creates awareness and shapes opinions. If you want to influence what people know or think about you and your company, and if you want to drive positive, viral word-of-mouth, you must work with media. At a basic level, “media” is simply the substrate upon which your message will be carried or conveyed. The tongue of your customer, through their word-of-mouth, is important media too. The media needs to hear your messages. In recent years, the definition of media has broadened, and this presents you with exciting new opportunities for message delivery. Today, it's not just about working with reporters at the major magazines and trade publications. Media has gone social. In addition to traditional media, you must also now contend with social media, bloggers, customers, prospective customers, influencers, competitors and partners, most of whom participate in multiple social media platforms. These social media participants have the power to spread your message too. This checklist won't teach you how to tweet on Twitter or attract followers in Tiktok. There are dozens of other resources to help you there. THE 10 MINUTE PR CHECKLIST focuses on teaching proven media relations strategies and best-practices that will serve you well for years to come across all current and future media outlets. In this short guide, Mark Coker shares some of his best secrets learned over twenty years as a successful entrepreneur (BestCalls.com, Smashwords, Draft2Digital) and as a strategic communications consultant (Dovetail Public Relations) for dozens of high-profile companies large and small. He has used these secrets - all ethical and honest - to secure his clients and his companies coverage in hundreds of stories in print, radio and broadcast media. THE 10 MINUTE PR CHECKLIST will teach you to build great companies with the catalyst of strategic PR.
Download or read book Smashwords Book Marketing Guide 2018 Edition written by Mark Coker and published by Mark Coker. This book was released on 2018-02-08 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: This free book marketing primer provides authors easy-to-implement advice on how to market their books at Smashwords and major ebook retailers. It starts with an overview of how Smashwords helps promote your book, and then provides 41 simple do-it-yourself marketing tips. The book is useful to all authors, even those who don't yet publish on Smashwords. Updated August 23, 2013.
Download or read book Where s My Fifteen Minutes written by Howard Bragman and published by Penguin. This book was released on 2008-12-26 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accessible and insightful PR guide from a top adviser to the rich and powerful Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity. No one knows this better than Howard Bragman. For more than thirty years he has helped prominent people—movie stars, business leaders, philanthropists— get their messages out, in good times and bad. His book won’t make anyone famous overnight, but it will help readers understand the changing world of today’s PR. If your public’s perception doesn’t match reality—if you are a better person, offer a better product, or stand for a better cause than anyone realizes— you need help. Bragman shows how to: Understand your real target audience Respect what the media needs and wants Give memorable interviews, even during a crisis Handle the new challenges of the Internet age He illustrates his lessons with juicy examples, from Frank Sinatra and Madonna to Coca-Cola and Monica Lewinsky. Whether you’re trying to build a business, advance your career, or change the world, there’s much to be learned from Bragman’s insights and experience.
Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Download or read book The Best 90 Days Ever written by Hannah Isted and published by Practical Inspiration Publishing. This book was released on 2024-03-25 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let's face it: promoting your business often falls to the bottom of your to-do list. The Best 90 Days Ever shows you how to successfully market yourself with a series of daily 10-minute tasks that fit around the rest of your business. Stop wasting time wondering what to do, what to say and how to say it. This guide will give you a weekly theme, from email marketing and engagement to video content and batch creating, to show you how to grow your audience and increase your visibility. After 3 months you will have completed 90 powerful actions that your business will thank you for.
Download or read book The First 20 Hours written by Josh Kaufman and published by Penguin. This book was released on 2013-06-13 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget the 10,000 hour rule— what if it’s possible to learn the basics of any new skill in 20 hours or less? Take a moment to consider how many things you want to learn to do. What’s on your list? What’s holding you back from getting started? Are you worried about the time and effort it takes to acquire new skills—time you don’t have and effort you can’t spare? Research suggests it takes 10,000 hours to develop a new skill. In this nonstop world when will you ever find that much time and energy? To make matters worse, the early hours of practicing something new are always the most frustrating. That’s why it’s difficult to learn how to speak a new language, play an instrument, hit a golf ball, or shoot great photos. It’s so much easier to watch TV or surf the web . . . In The First 20 Hours, Josh Kaufman offers a systematic approach to rapid skill acquisition— how to learn any new skill as quickly as possible. His method shows you how to deconstruct complex skills, maximize productive practice, and remove common learning barriers. By completing just 20 hours of focused, deliberate practice you’ll go from knowing absolutely nothing to performing noticeably well. Kaufman personally field-tested the methods in this book. You’ll have a front row seat as he develops a personal yoga practice, writes his own web-based computer programs, teaches himself to touch type on a nonstandard keyboard, explores the oldest and most complex board game in history, picks up the ukulele, and learns how to windsurf. Here are a few of the simple techniques he teaches: Define your target performance level: Figure out what your desired level of skill looks like, what you’re trying to achieve, and what you’ll be able to do when you’re done. The more specific, the better. Deconstruct the skill: Most of the things we think of as skills are actually bundles of smaller subskills. If you break down the subcomponents, it’s easier to figure out which ones are most important and practice those first. Eliminate barriers to practice: Removing common distractions and unnecessary effort makes it much easier to sit down and focus on deliberate practice. Create fast feedback loops: Getting accurate, real-time information about how well you’re performing during practice makes it much easier to improve. Whether you want to paint a portrait, launch a start-up, fly an airplane, or juggle flaming chainsaws, The First 20 Hours will help you pick up the basics of any skill in record time . . . and have more fun along the way.
Download or read book Network World written by and published by . This book was released on 1999-06-21 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.
Download or read book Quick Bibliography Series written by and published by . This book was released on 1976 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Imported fire ant 1983 May 1987 written by Evelyn A. Brownlee and published by . This book was released on 1987 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Audiovisuals on Personnel Supervision 1970 1986 written by Janet H. Edmonds and published by . This book was released on 1988 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Simulation Models GIS and Nonpoint source Pollution written by David Holloway and published by . This book was released on 1992 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ebony written by and published by . This book was released on 1969-11 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.
Download or read book Words on Cassette written by and published by . This book was released on 1992 with total page 1646 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Mac Hacks written by Chris Seibold and published by "O'Reilly Media, Inc.". This book was released on 2013-03-04 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to take real control of your Mac? The hacks in this book help you dig below the surface to tweak system preferences, mount drives and devices, and generally do things with your system that Apple doesn’t expect you to do. With a little effort, you can make your Mac and its applications perform exactly the way you want them to. There are more than 50 hacks in this book that show you how to fine-tune the interface, work with multimedia, set up your network, boost security, and perform a few tricks with Unix. Go beyond Preferences: change the way OS X Mountain Lion behaves Customize your experience by taming browsers and making apps full screen Get information delivered right to your desktop, and automate mundane tasks Use the command line and install various Unix apps to unlock your Mac’s Unix power Increase security, monitor network traffic, and remain anonymous Play Wii games and host a Minecraft server on your Mac Modify your WiFi, move iTunes, and record TV shows Turn your MacBook into a tablet and give it a custom dye job
Download or read book Flying Magazine written by and published by . This book was released on 1988-09 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Black Enterprise written by and published by . This book was released on 1992-02 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.
Download or read book This Is Service Design Doing written by Marc Stickdorn and published by "O'Reilly Media, Inc.". This book was released on 2018-01-02 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific facilitation guidelines on how to run workshops, perform all of the main service design methods, implement concepts in reality, and embed service design successfully in an organization. Great customer experience needs a common language across disciplines to break down silos within an organization. This book provides a consistent model for accomplishing this and offers hands-on descriptions of every single step, tool, and method used. You'll be able to focus on your customers and iteratively improve their experience. Move from theory to practice and build sustainable business success.
