Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Download or read book Birthright written by Stephen R. Kellert and published by Yale University Press. This book was released on 2012-11-13 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human health and well-being are inextricably linked to nature; our connection to the natural world is part of our biological inheritance. In this engaging book, a pioneer in the field of biophilia—the study of human beings' inherent affinity for nature—sets forth the first full account of nature's powerful influence on the quality of our lives. Stephen Kellert asserts that our capacities to think, feel, communicate, create, and find meaning in life all depend upon our relationship to nature. And yet our increasing disconnection and alienation from the natural world reflect how seriously we have undervalued its important role in our lives. Weaving scientific findings together with personal experiences and perspectives, Kellert explores specific human tendencies—including affection, aversion, intellect, control, aesthetics, exploitation, spirituality, and communication—to discover how they are influenced by our relationship with nature. He observes that a beneficial relationship with the natural world is an instinctual inclination, but must be earned. He discusses how we can restore the balance in our relationship by means of changes in childhood development, education, conservation, building design, ethics, and everyday life. Kellert's moving book provides exactly what is needed now: a fresh understanding of how much our essential humanity relies on being a part of the natural world.

Download or read book A Cultural History of Heredity written by Staffan Müller-Wille and published by University of Chicago Press. This book was released on 2012-06-26 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heredity: knowledge and power -- Generation, reproduction, evolution -- Heredity in separate domains -- First syntheses -- Heredity, race, and eugenics -- Disciplining heredity -- Heredity and molecular biology -- Gene technology, genomics, postgenomics: attempt at an outlook.

Download or read book Theosophy written by René Guénon and published by Sophia Perennis. This book was released on 2004 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the late nineteenth century, the Theosophical Society has been a central force in the movement now known as the New Age. Just as the Communist Party was considered 'old hat' by peace activists in the '60s, so the Theosophical Society was looked upon by many in the 'spiritual revolution' of those years as cranky, uninteresting, and passé. But the Society, like the Party, was always there, and-despite its relatively few members-always better organized than anybody else. Since then, the Society's influence has certainly not waned. It plays an important role in today's global interfaith movement, and, since the flowering of the New Age in the '70s, has established increasingly intimate ties with the global elites. And its various spinoffs, such as Elizabeth Clare Prophet's Summit Lighthouse, and Benjamin Crème's continuing attempt to lead a 'World Teacher Maitreya' onto the global stage-just as the Society tried to do in the last century with Krishnamurti-continue to send waves through the sea of 'alternative' spiritualities. Guénon shows how our popular ideas of karma and reincarnation actually owe more to Theosophy than to Hinduism or Buddhism, provides a clear picture of the charlatanry that was sometimes a part of the Society's modus operandi, and gives the early history of the Society's bid for political power, particularly its role as an agent of British imperialism in India. It is fitting that this work should finally appear in English just at this moment, when the influence of pseudo-esoteric spiritualities on global politics is probably greater than ever before in Western history.

Download or read book Ancient Earthquakes written by M. Sintubin and published by Geological Society of America. This book was released on 2010-01-01 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Ancient earthquakes are pre-instrumental earthquakes that can only be identified through indirect evidence in the archaeological (archaeoseismology) and geological (palaeoseismology) record. Special Paper 471 includes a selection of cases convincingly illustrating the different ways the archaeological record is used in earthquake studies. The first series of papers focuses on the relationship between human prehistory and tectonically active environments, and on the wide range of societal responses to historically known earthquakes. The bulk of papers concerns archaeoseismology, showing the diversity of approaches, the wide range of disciplines involved, and its potential to contribute to a better understanding of earthquake history. Ancient Earthquakes will be of interest to the broad community of earth scientists, seismologists, historians, and archaeologists active in and around archaeological sites in the many regions around the world threatened by seismic hazards. This Special Paper frames in the International Geoscience Programme IGCP 567 'Earthquake Archaeology: Archaeoseismology along the Alpine-Himalayan Seismic Zone.'"--Publisher's description.

Download or read book Saints of the Atlas written by Ernest Gellner and published by ACLS History E-Book Project. This book was released on 2008-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Table Moving by Animal Magnetism demonstrated with directions how to perform the experiment Also a full and detailed account of the experiments already performed written by and published by . This book was released on 1853 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Critical Care Nursing written by Linda Diann Urden and published by Saunders. This book was released on 2010 with total page 1242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on critical care nursing, this full-color text provides an examination of the important aspects of critical care nursing. It is organized in ten units around alterations in body systems.

Download or read book The First Three Sections of Newton s Principia written by Isaac Newton and published by . This book was released on 1871 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The System Of The World written by Neal Stephenson and published by Random House. This book was released on 2012-06-30 with total page 917 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neal Stephenson follows his highly-praised historical novels, Quicksilver and The Confusion, with the extraordinary third and final volume of the Baroque Cycle. The year is 1714. Daniel Waterhouse has returned to England, where he joins forces with his friend Isaac Newton to hunt down a shadowy group attempting to blow up Natural Philosophers with 'Infernal Devices' - time bombs. As Daniel and Newton conspire, an increasingly vicious struggle is waged for England's Crown: who will take control when the ailing queen dies? Tories and Whigs clash as one faction jockeys to replace Queen Anne with 'The Pretender' James Stuart, and the other promotes the Hanoverian dynasty of Princess Caroline. Meanwhile, a long-simmering dispute between Newton and Gottfried Wilhelm Leibniz comes to a head, with potentially cataclysmic consequences. Wildly inventive, brilliantly conceived, The System of the World is the final volume in Neal Stephenson's hugely ambitious and compelling saga. Filled with a remarkable cast of characters in a time of genius, discovery and change, the Baroque Cycle is a magnificent and unique achievement.

Download or read book Polarimetric Synthetic Aperture Radar written by Irena Hajnsek and published by Springer Nature. This book was released on 2021-03-24 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book focuses on the practical application of electromagnetic polarimetry principles in Earth remote sensing with an educational purpose. In the last decade, the operations from fully polarimetric synthetic aperture radar such as the Japanese ALOS/PalSAR, the Canadian Radarsat-2 and the German TerraSAR-X and their easy data access for scientific use have developed further the research and data applications at L,C and X band. As a consequence, the wider distribution of polarimetric data sets across the remote sensing community boosted activity and development in polarimetric SAR applications, also in view of future missions. Numerous experiments with real data from spaceborne platforms are shown, with the aim of giving an up-to-date and complete treatment of the unique benefits of fully polarimetric synthetic aperture radar data in five different domains: forest, agriculture, cryosphere, urban and oceans.

Download or read book Clinical Lectures on Senile and Chronic Diseases written by Jean Martin Charcot and published by . This book was released on 1881 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Cryptographic Hardware and Embedded Systems CHES 2016 written by Benedikt Gierlichs and published by Springer. This book was released on 2016-08-03 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the 18th International Conference on Cryptographic Hardware and Embedded Systems, CHES 2016, held in Santa Barbara, CA, USA, in August 2016. The 30 full papers presented in this volume were carefully reviewed and selected from 148 submissions. They were organized in topical sections named: side channel analysis; automotive security; invasive attacks; side channel countermeasures; new directions; software implementations; cache attacks; physical unclonable functions; hardware implementations; and fault attacks.

Download or read book From Mesmer to Freud written by Adam Crabtree and published by New Haven : Yale University Press. This book was released on 1993 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discovery of magnetic sleep--an artificially induced trancelike state--in 1784 marked the beginning of the modern era of psychological healing. Magnetic sleep revealed a realm of mental activity that was not available to the conscious mind but could affect conscious thought and action. Psychotherapist Crabtree (Centre for Training in Psychotherapy, Toronto) tells the story of the discovery of magnetic sleep and its relationship to psychotherapy. Annotation copyright by Book News, Inc., Portland, OR

Download or read book Safer Childbirth written by Marjorie Tew and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the text's first edition, Marjorie Tew showed through her painstaking statistical analysis of perinatal mortality rates for hospital and home, that for some women hospital birth might actually be more dangerous than home birth. These findings and further compelling evidence gathered by the House of Commons Health Committee in 1992 should have revolutionized the direction of maternity care. This third edition considers the evidence on which the recommended changes in policy were made and the implications of implementing them.

Download or read book The Sixteenth Century French Religious Book written by Andrew Pettegree and published by Routledge. This book was released on 2017-03-02 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study comprises the proceedings of a conference held in St Andrews in 1999 which gathered some of the most distinguished historians of the French book. It presents the 16th-century book in a new context and provides the first comprehensive view of this absorbing field. Four major themes are reflected here: the relationship between the manuscript tradition and the printed book; an exploration of the variety of genres that emerged in the 16th century and how they were used; a look at publishing and book-selling strategies and networks, and the ways in which the authorities tried to control these; and a discussion of the way in which confessional literature diverged and converged. The range of specialist knowledge embedded in this study will ensure its appeal to specialists in French history, scholars of the book and of 16th-century French literature, and historians of religion.

Download or read book Monitoring soils in the environment with remote sensing and gis written by Richard Escadafal and published by IRD Orstom. This book was released on 1996 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: ISSS congress remote sensing