Download or read book Template to Write an informal strategic Marketing plan written by Arnaud Segla and published by The Wisemen Council. This book was released on 2018-04-10 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTRODUCTION The following strategic Marketing plan is an informal plan. It proposes presenting the information of an informal Marketing strategy in the most professional way possible, all while respecting the inherent simplicity of the informal sector. It is used to clear up the key elements of the business’ communication, but especially to guide an entrepreneur that takes into account this type of activity. The technical level is therefore lesser without leaving silent the inevitable parts of the presentation of a plan, and especially the pertinence of acquired information at operational purposes. For entrepreneurs in the « formal » sector, it however constitutes a structure of writing such as inspiring with conditions to push the reflection to a satisfactory level of technical justification. Notably, by developing the elements of Mix Marketing. It is suggested to develop a price list and a general policy of the business in the margin of the strategic marketing plan.

Download or read book Template to Write an informal business plan written by Arnaud Segla and published by The Wisemen Council. This book was released on 2018-05-13 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTRODUCTION This Tool allows the reader to become acquainted with the particularity of the informal business plan and to understand with what spirit it should be written. The following business plan is an informal plan. It proposes to present the information of an informal business project information in the most professional way possible, all while respecting the inherent simplicity at the informal sector. It can be used to clarify the stringent vision of the promoter but most importantly to have confidence in the initiative that is presented. The technical level is therefore lesser, however, without ignoring the unavoidable parts of a business project presentation and especially the pertinence of the information gathered for the business operation. For entrepreneurs in the « formal » sector, it, however, constitutes a structure of writing such as inspiring to conditions to push the reflection to a satisfactory level of technical jurisdiction. Notably, we develop the financial aspects. Analysts are invited not to follow a classical reading routine, but to show proof of sagacity to decode the information in their presentation which, although informal, aims to give guarantees for an investment where the goal is to be reimbursed on term.

Download or read book Strategic Plan for the Socioeconomic Sovereignty of Southern Informal and Western Ethnic Homes written by Arnaud Segla and published by The Wisemen Council. This book was released on 2021-07-25 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTRODUCTION The very Essence of our economic and social approach is to contribute to the official global effort against poverty (and not Poor, Precarious and Profane) that could, in an alternative way, be encouraged by twinning between people from the South, their Diaspora and their supporters. We are a Strategic Organization Consulting Firm and a Community Economy Think Tank and we have 3 axes of intervention namely: Consortium Partnership with NGOs and Consulting Firms; Business, Project and Technical Writing Services for SMEs; and (Re)Structuring of Informal and Ethnic VSEs. Our target audience is Peer Homes of, Economic Actors (Commerce and Enterprise) and Community Leaders (Administration and Families), regardless of gender or age, who are deprived of equity in their civil rights. This is our terms of Preference: The Ethnic Diaspora becoming for the Informal People an Overseas Partner (OSP), the African economic regions developing between them privileged exchanges and limiting or severely regulating those with the other regions on the model of China during its recovery by ostracism.

Download or read book Business Model of an Informal Property Management Entreprise written by Arnaud Segla and published by The Wisemen Council. This book was released on 2024-02-27 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTRODUCTION Amaru is a proactive developer who has chosen to enter the Informal Property Management Company (EGII) sector. He now wishes to market his project for a Limited Liability Property Management Company in order to gain recognition for his talent and professionalism in administration. The project proposes to offer property management services on behalf of members of the Diaspora on the one hand. And, on the other hand, local people who don't have the time or the means to pay a professional real estate broker. The market for intermediation in real estate asset management is marked by legal risk and investment losses, but also by a great need for regularity, which is why we want to position ourselves as a facilitator for our target clientele, which is essentially made up of nationals from the Diaspora and wealthy middle-class local individuals with property to manage. Compared to the market, it has the advantage of being results-oriented, which enables us to grasp the need for reliable players with integrity. The business model aims to offer services ranging from rent collection, caretaking and housekeeping to site enhancement and development, using multi-skilled staff to guarantee the customer a facilitated property management experience. Sales will be facilitated by a marketing strategy emphasizing price flexibility for fair pricing according to risk.

Download or read book The Ka Method an informal political economy Model written by Arnaud Segla and published by The Wisemen Council. This book was released on 2021-07-25 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTRODUCTION At the request of my fellow Consultants of The Wisemen Council, and in order to refresh my own ideas on a battle that I am fighting on a broad front to the point of forgetting certain aspects, I decided to write this monograph to give a global presentation of what the Ka Method is. Of course, it was not a question of repeating the content already created, but of making a sort of short glossary of the main book in order to explain the main points with the help of the Spirit. It is a form of synthesis review before the beginning of the phase of this project which aims at anchoring the Vision in Reality. I deliver it to you without much filter so that you can take the measure of the challenge as I live it daily.

Download or read book Foundation of the Wisdom within Socio Economic Roles for Southern Informal and Western Ethnic Homes written by Arnaud Segla and published by The Wisemen Council. This book was released on 2024-02-27 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTRODUCTION Socio-economic role wisdom, formerly known as "economic empowerment", is the empowerment of life partners through the distribution of productive roles in a household. It aims to limit the effects of poverty, precariousness, profanity, etc. as a burden weighing on the resource person(s), whether in the household or the community. Context of the project. “A simple kickstart could lead to great impact on community and international economic development” Community and International economic development are often under the action of NGO or Non for profit organizations. There are new trends first to get people with foreign expertise and local culture from the Diaspora of Southern countries involved in rebuilding efforts and, secondly, to organization that have independent source of revenue to sustain their activities. That why we decide to initiate this project of foundation to launch our socioeconomic action of our structure that is for profit but fall in the category of organizations that seek people better living condition as part of business other assignment. We choose to work on Diaspora unemployment leading to precarity and youth entrepreneurship as a leverage tool out of poverty.

Download or read book Manifesto for the Socioeconomic Sovereignty of the Southern Informal and Western Ethnic Homes written by Arnaud Segla and published by The Wisemen Council. This book was released on 2021-07-25 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTRODUCTION The Wisemen Council was created in 2009 in Montreal, QEC, in response to a need for a Project Management Consultant with cross-cutting skills. The positioning has progressively evolved in a cumulative way towards the accompaniment of ethnic entrepreneurs with the composition of the Political Economy Doctrine of the Ka Method in 2012 for the Diaspora in the West, then towards international development through the empowerment of informal entrepreneurs culminating in 2018 in a Schism of our Consulting Firm and Think Tank with the arbitrary policies of diverse capacity building and the application of a model of feminism contrary to the traditional and mystical local values (Matriarchy) in exchange for a privileged and pressing access to the resources of the Southern Countries. Bartering considered iniquitous in terms of training and cooperation, which we want to replace with Modes of Organization of Simple Entrepreneurial Life (MOVES) and Partnerships of Common Vision (PVC). In 2020, the civil rights of the economic actors and community leaders of our target populations (Perfora: Ritual Islamologue and Ancestrologue People; Diaspora: Virtual Allophone People; Fraternia: South America, Sub-Saharan Africa, South Asia) are threatened by Stress (Panic Danger), Manipulation (Digital Debt) and Doubt (Genetic Data) with a new type of Great Anxiety on Health opening the way to the virtualization of the World Finance So we have chosen to launch ourselves with the weapons, souls and masks at our disposal to work towards the manifestation of our Vision of the Market Economy: "To make the Informal economy a Quality alternative to the Liberal System for the advent of the Economy in Religion and Ecology in Spirituality by putting Man back at the Heart with individual Philosophies around a Faith of Simplicity, all for the Socio-Economic Sovereignty of the Homes of the South, the West and their Sympathizers". It is to this end that we propose to accompany in Strategy (Competition), projects and initiatives for a better performance and adaptation to the Ecosystems within the framework of the new rise of the Black Civilization throughout the World. You are invited to join us in this challenge according to your interests because we scan a wide range of possibilities of Synergy (Competing) through products, services and routines. In God we trust.

Download or read book Chinese Economic Transition and International Marketing Strategy written by Ilan Alon and published by Bloomsbury Publishing USA. This book was released on 2003-03-30 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses. Bringing divergent perspectives to bear from Hong Kong, the United States, the United Kingdom, Australia, New Zealand, and China itself, the marketers and scholars who contributed to this volume have integrated research relating to economic transition with strategic considerations for more effective and competitive marketing plans. In addition to the industry-specific information, this volume includes chapters on entry barriers, e-commerce, market research, branding, and promotion.

Download or read book Marketing Strategies for the Home Based Business written by and published by Rowman & Littlefield. This book was released on with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book How to Develop a Strategic Marketing Plan written by Norton Paley and published by Routledge. This book was released on 2017-09-29 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions. How to Develop a Strategic Marketing Plan is both innovative and pragmatic in its approach. It explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. Planning forms and guidelines for customizing your own Strategic Market Plan (SMP) are available for download from the CRC Press website. Just go to the download tab located with the book's description.Actual case histories - from companies such as Campbell Soup, Co., Texas Instruments, Inc., and Quaker State Corp. - illustrate how business-building opportunities translate into strategies and tactics. They demonstrate the compelling relationship between internal organizational functions and external market conditions, the long- and short-term strategic marketing issues and the advantages of developing an SMP.Strategic market planning shapes the future of business. In its broadest dimension it sets in motion actions that impact long term prosperity. How to Develop a Strategic Marketing Plan gives you the tools to generate a credible strategic marketing plan so your organization can survive in the 21st century.

Download or read book The Manager s Guide to Competitive Marketing Strategies Second Edition written by Norton Paley and published by Taylor & Francis. This book was released on 2021-05-13 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.

Download or read book Ka Concepts written by Arnaud Segla and published by The Wisemen Council. This book was released on 2018-08-10 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTRODUCTION This series of documents on the Ka concept serves as a guide for economic actors who have chosen to use the Ka Method to develop their business strategy. It gives tracks in the form of reflections and meditations to put in perspective the perception that one has of the approaches of management and the economic environments. The idea is that, failing to initiate the formulation of the informal economic theory from scratch, it is possible to adapt the state of knowledge in management to the informal philosophy characterized by the faith relation to Time and Providence within the entrepreneurial path. This entails the correction of the existing to make room for a quality alternative more in line with equity and sustainability conducive to African economic renewal and beyond the renewal of the Black World and its supporters. Modes of Organization Viable for Entrepreneurship Settling (MOVES) #Gonzomoves

Download or read book Marketing Strategy for Creative and Cultural Industries written by Bonita M. Kolb and published by Routledge. This book was released on 2016-01-29 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.

Download or read book Rural Marketing strategies for FMCG products written by Dr. Pritesh Shukla and published by Lulu.com. This book was released on 2016-06-10 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rural market is an area of darkness to Indian entrepreneurs. The Indian rural market, with its vast size and demand base, offers great opportunities to marketers.

Download or read book Strategic Marketing written by Graeme Drummond and published by Routledge. This book was released on 2010-05-14 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts. The text cuts through the complexity and jargon surrounding the subject and is tightly written to accommodate the reading time pressures on students. A clear, comprehensive and user-friendly text it provides an unrivalled digest of the tools, techniques and knowledge required to understand strategic marketing. Covering contemporary issues by exploring current developments in marketing theory and practice. It offers- • Coverage of key developments in customer relationship management, business ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning • A highly exam focused approach which has been class tested and refined • A new chapter offering a ‘problem-based learning’ (PBL) approach to the subject • Thoroughly revised and updated case studies and vignettes of real world best practice throughout the text Now established as one of the leading texts in the field Strategic Marketing 3rd edition will continue to be an essential learning tool for CIM students and marketing undergraduates and postgraduates. It will also be ideal for marketing professionals who want to improve their strategic knowledge and those on relevant executive courses.

Download or read book Strategies for International Industrial Marketing RLE International Business written by Peter W Turnbull and published by Routledge. This book was released on 2013-05-07 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

Download or read book How To Write a Marketing Plan for Health Care Organizations written by William Winston and published by Routledge. This book was released on 2012-11-12 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.