Download or read book TV s Image of the Elderly written by Richard H. Davis and published by Free Press. This book was released on 1985 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Understanding the Older Consumer written by Barrie Gunter and published by Routledge. This book was released on 2012-10-12 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.

Download or read book Television News and the Elderly written by Michael L. Hilt and published by Routledge. This book was released on 2013-06-19 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise survey investigates the television general managers’ and news directors’ attitudes towards the elderly in the United States. Originally published in 1997, it raises important issues of ageing in relation to the media with specific focus on the older viewer’s status as a viewing audience of the news and how they are presented in the news. This is still useful food for thought for gerontologists, mass communication researchers, social psychologists and media studies researchers.

Download or read book Public Communication and Behavior written by George Comstock and published by Elsevier. This book was released on 2013-10-02 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Communication and Behavior, Volume 1 covers the study of communicatory behavior that has a public or social character. The book discusses the evaluation of the models used to evaluate television series; the synthesis of 1043 effects of television on social behavior; and tv news, priming, and public evaluations of the president. The text also describes the myth of massive media impact; and the new technique for assessing the impact of mass media violence on real-world aggressive behavior. Social psychologists will find the book invaluable.

Download or read book Mass Media An Aging Population and the Baby Boomers written by Michael L. Hilt and published by Routledge. This book was released on 2016-05-06 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the oldest members of the baby boomer generation head into their retirement years, this demographic shift is having a substantial influence on uses of mass media, as well as the images portrayed in these media. Mass Media, An Aging Population, and the Baby Boomers provides a comprehensive examination of the relationship between media and aging issues, addressing mass media theory and practice as it relates to older Americans. Reviewing current research on communication and gerontology, authors Michael Hilt and Jeremy Lipschultz focus on aging baby boomers and their experiences with television, radio, print media, entertainment, advertising and public relations, along with the Internet and new media. They draw from studies about health and sexuality to understand views of aging, and present a view of older people as important players in the political process. Hilt and Lipschultz conclude the volume by addressing trends and making predictions related to baby boomers and mass media. Providing a timely and insightful examination of the linkage between mass media and aging issues, this volume will prove a valuable resource for scholars and students in media and gerontology. It is intended for use in coursework addressing such topics as mass communication and society, media and aging, media and public opinion, sociology, and social gerontology.

Download or read book Education and Aging written by David Alan Peterson and published by Prentice Hall. This book was released on 1986 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Ageing and Popular Culture written by Andrew Blaikie and published by Cambridge University Press. This book was released on 1999-03-04 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the 'grey market' perpetuates the quest for eternal youth, the biological realities of deep old age are increasingly denied. Ageing and Popular Culture traces the historical emergence of stereotypes of retirement and documents their recent demise, arguing that although modernisation, marginalisation, and medicalisation created rigid age classifications, the rise of consumer culture has coincided with a postmodern broadening of options for those in the Third Age. With an adroit use of photographs and other visual sources, Andrew Blaikie demonstrates that an expanded leisure phase is breaking down barriers between mid and later life. At the same time, 'positive ageing' also creates new imperatives and new norms with attendant forms of deviance. While babyboomers may anticipate a fulfilling retirement, none relish decline. Has deep old age replaced death as the taboo subject of the late twentieth century? If so, what might be the consequences?

Download or read book Aging written by Harry R. Moody and published by Pine Forge Press. This book was released on 2006-01-13 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the world's most unique and dynamic textbook on aging!Widely praised and adopted in previous editions, the Fifth Edition of Aging once again presents key issues in an engaging and accessible fashion. Organized unlike any other traditional textbook, author Harry R. Moody presents basic concepts followed by controversies, supported by carefully chosen adapted readings. The result is the most captivating introduction to gerontology available today.

Download or read book Statistical Reference Index written by and published by . This book was released on 1986 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Communication Yearbook 30 written by Christina S. Beck and published by Routledge. This book was released on 2012-12-06 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication Yearbook 30 continues the tradition of publishing rich, state-of-the-discipline literature reviews. This volume offers insightful descriptions of research as well as reflections on the implications of those findings for other areas of the discipline. Editor Christina S. Beck presents a diverse, international selection of articles that highlight empirical and theoretical intersections in the communication discipline. Chapters in this volume include reviews of literature on gain-framed and loss-framed messages, conversational topic, organizational rhetoric, work-life research, collaboration, bullying, forgiveness, language revitalization, Latina/o representation in the media, and television viewing patterns of older adults. This volume will be valuable to scholars across the communication discipline. Communication Yearbook 30 will be particularly beneficial to scholars in the areas of interpersonal, health, organizational, family, and intercultural communication; language and social interaction, and media studies.

Download or read book Encyclopedia of Television Shows 1925 through 2010 2d ed written by Vincent Terrace and published by McFarland. This book was released on 2014-01-10 with total page 1331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully updated and expanded edition covers over 10,200 programs, making it the most comprehensive documentation of television programs ever published. In addition to covering the standard network and cable entertainment genres, the book also covers programs generally not covered elsewhere in print (or even online), including Internet series, aired and unaired pilot films, erotic series, gay and lesbian series, risque cartoons and experimental programs from 1925 through 1945.

Download or read book Communication Yearbooks Vols 6 33 Set written by Various and published by Routledge. This book was released on 2021-11-05 with total page 17176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Communication Yearbook annuals originally published between 1977 and 2009 publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Topics dealt with include Communication as Process, Research Methodology in Communication, Communication Effects, Taxonomy of Communication and European Communication Theory, Information Systems Division, Mass Communication Research, Mapping the Domain of Intercultural Communication, Public Relations, Feminist Scholarship, Communication Law and Policy, Visual Communication, Communication and Cross-Sex Friendships Across the Life Cycle, Television Programming and Sex Stereotyping, InterCultural Communication Training, Leadership and Relationships, Media Performance Assessment, Cognitive Approaches to Communication.

Download or read book Elderly Viewer s Responses to Televised Portrayals of Old Age written by Marie-Louise Mares and published by . This book was released on 1990 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Handbook of Research on Educational Communications and Technology written by David H. Jonassen and published by Taylor & Francis. This book was released on 2004 with total page 1195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of this handbook updates and expands its review of the research, theory, issues and methodology that constitute the field of educational communications and technology. Organized into seven sectors, it profiles and integrates the following elements of this rapidly changing field.

Download or read book Handbook of Research for Educational Communications and Technology written by David Jonassen and published by Routledge. This book was released on 2003-12-08 with total page 1195 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company.

Download or read book Resources in education written by and published by . This book was released on 1987-03 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Cross cultural Communication and Aging in the United States written by Hana Noor Al-Deen and published by Routledge. This book was released on 2013-10-18 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently, the communication discipline has devoted increasing energy toward the study of aging, yet most of the research has insufficiently addressed a crucial factor in communicative relationships--culture. Meanwhile, cross-cultural/intercultural communication has not adequately addressed the aging process. Combining three powerful elements--communication, aging, and culture--all of which have an increasingly profound impact on today's multicultural society, this book focuses on older Americans in various communicative contexts within the framework of their cultures. Composed of original research by experts in their respective fields, the book combines communication, aging, and culture for a unique examination of those elements in American society. Section 1 deals with perspectives in cross-cultural communication and aging. These perspectives both illustrate the issues that greatly affect the lives of our elders and suggest ways to improve their status. Section 2 showcases three American co-cultures: Hawaiian, Arab, and Mormon illustrate how language, attitudes, and mentoring can serve as the links for maintaining cross-generational continuity in multicultural society. Section 3 demonstrates that many American organizations frequently contribute to the hardships that both internal elder customers (employees) and external elder customers (residents and patients) must endure. Section 4 incorporates popular culture and aging. It presents the role of selective popular media in portraying our elders. Because Americans rely heavily on the media, their mediated perceptions can have a profound impact on their attitudes toward the older population. Designed as a reader or supplementary text for college students in communication, gerontology, anthropology, sociology, and other related fields, this text can also be used by professionals in gerontological service areas, by libraries, and as a personal reference. It offers extensive appendices, figures, and tables for additional reference.