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Book FTC Staff Report on Television Advertising to Children

Download or read book FTC Staff Report on Television Advertising to Children written by United States. Federal Trade Commission and published by . This book was released on 1978 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book FTC Staff Report on Television Advertising to Children

Download or read book FTC Staff Report on Television Advertising to Children written by United States. Federal Trade Commission and published by . This book was released on 1978 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Research on the Effects of Television Advertising on Children

Download or read book Research on the Effects of Television Advertising on Children written by and published by . This book was released on 1977 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Advertising and the Public Interest

Download or read book Advertising and the Public Interest written by John A. Howard and published by . This book was released on 1973 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Effects of Television Advertising on Children

Download or read book The Effects of Television Advertising on Children written by Richard Adler and published by Great Source Education Group. This book was released on 1980 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Federal Trade Commission Hearings on Modern Advertising Practices

Download or read book The Federal Trade Commission Hearings on Modern Advertising Practices written by Peter Braton Turk and published by . This book was released on 1977 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Advertising and the Public Interest

Download or read book Advertising and the Public Interest written by and published by . This book was released on 1973 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Dietary Supplements

    Book Details:
  • Author : United States. Federal Trade Commission. Bureau of Consumer Protection
  • Publisher :
  • Release : 1998
  • ISBN :
  • Pages : 32 pages

Download or read book Dietary Supplements written by United States. Federal Trade Commission. Bureau of Consumer Protection and published by . This book was released on 1998 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book FTC Staff Report on Television Advertising to Children

Download or read book FTC Staff Report on Television Advertising to Children written by Ellis M. Ratner and published by . This book was released on 1978 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Government Regulation of Food Marketing to Children

Download or read book Government Regulation of Food Marketing to Children written by and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: GOVERNMENT REGULATION OF FOOD MARKETING TO CHILDREN: THE FEDERAL TRADE COMMISSION AND THE KID-VID CONTROVERSY Tracy Westen* In a rulemaking proceeding subsequently called the most radical agency initiative every conceived, in 1978 the Federal Trade Commission (FTC) proposed sweeping regulations to restrict television advertising to children.1 I was put in charge of developing this rule-making pro [...] The FTC first proposed to ban all television advertising to children who were too young to understand the selling intent of commercials, on the theory that such ads were unfair and deceptive.2 Second, for older kids, roughly eight to eleven, we proposed to ban all television advertising for highly sugared products, such as candies that caused dental risks, on the theory that, although kids know th [...] Although the FTC ended the proceeding, the staff left behind a lengthy report summarizing what was learned, including 60,000 pages of expert testimony and 6,000 pages of oral testimony from some of the leading experts on health, children psychology and nutrition in the world.4 The staff's 1981 report, which is part of the public record, concluded that the evidence received had established that ver [...] We also knew there were lots of ads for sugared products-kids saw 7000 ads for sugar a year-and that posed special problems.10 We knew that by the age of two, half the children in this country had gum disease and one decayed tooth; by the age of eighteen, the average child had fourteen decayed teeth;11 yet half of all fifteen year-olds never saw a dentist.12. [...] We based the children's rule-making on that conclusion, starting with the assumption that if children could not understand the difference between an ad and a program, could not.

Book Marketing Food to Children and Adolescents

Download or read book Marketing Food to Children and Adolescents written by Nicoletta A. Wilks and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the concern about the dramatic increase in childhood obesity in the United States which has prompted Congress to request that the Federal Trade Commission conduct a study of food and beverage marketing to children and adolescents. The results of that study - an analysis of 2006 expenditures and activities by 44 companies - are presented here. Included are not only the traditional measured media - television, radio, and print, but also activities on the Internet and other new electronic media, as well as previously unmeasured forms of marketing to young people, such as packaging, in-store advertising, event sponsorship, and promotions that take place in schools. Integrated advertising campaigns that combine several of these techniques and often involve cross-promotions - linking a food or beverage to a licensed character, a new movie, or a popular television program, dominate today's landscape of advertising to youth. The data presented in this book tell the story of food and beverage marketing in a year just preceding, or early in the development of, industry self-regulatory activities designed to reduce or change the profile of such marketing to children. Furthermore, this book, which compiles information not previously assembled or available to the research community, may serve as a benchmark for measuring future progress with respect to these initiatives.

Book Broadcast Advertising and Children

Download or read book Broadcast Advertising and Children written by United States. Congress. House. Committee on Interstate and Foreign Commerce. Subcommittee on Communications and published by . This book was released on 1976 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Your Baby Can Read

Download or read book Your Baby Can Read written by Robert Titzer and published by Smart Kids. This book was released on 2006-09-01 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt: For ages 3 months to 5 years. This revolutionary early-reading program encourages infants and toddlers to NATURALLY learn the written word AT THE SAME TIME as they learn the spoken word. This systems introduces children to the wonderful world of words using Titzer's fun, multi-sensory reading approach. Babies and toddlers do not just watch this DVD. They interact with it! Volume 2 introduces approximately 50 new key words. After 3 months your child will be ready for this volume. Set includes: Interactive DVD; 5 double-sided word and picture cards; 1 wipe-clean word card and non-toxic pen.

Book Edible TV

    Book Details:
  • Author : Council on Children, Media, and Merchandising
  • Publisher :
  • Release : 1977
  • ISBN :
  • Pages : 96 pages

Download or read book Edible TV written by Council on Children, Media, and Merchandising and published by . This book was released on 1977 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: