Download or read book Television advertising an international outlook written by James Ernest Zerbe and published by . This book was released on 1968 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Information Guide written by and published by . This book was released on 1959 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising International written by Armand Mattelart and published by Routledge. This book was released on 2005-09-20 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book U S Industrial Outlook written by and published by . This book was released on 1983 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brought to You By written by Lawrence R. Samuel and published by Univ of TX + ORM. This book was released on 2009-03-06 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Download or read book U S industrial outlook for 200 industries with projections for written by and published by . This book was released on 1980 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic International Management written by Dirk Morschett and published by Springer Science & Business Media. This book was released on 2011-02-04 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Strategic International Management” takes a global perspective and covers the major aspects of international business strategies, the coordination of international companies and the particularities of international value chain activities and management functions. The book provides a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. The book offers 20 lessons that provide a comprehensive overview of all key issues. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this second edition, all chapters have been updated, all case studies revised and recent data were integrated. The concept, though, remained unchanged.
Download or read book Broadcasters Rights in the Digital Era written by M. Sakthivel and published by BRILL. This book was released on 2020-02-25 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Broadcasters’ Rights in the Digital Era, Sakthivel provides a cogent and insightful understanding of authors’ right vis-à-vis broadcasters’ right in the technologically advanced era especially in live streaming technology context.
Download or read book Cumulative Index to Foreign Production and Commercial Reports written by United States. Bureau of International Commerce and published by . This book was released on 1972 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Global Experience Industries written by Jens Christensen and published by Aarhus Universitetsforlag. This book was released on 2009-08-30 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: The experience economy is a fourth economic field different from commodities, goods and services. Experiences are an economic value added to a product or identical with the product. When you buy an experience, you pay to spend time enjoying a series of memorable events that a company stages to engage the customer in a personal way. The experience dimension has moved into a predominant place since the 1990s, fueled by an expanding global and digital economy. In developed countries, people get richer and more individualized and having met all basic materiel needs, they focus increasingly on personal development and self realization. Demand for experience-based products increases, such as tourism and sports as well as film, music and other contents of media and interactive technologies. Furthermore, the demand for experience values is extended to include any product and dimension of modern societies, such as the design of houses, furniture, clothes, cars, computers, etc. This is not a completely new story. Commercial entertainment and design has been around for a century or so. And in addition, universal values of love, sex, belief, family and the meaning of life have always been vital to human beings. What is new is the fact that capitalism is invading more and more fields of experiences connected with emotions and the extension of life proportions. In all developed countries and increasingly on a global scale, a series of expanding industries have emerged to supply the market with experience-oriented goods. In this book, the business development of markets and industries is covered from tourism, to media and entertainment, and from design to sex, including leading companies and trends in all industries involved.
Download or read book The Global Innovation Index 2018 written by Cornell University and published by WIPO. This book was released on 2018-07-10 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Global Innovation Index 2018 provides detailed metrics about the innovation performance of 126 countries and economies around the world. Its 80 indicators explore a broad vision of innovation, including political environment, education, infrastructure and business sophistication. The GII 2018 analyses the energy innovation landscape of the next decade and identifies possible breakthroughs in fields such as energy production, storage, distribution, and consumption. It also looks at how breakthrough innovation occurs at the grassroots level and describes how small-scale renewable systems are on the rise.
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Download or read book The Report Tunisia 2010 written by Oxford Business Group and published by Oxford Business Group. This book was released on with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: With Tunisia’s young population and well-maintained infrastructure, there is the opportunity for strong economic development. The establishment of democratic rule in the country should also be a major boon in terms of creating a positive business environment characterized by the strong rule of law. Tunisia has a deserved reputation for stability and moderation, and while the political dialogue will undoubtedly be trying and the security environment a challenge, recent months have shown the propensity of key actors to focus on consensual policies – which bodes well for Tunisia’s long-term outlook.
Download or read book Gender in Japanese Popular Culture written by Sirpa Salenius and published by Springer Nature. This book was released on 2023-04-24 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open-access essay collection brings together a range of viewpoints on gender from a diverse group of international scholars based in Finland, Belgium, Japan, Singapore, and Australia. The focus is, in particular, on gender performativity and non-binary or non-normative gender. The essays examine the ways in which gender can be depicted, perceived, and understood in Japanese popular culture. The work will be of interest to scholars working in gender studies, Asian studies, and popular culture. It will also act as a source text for higher education courses in Asia, Europe, and the United States.
Download or read book Broadcasting written by and published by . This book was released on 1970 with total page 1198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International television advertising in Mexico written by Martha Cecilia Gutiérrez Schroeder and published by . This book was released on 1987 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Webcasting Worldwide written by Louisa S. Ha and published by Routledge. This book was released on 2013-03-07 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Webcasting Worldwide tackles one of the most timely topics in mass communication today—the delivery of audio and video content via the Web, or webcasting—employing a global perspective to explore the subject. It is unique in providing a theoretical framework by which to analyze business models of emerging media, and it also examines the business practices of leading webcasters in the world’s most developed broadband markets. With webcasting in its early development, the approaches discussed in this volume set the standards for the webcasting industry. Representing the major broadband markets in the world, this text is an authoritative and valuable reference for both researchers and practitioners. The chapters relate the business practices of webcasting to the media market environment and established media industries, such as television and radio, as well as government and non-profit organizations. Downloadable resources offer PowerPoint charts for use in training, education, and research, along with tables, graphs, screenshots, and hyperlinks. Webcasting Worldwide is essential reading for academic researchers and media industry practitioners, and the volume will be a useful text in advanced courses addressing media technology, media management, and international communication. For updates about the book chapters and latest commentaries on topics related to webcasting business models, please visit the Webcasting Business Models Blog at http://webcastingworldwide.blogspot.com Winner of The Association for Education in Journalism and Mass Communication Picard Award for Media Management and Economics 2007.
