Download or read book Modern Marketing Communications written by Frank Jefkins and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing communications to promotional activities, which is mostly an academic point of view, and there are those who see the subject in broader terms, embracing every form of communication used in marketing, which is how the subject is practised in the business world. While the author has long experience as a teacher and examiner, he also continues to be a professional practitioner. Consequently, the book aims to serve those concerned with both the academic and the professional in terpreta tions of marketing comm unica tions. I t is of course hoped that those who adopt the academic approach to the subject will eventually acknowledge that there is more to marketing communi cations than advertising, sales promotion, selling, marketing research and public relations. It is also necessary to realise that public relations embraces much more than the 'publicity' in the 4Ps promotion box. Without wishing to be contentious, this broad approach is proposed so that communications of all kinds throughout the marketing strategy can have maximum effect. Very little has been published on this subject, and the book is therefore a pioneer attempt to establish the practical parameters of modern marketing communications. There are so many broad and narrow interpretations of marketing communications, but it is hoped that this book will be useful to teachers, students and practitioners of the subject.
Download or read book CRC Handbook of Modern Telecommunications written by Patricia A. Morreale and published by CRC Press. This book was released on 2018-09-03 with total page 679 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addressing the most dynamic areas of the ever-changing telecommunications landscape, the second edition of the bestselling CRC Handbook of Modern Telecommunications once again brings together the top minds and industry pioneers in wireless communication networks, protocols, and devices. In addition to new discussions of radio frequency identification (RFID) and wireless sensor networks, including cognitive radio networks, this important reference systematically addresses network management and administration, as well as network organization and governance, topics that have evolved since the development of the first edition. Extensively updated and expanded, this second edition provides new information on: Wireless sensor networks RFID Architectures Intelligent Support Systems Service delivery integration with the Internet Information life cycle and service level management Management of emerging technologies Web performance management Business intelligence and analytics The text details the latest in voice communication techniques, advanced communication concepts, network organization, governance, traffic management, and emerging trends. This comprehensive handbook provides telecommunications professionals across all fields with ready access to the knowledge they require and arms them with the understanding of the role that evolving technologies will play in the development of the telecommunications systems of tomorrow.
Download or read book Telecommunications Update written by and published by . This book was released on with total page 916 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The CRC Handbook of Modern Telecommunications written by Patricia A. Morreale and published by CRC Press. This book was released on 2010-12-12 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative handbook, contributed to by a team of international experts, covers the most dynamic areas in the changing telecommunications landscape. Written for telecommunications specialists who implement the new technologies, The CRC Handbook of Modern Telecommunications is an excellent companion volume to the authors' The Telecommunicatio
Download or read book Readings in Modern Marketing written by John A. Quelch and published by Chinese University Press. This book was released on 2006 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.
Download or read book Understanding Changing Telecommunications written by Anders Olsson and published by John Wiley & Sons. This book was released on 2005-08-05 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of telecommunications is becoming ever more complex. In order to manage the new Telecom industry it is necessary not only to understand its 3 main components, namely the end users, the technology and networks, and the business aspects, but also their vital inter-relationships. Complexity leads to uncertainty, and one effect of uncertainty is for people to underestimate the complexity of the business and the technology. This book takes a holistic approach to the subject and can be used as a tool for decreasing this uncertainty. During 2000 many operators paid extremely high sums of money for 3G licenses in a number of European countries, supposing a potential corresponding and balancing revenue from mobile services in the new frequency band. Obviously today the licenses are questionable. Consequently, suppliers and operators were forced to reduce their international work force. What are the underlying reasons? Since the true rate and level of development was hardly foreseen by anyone, the picture is complex, including factors such as psychology and belief in a new economy. It is immediately clear that the end user impact has been severely under-estimated. It is also clear that the expected development has and is happening, with more speed than expected, and continues to be complemented with solutions such as wireless LANs. This book treats the paradigm shift from a number of angles: user needs and demands, deregulation of telecom and the convergence between telecommunications, data communications and the media industry, the service plan, service implementation, QoS, and Security. Understanding Changing Telecommunications focuses on the overall principles and context of the new telecommunications world rather than on high-level technical descriptions in order to aid the understanding and development of the next generation of telecom networks. e.g. multimedia over IP and 3G. Discusses the development of telecommunications up until 2005 Provides a holistic view of the world of telecommunications Covers three main areas: End-users, Technologies and Networks, and Telecom Business, and their vital inter-relationships Offers support and advice for those needing to implement business plans Essential reading for staff with operators and providers involved in the telecom networks, especially management, planning and design, development, integration and training, as well as Business analysts and investors keen to understand the current state of the Telecom industry.
Download or read book Modern Marketing Principles and Practices written by R S N Pillai and published by S. Chand Publishing. This book was released on 2010-12 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.
Download or read book The Curious Science of Modern Marketing Management written by Dr.M.G.Bhaskar and published by Archers & Elevators Publishing House. This book was released on with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Video Game Marketing written by Peter Zackariasson and published by Taylor & Francis. This book was released on 2016-10-04 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them. Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to: • the essentials of marketing strategy; • video games as products or services; • marketing research for game development; • branding video games; • marketing through game: gamification, advergames. Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games.
Download or read book Kyrgyz Republic written by Mohinder S. Mudahar and published by World Bank Publications. This book was released on 1998-01-01 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accelerating agricultural growth and alleviating rural poverty are clearly the main development challenges facing the policymakers in the Kyrgyz Republic. This report examines the current state of Kyrgyz agriculture and the status of agricultural policy reform program during its transition to a market economy. It outlines a rural development strategy that, if properly implemented, is designed to promote agricultural growth, alleviate rural poverty, and improve natural resource management. The strategy includes: deepening policy reforms; increasing public investment; promoting institutional development; and strengthening the information base.
Download or read book Export of U S Telecommunications Products written by United States. Congress. Senate. Committee on Finance. Subcommittee on International Trade and published by . This book was released on 1985 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Applying Telecommunications and Technology from a Global Business Perspective written by Jay J. R. Zajas and published by CRC Press. This book was released on 2021-10-28 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of the changes and developments in telecommunications over a span of fifty years by a business person and then Professor Emeritus, reflecting on the many changes that have taken place from when the word " telecommunications" did not exist. Two decades ago, his life in academia included no personal computer or any other desk in the Business Administration Department, and when the first fax machine came, it was hard to believe that a perfect copy of a proposed paper could be received by a long time co-author in Turku, Finland in minutes. First published in 1997, when e-mail and the Internet were still new to most people on campus.
Download or read book DC Power System Design for Telecommunications written by Whitham D. Reeve and published by John Wiley & Sons. This book was released on 2006-10-25 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Straightforward, systematic approach for designing reliable dc power systems for telecommunications Here is a must-have resource for anyone responsible for designing, installing, and maintaining telecommunications systems. The text explains how to design direct current (dc) power systems that operate at nominal voltages of 24 and 48 volts dc, use lead-acid batteries, and are installed in public network telecommunications systems and other exclusive-use environments. Rather than train readers to design systems by rote, the author gives readers the skills and knowledge to perform systematic analyses to make the best choices based on several economic, operational, electrical, and physical considerations. Written in a straightforward style that avoids unnecessary jargon and complex mathematics, the text covers all the essentials of dc power systems for telecommunications: * Detailed descriptions of the seven major system components: Rectifier/charger System, Battery System, Charge Bus, Discharge Bus, Primary Distribution System, Secondary Distribution System, and Voltage Conversion System * Detailed descriptions include design equations, reference tables, block diagrams, and schematics * Design procedures to help readers select the most appropriate power system elements, such as buses, wiring, overcurrent protection, rectifiers, and batteries * Application of the American National Standards Institute's telecommunications industry standards and other relevant standards, practices, and codes * Strategies for dealing with voltage drop in distribution and battery circuits as well as guidance for sizing circuit wiring to meet voltage drop and current rating requirements * In-depth discussions that focus on the types of lead-acid batteries used in telecommunications and their applications Throughout the text, examples demonstrate how theory is applied to real-world telecommunications systems. Some 330 illustrations and more than 100 tables are also provided to help readers visualize and better understand complex systems. Design and application examples and accompanying solutions help readers understand the design process and use their new skills. In summary, engineers and technicians in the telecommunications industry will find all the resources they need to design reliable dc power systems.
Download or read book Marketing in Travel and Tourism written by Mike Morgan and published by Routledge. This book was released on 2010-09-08 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue. This fully revised edition includes: full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areas new material on the role of e-marketing, motivations and consumer behaviour five in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learning a companion website: www.elsevierdirect.com/9780750686938, packed with extra resources such as Power Point slides and interactive multiple choice questions to aid teaching and learningMarketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers.
Download or read book Telecommunication Journal written by and published by . This book was released on 1979 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Communication written by Allan J. Kimmel and published by OUP Oxford. This book was released on 2005-11-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.
Download or read book A Marketer s Guide to Digital Advertising written by Shailin Dhar and published by Kogan Page Publishers. This book was released on 2023-05-03 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can learn about the metrics worth using, the importance of measurement and the technology available. With contradictory rules surrounding data privacy, measurement constraints, changes to supply chains and other complexities often too difficult to approach, the world of marketing is more complex than ever before. A Marketer's Guide to Digital Advertising helps marketers navigate the complicated world of digital advertising by diving into the metrics, money and technology fueling the marketing industry. Digital advertising consultants Shailin Dhar and Scott Thomson outline the forces shaping the current digital landscape and the common responses from advertisers trying to design their digital strategy. Walking readers through the common missteps made within digital advertising, they provide useful insight into measurement and thoughtful alternatives to practices often found lower on a company's priorities list. A Marketer's Guide to Digital Advertising offers ways to minimize waste and improve outcomes for brands and their business partners. The book illuminates the gap between in-house marketing teams, agency professionals and tech partners whilst helping readers make sense of the way money flows through the global ad industry.
