Download or read book The Handbook of Technology Management Supply Chain Management Marketing and Advertising and Global Management written by Hossein Bidgoli and published by John Wiley & Sons. This book was released on 2010-01-12 with total page 961 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduction of new technologies. Although more than thirty U.S. universities offer PhD programs in the subject, there has never been a single comprehensive resource dedicated to technology management. "The Handbook of Technology Management" fills that gap with coverage of all the core topics and applications in the field. Edited by the renowned Doctor Hossein Bidgoli, the three volumes here include all the basics for students, educators, and practitioners

Download or read book The Management of Innovation and Technology written by John Howells and published by SAGE. This book was released on 2005-02-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: `The book provides a valuable resource for researchers, practitioners and policy-makers... In particular, it provides a good introduction to broader aspects of the field of innovation for researchers based within the engineering and science traditions′ - Journal of Manufacturing Technology Management `Howells has synthesised a broad range of sources with considerable insight to provide the first sophisticated single volume on innovation that draws on economics, sociology, law and from the history of science and technology. By setting innovation in social and institutional context, he convincingly shows how firms and markets shape and can be shaped by the decisions of managers and entrepreneurs. I will certainly be using this book as a central text for my Masters degree teaching on innovation management, management of technology and related topics′ - Jonathan Liebenau, London School of Economics and Columbia University `A great strength of the book is the extensive and detailed integration of rich case study analyses into the main flow of the argument. Many apparently well known cases are revisited and critically assessed to draw clear and often contrary to popular belief lessons. This is a highly original and commendable feature of this text. It provides an unusually strong integration between theory and examples. And there is no doubt of the relevance of the examples: they are not inserted as an afterthought, but are intrinsically part of the development of the thinking′ - Professor James Fleck, Head of Entrepreneurship and Innovation Group, University of Edinburgh Management School This book analyses a range of social contexts in which human decisions shape technology in the market economy. It comprises a critical review of both a select research literature and in-depth historical studies. Material is drawn from many social science disciplines to inform the reader of the reality of taking decisions on innovation. The chapters cover: - The social context for individual acts of creative insight - The development of the technology-market relationship - The management of R&D and technological standards - Technological competition - The role of institutions of finance in innovation - The reciprocal relationship between intellectual property law and technological innovation. - The role of technological skills and regimes of technological education in innovation. - An introduction to the role of the state in maintaining the innovative capacity of the private sector.

Download or read book Digital and Marketing Asset Management written by Theresa Regli and published by Rosenfeld Media. This book was released on 2016-08-02 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.

Download or read book Markets for Technology written by Ashish Arora and published by MIT Press. This book was released on 2004-01-30 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past two decades have seen a gradual but noticeable change in the economic organization of innovative activity. Most firms used to integrate research and development with activities such as production, marketing, and distribution. Today firms are forming joint ventures, research and development alliances, licensing deals, and a variety of other outsourcing arrangements with universities, technology-based start-ups, and other established firms. In many industries, a division of innovative labor is emerging, with a substantial increase in the licensing of existing and prospective technologies. In short, technology and knowledge are becoming definable and tradable commodities. Although researchers have made significant advances in understanding the determinants and consequences of innovation, until recently they have paid little attention to how innovation functions as an economic process. This book examines the nature and workings of markets for intermediate technological inputs. It looks first at how industry structure, the nature of knowledge, and intellectual property rights facilitate the development of technology markets. It then examines the impacts of these markets on firm boundaries, the division of labor within the economy, industry structure, and economic growth. Finally, it examines the implications of this framework for public policy and corporate strategy. Combining theoretical perspectives from economics and management with empirical analysis, the book also draws on historical evidence and case studies to flesh out its research results.

Download or read book Markets for Technology written by Ashish Arora and published by MIT Press. This book was released on 2004-01-30 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past two decades have seen a gradual but noticeable change in the economic organization of innovative activity. Most firms used to integrate research and development with activities such as production, marketing, and distribution. Today firms are forming joint ventures, research and development alliances, licensing deals, and a variety of other outsourcing arrangements with universities, technology-based start-ups, and other established firms. In many industries, a division of innovative labor is emerging, with a substantial increase in the licensing of existing and prospective technologies. In short, technology and knowledge are becoming definable and tradable commodities. Although researchers have made significant advances in understanding the determinants and consequences of innovation, until recently they have paid little attention to how innovation functions as an economic process. This book examines the nature and workings of markets for intermediate technological inputs. It looks first at how industry structure, the nature of knowledge, and intellectual property rights facilitate the development of technology markets. It then examines the impacts of these markets on firm boundaries, the division of labor within the economy, industry structure, and economic growth. Finally, it examines the implications of this framework for public policy and corporate strategy. Combining theoretical perspectives from economics and management with empirical analysis, the book also draws on historical evidence and case studies to flesh out its research results.

Download or read book Technology Management and Markets written by Ove Granstrand and published by New York : St. Martin's Press. This book was released on 1982-01-01 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book COVID 19 Technology and Marketing written by Vanessa Ratten and published by Springer Nature. This book was released on 2021-07-10 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. Although there is increasing research in consumer or business management acceptance of new technologies and digital marketing, the impact of these on marketing management during the Covid-19 are not adequately investigated, leading to overstated hypothetical predictions of its future potential. Chapters in the book therefore focus on new economic models such as sharing economy and business structures such as omnichannel, where advancements have enabled firms to build a one-on-one relationship with customers by collecting, storing, aggregating and analysing customer information across various touchpoints. Contributions in the book also focus on new technologies such as blockchain, automation solution, information technology management, and customer relationship management (CRM) in highlighting connections between these new technologies and marketing management. The book will be useful for anyone aiming to gain a better understanding of the current and future technologies that may play a role or have a robust impact on marketing management during Covid-19.

Download or read book Handbook of Research on Future Opportunities for Technology Management Education written by Khan, Basheer Ahmed and published by IGI Global. This book was released on 2021-06-25 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology management education and business education are visibly intertwined in the current educational system. Certain efforts that have taken place in the recent past are the interinstitutional discourse around the world. Technology management is a dynamic and evolving profession, driven by changes in technology, globalization, sustainability, and the increasing importance of the service economy. The Handbook of Research on Future Opportunities for Technology Management Education is a comprehensive reference book that enables readers to comprehend the trends in technological changes and the need to orient business education and technology management in workplaces. The book serves to support with the formation and implementation of appropriate policies for technology management. Covering topics such as big data analytics, cloud computing adoption, and massive open online courses (MOOCs), this text is an essential resource for managers, technologists, teachers, executives, instructional designers, libraries, university researchers, students, faculty, and industry taught leaders.

Download or read book Market Oriented Technology Management written by Fred Y. Phillips and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book develops the fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make profits. Examples taken from high tech companies illustrate the application of these principles in the context of current industry issues. The book has been tested on students undertaking MBA courses at Austins Technology Incubator, Texas, and on managers and executives at Oregons Silicon Forest.The books emphasis on marketing is a distinctive feature.

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2018 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

Download or read book Technology Management written by Dilek Cetindamar and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an exciting and innovative core textbook that focuses on the micro-level analysis of TM as a dynamic capability. Now in its second edition and fully updated throughout, it systematically addresses the major tools and techniques needed for businesses to successfully conduct TM activities. Arguing that there is no single best way to manage technology in a company and there is no mechanistic route to success, this accessible handbook provides a wealth of resources designed to increase the dynamic capability of an organisation. Written by a highly experienced team of authors from the Universities of Sabanci and Cambridge, Technology Management is the perfect companion for undergraduate and postgraduate students on a variety of business, management and engineering degree courses. It is also suitable for practitioners seeking to progress their professional development and industry knowledge.

Download or read book Management of Technology Innovation and Value Creation written by Mostafa Hashem Sherif and published by World Scientific. This book was released on 2008 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Association for Management of Technology (IAMOT) is one of the largest scientific associations dealing with the education, research and application of management of technology. The annual conferences held by IAMOT assemble the most important scientists and experts in the field. The 16th conference held in 2007 included papers by experts from 32 countries. This book compiles the best of those papers presented at the conference. It covers topics and issues related to the knowledge economy, commercialization of knowledge, green technologies, and sustainable development.

Download or read book Technology Management Within Product Lines in High Technology Markets written by and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Managing New Technology Development written by William E. Souder and published by McGraw Hill Professional. This book was released on 1994 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: New technology development starts with the generation of an idea. It ends with that idea's commercial application: a new product or a new service. In Between is a complex sequence of stages demanding specialized management methods. With this in depth survey, R&D, marketing, and engineering managers can learn from the foremost experts about the most successful, proven practices and techniques-for managing all the stages of new technology development.

Download or read book TECHNOLOGY MANAGEMENT written by Dr S.N.Singh and published by Notion Press. This book was released on 2018-10-10 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is on a speedy path of becoming a global manufacturing hub and this process has been accelerated post launch of “Make in India”, initiative in 2014. New industries are being set up and the existing ones upgraded, inevitably requiring technology transfers. Hence, Technology Management has assumed greater importance today. Technology Management involves planning, designing, optimizing, operation and control of technological tools and is as important as the Technology itself for ensuring its complete exploitation. Associated decisions ought to be strategically aligned with the vision and goals of an organization as they impact its financial planning, profitability and growth. Dr. Singh brings a fresh perspective on Technology Management relevant in the Indian context. This book is based on his insights, learning and case studies from steel industry which have been interpreted through sound analytical tools and reinforced with well accepted theories of Management. It culls out significant factors influencing Technology Management and suggests a Model for facilitating decision making associated with technology transfer from the preliminary stage of “selection of technology”, till its implementation. Readers including academicians, Research Scholars, Entrepreneurs and Decision Makers would benefit from the analysis of the factors influencing Technology Management.

Download or read book The Future of Technology Management and the Business Environment written by Alfred A. Marcus and published by FT Press. This book was released on 2015-12-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. ANTICIPATE AND SHAPE TECHNOLOGICAL DISRUPTION...INSTEAD OF BEING VICTIMIZED BY IT Gain powerful insights for crafting strategy in technology-rich industries, from IT to finance, and healthcare to energy Understand the massive social impacts of technology, and how today’s societal divisions shape your opportunities to innovate For everyone who must manage new technologies and respond to technological disruption From biotech to nanotech to big data, the pace of technological disruption continues to accelerate. Now, leading business strategy expert Alfred Marcus offers powerful tools for anticipating technological change, and managing the threats and opportunities it poses. Marcus illuminates the ongoing interplay between technological change and wider societal trends, helping you recognize new opportunities created by these interactions, and maximize the upside–both for your company and the broader society. Whether you’re an executive or strategist, technical professional or MBA student, this guide will sharpen your focus on the future so you can navigate radical technological-driven change–wherever it leads. Emerging technologies offer immense promise for generating growth, profitability, and prosperity. But they face major obstacles to commercialization, and have environmental and social costs that must be carefully managed to maximize the benefit and mitigate the harm. This book is about the foresight and strategic actions required for these new technologies to play a positive rather than negative role. Alfred Marcus illuminates their potential, reviews the risky decisions needed to transform potential into reality, and discusses how technologies might be used to ameliorate social problems rather than exacerbate them. Whether you’re an executive, manager, or student, you’ll gain powerful insights into innovation, strategy, execution, technology management, and the fastchanging business environment in which technological change takes place.

Download or read book Technology Management written by Josef Gochermann and published by Springer Nature. This book was released on 2022-10-11 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this essential, Josef Gochermann provides a compendium of the essential elements of technology management and answers ten important questions on how to identify new technologies, properly evaluate relevant technologies, recognize opportunities and risks in time, and position yourself for technological success. He shows how to use technologies beneficially, make relevant technologies available at the right time, recognize the end of a technology's performance in time, and plan the use of technologies strategically and for the future.