Download or read book Crossing the Chasm written by Geoffrey A. Moore and published by Harper Collins. This book was released on 2009-03-17 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Download or read book Information Development written by JoAnn T. Hackos and published by John Wiley & Sons. This book was released on 2007-01-29 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolutionary new resource that brings documentation product management ideas up to date The 1994 bestselling classic Managing Your Documentation Projects set the industry standard for technical documentation. However, since then, much has changed in the world of information development. With this new title, JoAnn Hackos looks beyond the structured project of the 1980s and 1990s. Instead, she focuses on the rapidly changing projects of the 21st century and addresses how to introduce agile information development without neglecting the central focus of planning information design and development around the needs of information users. As an information-development manager, you are expected to reduce costs and project time, do more work with fewer resources and less money, and increase the value of the information you deliver. Recognizing this, Hackos has carefully designed this book to help you do precisely that. She helps you make strategic decisions about information development and directs the discussion of project management toward smarter decision-making. An update of the original 1994 Information Process Maturity Model (IPMM) presents you with a method by which you can compare the state of your organization to others, evaluate your current status, and then consider what is necessary in order to move to the next level. Information Development offers a completely new look at best practices for all phases of the document development lifecycle, including: Managing a corporate information portfolio Evaluating process maturity Partnering with customers and developing user scenarios Developing team effectiveness and collaboration Planning and monitoring information projects Managing translation and production Evaluating project performance Managing for quality, efficiency, and cost-effectiveness The companion Web site includes electronic versions of the templates and checklists featured in the book. Wiley Technology Publishing Timely. Practical. Reliable. Visit our Web site at www.wiley.com/compbooks/

Download or read book Priced Out written by Uwe E. Reinhardt and published by Princeton University Press. This book was released on 2020-09 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uwe Reinhardt was a towering figure and moral conscience of health care policy in the United States and beyond. Famously bipartisan, he advised presidents and Congress on health reform and originated central features of the Affordable Care Act. In Priced Out, Reinhardt offers an engaging and enlightening account of today's U.S. health care system, explaining why it costs so much more and delivers so much less than the systems of every other advanced country, why this situation is morally indefensible, and how we might improve it.

Download or read book Technology Adoption Lifecycle written by Gerard Blokdyk and published by Createspace Independent Publishing Platform. This book was released on 2017-09-15 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: This best-selling Technology adoption lifecycle Self-Assessment will make you the entrusted Technology adoption lifecycle domain Visionary by revealing just what you need to know to be fluent and ready for any Technology adoption lifecycle challenge. How do I reduce the effort in the Technology adoption lifecycle work to be done to get problems solved? How can I ensure that plans of action include every Technology adoption lifecycle task and that every Technology adoption lifecycle outcome is in place? How will I save time investigating strategic and tactical options and ensuring Technology adoption lifecycle opportunity costs are low? How can I deliver tailored Technology adoption lifecycle advise instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Technology adoption lifecycle essentials are covered, from every angle: the Technology adoption lifecycle Self-Assessment shows succinctly and clearly that what needs to be clarified to organize the business/project activities and processes so that Technology adoption lifecycle outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Technology adoption lifecycle practitioners. Their mastery, combined with the uncommon elegance of the Self-Assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Technology adoption lifecycle are maximized with professional results. Your purchase includes access to the $249 value Technology adoption lifecycle Self-Assessment Dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.

Download or read book The Chocolate Model of Change written by Diane Dormant and published by Lulu.com. This book was released on 2011-07-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: A how-to-guide to get others in your organization to accept new technologies, processes, regulations, management, etc.

Download or read book Diffusion of Innovations 5th Edition written by Everett M. Rogers and published by Simon and Schuster. This book was released on 2003-08-16 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

Download or read book Technology Adoption Life Cycle A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-10-23 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are standards important in the world of technology? How are products doing in the market today? Do small business organizations understand the market dynamics? Do you have a sales channel in place that can call on the target customer and fulfill the whole product requirements put on distribution? Who can help you learn more about this technology? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Technology Adoption Life Cycle investments work better. This Technology Adoption Life Cycle All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Technology Adoption Life Cycle Self-Assessment. Featuring 959 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Technology Adoption Life Cycle improvements can be made. In using the questions you will be better able to: - diagnose Technology Adoption Life Cycle projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Technology Adoption Life Cycle and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Technology Adoption Life Cycle Scorecard, you will develop a clear picture of which Technology Adoption Life Cycle areas need attention. Your purchase includes access details to the Technology Adoption Life Cycle self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Technology Adoption Life Cycle Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Download or read book Digital Disruptive Innovation written by Tidd Joe and published by World Scientific. This book was released on 2019-08-21 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Dealing with Darwin written by Geoffrey A. Moore and published by Penguin. This book was released on 2005 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: MOORE/DEALING WITH DARWIN

Download or read book Best Practices for Teaching with Emerging Technologies written by Michelle Pacansky-Brock and published by Routledge. This book was released on 2013 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Best Practices for Teaching with Emerging Technologies is a practical, easy-to-use guide that provides both 2- and 4-year college educators seeking to refresh or transform their instruction"--

Download or read book Zone to Win written by Geoffrey A. Moore and published by Diversion Books. This book was released on 2015-11-03 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?” Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors. Moore’s classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey. “For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today’s disruptive, connected, fast-paced business world.” —Marc Benioff, CEO, Salesforce “Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today’s competitive, disruptive business environment.” —Satya Nadella, CEO, Microsoft "With this book, Geoffrey Moore continues to lead us all through ever-changing times...His work has changed the game of changing the game!" —Gary Kovacs, CEO, AVG “ZONE TO WIN uses crystal-clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business.” —Lip-Bu Tan, President and CEO, Cadence Design Systems

Download or read book The Lean Product Playbook written by Dan Olsen and published by John Wiley & Sons. This book was released on 2015-05-21 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

Download or read book Strategic Management color written by and published by . This book was released on 2020-08-18 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.

Download or read book The Discipline of Market Leaders written by Michael Treacy and published by Basic Books. This book was released on 2007-03-20 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic bestseller outlining tactics for any business striving to achieve market dominance What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three "value disciplines": the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn't get the message, from Kodak to IBM, faltered. Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.

Download or read book The Gorilla Game written by Geoffrey A. Moore and published by . This book was released on 1998 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Geoffrey Moore reveals the dynamics behind the market for high-tech stocks and outlines the forces that catapult a select number of companies to huge success. The Gorilla Game is a must-read for the thousands of high-tech managers and marketeers who made his first two books best-sellers, as well as for all investors looking for a reliable guide to the rapidly changing world of high technology.

Download or read book Proceedings of IAC MEM 2015 in Vienna written by group of authors and published by Czech Institute of Academic Education z.s.. This book was released on 2015-11-09 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings - International Academic Conference on Management, Economics and Marketing in Vienna 2015

Download or read book Developing Countries and Technology Inclusion in the 21st Century Information Society written by Etim, Alice S. and published by IGI Global. This book was released on 2020-11-27 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, many developing regions across the globe have made rigorous efforts to become integrated into the global information society. The development and implementation of information communication technology (ICT) devices and policies within various fields of service have significantly aided in the infrastructural progression of these countries. Despite these considerable advancements, there remains a lack of research and awareness on this imperative subject. Developing Countries and Technology Inclusion in the 21st Century Information Society is an essential reference source that discusses the adoption and impact of ICT tools in developing areas of the world as well as specific challenges and sustainable uses within various professional fields. Featuring research on topics such as policy development, gender differences, and international business, this book is ideally designed for educators, policymakers, researchers, librarians, practitioners, scientists, government officials, and students seeking coverage on modern applications of ICT services in developing countries.