Download or read book Techniques for Editing a House Organ written by Roberta Swindell Burson and published by . This book was released on 1955 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Effective House Organs written by Robert E. Ramsay and published by . This book was released on 1920 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Effective House Organs written by Robert E. Ramsay and published by Forgotten Books. This book was released on 2017-09-12 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Effective House Organs: The Principles and Practice of Editing and Publishing Successful House Organs Let the author of these pages tell you - the person hold ing this book now - whether as a student, prospective or actual house organ editor, or even if you are interested only generally in the subject of advertising, how to use best what is offered here. Primarily my purpose in writing this book was not to foist upon the advertising world more house organs, but better house organs; and to help to combat the theory that this form of advertising is in the slightest disrepute. On the other hand, my purpose is to show that a house organ is a part of the general plan of advertising - not a thing apart, or sufficient unto itself, except in rare in stances. It has taken me ten years to write this book. You can not expect to absorb its contents in a single reading, nor in several readings. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Download or read book Effective House Organs written by Robert E. Ramsay and published by Forgotten Books. This book was released on 2015-06-14 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Effective House Organs: The Principles and Practice of Editing and Publishing Successful House Organs It is interesting to note that the principles and methods laid down here have been used effectively by the writer in editing successful publications for which cash in advance has been collected and by which at least one house organ has proved a gilt edge investment from a Profits standpoint for one manufacturer. In order to make it just that much easier for every reader to get more quickly at the "meat of the cocoanut," the book has been divided into three parts: Part I lays down the underlying principles of editing and publishing house organs of all classes. Part II gives you the actual practice among successful house organs in applying principles previously laid down. Part III is made up of appendices containing valuable reference data on the general subject of house organs which may be of use to both student and practitioner. In sending this volume out, a word of caution should be added here as to the house organs illustrated and referred to herein. Doubtless before this book can be set in type and published some changes will have taken place New advertising or salesmanagers, new executives, new corporations absorbing others, may cause the discontinuance or change of policy in any house, just as some of our oldest established magazines change hands, change policy, or are discontinued. That these changes should take place in no way belittles or nullifies the data given herein nor the principles deduced there from. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Download or read book Effective House Organs the Principles and Practice of Editing and Publishing Successful House Organs written by Robert E. Ramsay and published by Palala Press. This book was released on 2016-04-26 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Download or read book The House Organ written by George Frederick Wilson and published by . This book was released on 1915 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Effective House Organs written by Robert E. Ramsay and published by Nabu Press. This book was released on 2013-10 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

Download or read book University of Michigan Official Publication written by and published by UM Libraries. This book was released on 1960 with total page 986 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Library of Congress Subject Headings written by Library of Congress and published by . This book was released on 2006 with total page 1544 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Business Books written by Newark Public Library. Business Branch and published by . This book was released on 1927 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Business Books 1920 1926 written by Newark Public Library. Business Branch and published by . This book was released on 1927 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Fundamentals of Public Relations written by Lawrence W. Nolte and published by Elsevier. This book was released on 2016-06-06 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations, Second Edition focuses on the basic theories and principles involved in the practice of public relations and describes how public relations functions in adapting an organization to its social, political, and economic environment. Practical guidelines for implementing public relations activities are given. This book is comprised of 30 chapters and begins with an assessment of the nature of public relations, including its function and its ecological concept. Historical highlights in the field of public relations are also presented. Subsequent chapters explore five dialogues that emphasize critical problems affecting the practice of public relations: the first covers the role of the chief executive officer in public relations; the second deals with corporate social responsibility; the third shows the attitudes of labor on the question of jobs versus the environment; the fourth reports on problems of protecting the environment; and the fifth takes a searching look at the energy crisis. This monograph is designed to serve as a basic text for students of public relations and those who are in need of a refresher or even an introduction to the subject of public relations.

Download or read book F O written by Library of Congress. Office for Subject Cataloging Policy and published by . This book was released on 1990 with total page 1636 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Library of Congress Subject Headings written by Library of Congress. Office for Subject Cataloging Policy and published by . This book was released on 1990 with total page 1622 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Associated Advertising written by and published by . This book was released on 1921 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Public School Relations written by Arthur Bernard Moehlman and published by . This book was released on 1927 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Editor written by and published by . This book was released on 1919 with total page 962 pages. Available in PDF, EPUB and Kindle. Book excerpt: