Download or read book Teaching Notes for Cases in Marketing written by Hanne Hartvig Larsen and published by Sage Publications. This book was released on 1998-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Teaching Notes for Cases in Computer and Model Assisted Marketing written by Gerald J. Eskin and published by . This book was released on 1975 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Video Cases and Appendix B Case Teaching Notes to Accompany Marketing written by Berkowitz and published by . This book was released on 1999-08-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book How To Write Effective Teaching Notes Teach Case Studies Effectively written by Dr Kisholoy Roy and published by KISHOLOY ROY. This book was released on 2018-08-11 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book titled How to Write Effective Teaching Notes & Teach Case Studies Effectively? can well be considered to complete my authored trilogy on management case studies. My previous two books being How to Write and Teach Case Studies Effectively?and How to Enhance Shelf Life of Case Studies? This book not just goes a step further or rather couple of steps further into the exact and effective approach to teaching cases but it also details about writing effective teaching notes. Teaching notes go a long way in making teachers understand the efficacy of a case study and its suitability of usage in the context of a particular curriculum. It also offers teachers guidance/suggestion as how to conduct a class on case based teaching.

Download or read book Case Teaching Notes to Accompany Cases in Health Care Marketing written by John Timothy Gourville and published by . This book was released on 2004-02-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Teaching Notes for Cases in Computer and Model Assisted Marketing written by Charles B. Weinberg and published by . This book was released on 1976 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Teaching Notes for Cases in Marketing Financial Services written by Christine Ennew and published by . This book was released on 1995 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Teaching notes for marketing analysis and decision making text and cases with Lotus 1 2 3 written by Darral G. Clarke and published by . This book was released on 1987 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Instructor s Manual for Strategic Marketing Cases in Emerging Markets written by Atanu Adhikari and published by Springer. This book was released on 2017-05-27 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.

Download or read book The Case Study Companion written by Scott Andrews and published by Routledge. This book was released on 2021-05-25 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Case Study method of teaching and learning, adopted by business schools and management centres globally, provides an important function in management education, but employing it effectively can often be a challenge. This book provides practical insights, tools and approaches for both case teaching and writing, drawing on perspectives from expert practitioners around the world. This book aims to critically examine different approaches to using case studies in group-based, participant-centred learning environments, exploring good practices for case teaching and learning. It provides guidance for case writers on various approaches to structuring case data, presentational formats, and the use of technology in the construction of different types of cases. It also demonstrates the use of the case method as a tool for assessment, supporting students’ own development of cases to showcase good practice in organisations. The final section of this book showcases some of the resources available, providing links and reviews of additional material that can support future case teaching and writing practice, including publication. The Case Study Companion is designed for lecturers using cases within their teaching across all management disciplines, as well as those training for Professional Development and Management Education qualifications. It will also be useful for postgraduate, MBA and Executive Education students wanting to make the most of case studies in their learning and assessments.

Download or read book Teaching Case Studies Marketing and Branding written by Jan-Philipp Büchler and published by Logos Verlag Berlin GmbH. This book was released on 2017 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this case study book we present real teaching cases in branding and marketing which are suitable for Bachelor and Master Programs in International and Strategic Management. Case study learning and teaching offers students and lecturers a great opportunity for class discussions on prevailing topics. Case studies can be used for individual and group work. The structure of the cases allows lecturers to use it in different contexts regarding exercises and educational objectives. Case teaching provides an interactive and challenging environment, involving diverse perspectives and complex interdependencies that trigger thoughts and discussions about practical business challenges.

Download or read book Cases in Marketing Financial Services written by Christine Ennew and published by Butterworth-Heinemann. This book was released on 2014-05-15 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.

Download or read book Writing and Teaching Cases A Handbook for an Incredible Research Methodology and Learning written by Dr. Sneha Rajput and published by Blue Rose Publishers. This book was released on 2023-10-30 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Instructor s Manual and Teaching Notes for Cases to Accompany Marketing written by Eric N. Berkowitz and published by . This book was released on 1998-07-01 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Theory and Practice of Case Method of Instruction written by B. Bhattacharyya and published by Excel Books India. This book was released on 2009 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: With reference to India.

Download or read book Blackfoot Farms Scenario A written by Steve Riccio and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In this series of three case scenarios, graduate and undergraduate students are presented with HR-based dilemmas at Blackfoot Farms, a fictional family business.Family-owned and operated for four generations, Blackfoot Farms began with a herd of 15 cows and 225 chickens on roughly 100 acres of land five miles west of the town of Blackfoot, Idaho. Today, Blackfoot Farms is home to 2,000 cows and 3.5 million chickens. A case in three parts, the case examines the wide variety of issues that will likely be encountered in a changing business and economic environment.Scenario A addresses communication and employee relations.

Download or read book Teaching Cases in Tourism Hospitality and Events written by Saurabh Kumar Dixit and published by CABI. This book was released on 2023-02-28 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism, hospitality and events industries comprise one of the largest and most diverse workforces in the world, creating high demand for graduates with strong technical and managerial competencies. Case-based learning encourages students to think, understand, and apply the concepts and theories they're taught into practical, everyday situations faced in the world of work. Providing a broad selection of extensive global cases, this book forms a comprehensive one-stop-shop resource for readers to test their analytical skill and abilities in solving complex management issues. Cases include teaching notes to reflect theoretical perspectives, as well as questions, detailed learning activities and solutions. A useful and engaging read for students of tourism, hospitality and events, this book is also a valuable compilation of examples of practice for people working in industry.