Download or read book Teach Yourself Cluster Analysis Conjoint Analysis and Econometrics Techniques written by Hui Liew and published by Lulu.com. This book was released on 2013-10-08 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will address such classification and econometrics techniques as cluster analysis, conjoint analysis, seemingly unrelated regression, and simultaneous equations modeling. The purpose and rationale for using each technique will be explained in lay man's terms, using illustrative concepts that are easily understood. Mathematical prerequisites are generally low; the author assumes her reader has some familiarity with descriptive statistics and multivariate analysis. After reading the book, the reader will be able to understand and apply each technique without having to know the meaning of Greek symbols and equations. The syntax and output for each technique will be discussed and the author will provide a clear explanation of how to interpret the output. Readers will know how to modify the syntax provided in the book and apply them to their own programs to use. Programming syntax in SPSS and R are provided.
Download or read book Research Methods in Education written by Louis Cohen and published by Routledge. This book was released on 2017-10-12 with total page 1830 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly updated and extended eighth edition of the long-running bestseller Research Methods in Education covers the whole range of methods employed by educational research at all stages. Its five main parts cover: the context of educational research; research design; methodologies for educational research; methods of data collection; and data analysis and reporting. It continues to be the go-to text for students, academics and researchers who are undertaking, understanding and using educational research, and has been translated into several languages. It offers plentiful and rich practical advice, underpinned by clear theoretical foundations, research evidence and up-to-date references, and it raises key issues and questions for researchers planning, conducting, reporting and evaluating research. This edition contains new chapters on: Mixed methods research The role of theory in educational research Ethics in Internet research Research questions and hypotheses Internet surveys Virtual worlds, social network software and netography in educational research Using secondary data in educational research Statistical significance, effect size and statistical power Beyond mixed methods: using Qualitative Comparative Analysis (QCA) to integrate cross-case and within-case analyses. Research Methods in Education is essential reading for both the professional researcher and anyone involved in educational and social research. The book is supported by a wealth of online materials, including PowerPoint slides, useful weblinks, practice data sets, downloadable tables and figures from the book, and a virtual, interactive, self-paced training programme in research methods. These resources can be found at: www.routledge.com/cw/cohen.
Download or read book Teach Yourself Cluster Analysis Conjoint Analysis and Econometrics Techniques written by Hui Liew and published by . This book was released on 2013-10-08 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this e-book is to make the case for the application of the classifications and econometrics techniques on issues addressed by social and behavioral scientists. This e-book will address such classification and econometrics techniques as cluster analysis, conjoint analysis, seemingly unrelated regression, and simultaneous equations modeling. Classification techniques will be discussed in length on subjects such as hierarchical agglomerative clustering, k-means clustering, and two-step clustering. Descriptive and prescriptive in nature, the e-book will start with a detailed pedagogical introduction to each of these techniques followed by a detailed description of the standards used in the application of these techniques. The author will go over the purpose and rationale for using each statistical test and provide a clear exposition of why and when each technique should be used. Each technique will be explained in lay man's terms, difficult concepts using illustrative examples that are easily understood. Mathematical prerequisite is generally low; the author assumes her reader has some familiarity with descriptive statistics and multivariate regression. After reading the e-book, the reader will be able to understand each technique and apply it to social science related research without having to know the meaning of Greek symbols and equations. In this e-book, syntax and output for each technique will be discussed and the author will provide a clear explanation of how to interpret the output. Readers will know how to modify the syntax provided in the e-book and apply them to their own programs to use. Programming syntax in SPSS and R are also provided. These syntax will help readers make sense of the results when they use SPSS software featuring cluster analysis and R software featuring conjoint analysis, seemingly unrelated regression, and simultaneously equations modeling. The purpose of the examples used in this book is to illustrate the use of various classification and econometrics techniques and should not be considered definitive.
Download or read book Digital Transformation written by Anup Maheshwari and published by John Wiley & Sons. This book was released on 2019-09-04 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building Intelligent Enterprises by leveraging the emerging and next-generation technologies to accelerate the adoption of digital transformation The speed of innovation and emerging IT technologies are changing at a very fast pace and enterprises are eager to join the digital revolution so they can stand above the competition and succeed as the enterprise of tomorrow. This book is an attempt to make the enterprise intelligent by providing the path to digital transformation and the adoption of new IT methods, tools and technologies. This book has been organized to cover the following topics: Digital Transformation, Design Thinking, Agile, DevOps, Robotic Process Automation, Internet of Things, Artificial Intelligence, Machine Learning, Blockchain, Drones, Augmented and Virtual Reality, 3D Printing, Big Data, Analytics, Cloud Computing, APIs, and SAP Leonardo. No prior knowledge of any technical coding or language is necessary to understand the content of this book. End-to-end storyline to accelerate the enterprise’s digital transformation journey How an enterprise can stay relevant, compete, and perform in the digital economy How to leverage these technologies to build intelligent enterprises Understand and apply the emerging technologies across key business processes Industry-specific Use Cases for all technologies as a reference point to build the business case for implementation The book is very well suited towards the C-Suite executives, both IT and business leaders, directors and managers, project managers, solution architects, and all professionals who have an interest and desire to keep up-to-date with the latest technological trends, looking for a career change, want to help enterprise adapt and onboard the digital roadmap, or have an agenda to digitize key processes within the enterprise to make it intelligent.
Download or read book Marketing Research and Modeling Progress and Prospects written by Yoram Wind and published by Springer Science & Business Media. This book was released on 2013-06-05 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
Download or read book Statistical Analysis of Management Data written by Hubert Gatignon and published by Springer Science & Business Media. This book was released on 2010-01-08 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Statistical Analysis of Management Data provides a comprehensive approach to multivariate statistical analyses that are important for researchers in all fields of management, including finance, production, accounting, marketing, strategy, technology, and human resources. This book is especially designed to provide doctoral students with a theoretical knowledge of the concepts underlying the most important multivariate techniques and an overview of actual applications. It offers a clear, succinct exposition of each technique with emphasis on when each technique is appropriate and how to use it. This second edition, fully revised, updated, and expanded, reflects the most current evolution in the methods for data analysis in management and the social sciences. In particular, it places a greater emphasis on measurement models, and includes new chapters and sections on: confirmatory factor analysis canonical correlation analysis cluster analysis analysis of covariance structure multi-group confirmatory factor analysis and analysis of covariance structures. Featuring numerous examples, the book may serve as an advanced text or as a resource for applied researchers in industry who want to understand the foundations of the methods and to learn how they can be applied using widely available statistical software.
Download or read book Handbook of Marketing Analytics written by Natalie Mizik and published by Edward Elgar Publishing. This book was released on 2018 with total page 713 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.
Download or read book Statistical Thinking written by Roger W. Hoerl and published by John Wiley & Sons. This book was released on 2012-04-09 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: How statistical thinking and methodology can help you make crucial business decisions Straightforward and insightful, Statistical Thinking: Improving Business Performance, Second Edition, prepares you for business leadership by developing your capacity to apply statistical thinking to improve business processes. Unique and compelling, this book shows you how to derive actionable conclusions from data analysis, solve real problems, and improve real processes. Here, you'll discover how to implement statistical thinking and methodology in your work to improve business performance. Explores why statistical thinking is necessary and helpful Provides case studies that illustrate how to integrate several statistical tools into the decision-making process Facilitates and encourages an experiential learning environment to enable you to apply material to actual problems With an in-depth discussion of JMP® software, the new edition of this important book focuses on skills to improve business processes, including collecting data appropriate for a specified purpose, recognizing limitations in existing data, and understanding the limitations of statistical analyses.
Download or read book Pricing Analytics written by Walter R. Paczkowski and published by Routledge. This book was released on 2018-06-27 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The theme of this book is simple. The price – the number someone puts on a product to help consumers decide to buy that product – comes from data. Specifically, itcomes from statistically modeling the data. This book gives the reader the statistical modeling tools needed to get the number to put on a product. But statistical modeling is not done in a vacuum. Economic and statistical principles and theory conjointly provide the background and framework for the models. Therefore, this book emphasizes two interlocking components of modeling: economic theory and statistical principles. The economic theory component is sufficient to provide understanding of the basic principles for pricing, especially about elasticities, which measure the effects of pricing on key business metrics. Elasticity estimation is the goal of statistical modeling, so attention is paid to the concept and implications of elasticities. The statistical modeling component is advanced and detailed covering choice (conjoint, discrete choice, MaxDiff) and sales data modeling. Experimental design principles, model estimation approaches, and analysis methods are discussed and developed for choice models. Regression fundamentals have been developed for sales model specification and estimation and expanded for latent class analysis.
Download or read book R for Marketing Research and Analytics written by Chris Chapman and published by Springer. This book was released on 2015-03-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.
Download or read book Discrete Choice Methods with Simulation written by Kenneth Train and published by Cambridge University Press. This book was released on 2009-07-06 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the new generation of discrete choice methods, focusing on the many advances that are made possible by simulation. Researchers use these statistical methods to examine the choices that consumers, households, firms, and other agents make. Each of the major models is covered: logit, generalized extreme value, or GEV (including nested and cross-nested logits), probit, and mixed logit, plus a variety of specifications that build on these basics. Simulation-assisted estimation procedures are investigated and compared, including maximum stimulated likelihood, method of simulated moments, and method of simulated scores. Procedures for drawing from densities are described, including variance reduction techniques such as anithetics and Halton draws. Recent advances in Bayesian procedures are explored, including the use of the Metropolis-Hastings algorithm and its variant Gibbs sampling. The second edition adds chapters on endogeneity and expectation-maximization (EM) algorithms. No other book incorporates all these fields, which have arisen in the past 25 years. The procedures are applicable in many fields, including energy, transportation, environmental studies, health, labor, and marketing.
Download or read book A Study of the Classification Capabilities of Neural Networks Using Unsupervised Learning written by Anup Agrawal and published by . This book was released on 1987 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Market Research written by Erik Mooi and published by Springer. This book was released on 2017-11-01 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.
Download or read book Python for Marketing Research and Analytics written by Jason S. Schwarz and published by Springer Nature. This book was released on 2020-11-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, organized by key topic areas. Following the Python scientific computing movement toward reproducible research, the book presents all analyses in Colab notebooks, which integrate code, figures, tables, and annotation in a single file. The code notebooks for each chapter may be copied, adapted, and reused in one's own analyses. The book also introduces the usage of machine learning predictive models using the Python sklearn package in the context of marketing research. This book is designed for three groups of readers: experienced marketing researchers who wish to learn to program in Python, coming from tools and languages such as R, SAS, or SPSS; analysts or students who already program in Python and wish to learn about marketing applications; and undergraduate or graduate marketing students with little or no programming background. It presumes only an introductory level of familiarity with formal statistics and contains a minimum of mathematics.
Download or read book Current Index to Statistics Applications Methods and Theory written by and published by . This book was released on 1997 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Current Index to Statistics (CIS) is a bibliographic index of publications in statistics, probability, and related fields.
Download or read book Marketing Research with SPSS written by Wim Janssens and published by Pearson Education. This book was released on 2008 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title contains working with SPSS, descriptive statistics, univariate tests, analysis of variance, linear regression analysis, logistic regression analysis, exploratory factor analysis, confirmatory factor analysis and path analysis using SEM, cluster analysis and multidimensional scaling techniques.
Download or read book Multivariate Statistics written by Wolfgang Härdle and published by Springer Science & Business Media. This book was released on 2007-07-27 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors have cleverly used exercises and their solutions to explore the concepts of multivariate data analysis. Broken down into three sections, this book has been structured to allow students in economics and finance to work their way through a well formulated exploration of this core topic. The first part of this book is devoted to graphical techniques. The second deals with multivariate random variables and presents the derivation of estimators and tests for various practical situations. The final section contains a wide variety of exercises in applied multivariate data analysis.
