Download or read book Tb Essentials of Marketing 5e written by Lamb and published by Thomson. This book was released on 2005-10 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Media Essentials written by Richard Campbell and published by Macmillan Higher Education. This book was released on 2019-10-02 with total page 1306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today’s most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape—and how past innovation and change have informed our current media world. Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content—and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with—and interested in—the information they need to succeed in class.
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Download or read book Product Design and Development written by Karl T. Ulrich and published by Irwin/McGraw-Hill. This book was released on 2004 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods facilitate problem-solving and decision-making.
Download or read book Marketing and Supply Chain Management written by Dimitris Folinas and published by Routledge. This book was released on 2017-09-13 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM. Marketing and Supply Chain Management is among the first to synergize these two disciplines. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organization. This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement who want to understand the machinations of business at a macro level.
Download or read book Porth s Essentials of Pathophysiology written by Tommie Norris and published by Lippincott Williams & Wilkins. This book was released on 2019-10-17 with total page 3379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vital Disease Information for Your Success in Nursing Ready yourself for the realities of professional nursing practice with this proven approach to pathophysiology. Distilling need-to-know disease content in a clear, accessible format, Porth’sEssentials of Pathophysiology offers concise yet complete coverage of how the body works to help you establish the scientific foundation essential to success in your nursing career. Approachable presentation builds understanding from basic to advanced concepts and defines key terms as you progress. “Chunked” content--including Learning Objectives, Key Points boxes, and Summary Concepts sections--highlights critical points for reflection. Full-color illustrations clarify the clinical manifestations of diseases and disease processes. Review Exercises at the end of each chapter test your retention and identify areas for further study. References provide fast, efficient access to normal laboratory values in both conventional and SI units, as well as a comprehensive glossary. Narrated animations referenced by icons in the text and available online enhance your understanding of the most challenging and clinically relevant concepts.
Download or read book Sports Marketing written by Matthew D. Shank and published by Prentice Hall. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport. This edition concentrates on the rising costs, escalating salaries, the price of new stadiums and arenas, and sports ethics versus the incredible appetite of consumers for sports. Extensive treatment is given to understanding consumers as spectators and participants; in addition to planning the sports marketing mix (product, price, promotion, and place), it examines the execution and evaluation of the planning process. An excellent source of information for directors of sports marketing, directors of sports promotion, athletic directors, directors of community/public relations, directors of ticket sales, directors of sponsorship sales, sports marketing coordinators, sports promotion coordinators, and recreation/borough sports directors.
Download or read book Red Book Atlas of Pediatric Infectious Diseases written by American Academy of Pediatrics and published by . This book was released on 2007 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on key content from Red Book: 2006 Report of the Committee on Infectious Diseases, 27th Edition, the new Red Bookr Atlas is a useful quick reference tool for the clinical diagnosis and treatment of more than 75 of the most commonly seen pediatric infectious diseases. Includes more than 500 full-color images adjacent to concise diagnostic and treatment guidelines. Essential information on each condition is presented in the precise sequence needed in the clinical setting: Clinical manifestations, Etiology, Epidemiology, Incubation period, Diagnostic tests, Treatment
Download or read book Fundamentals of Biostatistics written by Bernard Rosner and published by Cengage Learning. This book was released on 2015-07-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bernard Rosner's FUNDAMENTALS OF BIOSTATISTICS is a practical introduction to the methods, techniques, and computation of statistics with human subjects. It prepares students for their future courses and careers by introducing the statistical methods most often used in medical literature. Rosner minimizes the amount of mathematical formulation (algebra-based) while still giving complete explanations of all the important concepts. As in previous editions, a major strength of this book is that every new concept is developed systematically through completely worked out examples from current medical research problems. Most methods are illustrated with specific instructions as to implementation using software either from SAS, Stata, R, Excel or Minitab. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Download or read book Study Guide for Pharmacology for Nursing Care E Book written by Jacqueline Burchum and published by Elsevier Health Sciences. This book was released on 2015-02-10 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complex pharmacologic information is simple to learn with this complete study resource! Designed to accompany Lehne’s Pharmacology for Nursing Care, 9th Edition, this robust workbook features critical thinking study questions, case studies, and patient teaching scenarios that help you connect pharmacology concepts with their impact on patient care. Plus, an emphasis on priority nursing care with NCLEX examination-style review questions prepares you for success on the exam. NCLEX Examination-style questions are included in each chapter. NEW! NCLEX-style alternate format questions including prioritization questions, bolster your readiness for the NCLEX Exam while supporting review of core pharmacology content NEW! Increased emphasis on patient safety features questions on safe patient care that challenge you to select appropriate actions to prevent or remediate medication errors. NEW! Detailed rationales for all prioritization questions are included in the answer key and encompass explanations for both correct and incorrect responses.
Download or read book Global Health 101 written by Skolnik and published by Jones & Bartlett Publishers. This book was released on 2016 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rated by an independent panel as the best introductory Global Health text for undergraduates, Global Health 101, Third Edition is a clear, concise, and user-friendly introduction to the most critical issues in global health. It illustrates key themes with an extensive set of case studies, examples, and the latest evidence. Particular attention is given to the health-development link, to developing countries, and to the health needs of poor and disadvantaged people. The Third Edition is a thorough revision that offers an extensive amount of new and updated information, while maintaining clarity, simplicity, and ease of use for faculty and students. Offering the latest data on the burden of disease, the book presents unique content on key topics that are often insufficiently covered in introductory materials, such as immunization and adolescent health.
Download or read book The New Strategic Brand Management written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2012-01-03 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, this book covers all the leading issues faced by brand strategists today, with both gravitas and intelligent insight. It reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition builds on the book's already impressive reputation, including new content that will help students and practitioners stay up to date with targeting, with relevant research and market knowledge to support the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka; plus models and frameworks such as the Brand Identity Prism; The New Strategic Brand Management remains at the forefront of strategic brand thinking.
Download or read book Essentials of Nursing Leadership and Management written by Ruth M. Tappen and published by F A Davis Company. This book was released on 2004-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition focuses on preparing your students to assume the role as a significant member of the health-care team and manager of care, and is designed to help your students transition to professional nursing practice. Developed as a user-friendly text, the content and style makes it a great tool for your students in or out of the classroom. (Midwest).
