Download or read book Tatalog written by Harish Bhat and published by Penguin UK. This book was released on 2014-07-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights. From Tata Indica, the first completely Indian car; to the jewellery brand Tanishq; and Tata Finance, which survived several tribulations, TATAlog, written by a Tata insider, reveals the DNA of every TATA enterprise—a combination of being pioneering, purposive, principled and ‘not perfect’.
Download or read book Tatastories written by Harish Bhat and published by Penguin Random House India Private Limited. This book was released on 2021-06-14 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: A diamond twice as large as the famous Kohinoor pledged to survive a financial crisis; meeting a 'relatively unknown young monk' who later went on to be known as Swami Vivekananda; a photograph that Kalpana Chawla carried along with her on her first mission into space; the fascinating story of the first-ever Indian team at the Olympics; how 'OK TATA' made its way to the back of millions of trucks on the Indian highways, and many more. #Tatastories is a collection of little-known tales of individuals, events and places from the Tata Group that have shaped the India we live in today.
Download or read book The Curious Marketer written by Harish Bhat and published by Random House India. This book was released on 2017-02-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Out of curiosity comes everything’ – Steve Jobs From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and new perspectives; for a marketer, curiosity shapes the way one looks at products and their branding in innovative ways. In his new book, Harish Bhat brings his expertise on branding, communication and consumer insights to bear on a rapidly developing consumer-facing arena, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer. From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today. Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals who work in the exciting area of marketing.
Download or read book Tanishq Sets the Gold Standard written by Harish Bhat and published by Penguin UK. This book was released on 2013-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: All that glitters is not gold, but Tanishq was determined to give India as much gold as its heart desired—and for that, it needed to glitter. It is no secret that Tanishq is one of the most successful jewellery stores in India today, but, at the beginning, as a first attempt at corporatizing the jewellery business, there were many challenges that the company had to face. The very first being, how could people trust a gold merchant if it was not a family business? Overcoming outdated dogmas about how a jewellery business should function, Xerxes Desai, the founder, would have to go quite a way until they could make it big in the market. In this detailed account of Tanishq's journey, Desai tells Bhat how his company arrived at its path to success. Read on, as Harish Bhat, brand custodian of the Tata Group, describes an account that will definitely inspire entrepreneurs, and those aspiring to become one, to create and preserve a successful business empire.
Download or read book Tata Steel Wins the Deming Prize written by Harish Bhat and published by Penguin UK. This book was released on 2013-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: On 12 November 2008, Tata Steel was awarded the prestigious Deming Prize. Being one of the most difficult awards to win, the Deming Prize is one of its kind and is awarded to a company recognizing the quality of work done. There's a lot that goes into making a company so well-organized that it becomes worthy of winning the Deming Prize and no one knows that better than the managing director of Tata Steel at that time, B. Muthuraman. In Tata Steel Wins the Deming Prize, the MD not only describes how he heard the news and how much it meant for him to have won this award, but also throws light on what goes into the process of creating an organization that works in an efficient manner. Read on, as Harish Bhat, brand custodian of the Tata Group, talks about the company’s victory and how they set about achieving this goal.
Download or read book The Tatas written by Girish Kuber and published by Harper Collins. This book was released on 2019-03-25 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: | WINNER OF THE GAJA CAPITAL BUSINESS BOOK PRIZE 2019 | The nineteenth century was an exciting time of initiative and enterprise around the world. If John D. Rockefeller was creating unimagined wealth in the United States that he would put to the service of the nation, a Parsi family with humble roots was doing the same in India. In 1822, a boy was born in a priestly household in Gujarat's Navsari village. Young Nusserwanji knew early on that his destiny lay beyond his village and decided to head for Bombay to start a business - the first in his family to do so. He had neither higher education nor knowledge of business matters, just a burning passion to carve a path of his own. What Nusserwanji started as a cotton trading venture, his son Jamsetji, born in the same year as Rockefeller, grew into a multifaceted business, turning around sick textile mills, setting up an iron and steel company, envisioning a cutting-edge institute of higher learning, building a world-class hotel, and earning himself the title of the 'Bhishma Pitamah of Indian Industry'. Stewarded ably over the decades by Jamsetji's sons Dorabji and Ratanji, the charismatic and larger-than-life JRD, and thereafter the more business-like Ratan, the Tata group today is a 110-billion-dollar empire. The Tatas is their story. But it is more than just a history of the industrial house; it is an inspiring account of India in the making. It chronicles how each generation of the family invested not only in the expansion of its own business interests but also in nation building. Few know, for instance, that the first hydel power project in the world was conceived of and built by the Tatas. Nor that some radical labour concepts such as eight-hour work shifts were born in India, at the Tata mill in Nagpur. The Tata Cancer Research Centre, the Indian Institute of Science, the Tata Institute of Fundamental Research, as also the national carrier Air India - the family has a long, rich and unrivalled legacy. The Tatas is a tribute to a line of visionaries who have a special place in the hearts and minds of ordinary Indians. Written by seasoned journalist Girish Kuber, this is also the only book that tells the complete Tata story spanning almost two hundred years.
Download or read book An Extreme Love of Coffee written by Harish Bhat and published by Penguin Random House India Private Limited. This book was released on 2019-10-24 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: When they drink a cup of 'magic' coffee, Rahul and Neha are entrusted with a quest that promises to lead to great treasure. As they race from the plantations of Coorg to Japanese graveyards, they are trailed by the Yamamoto brothers-bearing grudges and carrying swords. Accompanied by a friendly ghost and armed with an extreme love of coffee, Rahul and Neha discover their passion for warm frothy concoctions and each other. But will they manage to evade their Japanese assailants and find the treasure they first set out for?
Download or read book The High Speed Company written by Jason Jennings and published by Penguin. This book was released on 2015-03-17 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only way to ensure your company’s success is to change faster on the inside than the world is changing on the outside No one knows the ins and outs of successful companies better than bestselling author Jason Jennings. Back in 2001, with It’s Not the Big That Eat the Small, It’s the Fast That Eat the Slow, Jennings proved that speed was the ultimate competitive advantage. But in 2015, companies of all sizes still struggle to adapt quickly. They know it’s crucial to their future but need help to get everyone implementing speed and urgency at all levels. Jennings and his researchers have spent years up close and personal with thousands of organizations around the world—figuring out what makes them successful in both the short and long term. He understands the real challenges that keep more than eleven thousand CEOs, business owners, and executives up at night. And he knows how the best of the best combine speed and growth to deliver five times the average returns to shareholders. The High-Speed Company reveals the unique practices of businesses that have proven records of urgency and growth. The key distinction is that they’ve created extraordinary cultures with a strong purpose, more trust, and relentless follow-through. These companies burn less energy, beat the competition, and have a lot of fun along the way. Jennings shows how you can implement the same strategies that have made companies such as CoBank, O’Reilly Auto Parts, Grainger, Henry Schein, Google, and Johnson & Johnson great, including: • Encouraging employees to make the right moves without hesitation. J.M. Smucker has done this well by creating five guiding principles that employees at every level can apply to faster individual decision making. • Doing more to constantly innovate and bring in new customers. Besides spending more than $2 billion on research and development, Procter & Gamble sends its senior executives to the homes of families who use their products in one hundred different countries, to learn their stories and connect with them, gaining fresh insights for new products. • Being transparent about management decisions. Sonic Corp. knows this is the best way to drive trust and engagement with both employees and customers. Breathe easier. Handle any hurdle. Get things done faster. That’s the way of the high-speed company . . . and Jennings shows you how to build and sustain your own.
Download or read book Tata written by Morgen Witzel and published by Penguin UK. This book was released on 2010-08-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A series of high-profile acquisitions, including Jaguar Land Rover and Corus Steel, together with the launch of the Nano (the world's first Rs. 1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you're an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.
Download or read book EKA written by Harish Bhat and published by Penguin UK. This book was released on 2013-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The year 2007 was an important milestone for the IT sector in India: A one of its kind supercomputer, EKA, was released that year and it was ranked the fourth fastest supercomputer in the world. EKA helped India make a mark globally, joining the leagues of countries like USA, who had dominated this sector until then. Additionally, EKA also played a major role in the Chandrayaan project, which was another leap ahead for India technologically. In EKA: Birth of an Indian Supercomputer, Harish Bhat narrates the story of how it came to be a crowning IT achievement of the country and details the journey of two Indian scientists, Dr Sunil Sherlekar and Dr Narendra Karmarkar, in creating one of the fastest supercomputers with the support of one of the most powerful companies of India, the Tatas.
Download or read book Baumgartner s Bombay written by Anita Desai and published by Houghton Mifflin Harcourt. This book was released on 2000 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Desai's classic novel of the Holocaust era is the story of the profound emotional wounds of war and its exiles. The book follows Hugo Baumgartner as he leaves behind Nazi Germany and his Jewish heritage for Calcutta, only to be imprisoned as a hostile alien and then released to Bombay at war's end.
Download or read book Keeping the Jewel in the Crown written by Walter Reid and published by Birlinn Ltd. This book was released on 2016-05-19 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1947, when India achieved independence, Britain portrayed the transfer of power as the outcome of decades, even centuries, of responsible planning – the honourable discharge of an historic responsibility. That view has never been seriously challenged in Britain. But this book shows that the official narrative is a travesty of what really happened. Drawing on the documentary evidence – letters, diaries, state papers – Walter Reid reveals how Britain selfishly deceived and prevaricated in order to arrest political progress in India for as long as possible – a shameful passage in British imperial policy which led to tragedy and untold suffering when independence finally became inevitable.
Download or read book Playing to Win written by Saina Nehwal and published by Penguin UK. This book was released on 2012-12-15 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘. . . being a player from India defines who I am. When I play, it’s for my parents, my coach, and my country.’ Meet Saina Nehwal—India’s star badminton player and World Number 4, Padma Shri and Khel Ratna awardee, the girl who brought laurels to India by winning an Olympic medal at the age of twenty-two. In this fascinating memoir, she talks about her childhood and growing–up years; her relationship with the most important people in her life; the ups and downs of her celebrated career, from district level wins to the Olympics; and the sacrifices needed to succeed in any sport. She also reveals little-known facts and offers a peek into her many avatars—daughter, sister, student, and the regular girl behind the badminton prodigy. Find out what a typical day in Saina’s life is like—rigorous training, a strict diet, and no parties or sleepovers. But it’s not all work and no play; Saina loves to shop, eat ice cream (post wins only), and play games on her iPad! With candid photographs and badminton tips from the pro herself, this book showcases the making of a badminton champ—in her own words.
Download or read book Tata Indica written by Harish Bhat and published by Penguin UK. This book was released on 2013-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: When Tata Indica was first launched, it was more than just about another car entering the Indian automobile market. It was the launch of India's very first indigenous car, which eventually led to Tata Motors becoming one of the most trusted automobile companies in the country. Along with understanding step-by-step details about the making of the car, the book goes on to talk about how the car was received by the Indian masses, which eventually helped the growth of the Tata Group. Read on, as Harish Bhat, brand custodian of the Tata Group, details the many snippets that aided in the creation of the car, while also discussing the political, cultural and global influence it had on the country, by helping India carve a place for itself in the automobile industry.
Download or read book I Came Upon a Lighthouse written by Shantanu Naidu and published by Harper Collins. This book was released on 2021-01-11 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: An endearing portrait of an Indian legend I told him that when I write a book, I would write about another side of him and not just historic events or business milestones. I would write about us and our adventures together, and how I saw him, colours and shades of him unknown to the world. Life beyond the great steel wall of 'industry doyen'. He agreed. 'There cannot be one book that captures everything ... So you do your thing, give your perspective.' It was their shared empathy for homeless dogs that sparked an unlikely friendship. In 2014, Shantanu Naidu, an automobile design engineer in his early twenties, developed an innovation to save the local strays from being run over by speeding cars. Ratan Tata, himself known for his compassion for stray dogs, took note. Impressed, he not only decided to invest in the venture, but over the years became a mentor, boss and an unexpectedly dear friend to Shantanu. I Came Upon a Lighthouse is an honest, light-hearted telling of this uncommon bond between a millennial and an octogenarian that gives glimpses of a beloved Indian icon in a warm light.
Download or read book The Smoke is Rising written by Mahesh Rao and published by Random House India. This book was released on 2014-04-17 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE FUTURE IS HERE. India has just sent its first spacecraft to the moon, and the placid city of Mysore is gearing up for its own global recognition with the construction of HeritageLand—Asia’s largest theme park. From behind the formidable gates of Mahalakshmi Gardens to the shanty houses on the edge of town, the people of Mysore are abuzz as they watch their city prepare for a complete transformation. As government officials make plans for the expected tourism extravaganza, Mysore’s residents find themselves swept up in the ferment. Susheela, an elderly widow, is forced into a secretive new life. Uma, trying to escape her painful past, learns the lasting power of local gossip. And Mala must finally confront the reality of her husband’s troubling behaviour. Savagely funny and deeply poignant, The Smoke Is Rising is a riveting portrait of a city hurtling towards an epic clash of modernity and tradition, and all the wandering souls—some hopeful, some broken, and a few somewhere in between—who find themselves caught in the middle.
Download or read book Tatalog written by Harish Bhat and published by Business. This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
