Download or read book Innovation and IPRs in China and India written by Kung-Chung Liu and published by Springer. This book was released on 2016-05-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the two most populous nations on earth – India and China – in an effort to demystify the interaction between intellectual property rights (IPR) regimes, innovation and economic growth by critically looking at the economic and legal realities. In addition, it analyzes the question of how innovation can best be transformed into IPR, and how IPR can best be exploited to encourage innovation. Comparing and contrasting these two giant nations can be highly beneficial as China and India were the two fastest-growing economies in the last three decades, and together their populations make up one third of the world’s total population; as such, exploring how to sustain their growth via innovation and commercialization of IPR could have a tremendous positive impact on global well-being. While a study of these two mega countries with such diverse dimensions and magnitudes can never be truly comprehensive, this joint effort by scholars from law, business management and economics disciplines that pursues an empirical approach makes a valuable contribution. Divided into three parts, the first offers an in-depth doctrinal and empirical analysis. The second part exclusively focuses on India, while the last is dedicated to China.

Download or read book Innovation Strategy for Enterprises in Emerging Economies written by Anurag Satpathy and published by Emerald Group Publishing. This book was released on 2015-11-20 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Particularly in developing economies, there is a need for business alignment with innovation strategy and execution of strategies. The authors demonstrate through real-world examples and case studies how a firm can use innovation at all levels (strategic, functional and operational) to provide benefits to the entire value chain.

Download or read book EFFECT OF CULTURAL DIVERSITIES IN BUSINESS written by Prof. Dr. Hare Krishan Singh and published by Lulu.com. This book was released on with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Basics of Marketing Management written by Pooja Deshmukh and published by Blue Rose Publishers. This book was released on 2023-01-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of exponential advancement in technology and increasing globalization, marketing professionals need to run a neck-to-neck race with their competitors to gain and maintain a completive advantage. Marketing students and professionals need to learn the skills of marketing as applicable to this intense completive environment. However, only a few marketing management books truly capture and explain the concepts of marketing in an easily understandable and crisp manner. This book has been written to present the basics in a very lucid manner. It covers topics that are vital for the fundamental understanding of marketing. The contents of this book cover the curriculum applicable in a large number of universities at the UG and PG levels. Some case studies have been included for illustrating the application of the concepts of marketing.

Download or read book Marketing In India Cases And Readings written by S.Neelamegham and published by Vikas Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of the current marketing environment in India. It examines the changing dynamics of marketing management against the backdrop of globalization and liberalization, analysing how both marketers and consumers are adapting to radical changes. Insightful perspectives on key issues including market segmentation, brand strategy, product planning, advertising, pricing and distribution strategies as well as challenges of rural marketing are given. This Fourth Edition boasts of incisive coverage of all contemporary concepts and formats of marketing, including retailing, Internet marketing and telemarketing. It is further enriched by varied case studies that are drawn from the Indian experience and will go a long way to inculcate skills of analysis, logical thinking and decision making in students. Valuable not only to students and teachers of marketing management, the book is a must-have for practising managers who want to stay abreast with the latest developments in their field.

Download or read book International Management Managing Cultural Diversity written by Helen Deresky and published by Pearson Higher Education AU. This book was released on 2015-05-20 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Management: Managing Cultural Diversity International Management explores the dynamic global environment of business management by examining the political, legal, technological, competitive, and cultural factors that shape corporations worldwide. With its hallmark clear and concise approach, International Management places fundamental management theories in an international context. Students will gain a comprehensive understanding of the practices, cultural skills and sensitivities needed to operate successfully in a wide range of cross-national situations. The second Australian edition of International Management focuses on the expanding economics of Australasia, China, India and their increasing trade amongst themselves, the European Union and the Americas. International Management 2nd edition incorporates up-to-date research, increased coverage of ethics, a wide range of case studies and examines recent trends affecting international business managers in today’s hypercompetitive global environment. International Management is suitable for undergraduate and post graduate students majoring in international business, general management or cross cultural studies.

Download or read book Data Analysis in Business Research written by D Israel and published by SAGE Publications. This book was released on 2009-01-06 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: While there are books focusing on parametric tests, the domain of nonparametric tests is mostly unexplored. Data Analysis in Business Research: A Step by Step Nonparametric Approach brings under one umbrella all the major nonparametric statistical tools that can be used by undergraduate and postgraduate students of all disciplines, especially students of Research Methods in Social Sciences and Management Studies, in their dissertation work. Students face difficulty in analyzing data collected from small samples; they end up reporting mere percentage analysis which results in the loss of information collected. Hence there is a need to create awareness among students and researchers about the application of major nonparametric tools that can be applied confidently without worrying about sample size, scale of measurement, normality assumptions or other parameters of that nature. The lucid presentation of the step-by-step procedures, explaining in simple English how to perform each of the major nonparametric tests, is a major attraction of the book. The book, which also has a comprehensive question bank, assumes minimal or little knowledge of statistics on the part of the reader. This book will also be informative for Marketing Research professionals and organisations, consultancies and organisations of economic research.

Download or read book Strategic Management written by A. Naga and published by Vikas Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s world, ‘change’ is the only ‘constant’ factor. In the last few decades, there has been a radical change in how organizations function. To survive in this highly volatile environment, companies need a long-term strategic vision and thinking. In light of this, ‘strategic management’ has become a significant topic and is taught as the core subject in MBA/PGDM programmes in Indian universities and business schools. This is a book written in the context of the Indian business environment but with a global orientation. It is comprehensive and contemporary in its approach.

Download or read book Proceedings of International Conference in Mechanical and Energy Technology written by Sanjay Yadav and published by Springer Nature. This book was released on 2020-06-01 with total page 799 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents selected peer-reviewed papers from the International Conference on Mechanical and Energy Technologies, which was held on 7–8 November 2019 at Galgotias College of Engineering and Technology, Greater Noida, India. The book reports on the latest developments in the field of mechanical and energy technology in contributions prepared by experts from academia and industry. The broad range of topics covered includes aerodynamics and fluid mechanics, artificial intelligence, nonmaterial and nonmanufacturing technologies, rapid manufacturing technologies and prototyping, remanufacturing, renewable energies technologies, metrology and computer-aided inspection, etc. Accordingly, the book offers a valuable resource for researchers in various fields, especially mechanical and industrial engineering, and energy technologies.

Download or read book MY CHOICE MY LIFE written by Raj Kumar Sharma and published by Raj Kumar Sharma. This book was released on 2021-02-22 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life is full of surprises and learnings. It constantly challenges our old belief system and brings a new perspective in front of us. In any situation, we will have more than one way to react to the situation and if we give ourselves a little time then we can realize immediately which way is the more appropriate one. This book is based on small day-to-day events which occur in a common human beings’ life and how we can learn from these incidences to re-shape our way of conducting ourselves and to improve upon.

Download or read book Tatalog written by Harish Bhat and published by Penguin UK. This book was released on 2014-07-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights. From Tata Indica, the first completely Indian car; to the jewellery brand Tanishq; and Tata Finance, which survived several tribulations, TATAlog, written by a Tata insider, reveals the DNA of every TATA enterprise—a combination of being pioneering, purposive, principled and ‘not perfect’.

Download or read book Total Quality Management written by Poorinma M. Charantimath and published by Pearson Education India. This book was released on 2011 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book PRODUCT POLICY AND BRAND MANAGEMENT Fourth Edition written by CHITALE, AVINASH K. and published by PHI Learning Pvt. Ltd.. This book was released on 2020-06-01 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book, now in its fourth edition, continues to elucidate the concepts and topics of Product Policy and Brand Management in a concise and clear manner. The text has been further enriched by introducing more case studies based on various mobile phones and smartphones as well as on generic drugs and pharmaceuticals to explain and highlight the concept of branding process. In addition, there are case studies on new product development, branding of foods, their positioning and pricing strategy. The book has been systematically divided into four parts. Part I on "Fundamentals of Product Management" throws light on the concepts of product and its management, role of product managers, product life cycle, diffusion models, developing a product manager, and the product planning system and strategies. Part II on "New Product Development and Its Barriers" explains the challenges that are faced by a new product during its development, the test marketing stages and its alternatives, launching a product, future trends of product management and success stories. Part III on "Brand Management" defines branding, branding decisions, brand equity, brand identity, and brand positioning. Whereas, Part IV “Live Case Studies” exclusively includes 40 live cases that provide analytical and practical insights to the readers on the discussed concepts. The text is primarily intended for the students of MBA, MMS, and ME/MTech (Industrial Management). Besides, the book is also a valuable source for practicing managers. TARGET AUDIENCE • MBA • MMS • ME/MTech (Industrial Management)

Download or read book Aiming Big with Small Cars written by Rajnish Tiwari and published by Springer Science & Business Media. This book was released on 2013-10-28 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.

Download or read book Million Cars for Billion People written by Gautam Sen and published by One Point Six Technology Pvt Ltd. This book was released on 2014-10-11 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can one car transform a nation? The Ford Model T did do so a century ago when it replaced the horse, brought about a revolution in agriculture, became a stimulus to urbanization that eventually changed the landscape of America. Though the Maruti 800, the Tata Indica, the Hyundai Santro and the Maruti Alto, became engines of growth for India, these cars neither drove away the cow nor changed the way Indians travelled. Tata’s Nano was expected to change all that and become the ultimate people’s car, capturing the imagination of the middle class across nations and cultures. In spite of its petite dimensions, the Nano was meant to stand tall. Yet it did not. What caused it to fail and fall from grace despite being lauded as the ‘right product at the right time’ and ‘the most significant new car since the Ford Model T was introduced 100 years ago’? But is it really all over or is there still hope for India’s ‘little wonder’? What will the people’s cars of tomorrow be like? A Million Cars for a Billion People delves into the questions, concerns and doubts, as well as the many misconceptions and myths, that have gathered momentum over the years about India’s automotive history and the industry’s mission to create a true ‘people’s car’. The very first cars that came to India; the early beginnings of the industry; the nascent history of the automobile across nations like Germany, France, US, the UK, Italy, Japan and South Korea, is narrated with authority and charm, from the viewpoint of the quest for the ultimate people’s car.

Download or read book Innovative Firms in Emerging Market Countries written by Edmund Amann and published by Oxford University Press. This book was released on 2012-07-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of innovative firms in emerging market economies is an increasingly topical issue. However, the literature has lagged behind in helping us understand this phenomenon. Addressing this gap, the book draws on a variety of firm-level experiences across a range of key countries, sectors, and institutional contexts. Despite the obvious differences, the book finds a commonality in these experiences: they have all been influenced by shifts in the institutional, technological, and policy environment, in particular by the opening up of emerging market economies over the past three decades, and the consequent increase in international business interactions. Across the different countries surveyed in Asia and Latin America, the book argues that firm level innovation has been strongly influenced by capabilities that had previously been built up in a relatively closed environment. However, in the current more open environment, it is suggested that innovation among firms also reflects differences in these national historical contexts, as well as in the different forms of interaction with international business that have subsequently emerged. This book is a valuable resource for academics, researchers, and graduate students in international business and technology management.

Download or read book The Trilogy of Leadership written by Jameel Ahmed PhD and published by Notion Press. This book was released on 2023-02-18 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership is an elaborative term encompasses the ability of an individual to "lead", influence or guide other individuals at large. Inspired by the idea of writing book occurred after tracing the remarkable journey of fifteen prolific leaders and their path-breaking contributions to the world of business. These remarkable leaders discussed in this book are those who influenced me in my career. Thanks to them, I stand where I am now. The power of their “legacy” has helped change the world to rethink and rediscover the way conventional business was done. Although this book focuses on famous entrepreneurs, philanthropists, and tech-savvy personalities, but the main purpose for which I have written this book is to let you know that no matter what, you can grab your dream at any stage of your life. You can become the emperor of your own empire. Leaders will continue to “leverage” the power of their wisdom. This book is solely meant to motivate people to never give up. Know that you yourself are the one who picks yourself from the grounds. Unlock your potential to be a great leader by reading this book. Grab your copy now!