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Book Target Marketing Malt Liquor to African American Males

Download or read book Target Marketing Malt Liquor to African American Males written by Carmen Bryant and published by . This book was released on 1996 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Knowledge  Attitudes  and Malt Liquor Beer Drinking Behavior Among African American Men in South Central Los Angeles

Download or read book Knowledge Attitudes and Malt Liquor Beer Drinking Behavior Among African American Men in South Central Los Angeles written by Didra Brown Taylor and published by Universal-Publishers. This book was released on 2000-08-03 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol use continues to be one of the most serious and complex social and health-related problems affecting the African American community today. A review of the literature suggested that African American drink less but suffer from more negative consequences of drinking. Although African Americans are only 14% of the population, they are reported to consume 30% of malt liquor beers. Most surveys which seek to measure alcohol consumption patterns for African American men refer to questions related to mainstream alcohol types. For African American men, the literature has not addressed these phenomena nor adequately provided a culturally specific theoretical framework by which to start addressing these issues. The present study uses an Africentric perspective based on the Association of Black Psychologist Behavioral Change Model (Nobels, et.al. 1998) to provide the conceptual framework for understanding the influence that age, level of education, and employment status have on African American men's knowledge, attitudes and malt liquor beer drinking behavior.

Book Confronting the Impact of Alcohol Labeling and Marketing on Native American Health and Culture

Download or read book Confronting the Impact of Alcohol Labeling and Marketing on Native American Health and Culture written by United States. Congress. House. Select Committee on Children, Youth, and Families and published by . This book was released on 1992 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: A congressional hearing examined the effects of alcohol labeling and marketing on Native American health and culture. The focus of the hearing was on "Crazy Horse" malt liquor, a product named for the spiritual and political leader of the Native American Sioux. Following opening remarks by presiding committee chairwoman, Patricia Schroeder, the brewery in question, by letter, objected to not being allowed to participate in the hearing and denied the allegation of targeting Native Americans in marketing its product. A fact sheet provides information on the following issues: (1) alcohol as a major cause of disease, injury, and death among Native Americans; (2) the high rate of alcohol use among Native American youth and problems associated with alcohol use such as driving under the influence, increased sexual behavior, and a high suicide rate among Native Americans; (3) the importance of cultural traditions in alcohol prevention and treatment programs for Native American youth; (4) the practice of alcohol advertisements targeting high-risk groups; and (5) public and court response to the practice of targeted advertising. Also included are testimonies and prepared statements addressing the topics covered in the fact sheet made by members of the U.S. Congress and state legislatures, federal health officials, tribal leaders, and health professionals. (LP)

Book Borrowed Power

    Book Details:
  • Author : Bruce H. Ziff
  • Publisher : Rutgers University Press
  • Release : 1997
  • ISBN : 9780813523729
  • Pages : 356 pages

Download or read book Borrowed Power written by Bruce H. Ziff and published by Rutgers University Press. This book was released on 1997 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: An informative and insightful collection of essays on cultural appropriation, focusing on America's appropriation and use of Native American culture specifically. The topics in this book covers topics from the arts, land, and artifacts to ideas, knowledge, and symbols.

Book Social Determinants of Health Among African American Men

Download or read book Social Determinants of Health Among African American Men written by Henrie M. Treadwell and published by John Wiley & Sons. This book was released on 2012-09-20 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking book applies the concept of social determinants of health to the health of African- American men. While there have been significant efforts in recent years to eliminate health disparities, serious disparities continue to exist especially with regard to African–American men who continue to suffer disproportionately from poor health when compared to other racial, ethnic, and gender groups in the United States. This book covers the most important issues relating to social determinants of health and also offers viable strategies for reducing health disparities.

Book The Marketing of Malt Liquor to Black Inner city Minors

Download or read book The Marketing of Malt Liquor to Black Inner city Minors written by Todd Edward Myers and published by . This book was released on 1993 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Minority Marketing  Research Perspectives for the 1990s

Download or read book Minority Marketing Research Perspectives for the 1990s written by Robert L. King and published by Springer. This book was released on 2015-05-08 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Book Selling Sin

    Book Details:
  • Author : D. Kirk Davidson
  • Publisher : Bloomsbury Publishing USA
  • Release : 2003-12-30
  • ISBN : 0313059306
  • Pages : 260 pages

Download or read book Selling Sin written by D. Kirk Davidson and published by Bloomsbury Publishing USA. This book was released on 2003-12-30 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition. Davidson discusses the reasons for antagonism within each industry, suggests ways for marketers to counter such criticism or to work around it given the restraints imposed, and explains how specific marketing practices can actually lead to increased hostility in the marketplace. This second edition features a new chapter on specific problems that each industry faces in online marketing, which has exploded in certain cases, especially in gambling and pornography. In addition, the new edition updates the legal environment in which each industry operates.

Book Beer and Racism

    Book Details:
  • Author : Chapman, Nathaniel
  • Publisher : Bristol University Press
  • Release : 2020-10-14
  • ISBN : 1529201756
  • Pages : 228 pages

Download or read book Beer and Racism written by Chapman, Nathaniel and published by Bristol University Press. This book was released on 2020-10-14 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beer in the United States has always been bound up with race, racism, and the construction of white institutions and identities. Given the very quick rise of craft beer, as well as the myopic scholarly focus on economic and historical trends in the field, there is an urgent need to take stock of the intersectional inequalities that such realities gloss over. This unique book carves a much-needed critical and interdisciplinary path to examine and understand the racial dynamics in the craft beer industry and the popular consumption of beer.

Book Los Angeles  Struggles toward Multiethnic Community

Download or read book Los Angeles Struggles toward Multiethnic Community written by Edward T. Chang and published by University of Washington Press. This book was released on 2017-10-15 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Originally published in 1993 by the Asian American Studies Center, UCLA, as volume 19, no. 2 of Amerasia journal"--T.p. verso.

Book Readings in Advertising  Society  and Consumer Culture

Download or read book Readings in Advertising Society and Consumer Culture written by Roxanne Hovland and published by Routledge. This book was released on 2014-12-18 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.

Book Business in Ethical Focus  An Anthology   Second Edition

Download or read book Business in Ethical Focus An Anthology Second Edition written by Fritz Allhoff and published by Broadview Press. This book was released on 2016-12-20 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business in Ethical Focus is a compilation of classical and contemporary essays and case studies in business ethics. Readers will become acquainted with seminal ideas on corporate social responsibility and the place of business in a just society. Other topics include diversity in the workplace, sexual harassment, workplace rights, environmental responsibility and sustainability, global business, intellectual property, bribery, and ethical issues in advertising and marketing. This second edition adds a dozen original case studies, as well as new sections on global perspectives (with articles on Islamic, Confucian, and Buddhist business ethics), entrepreneurship, and the non-profit sector. Background material on ethical theory and the nature of business ethics is included to orient readers new to this field.

Book Barbershops  Bibles  and BET

Download or read book Barbershops Bibles and BET written by Melissa Harris-Perry and published by Princeton University Press. This book was released on 2010-06-14 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the best way to understand black political ideology? Just listen to the everyday talk that emerges in public spaces, suggests Melissa Harris-Lacewell. And listen this author has--to black college students talking about the Million Man March and welfare, to Southern, black Baptists discussing homosexuality in the church, to black men in a barbershop early on a Saturday morning, to the voices of hip-hop music and Black Entertainment Television. Using statistical, experimental, and ethnographic methods Barbershops, Bibles, and B.E.T offers a new perspective on the way public opinion and ideologies are formed at the grassroots level. The book makes an important contribution to our understanding of black politics by shifting the focus from the influence of national elites in opinion formation to the influence of local elites and people in daily interaction with each other. Arguing that African Americans use community dialogue to jointly develop understandings of their collective political interests, Harris-Lacewell identifies four political ideologies that constitute the framework of contemporary black political thought: Black Nationalism, Black Feminism, Black Conservatism and Liberal Integrationism. These ideologies, the book posits, help African Americans to understand persistent social and economic inequality, to identify the significance of race in that inequality, and to devise strategies for overcoming it.

Book False Fixes

    Book Details:
  • Author : David Forbes
  • Publisher : State University of New York Press
  • Release : 1994-08-04
  • ISBN : 1438402988
  • Pages : 302 pages

Download or read book False Fixes written by David Forbes and published by State University of New York Press. This book was released on 1994-08-04 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines recent efforts to rid society of addictions and finds them wanting. The author examines everyday addictive patterns within modernist and postmodernist cultures and provides practical suggestions in the areas of substance abuse prevention and the addiction recovery movement.

Book Drugs and Society

Download or read book Drugs and Society written by Glen Hanson and published by Jones & Bartlett Publishers. This book was released on 2011-08-31 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly revised and updated, Drugs and Society, Eleventh Edition, contains the most current information available concerning drug use and abuse. Written in an objective and user-friendly manner, this best-selling text continues to captivate students by taking a biological approach to the impact of drug use and abuse on the lives of ordinary people. The Eleventh Edition incorporates the authors’ combined expertise in pharmacology, drug abuse, and sociology and extensive experience in research, teaching, drug policy-making, and drug policy implementation and includes hundreds of new citations that reflect the current state of drug abuse issues and the rapidly changing issues of substance abuse/addiction.

Book Amerasia Journal

Download or read book Amerasia Journal written by and published by . This book was released on 1993 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Constructing the New Consumer Society

Download or read book Constructing the New Consumer Society written by John Holmwood and published by Springer. This book was released on 1997-05-13 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that the coming of the 'a new consumerism' in the affluent societies marks a distinct phase of modernity. Limits of production no longer confine consumption to what is necessary or instrumental. Demands for increasing production no longer shape ideology and culture as they did previously. Important contemporary themes of morality, the body, citizenship and inequality are here placed in a new theoretical light. The book provides examples of new codes of happiness in consuming products, culture and entertainment. Issues of nutrition, consumer policy, environmental risk and health are discussed in the light of these new codes.