Download or read book Tanishq Sets the Gold Standard written by Harish Bhat and published by Penguin UK. This book was released on 2013-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: All that glitters is not gold, but Tanishq was determined to give India as much gold as its heart desired—and for that, it needed to glitter. It is no secret that Tanishq is one of the most successful jewellery stores in India today, but, at the beginning, as a first attempt at corporatizing the jewellery business, there were many challenges that the company had to face. The very first being, how could people trust a gold merchant if it was not a family business? Overcoming outdated dogmas about how a jewellery business should function, Xerxes Desai, the founder, would have to go quite a way until they could make it big in the market. In this detailed account of Tanishq's journey, Desai tells Bhat how his company arrived at its path to success. Read on, as Harish Bhat, brand custodian of the Tata Group, describes an account that will definitely inspire entrepreneurs, and those aspiring to become one, to create and preserve a successful business empire.
Download or read book Tatalog written by Harish Bhat and published by Penguin UK. This book was released on 2014-07-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights. From Tata Indica, the first completely Indian car; to the jewellery brand Tanishq; and Tata Finance, which survived several tribulations, TATAlog, written by a Tata insider, reveals the DNA of every TATA enterprise—a combination of being pioneering, purposive, principled and ‘not perfect’.
Download or read book TITAN written by Vinay Kamath and published by Hachette India. This book was released on 2018-12-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Titan Company Limited launched its quartz watches some 30 years ago, the founders ? a merry bunch of Tata employees who started out simply wanting `to do something different? ? could not have foreseen just how completely they would capture the imagination of Indian consumers in the post-liberalization era of the 1990s. The brand they created ? at first against tremendous odds and restrictive norms ? injected freshness into the market and in retail spaces through its cutting-edge marketing strategy and empathetic advertising. Not only did the new watchmakers on the block transform watches from being utilitarian objects to fashion statements, but it also systematically ventured into areas untapped by corporate entities with its brands Titan, Tanishq, Titan Eyeplus, Skinn and Taneira, and established itself as a winner across multiple verticals. Titan: Inside India?s Most Successful Consumer Brand takes readers from boardrooms to back rooms to reveal how a quintessential Indian brand from the house of the Tatas, not known till then for its success in the consumer goods market, reached such remarkable heights. It is a tale of innovation and fortitude, of thinking outside the box and staying the course, of obsession with detail and the courage to acknowledge failure. A story that will inspire every reader, here is the inside account of what continues to make Titan tick.
Download or read book The Big Bull of Dalal Street written by Neil Borate and published by Penguin Random House India Private Limited. This book was released on 2023-04-24 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Respect the market. Have an open mind. Know what to stake. Know when to take a loss. Be responsible,' this is what Rakesh Jhunjhunwala, India's iconic stock market investor, often used to say. This book looks at the life of India's big bull, as Rakesh was famously known, both as a person and as a professional. Providing a fascinating account of his journey, it analyses the records of Jhunjhunwala's investments and interviews he has given over the years. More than just a biography, a large section of the book is devoted to understanding the stocks that made him rich and the mistakes he made. Looking at the journey of the legendary investor, the book offers retail investors some useful insights----benefits of long-term investing, mistakes one should avoid in the stock market, risk associated with leveraged trades, among others.
Download or read book Marketing Management 2nd Edition written by Arun Kumar & N. Meenakshi and published by Vikas Publishing House. This book was released on 2011 with total page 942 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
Download or read book The Portfolio Book of Great Indian Business Stories written by Penguin Books India and published by Penguin UK. This book was released on 2015-05-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did Dhirubhai Ambani build a polyester plant in record time? What made JRD Tata launch India’s first airline? How did Vijay Mallya wrest control of Shaw Wallace from Manu Chhabria? Why did Bhai Mohan Singh fall out with his favourite son and lose control of Ranbaxy? The Portfolio Book of Great Indian Business Stories contains excerpts from a selection of the finest business books published by Penguin Portfolio. This anthology features snippets from the lives of some of the most eminent business leaders India has seen—M.S. Oberoi, Ratan Tata, Aditya Birla and Rahul Bajaj, among others. There are tales of outstanding successes, crushing failures, extraordinary challenges and relentless determination, some of which chronicle the times when these legends were just simple businessmen trying to make a mark. The grit and ruthless persistence of these men defined who they were and the legacies they left behind.
Download or read book Micro Economics written by Dr. Prachee Sharma and published by Archers & Elevators Publishing House. This book was released on with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Managerial Economics 2nd written by Atmanand and published by Excel Books India. This book was released on 2009 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Rural Marketing Text And Cases 2 E written by Krishnamacharyulu C. S. G. and published by Pearson Education India. This book was released on 2011-09 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Indian Gold Jewellery Industry written by Sylvia Raha and published by Taylor & Francis. This book was released on 2024-04-16 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: India has a long-standing cultural and societal affinity with gold and gold jewellery. Gold metaphorically represents the sacredness, purity and immortality that bind religious beliefs and culture together. Accumulation of gold is associated with material and non-material cultures where the perceptions, attitudes and experiences of the members engaged in production and consumption are bound into a complex relationship. The idea of the book initially originated from the course of research work. It was found that India has the largest unorganised jewellery industry, in terms of manufacturing and consumption unit. Jewellery fabrication in India is not just a profession for the jewellers, but it has been a family tradition extending across generations. Gold jewellery makers (sunnar, swarnakars) are the spine of the jewellery industry. They acquired the skill of making jewellery from the experienced and learned gold smithery (karigars), either from their ancestors who were engaged in this business or from the craftsmen-cum-petty traders. The co-relations of castes, religion, culture, economy and class are intertwined with each other in such a way that made the gold jewellery industry sustainable. Surprisingly, there is an absence of literature on understanding the structural and functional aspects of the gold jewellery industry in India. This book explores the roles of sunars/swarnakars (goldsmith or jewellery makers), consumers, trade and the policies that bring a change in the gold jewellery industry in India and India’s position in the global market scenario. By focusing on their way of life, the book brings unique insights into the social and economic experience of the unorganised gold jewellery sector and the role of consumers in production.
Download or read book The Power of Purpose in Life written by Krishna Ganesh and published by Balboa Press. This book was released on 2013-05-08 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is written to emphasize the importance of having a purpose in ones life. Life, after all, must be led happily and having a purposeful life ensures happiness. The current unrest and gloom in the society are because of the fact that people do not have definite goals in life. The mind, by nature, is negative and requires conscious effort to turn positive. A strong purpose in life engages the mind constructively and turns it positive, thus bringing plenty of joy and happiness. However, finding purpose in ones life is not easy. It involves serious introspection, as questioning oneself is the only way to find it. But it is worth making an attempt as our self-esteem and happiness in life are directly linked to it. The book brings out the information about ones natural abilities and explains how they have connections with ones passion. So discovering either natural abilities or passion or both would eventually lead to the purpose of life. This book gives more insight into the relationship between them and describes how a strong purpose in life has the ability to make life joyful. The examples given in the book can help serious readers to find theirs. All the people who made it big in life have used their inherent abilities and passion to bring success to themselves. This book captures their inspiring stories to make the readers aware of the potential of having a strong purpose in life.
Download or read book Optimizing Millennial Consumer Engagement With Mood Analysis written by Dasgupta, Sabyasachi and published by IGI Global. This book was released on 2018-07-20 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer engagement is becoming crucial to the recall and survival of brands in intense competitive markets. Due to digital innovations, businesses have seen the emergence of the millennial population as a target audience, and many businesses are struggling with adopting methods to engage the generation to leverage an enriched brand experience. Optimizing Millennial Consumer Engagement With Mood Analysis is a critical scholarly resource that explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. Featuring coverage on a broad range of topics such product presentation, brand fandom, social media, lifestyle products, and buying behavior, this book is geared towards marketers, business managers, business practitioners, international business strategists, academicians, consumer researchers, and upper-level graduate students attempting to understand consumer engagement through mood analysis.
Download or read book India Today written by and published by . This book was released on 1996 with total page 1158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Industrial Economist written by and published by . This book was released on 1995 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Marketing Cases in Emerging Markets written by Atanu Adhikari and published by Springer. This book was released on 2017-05-03 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.
Download or read book Tata Indica written by Harish Bhat and published by Penguin UK. This book was released on 2013-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: When Tata Indica was first launched, it was more than just about another car entering the Indian automobile market. It was the launch of India's very first indigenous car, which eventually led to Tata Motors becoming one of the most trusted automobile companies in the country. Along with understanding step-by-step details about the making of the car, the book goes on to talk about how the car was received by the Indian masses, which eventually helped the growth of the Tata Group. Read on, as Harish Bhat, brand custodian of the Tata Group, details the many snippets that aided in the creation of the car, while also discussing the political, cultural and global influence it had on the country, by helping India carve a place for itself in the automobile industry.
Download or read book F S Index International Annual written by and published by . This book was released on 1999 with total page 1260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
