Download or read book Talk Triggers written by Jay Baer and published by Penguin. This book was released on 2018-10-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.
Download or read book Talk Triggers written by Jay Baer and published by Penguin. This book was released on 2018-10-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business. The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else. Talk Triggers contains: Proprietary research into why and how customers talk More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) Surprises in the text that are (of course) word of mouth propellants Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.
Download or read book Triggers written by Marshall Goldsmith and published by Crown Currency. This book was released on 2015-05-19 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling author and world-renowned executive coach Marshall Goldsmith examines the environmental and psychological triggers that can derail us at work and in life. Do you ever find that you are not the patient, compassionate problem solver you believe yourself to be? Are you surprised at how irritated or flustered the normally unflappable you becomes in the presence of a specific colleague at work? Have you ever felt your temper accelerate from zero to sixty when another driver cuts you off in traffic? Our reactions don’t occur in a vacuum. They are usually the result of unappreciated triggers in our environment—the people and situations that lure us into behaving in a manner diametrically opposed to the colleague, partner, parent, or friend we imagine ourselves to be. These triggers are constant and relentless and omnipresent. So often the environment seems to be outside our control. Even if that is true, as Goldsmith points out, we have a choice in how we respond. In Triggers, his most powerful and insightful book yet, Goldsmith shows how we can overcome the trigger points in our lives, and enact meaningful and lasting change. Goldsmith offers a simple “magic bullet” solution in the form of daily self-monitoring, hinging around what he calls “active” questions. These are questions that measure our effort, not our results. There’s a difference between achieving and trying; we can’t always achieve a desired result, but anyone can try. In the course of Triggers, Goldsmith details the six “engaging questions” that can help us take responsibility for our efforts to improve and help us recognize when we fall short. Filled with revealing and illuminating stories from his work with some of the most successful chief executives and power brokers in the business world, Goldsmith offers a personal playbook on how to achieve change in our lives, make it stick, and become the person we want to be.
Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Download or read book Triggers written by David Richo and published by Shambhala Publications. This book was released on 2019-12-10 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of The Happiness Trap offers a self-help guide full of creative tools for managing triggers and trauma responses—so you can find peace in painful moments and lasting emotional well-being. Psychotherapist David Richo examines the science of triggers and our reactions of fear, anger, and sadness. He helps us understand why our bodies respond before our minds have a chance to make sense of a situation. By looking deeply at the roots of what provokes us—the words, actions, and even sensory elements like smell—we find opportunities to understand the origins of our triggers and train our bodies to remain calm in the face of painful memories. The book offers in-the-moment exercises on how to process difficult emotions and physical manifestations in order to to cultivate the inner resources necessary to deal with recurring memories of trauma. When we are triggered, Richo writes, “we are being bullied by our own unfinished business.” Explore what your body’s knee-jerk reactions can teach you. Triggers: How We Can Stop Reacting and Start Healing acts as a guide to your body's powerful responses, helping you to remain calm under pressure and discover the key to emotional healing.
Download or read book Summary of Talk Triggers Review Keypoints and Take aways written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-11-29 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: The summary of Talk Triggers – The Complete Guide to Creating Customers with Word of Mouth presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of Talk Triggers brings to our attention a fact that is so self-evident that it is frequently disregarded: word-of-mouth recommendations are the single most effective method for attracting new customers. The key is to craft carefully considered talking points that differentiate you from the other candidates and skillfully manoeuvre the conversation in your direction to achieve this. In just a few moments, you'll be able to figure out how to do this. Talk Triggers summary includes the key points and important takeaways from the book Talk Triggers by Jay Baer and Daniel Lemin. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].
Download or read book Tiny Habits written by B. J. Fogg and published by Eamon Dolan Books. This book was released on 2019 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's leading expert on habit formation shows how you can have a happier, healthier life: by starting small. Myth: Change is hard. Reality: Change can be easy if you know the simple steps of Behavior Design. Myth: It's all about willpower. Reality: Willpower is fickle and finite, and exactly the wrong way to create habits. Myth: You have to make a plan and stick to it. Reality: You transform your life by starting small and being flexible. BJ FOGG is here to change your life--and revolutionize how we think about human behavior. Based on twenty years of research and Fogg's experience coaching more than 40,000 people, Tiny Habits cracks the code of habit formation. With breakthrough discoveries in every chapter, you'll learn the simplest proven ways to transform your life. Fogg shows you how to feel good about your successes instead of bad about your failures. Already the habit guru to companies around the world, Fogg brings his proven method to a global audience for the first time. Whether you want to lose weight, de-stress, sleep better, or be more productive each day, Tiny Habits makes it easy to achieve.
Download or read book Trauma and the Struggle to Open Up From Avoidance to Recovery and Growth written by Robert T. Muller and published by W. W. Norton & Company. This book was released on 2018-06-19 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner, 2019 Written Media Award, International Society for the Study of Trauma & Dissociation. Winner, 2015 William James Book Award, American Psychological Association How to navigate the therapeutic relationship with trauma survivors, to help bring recovery and growth. In therapy, we see how relationships are central to many traumatic experiences, but relationships are also critical to trauma recovery. Grounded firmly in attachment and trauma theory, this book shows how to use the psychotherapy relationship, to help clients find self-understanding and healing from trauma. Offering candid, personal guidance, using rich case examples, Dr. Robert T. Muller provides the steps needed to build and maintain a strong therapist-client relationship –one that helps bring recovery and growth. With a host of practical tips and protocols, this book gives therapists a roadmap to effective trauma treatment.
Download or read book Triggered written by Donald Trump Jr. and published by Center Street. This book was released on 2019-11-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the book that the leftist elites don't want you to read -- Donald Trump, Jr., exposes all the tricks that the left uses to smear conservatives and push them out of the public square, from online "shadow banning" to rampant "political correctness." In Triggered, Donald Trump, Jr. will expose all the tricks that the left uses to smear conservatives and push them out of the public square, from online "shadow banning" to fake accusations of "hate speech." No topic is spared from political correctness. This is the book that the leftist elites don't want you to read! Trump, Jr. will write about the importance of fighting back and standing up for what you believe in. From his childhood summers in Communist Czechoslovakia that began his political thought process, to working on construction sites with his father, to the major achievements of President Trump's administration, Donald Trump, Jr. spares no details and delivers a book that focuses on success and perseverance, and proves offense is the best defense.
Download or read book Hug Your Haters written by Jay Baer and published by Portfolio. This book was released on 2016-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes a detachable folded poster of "The Hatrix."
Download or read book Contagious written by Jonah Berger and published by Simon and Schuster. This book was released on 2016-05-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upper Saddle River, N.J. : Creative Homeowner,
Download or read book How the World Sees You written by Sally Hogshead and published by Harper Collins. This book was released on 2014-07-01 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.
Download or read book Food Triggers written by Amber Lia and published by Baker Books. This book was released on 2022-01-04 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: You Can Win Your Food Battles--for Good Do you crave unhealthy foods or overeat when you're stressed, bored, or lonely? These and other food triggers not only have an emotional and physical basis, they can also become a spiritual battle. In this groundbreaking book, certified health coach Amber Lia exposes 31 common food-related struggles that trap people in unhealthy thinking and eating patterns. Learn the practical strategies you need to · identify the specific food triggers sabotaging your health and happiness · break free from the cycle of reactionary eating and feelings of defeat · find the motivation and methods needed to embrace healthy habits Today can be your turning point. Break the chains of food triggers and replace them with God-honoring habits. More than discovering what it takes to have a healthy body, you will receive spiritual health for your soul! "What if your hunger pangs aren't about physical hunger at all but an invitation to develop a spiritual appetite for God? If food is your trigger, this is your opportunity!"--WENDY SPEAKE, author of The 40-Day Sugar Fast
Download or read book White Fragility written by Dr. Robin DiAngelo and published by Beacon Press. This book was released on 2018-06-26 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times best-selling book exploring the counterproductive reactions white people have when their assumptions about race are challenged, and how these reactions maintain racial inequality. In this “vital, necessary, and beautiful book” (Michael Eric Dyson), antiracist educator Robin DiAngelo deftly illuminates the phenomenon of white fragility and “allows us to understand racism as a practice not restricted to ‘bad people’ (Claudia Rankine). Referring to the defensive moves that white people make when challenged racially, white fragility is characterized by emotions such as anger, fear, and guilt, and by behaviors including argumentation and silence. These behaviors, in turn, function to reinstate white racial equilibrium and prevent any meaningful cross-racial dialogue. In this in-depth exploration, DiAngelo examines how white fragility develops, how it protects racial inequality, and what we can do to engage more constructively.
Download or read book How It Feels to Float written by Helena Fox and published by Penguin. This book was released on 2020-05-05 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Profoundly moving . . . Will take your breath away." —Kathleen Glasgow, author of Girl in Pieces "Give this to all your friends immediately . . . It tackles mental health, depression, sexual identity, and anxiety with beauty and empathy." —Cosmopolitan.com A Kirkus Reviews Best Book of the Year A Chicago Public Library Best of the Best of the Year Biz knows how to float, right there on the surface—normal okay regular fine. She has her friends, her mom, the twins. She has Grace. And she has her dad, who shouldn't be here but is. So Biz doesn't tell anyone anything—not about her dark, runaway thoughts, not about kissing Grace or noticing Jasper, the new boy. And not about seeing her dad. Because her dad died when she was seven. But after what happens on the beach, the tethers that hold Biz steady come undone. Her dad disappears and, with him, all comfort. It might be easier, better, sweeter to float all the way away? Or maybe stay a little longer, find her father, bring him back to her. Or maybe—maybe maybe maybe—there's a third way Biz just can't see yet. Debut author Helena Fox tells a story about love, grief, and inter-generational mental illness, exploring the hard and beautiful places loss can take us, and honoring those who hold us tightly when the current wants to tug us out to sea. "I haven't been so dazzled by a YA in ages." —Jandy Nelson, author of I'll Give You the Sun (via SLJ) "Mesmerizing and timely." —Bustle "Nothing short of exquisite." —PopSugar "Immensely satisfying" —Girls' Life * "Lyrical and profoundly affecting." —Kirkus (starred review) * "Masterful...Just beautiful." —Booklist (starred review) * "Intimate...Unexpected." —PW (starred review) * "Fox writes with superb understanding and tenderness." —BCCB (starred review) * "Frank [and] beautifully crafted." —BookPage (starred review) "Deeply moving...A story of hope." —Common Sense Media "This book will explode you into atoms." —Margo Lanagan, author of Tender Morsels "Helena Fox's novel delivers. Read it." —Cath Crowley, author of Words in Deep Blue "This is not a book; it is a work of art." —Kerry Kletter, author of The First Time She Drowned "Perfect...Readers will be deeply moved." —Books+Publishing
Download or read book Thanks for the Feedback written by Douglas Stone and published by Penguin. This book was released on 2015-03-31 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The coauthors of the New York Times–bestselling Difficult Conversations take on the toughest topic of all: how we see ourselves Douglas Stone and Sheila Heen have spent the past fifteen years working with corporations, nonprofits, governments, and families to determine what helps us learn and what gets in our way. In Thanks for the Feedback, they explain why receiving feedback is so crucial yet so challenging, offering a simple framework and powerful tools to help us take on life’s blizzard of offhand comments, annual evaluations, and unsolicited input with curiosity and grace. They blend the latest insights from neuroscience and psychology with practical, hard-headed advice. Thanks for the Feedback is destined to become a classic in the fields of leadership, organizational behavior, and education.
Download or read book Ace of Spades written by Faridah Àbíké-Íyímídé and published by Feiwel & Friends. This book was released on 2021-06-01 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gossip Girl meets Get Out in Ace of Spades, a YA contemporary thriller by debut author Faridah Àbíké-Íyímídé about two students, Devon & Chiamaka, and their struggles against an anonymous bully. All you need to know is . . . I’m here to divide and conquer. Like all great tyrants do. —Aces When two Niveus Private Academy students, Devon Richards and Chiamaka Adebayo, are selected to be part of the elite school’s senior class prefects, it looks like their year is off to an amazing start. After all, not only does it look great on college applications, but it officially puts each of them in the running for valedictorian, too. Shortly after the announcement is made, though, someone who goes by Aces begins using anonymous text messages to reveal secrets about the two of them that turn their lives upside down and threaten every aspect of their carefully planned futures. As Aces shows no sign of stopping, what seemed like a sick prank quickly turns into a dangerous game, with all the cards stacked against them. Can Devon and Chiamaka stop Aces before things become incredibly deadly? With heart-pounding suspense and relevant social commentary comes a high-octane thriller from debut author Faridah Àbíké-Íyímídé.
