Download or read book Taking to the Air The Rise of Michael Jordan written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Taking to the Air written by Jim Naughton and published by Grand Central Pub. This book was released on 1993 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tells how Michael "Air" Jordan became an icon after intense marketing strategies played on the hoopster's skill and congeniality to sell everything from breakfast cereal to automobiles
Download or read book Taking to the Air written by Jim Naughton and published by Grand Central Pub. This book was released on 1992 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inside story of Michael "Air" Jordan's career tells how the man became an icon after intense marketing strategies played on the hoopster's skill and congeniality to sell everything from breakfast cereal to automobiles. 35,000 first printing.
Download or read book Michael Jordan Life Lessons from His Airness written by David H. Lewis and published by Castle Point Books. This book was released on 2022-05-03 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: From author David H. Lewis and illustrator Gilang Bogy, Michael Jordan: Life Lessons from His Airness contains the secrets to success from the greatest basketball player of all time. “Sometimes a winner is just a dreamer who never gave up.” Michael Jordan defied gravity, transcended the world’s expectations, and exceeded the limits of age, soaring to fame as the world’s greatest basketball player of all time. While his talent was breathtaking to behold—those flying dunks and record-breaking 60-point games have inspired generations—the unseen forces behind his success are the kind we can all harness for our own. M. J. and his accomplishments were founded on discipline, hard work, and knowing how to channel the deep, competitive drive within. Michael Jordan: Life Lessons from His Airness offers a courtside seat to the wild ride that made Michael Jordan a star and reveals valuable insights for anyone trying to make their own lofty dreams come true. - Powerful quotes from the one and only Michael Jordan, His Airness - An in-depth look at Jordan’s early years, his rise to fame, and his most spectacular achievements - Original, full-color art that captures Michael Jordan’s unique spirit on and off the court - Guiding truths and hard-earned lessons to inspire your own path to excellence
Download or read book Michael Jordan written by David L. Porter and published by Bloomsbury Publishing USA. This book was released on 2007-07-30 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the possible exceptions of boxer Muhammad Ali and baseball player Babe Ruth, no athlete has made a greater impact on American society-or in the world-than Michael Jordan. Follow the life of one of the most recognizable athletes and living brands inside this engaging and balanced biography. He is among the best-known and wealthiest athletes in the history of organized sports. With the possible exceptions of boxer Muhammad Ali and baseball player Babe Ruth, no athlete has made a greater impact on American society-or in the world-than Michael Jordan. Follow the life of one of the most recognizable athletes and living brands inside this engaging and balanced biography. When basketball stars Larry Bird and Magic Johnson retired in the early 1990s, Michael almost single-handedly propelled the NBA to stratospheric levels of success and international visibility. As a player for the Chicago Bulls, he generated instant crowd thrills with his record-setting drives and dunks, selling countless books, newspapers, videotapes, NBA game tickets, and hours of television time. The NBA promoted Michael, basing its popularity on his image as the greatest showman in sports history. Yet his sports hero status extends beyond NBA records. Michael changed the game by becoming the most effectively marketed athlete of his generation. Nike and many other companies rode-and continue to ride-on the coattails of Air Jordan's legend. Author David Porter highlights Jordan's on and off the court accomplishments and examines his relationship with Chicago Bulls' coaches, his commercial endorsements, and his current role as part-owner of the Charlotte Bobcats. A chronology, photos, career stats, and a bibliography of print and electronic resources round out this biography of one of the most influential athletes of the twentieth century.
Download or read book Airborne Again written by Jesse Kornbluth and published by Simon Pulse. This book was released on 1996 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: A biography of Michael Jordan, one of the world's finest and most popular athletes.
Download or read book Michael Jordan Inc written by David L. Andrews and published by State University of New York Press. This book was released on 2001-08-09 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael Jordan, Inc. seeks to make sense of a celebrated figure whose public existence illuminates a late capitalist order defined by the convergence of corporate and media interests. Using Michael Jordan as a vehicle for viewing the broader social, economic, political, and technological concerns that frame contemporary culture, the contributors focus on celebrity economy, corporate culture, identity politics, and the global marketplace—foundational pillars of contemporary cultural existence. They provide an introduction to late capitalism's pervasive and invasive cult of celebrity, examine the innovative corporate connections (particularly Jordan's association with Nike) largely responsible for Jordan's aggressively commodified being, excavate the cultural politics imbued within the racialized and sexualized nature of Jordan's identity, and demonstrate the global reach and influence that has accompanied the concerted commodification of Jordan by transnational corporations. This anthology represents both an intellectual expression of, and a political commitment to, the fact that Michael Jordan matters.
Download or read book Michael Jordan written by Roland Lazenby and published by Little, Brown. This book was released on 2014-05-06 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive biography of a legendary athlete. The Shrug. The Shot. The Flu Game. Michael Jordan is responsible for sublime moments so ingrained in sports history that they have their own names. When most people think of him, they think of his beautiful shots with the game on the line, his body totally in sync with the ball -- hitting nothing but net. But for all his greatness, this scion of a complex family from North Carolina's Coastal Plain has a darker side: he's a ruthless competitor and a lover of high stakes. There's never been a biography that encompassed the dual nature of his character and looked so deeply at Jordan on and off the court -- until now. Basketball journalist Roland Lazenby spent almost thirty years covering Michael Jordan's career in college and the pros. He witnessed Jordan's growth from a skinny rookie to the instantly recognizable global ambassador for basketball whose business savvy and success have millions of kids still wanting to be just like Mike. Yet Lazenby also witnessed the Michael Jordan whose drive and appetite are more fearsome and more insatiable than any of his fans could begin to know. Michael Jordan: The Life explores both sides of his personality to reveal the fullest, most compelling story of the man who is Michael Jordan. Lazenby draws on his personal relationships with Jordan's coaches; countless interviews with Jordan's friends, teammates, and family members; and interviews with Jordan himself to provide the first truly definitive study of Michael Jordan: the player, the icon, and the man.
Download or read book From Hang Time to Prime Time written by Pete Croatto and published by Atria Books. This book was released on 2020-12-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perfect for fans of Moneyball and The Book of Basketball, this vivid, thoroughly entertaining, and well-researched book explores the NBA’s surge in popularity in the 1970s and 1980s and its transformation into a global cultural institution. Far beyond simply being a sports league, the NBA has become an entertainment and pop culture juggernaut. From all kinds of team logo merchandise to officially branded video games and players crossing over into reality television, film, fashion lines, and more, there is an inseparable line between sports and entertainment. But only four decades ago, this would have been unthinkable. Featuring writing that leaps off the page with energy and wit, journalist and basketball fan Pete Croatto takes us behind the scenes to the meetings that lead to the monumental American Basketball Association–National Basketball Association merger in 1976, revolutionizing the NBA’s image. He pays homage to legendary talents including Julius “Dr. J” Erving, Magic Johnson, and Michael Jordan and reveals how two polar-opposite rookies, Larry Bird and Magic Johnson, led game attendance to skyrocket and racial lines to dissolve. Croatto also dives into CBS’s personality-driven coverage of key players, as well as other cable television efforts, which launched NBA players into unprecedented celebrity status. Essential reading whether you’re a casual or longtime fan, From Hang Time to Prime Time is an enthralling and entertaining celebration of basketball history.
Download or read book Playing for Keeps written by David Halberstam and published by Open Road Media. This book was released on 2012-12-18 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Pulitzer Prize–winning journalist looks at the life and times of the Chicago Bulls superstar— “The best Jordan book so far” (The Washington Post). One of sport’s biggest superstars, Michael Jordan is more than an internationally renowned athlete. As illuminated through David Halberstam’s trademark balance of impeccable research and fascinating storytelling, Jordan symbolizes the apex of the National Basketball Association’s coming of age. Long before multimillion-dollar signings and lucrative endorsements, NBA players worked in relative obscurity, with most games woefully unattended and rarely broadcast on television. Then came Larry Bird and Magic Johnson, Jordan’s two great predecessors, and the game’s status changed. The new era capitalized on Jordan’s talent, will power, and unrivaled competiveness. In Playing for Keeps, Halberstam is at his investigative best, delving into Jordan’s expansive world of teammates and coaches. The result is a gripping story of the athlete and media powerhouse who changed a game forever. This ebook features an extended biography of David Halberstam.
Download or read book The Myth of Michael Jordan in Popular Culture written by Tomasz Jacheć and published by Taylor & Francis. This book was released on 2024-03-18 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the life and career of Michael Jordan, one of the greatest athletes in the history of sports, asking how he transcended his sport to become a canonical myth in popular culture. Drawing on work in sport studies, cultural studies, sociology, history, business, and media, this book helps us to understand how myths are made in modern society and highlights the importance of myths in a ‘post‐truth’ world. It unpacks the underlying ‘monomythical’ structure of the Jordan myth, including the universality of the ‘hero’s journey’, and explores those features that are inherently American but that also carried Jordan to the status of a global superstar. This book traces the contours of his career and looks at how the intersection of commercial interests, media narratives, and supreme athletic talent, in a particular social, political, and historical context, generated a myth that continues to resonate today, long after the end of Jordan’s playing career. Drawing on original research and adding new theoretical depth to our understanding of Michael Jordan’s place in popular culture, this book is essential reading for anybody with an interest in the relationship between sport and wider society.
Download or read book Michael Jordan and the New Global Capitalism New Edition written by Walter LaFeber and published by W. W. Norton & Company. This book was released on 2002-09-17 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walter LaFeber's timely analysis looks at the ways that triumphant capitalism, coupled with high-tech telecommunications, is conquering the nations of the world, one mind—one pair of feet—at a time. With Michael Jordan and the New Global Capitalism, Walter LaFeber has written a biography, a social history, and a far-ranging economic critique. From basketball prodigy to international phenomenon to seductive commercial ideal, Michael Jordan is the supreme example of how American corporations have used technology in a brave, massively wired new world to sell their products in every corner of the globe. LaFeber's examination of Nike and its particular dominion over the global marketplace is often scathing, while his fascinating mini-biography of Michael Jordan and the commercial history of basketball reveal much about American society. For this new paperback edition, LaFeber has added a chapter on globalization in a changed world, after mass protests and since September 11. "Bold, riveting....Brilliantly illuminates how hyper-US capitalism has spread its financial wings around the globe."—Douglas Brinkley "LaFeber brings an impressive intellect to bear on his subject."—Barbara Rudolph, Chicago Tribune
Download or read book Michael Jordan written by Robert Lipsyte and published by Harper Collins. This book was released on 2010-11-09 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael Jordan was a late bloomer.Cut from the Varsity basketball team in high school when he first tried out, Michael nonetheless became the best basketball player that ever lived—Rare Air Jordan.The true story of how Michael Jordan achieved this amazing level of success as a basketball player—and as the high king of commercial endorsements—underscores one of the new roles of athletes in our society today.Here's a fascinating look at both the evolution of basketball and Michael Jordan's stunning climb to the peak of his sport, and his season in minor league baseball.
Download or read book Rare Air written by Michael Jordan and published by Collins Pub San Francisco. This book was released on 1993 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete before his resignation from basketball, Jordan discusses his love of the game, his family, and his competitiveness
Download or read book Jump written by Floyd Cooper and published by Penguin. This book was released on 2004-10-21 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: What was Michael Jordan like as a boy? You might be surprised that the greatest professional basketball player ever wasn't even the best player in his own family! Michael Jordan was once just an ordinary little boy growing up in a North Carolina suburb, trying to keep up with his older brother Larry. Michael was always good at sports, but it seemed like Larry was always going to be bigger, quicker, and luckier. But Michael never gave up, and his practicing began to pay off. Then one summer day during a backyard game of one-on-one, Larry Jordan's "little" brother took him--and the whole family--by surprise! Based on actual events, this story of a friendly sibling rivalry is enhanced by Floyd Cooper's stunning two-tone art. Jump! even features a gate-fold depicting Michael Jordan's trademark leap that will send young readers soaring.
Download or read book Michael Jordan A Unique Insight Into the Career and Mindset of Michael Jordan What it Takes to Be Like Mike written by Steve James and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Do your hoop dreams seem out of reach? Discover insider secrets from a legendary NBA pro to take your game to new heights.Are you tired of warming the bench? Do daily drills and practice make no difference in your game? Does a career in basketball seem impossible? Steve James has made a lifetime study of Michael Jordan's rise from repeated failure to NBA legend. And now he's here to share the secrets behind Michael Jordan's winning record so you can follow in his footsteps.Michael Jordan: A Unique Insight into the Career and Mindset of Michael Jordan is an incredible account of the many trials and tribulations the legendary baller overcame so he could dominate the courts. Through Steve James' step-by-step instructions, you'll learn to apply the same unique techniques and training systems that made Michael Jordan a household name. Whether you're a newbie or semi-pro, you'll discover the secrets to awaken your inner Air Jordan.In Michael Jordan, you'll discover:Detailed daily workouts and training regimes to bring your game into the next leagueDaily inspiration from His Highness' one-of-a-kind rituals and superstitionsThe steps MJ used to overcome his greatest failures and how you can leap your own hurdlesLittle-known facts about the NBA superstar to inspire your own personal journeyThe motivational lesson behind the number 23 and much, much more!Michael Jordan is a practical handbook and inspirational biography that's perfect for any fan of the game. If you like expert advice, easy-to-follow illustrated techniques, and practical success principles, then you'll love Steve James' buzzer-beating biography.Buy Michael Jordan for a nothing-but-net guide to dominating the scoreboard today!
Download or read book The Legend of Michael Jordan written by Adam Motin and published by Triumph Books. This book was released on 2020-09-01 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Not every flying hero has a cape." —Michael Jordan Essential facts and stories all young basketball fans should know, plus inspiring quotes and brilliant photos Michael Jordan left his mark on the game as a larger-than-life competitor who dazzled the world, pushed the boundaries of his sport, and never settled for anything less than the best. The Chicago Bulls legend is known as the greatest basketball player of all time, but he is so much more than just an athlete. The man who made fans want to "Be Like Mike" revolutionized the world of sports, is an ambassador for the game around the world, and serves as a role model to millions.? In The Legend of Michael Jordan, readers will learn about MJ's early days growing up in North Carolina, his six championships with the Chicago Bulls, the impact he had on fashion and pop culture, and his burning desire to win.? This must-own book is a great way to introduce young ballers to basketball's Greatest of All Time. Other titles in this series: The Legend of Kobe Bryant
