Download or read book Taking Aim at Attack Advertising written by Kim Fridkin and published by Oxford University Press. This book was released on 2019-04-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Negative campaigning is a central component of politics in the United States. Yet, until now, demonstrating the impact of combative advertising on voters has been elusive. How can we reconcile the findings of a plethora of studies with the methods of politicians? This book cuts through to the central issue: how negative advertising influences voters' attitudes and actions. Focusing on U.S. senatorial campaigns, Kim Fridkin and Patrick Kenney draw from surveys, experiments, facial expression analysis, content analyses, and focus groups. They develop the "tolerance and tactics theory of negativity" that marries citizens' tolerance for negativity with campaign messages varying in their civility and relevance and demonstrate how citizens' beliefs and behaviors are affected. Using this original framework, they find harsh and relevant messages influence voters' decisions, especially for people with less tolerance for negativity. And, irrelevant and uncivil advertisements demobilize voters, with low tolerance individuals affected most sharply.
Download or read book Taking Aim at Attack Advertising written by Kim L. Fridkin and published by Oxford University Press, USA. This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Taking Aim at Attack Advertising written by Kim Fridkin and published by Oxford University Press. This book was released on 2019-04-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Negative campaigning is a central component of politics in the United States. Yet, until now, demonstrating the impact of combative advertising on voters has been elusive. How can we reconcile the findings of a plethora of studies with the methods of politicians? This book cuts through to the central issue: how negative advertising influences voters' attitudes and actions. Focusing on U.S. senatorial campaigns, Kim Fridkin and Patrick Kenney draw from surveys, experiments, facial expression analysis, content analyses, and focus groups. They develop the "tolerance and tactics theory of negativity" that marries citizens' tolerance for negativity with campaign messages varying in their civility and relevance and demonstrate how citizens' beliefs and behaviors are affected. Using this original framework, they find harsh and relevant messages influence voters' decisions, especially for people with less tolerance for negativity. And, irrelevant and uncivil advertisements demobilize voters, with low tolerance individuals affected most sharply.
Download or read book Taking Aim at the President written by Geri Spieler and published by St. Martin's Press. This book was released on 2008-12-23 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2009 San Francisco Book Festival Award (Wild Card category) "I'm not sorry I tried...if successful, the assassination...just might have triggered the kind of chaos that could have started the upheaval of change." --Sara Jane Moore in 1976 Journalist Geri Spieler met would-be assassin Sara Jane Moore while she was in prison; Taking Aim at the President is based on over two decades of interviews as well as independant research. Spieler follows Moore's actions from her childhood in a small West Virginia town to her release from prison in December 2007. Moore's life was never conventional, and along the way she entered and dropped out of the military, was married five times, and was both a political radical and an FBI informant. Focusing on the complex psychology and motivations of a quintessentially desperate housewife and the only woman to ever fire a bullet at an American president, Spieler delivers a nuanced portrait of an elusive person and a fascinating glimpse back at a turbulent period in American history.
Download or read book The Hotline written by and published by . This book was released on 1993 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Church Advertising written by Francis Higbee Case and published by . This book was released on 1921 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Michigan Law Review written by and published by . This book was released on 2016 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Politics of Disenchantment written by James B. Lemert and published by Hampton Press (NJ). This book was released on 1996 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text reports the results of a national study of voter reactions to the 1992 presidential campaign and analyses the print and network television coverage of the campaign. It also provides a comparative look at television news coverage of presidential ads and campaigns from 1976 through to 1992.
Download or read book Chicago Tribune Index written by and published by . This book was released on 2005 with total page 1576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Download or read book National Journal written by and published by . This book was released on 1995 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Naked Consumer written by Erik Larson and published by Penguin Books. This book was released on 1994-02 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before writing their next check or going to the grocery store.
Download or read book Brandweek written by and published by . This book was released on 2009-10 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dead Reckoning written by Dick Lehr and published by HarperCollins. This book was released on 2020-06-09 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive and dramatic account of what became known as "Operation Vengeance" -- the targeted kill by U.S. fighter pilots of Japan's larger-than-life military icon, Admiral Isoroku Yamamoto, the naval genius who had devised the devastating attack on Pearl Harbor. “AIR RAID, PEARL HARBOR. THIS IS NO DRILL.” At 7:58 a.m. on December 7, 1941, an officer at the Ford Island Command Center typed what would become one of the most famous radio dispatches in history, as the Japanese navy launched a surprise aerial assault on U.S. bases on Hawaii. In a little over two hours, more than 2,400 Americans were dead, propelling the U.S.’s entry into World War II. Dead Reckoning is the epic true story of the high-stakes operation undertaken sixteen months later to avenge that deadly strike – a longshot mission hatched hastily at the U.S. base on Guadalcanal. Expertly crafting this "hunt for Bin Laden"-style WWII story, New York Times bestselling author Dick Lehr recreates the tension-filled events leading up to the climactic clash in the South Pacific skies – frontline moments loaded with xenophobia, spycraft, sacrifice and broken hearts. Lehr goes behind the scenes at Station Hypo on Hawaii, where U.S. Navy code breakers first discovered exactly where and when to find Admiral Yamamoto, on April 18, 1943, and then chronicles in dramatic detail the nerve-wracking mission to kill him. He focuses on Army Air Force Major John W. Mitchell, the ace fighter pilot from the tiny hamlet of Enid, Mississippi who was tasked with conceiving a flight route, literally to the second, for the only U.S. fighter plane on Guadalcanal capable of reaching Yamamoto hundreds of miles away – the new twin-engine P-38 Lightning with its fabled “cone of fire.” Given unprecedented access to Mitchell’s personal papers and hundreds of private letters, Lehr reveals for the first time the full story of Mitchell’s wartime exploits up to the face-off with Yamamoto, along with those of key American pilots Mitchell chose for the momentous mission: Rex Barber, Thomas Lanphier Jr., Besby Holmes, and Ray Hine. The spotlight also shines on their enemy target –Admiral Yamamoto, the enigmatic, charismatic commander in chief of Japan’s Combined Fleet, whose complicated feelings about the U.S.—he studied at Harvard—add rich complexity. In this way Dead Reckoning offers at once a fast-paced recounting of a crucial turning point in the Pacific war and keenly drawn portraits of its two main protagonists: Isoroku Yamamoto, the architect of Pearl Harbor, and John Mitchell, the architect of the Yamamoto’s demise. Dead Reckoning features black-and-white photos throughout.
Download or read book Soft Money Hard Law written by Robert F. Bauer and published by . This book was released on 2002 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: "For the first time in more than a quarter century, Congress has passed and the president has signed into law a major reform the of the way political campaigns are financed. Effective November 6. 2002, the law shuts down much 'soft money' raised and spent by political parties and outside groups. The law also will affect how political campaigns are funded, how political advertising is conducted, how laws are enforced, and how nonprofits and political parties conduct voter registration and other grassroots activities."--Book description.
Download or read book Dirty Politics written by Kathleen Hall Jamieson and published by Oxford University Press, USA. This book was released on 1993 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, Americans have become thoroughly disenchanted with political campaigns, especially with ads and speeches that bombard them with sensational images while avoiding significant issues. Now campaign analyst Kathleen Hall Jamieson provides an eye-opening look at the tactics used by political advertisers. Photos and line drawings.
Download or read book Campaign Guide for Congressional Candidates and Committees written by and published by . This book was released on 1982 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
