Download or read book Tactical Practical Startup Streetwear For The Artist Athlete Entrepreneur written by Vic Stizzi and published by YUMYODA. This book was released on 2019-09-12 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will show you how to create a mock-up, sell that mock-up as a pre-order, order the real merchandise, utilize that merchandise to keep growing, and more. Just like that first sentence, you'll make your first dollar before you even notice. The book focuses on execution, practical moves, information, and sources. Cut and to the point to save you time and money.
Download or read book Zero To Profit in Barely 3 Pages written by Vic Stizzi and published by YUMYODA. This book was released on 2019-09-14 with total page 3 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the simple format version of Practical & Tactical Startup Streetwear For Artists, Athletes, & Entrepreneurs. These books from Beginners to Expert, to Bridge Port Strategies - are part of the collection named “The Ultimate & Complete Streetwear: Zero To Hunned”.
Download or read book Sleep State Interrupt written by T.C. Weber and published by See Sharp Press. This book was released on 2016-09-01 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sleep State Interrupt centers around Waylee Freid, an unemployed journalist and musician with ever-worsening bipolar disorder, and her countercultural friends in the decaying city of Baltimore. Frustrated by the injustice of a system that benefits only a few, and the apathy of a population content to lose themselves in a virtual reality called BetterWorld, the group busts a notorious teenage hacker out of jail and sneaks into a closed election fundraiser at the Smithsonian castle, where they record incriminating admissions by a corrupt president and a power-mad CEO. Hunted by Homeland Security, Waylee and her friends must reach a substantial audience by broadcasting their video during the Super Bowl. But to do so, they will have to break into one of the most secure facilities ever built.
Download or read book Fashion Music written by Jochen Strähle and published by Springer. This book was released on 2017-08-10 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry is heavily influenced by the digital revolution in the music industry, which has changed the face of individual music consumption and social reference, and therefore, also has impacts on fashion consumption and social reference. This understanding is crucial in order to realign any fashion company’s strategies to the demands of modern fashion consumers. In terms of content, the book first discusses the social perspective of fashion and music. This includes an analysis of music as a key influencer of fashion trends, both theoretically and on the basis of a case study on grunge music. Then the role of music in the fashion business is addressed, and covers in-store music and the role of music in fashion communication. Following up, the role of fashion in the music business is analyzed. This includes the trend of co-design of fashion collections, music artists’ role of differentiation by style, and the market for music fashion merchandise articles (both theoretically and drawing on a case study). In closing, potential lessons learned from the music industry are developed for the fashion industry. This includes an analysis of the digital revolution and the advent of the crowdfunding idea (both theoretically and in a case study).
Download or read book The Mom Test written by Rob Fitzpatrick and published by Robfitz Ltd. This book was released on 2013-10-09 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Download or read book Guerrilla P R written by Michael Levine and published by Harper Collins. This book was released on 2009-10-06 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.
Download or read book Laws of UX written by Jon Yablonski and published by O'Reilly Media. This book was released on 2020-04-21 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces. You’ll learn: How aesthetically pleasing design creates positive responses The principles from psychology most useful for designers How these psychology principles relate to UX heuristics Predictive models including Fitts’s law, Jakob’s law, and Hick’s law Ethical implications of using psychology in design A framework for applying these principles
Download or read book Sketching Perspective written by Ilga Leimanis and published by The Crowood Press. This book was released on 2021-06-28 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perspective is key to visualizing a space and communicating an idea to others. This book explains how to tackle perspective with hand sketching - how to turn a 3D scene into a 2D drawing successfully. Written for a wide range of professionals from architects to set designers, engineers to interior designers, it explains the principles of perspective clearly and how to communicate a vision successfully. Topics covered include: materials and equipment, specifically with drawing on location in mind; observational drawing using the body, arms and hands to help understand the spaces being drawn; perspective constructions for one and two vanishing points for interior and exterior drawings; panoramic views and aerial perspective - how to approach drawing a crowded scene/location; adding detail - whether creating atmosphere and expression, or adding figures for scale and finally, advice is given on drawing imaginatively and how to visualize your thoughts confidently. It is fully illustrated with examples of how to draw perspective in the urban and natural landscape.
Download or read book The Appearance of Power written by Tanner Guzy and published by Createspace Independent Publishing Platform. This book was released on 2017-11-15 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Power has an appearance and appearance has power. Ideally those two would line up together and the world would be full of good, masculine men who dress and look like good masculine men. But all too often, reality is something different. There are good men and strong leaders out there who dress and look like children or bums. There are awful, lazy men in the world who dress in a way that hides their vices from those around them and makes them appear better than they truly are. In an attempt to correct for these disparities, our current culture tries to rob both appearance of its power and power of its appearance - to say that the way a person dresses or looks doesn't - or at least shouldn't matter. We're given platitudes like, "don't judge a book by its cover" and there's a often a cultural rush to prove ourselves as non-judgmental as we can. But a man's appearance has been an integral part of humanity since before the dawn of civilization. As human beings we use mental shortcuts when assessing our surroundings and the people within them. It is inefficient and dangerous to treat every object, scenario, and person as a blank slate or an unknown. And, because it is our tendency to judge according to visual stimuli, we use physicality, body language, grooming, and clothing to quickly and effectively communicate who we are and how we want other people to perceive us. Some men dress to appear more physically threatening, others to convey status and power within social spheres, some attempt to fit in and not draw attention to themselves, and others will use their clothing to show their disdain for the social norms around them. Regardless of what your intentions are, your clothing says something about you. And no, this doesn't just apply to you, but to every man who has ever interacted with another human being. From the ancient shaman, to the Wall Street banker, the Pope to the gutter punk, all men use clothing and appearance to tell the world who we are. Which means it's worthwhile for you to understand how to use this tool effectively. The purpose of this book is to outline the underlying principles of how clothing affects men and masculinity. Understanding and applying those principles will take you far beyond looking like you've been dressed by an image consultant, in one of his five variations of acceptable clothing, and into the realm of being well-dressed all the time.
Download or read book The Pirate s Dilemma written by Matt Mason and published by Simon and Schuster. This book was released on 2009-05-05 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the influence of youth culture on transforming mainstream society through innovative cooperative venues and modern "do-it-yourself" values, in a report that reveals what can be learned through the indirect social experiments being performed by today's young artists and entrepreneurs. Reprint.
Download or read book The Mutt written by Rodney Mullen and published by Harper Collins. This book was released on 2004-07-20 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: At age six, Rodney Mullen was the family misfit who had to wear braces to straighten out his pigeon-toed feet. But by age fourteen, he was a world-champion skateboarder -- and for the next decade lost only one contest. Now, for the first time, Rodney tells the incredible story of his ascent to fame as the number one nerd in a sport where anarchy is often encouraged. Rodney learned to skate by himself on the family farm, his only company the wandering cows. As a teenager he traveled the world for demonstrations, invented the flatground ollie -- a trick that laid the foundation for modern street skating -- and in ten years garnered thirty-five world skating titles. While acing skateboard contests Rodney also earned straight A's in school, but his father forced him to abandon his fame and the fortune he could make from the sport he loved. Rodney was unable to stop for very long though, even after freestyle skating went out of fashion and the skateboarding world abandoned him. He adapted to street skating and eventually became one of the most innovative and influential skaters of all time. It's all here: everything from his eating and sleeping disorders to his comical experiences with loan sharks, occult-obsessed relatives, and the FBI. The Mutt is a look at Rodney's strange journey from penniless skateboarder to millionaire.
Download or read book Understanding Football Hooliganism written by Ramón Spaaij and published by Amsterdam University Press. This book was released on 2006-01-01 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Football hooliganism periodically generates widespread political and public anxiety. In spite of the efforts made and resources invested over the past decades, football hooliganism is still perceived by politicians, policymakers and media as a disturbing social problem. This highly readable book provides the first systematic and empirically grounded comparison of football hooliganism in different national and local contexts. Focused around the six Western European football clubs on which the author did his research, the book shows how different clubs experience and understand football hooliganism in different ways. The development and effects of anti-hooligan policies are also assessed. The emphasis throughout is on the importance of context, social interaction and collective identity for understanding football hooliganism. This book will be essential reading for anyone interested in football culture, hooliganism and collective violence.
Download or read book Can t Stop Won t Stop written by Jeff Chang and published by St. Martin's Press. This book was released on 2007-04-01 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can't Stop Won't Stop is a powerful cultural and social history of the end of the American century, and a provocative look into the new world that the hip-hop generation created. Forged in the fires of the Bronx and Kingston, Jamaica, hip-hop became the Esperanto of youth rebellion and a generation-defining movement. In a post-civil rights era defined by deindustrialization and globalization, hip-hop crystallized a multiracial, polycultural generation's worldview, and transformed American politics and culture. But that epic story has never been told with this kind of breadth, insight, and style. Based on original interviews with DJs, b-boys, rappers, graffiti writers, activists, and gang members, with unforgettable portraits of many of hip-hop's forebears, founders, and mavericks, including DJ Kool Herc, Afrika Bambaataa, Chuck D, and Ice Cube, Can't Stop Won't Stop chronicles the events, the ideas, the music, and the art that marked the hip-hop generation's rise from the ashes of the 60's into the new millennium.
Download or read book Beloved Brands written by Graham Robertson and published by Createspace Independent Publishing Platform. This book was released on 2018-01-06 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business. Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review. You can even pass on the tools to your team, so they can learn how to deliver the fundamentals needed for your brands. This book is also an excellent resource for marketing professors, who can use it as an in-class textbook to develop future marketers. It will challenge communications agency professionals, who are looking to get better at managing brands, including those who work in advertising, public relations, in-store marketing, digital advertising or event marketing. "Most books on branding are really for the MARCOM crowd. They sound good, but you find it's all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does a wonderful job laying out the steps in clear language and goes beyond advertising and social media to show how branding relates to all aspects of GENERAL as well as marketing management. Make no mistake: there is a strong theoretical foundation for all he says...but he spares you the buzzwords. Next year my students will all be using this book." Kenneth B. (Ken) Wong, Queen's University If you are an entrepreneur who has a great product and wants to turn it into a brand, you can use this book as a playbook. These tips will help you take full advantage of branding and marketing, and make your brand more powerful and more profitable. You will learn how to think, define, plan, execute and analyze, and I provide every tool you will ever need to run your brand. You will find models and examples for each of the four strategic thinking methods, looking at core strength, competitive, consumer and situational strategies. To define the brand, I will provide a tool for writing a brand positioning statement as well as a consumer profile and a consumer benefits ladder. I have created lists of potential functional and emotional benefits to kickstart your thinking on brand positioning. We explore the step-by-step process to come up with your brand idea and bring it all together with a tool for writing the ideal brand concept. For brand plans, I provide formats for a long-range brand strategy roadmap and the annual brand plan with definitions for each planning element. From there, I show how to build a brand execution plan that includes the creative brief, innovation process, and sales plan. I provide tools for how to create a brand calendar and specific project plans. To grow your brand, I show how to make smart decisions on execution around creative advertising and media choices. When it comes time for the analytics, I provide all the tools you need to write a deep-dive business review, looking at the marketplace, consumer, channels, competitors and the brand. Write everything so that it is easy to follow and implement for your brand. My promise to help make you smarter so you can realize your full potential.
Download or read book Wild Company written by Mel Ziegler and published by Simon and Schuster. This book was released on 2012-10-02 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the tradition of Pour Your Heart Into It and How Starbucks Saved My Life, a surprising and inspiring memoir from the founders of Banana Republic. With $1,500 and no business experience, Mel and Patricia Ziegler turned a wild idea into a company that would become the international retail colossus Banana Republic. Re-imagining military surplus as safari and expedition wear, the former journalist and artist created a world that captured the zeitgeist for a generation and spoke to the creativity, adventure, and independence in everyone. In a book that’s honest, funny, and charming, Mel and Patricia tell in alternating voices how they upended business conventions and survived on their wits and imagination. Many retail and fashion merchants still consider Banana Republic’s early heyday to be one of the most remarkable stories in fashion and business history. The couple detail how, as “professional amateurs,” they developed the wildly original merchandise and marketing innovations that broke all retail records and produced what has been acclaimed by industry professionals to be “the best catalogue of all time.” A love story wrapped in a business adventure, Wild Company is a soulful, inspiring tale for readers determined to create their own destiny with a passion for life and work and fun.
Download or read book How To Start Your Own Shoe Company written by Wade Motawi and published by . This book was released on 2020-10-31 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you dream of creating a shoe brand and starting a company? In the book, How to Start Your Own Shoe Company, you follow two start-up companies from initial launch to retail sales and marketing. Both companies have a unique style, budget, and business plan. In each of the 12 chapters a requirement or process is clearly described and you will learn how each of the two new shoe brands will best tackle this challenge. How to Start Your Own Shoe Company will guide you through creating your brand identity, legally setting up your shoe company, and registering your trademarks. You will also learn how to design and manufacture your shoes, how to find the best shoe factory, and how to go about selling your shoes. Many other topics such as, importing shoes, working with international distributors, calculating profit margins, paying overseas vendors, and necessary capital requirements will also be covered so you can get your start-up moving forward right away. How To Start Your Own Show Company is arranged in chronological order, following the shoe company start-up process from initial design, through development, production, sales, marketing, and distribution. There are more than 100 full color drawings, photos, charts, infographics, spreadsheets, and sample forms to clearly illustrate the complete process. This book will help you meet many challenges and be your complete guide to making your own shoe company come to life! 12 chapters, 170 pages, 115 full color photos, charts and graphs.
Download or read book Fashion Communication written by Teresa Sádaba and published by Springer Nature. This book was released on 2021-09-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
