Download or read book Taboo in Advertising written by Elsa Simões Lucas Freitas and published by John Benjamins Publishing. This book was released on 2008-07-09 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taboos are much more than just a synonym of ‘forbidden’. Proof of the concept’s complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis undertaken takes into account the different modes (verbal language, music, sound effects, moving and static images) that convey meaning in ads. Taboo is very often conveyed or disguised through one of the channels while the others play the opposite role, thus achieving a balance that prevents the ad from being too obscure to be understood or too daring for the general public to accept it. For this comprehensive approach, concepts are drawn from different disciplines: textual and semiotic analysis from linguistics, theories of taboo from anthropology, and background to advertising from media studies.
Download or read book Taboo in Advertising written by Elsa Simões Lucas Freitas and published by John Benjamins Publishing. This book was released on 2008 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taboos are much more than just a synonym of 'forbidden'. Proof of the concept's complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis undertaken takes into account the different modes (verbal language, music, sound effects, moving and static images) that convey meaning in ads. Taboo is very often conveyed or disguised through one of the channels while the others play the opposite role, thus achieving a balance that prevents the ad from being too obscure to be understood or too daring for the general public to accept it. For this comprehensive approach, concepts are drawn from different disciplines: textual and semiotic analysis from linguistics, theories of taboo from anthropology, and background to advertising from media studies.
Download or read book Proceedings of the 2009 Academy of Marketing Science AMS Annual Conference written by Leroy Robinson, Jr. and published by Springer. This book was released on 2016-09-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2009 Academy of Marketing Science (AMS) Annual Conference held in Baltimore, Maryland.
Download or read book Taboo Comedy written by Chiara Bucaria and published by Springer. This book was released on 2016-11-26 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays in this collection explore taboo and controversial humour in traditional scripted (sitcoms and other comedy series, animated series) and non-scripted forms (stand-up comedy, factual and reality shows, and advertising) both on cable and network television. Whilst the focus is predominantly on the US and UK, the contributors also address more general and global issues and different contexts of reception, in an attempt to look at this kind of comedy from different perspectives. Over the last few decades, taboo comedy has become a staple of television programming, thus raising issues concerning its functions and appropriateness, and making it an extremely relevant subject for those interested in how both humour and television work.
Download or read book Consumer s Perception of Taboo in Advertising written by Rachid Khoury and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a highly competitive market, advertisement became of great importance to ensure the spread of ideas, products and services. However, some critical issues that are placed by the environment play a major role in shaping advertisement. This research studies particular aspects that marketers should take into consideration through advertisements, by highlighting major factors that contribute to the success of advertisements. This study assesses four aspects; the influence of unorthodox advertising, the presence of taboos, society norms, and gender in shaping the perceptions and behaviors of consumers towards advertisements through an online questionnaire on Qualtrics filled by 213 participants. The results indicate that within the Lebanese context, unorthodox advertising and taboos shaped the perceptions and behaviors of consumers and their subsequent reaction to the subject of advertisements. The results also indicate that the society norms are great influencers towards the consumers through categorizing certain topics or issues as taboos. The perception of taboos was found to be gender sensitive as well, with women perceiving high taboos in ads.
Download or read book The Oxford Handbook of Taboo Words and Language written by Keith Allan and published by Oxford Handbooks. This book was released on 2019-01-08 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together experts from a wide range of disciplines to define and describe tabooed words and language and to investigate the reasons and beliefs behind them. In general, taboo is defined as a proscription of behaviour for a specific community, time, and context. In terms of language, taboo applies to instances of language behaviour: the use of certain words in certain contexts. The existence of linguistic taboos and their management lead to the censoring of behaviour and, as a consequence, to language change and development. Chapters in this volume explore the multiple types of tabooed language from a variety of perspectives, such as sociolinguistics, anthropology, philosophy, psychology, historical linguistics, and neurolinguistics, and with reference to fields such as law, publishing, politics, and advertising. Topics covered include impoliteness, swearing, censorship, taboo in deaf communities, translation of tabooed words, and the use of taboo in banter and comedy.
Download or read book The Chemical Weapons Taboo written by Richard M. Price and published by Cornell University Press. This book was released on 2018-09-05 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard M. Price asks why, among all the ominous technologies of weaponry throughout the history of warfare, chemical weapons carry a special moral stigma. Something more seems to be at work than the predictable resistance people have expressed to any new weaponry, from the crossbow to nuclear bombs. Perceptions of chemical warfare as particularly abhorrent have been successfully institutionalized in international proscriptions and, Price suggests, understanding the sources of this success might shed light on other efforts at arms control.To explore the origins and meaning of the chemical weapons taboo, Price presents a series of case studies from World War I through the Gulf War of 1990–1991. He traces the moral arguments against gas warfare from the Hague Conferences at the turn of the century through negotiations for the Chemical Weapons Convention of 1993. From the Italian invasion of Ethiopia to the war between Iran and Iraq, chemical weapons have been condemned as the "poor man's bomb." Drawing upon insights from Michel Foucault to explain the role of moral norms in an international arena rarely sensitive to such pressures, he focuses on the construction of and mutations in the refusal to condone chemical weapons.
Download or read book Taboo written by Jon Entine and published by PublicAffairs. This book was released on 2008-08-05 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: In virtually every sport in which they are given opportunity to compete, people of African descent dominate. East Africans own every distance running record. Professional sports in the Americas are dominated by men and women of West African descent. Why have blacks come to dominate sports? Are they somehow physically better? And why are we so uncomfortable when we discuss this? Drawing on the latest scientific research, journalist Jon Entine makes an irrefutable case for black athletic superiority. We learn how scientists have used numerous, bogus "scientific" methods to prove that blacks were either more or less superior physically, and how racist scientists have often equated physical prowess with intellectual deficiency. Entine recalls the long, hard road to integration, both on the field and in society. And he shows why it isn't just being black that matters—it makes a huge difference as to where in Africa your ancestors are from.Equal parts sports, science and examination of why this topic is so sensitive, Taboois a book that will spark national debate.
Download or read book Taboo written by Fouzia Saeed and published by Made For Success Publishing. This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Taboo! is a journey of discovery into a famous red light district of Lahore, Pakistan, known as Shahi Mohalla, the Royal Bazaar, or Heera Mandi, the market of diamonds. The phenomenon of prostitution coupled with music and dance performances has ancient roots in South Asia. Regardless of the stigma attached to the prostitution, it has given birth for centuries to many well-known performing artists. The book captures a more realistic picture of the phenomenon through the stories of the people living there: the musicians, the prostitutes and their pimps, managers and customers. These people are struggling to make a living by following ancient traditions, yet not knowing clearly where they fit in the larger picture of present day society. Taboo! helps eradicate a blind spot in our understanding of the power relations associated with gender roles throughout our society.
Download or read book Teaching the Taboo written by Rick Ayers and published by Teachers College Press. This book was released on 2014 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rick and William Ayers renew their challenge to teachers to teach initiative, to teach imagination, to “teach the taboo” in the new edition of this bestseller. Drawing from a lifetime of deep commitment to students, teaching, and social justice, the authors update their powerful critique of schooling and present classroom stories of everyday teachers grappling with many of today’s hotly debated issues. They invite educators to live a teaching life of questioning—to imagine classrooms where every established and received bit of wisdom, common sense, orthodoxy, and dogma is open for examination, interrogation, and rethinking. Teaching the Taboo, Second Edition is an insightful guide to effective pedagogy and essential reading for anyone looking to evolve as an educator. What’s new for the second edition of Teaching the Taboo! A deeper exploration of issues of white privilege and racism and war and peace. A more thorough examination of the problems with math and science education, including possible solutions. An expanded exploration of the importance of creative writing for validating individual and community experiences. A more thorough discussion of Freire’s work and comparison to the radical teaching projects of African American activists in the south during the Freedom Schools. An in-depth look at how students can be part of co-constructing historical narratives and analyses. An update on school struggles in Atlanta, Chicago, and Seattle. Praise for the first edition of Teaching the Taboo! “For those frustrated by the thrust of educational 'reform'…this book provides what can be described as both a challenge and a set of alternatives.” —Education Review “Drawing from a lifetime of deep thinking about education and courageous commitment to precious students, Rick and William Ayers have given us a marvelous book. Their devastating critique of the pervasive market models in education and their powerful defense of democratic forms of imagination in schools are so badly needed in our present-day crisis!” —Cornel West, Princeton University “Teaching the Taboo is provocative, challenging, funny in places, wild but sensible enough to be useful, inspiring, and practical for educators who are working to negate the educational madness that is infecting the schools.” —Herb Kohl, author of 36 Children and Painting Chinese Rick Ayers is a university instructor and founder of the Communication Arts and Sciences small school at Berkeley High School, and teaches at the University of San Francisco. William Ayers is a school reform activist and a Distinguished Professor of Education and Senior University Scholar at the University of Illinois at Chicago.
Download or read book Provocation in Advertising a Conceptualization and an Empirical Assessment written by Paul, Olivia and published by Québec : Faculté des sciences de l'administration de l'Université Laval, Direction de la recherche. This book was released on 2003 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book American Taboo written by Lauren Rosewarne and published by Bloomsbury Publishing USA. This book was released on 2013-08-13 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: America's often-unspoken morality codes make many topics taboo in "the land of the free." This book analyzes hundreds of popular culture examples to expose how the media both avoids and alludes to how we derive pleasure from our bodies. Flatulence ... male nudity ... abortion ... masturbation: these are just a few of the taboo topics in the United States. What do culturally enforced silences about certain subjects say about our societyand our latent fears? This work provides a broad yet detailed overview of popular culture's most avoided topics to explain why they remain off-limits and examines how they are presented in contemporary mediaor, in many cases, delicately explored using euphemism and innuendo. The author offers fascinating, in-depth analysis of the meaning behind these portrayals of a variety of both mundane and provocative taboos, and identifies how new television programs, films, and advertising campaigns intentionally violate longstanding cultural taboos to gain an edge in the marketplace.
Download or read book This Book Is Taboo written by Randall Eggert and published by . This book was released on 2021-07-13 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Book written by Alan Watts and published by Vintage. This book was released on 1989-08-28 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revelatory primer on what it means to be human, from "the perfect guide for a course correction in life" (Deepak Chopra)—and a mind-opening manual of initiation into the central mystery of existence. At the root of human conflict is our fundamental misunderstanding of who we are. The illusion that we are isolated beings, unconnected to the rest of the universe, has led us to view the “outside” world with hostility, and has fueled our misuse of technology and our violent and hostile subjugation of the natural world. To help us understand that the self is in fact the root and ground of the universe, Watts has crafted a revelatory primer on what it means to be human—and a mind-opening manual of initiation into the central mystery of existence. In The Book, Alan Watts provides us with a much-needed answer to the problem of personal identity, distilling and adapting the Hindu philosophy of Vedanta.
Download or read book Taboo Topics written by Norman L. Farberow and published by Routledge. This book was released on 2017-07-05 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is it so hard to investigate taboo topics? A myriad of forces shape and fashion human action, reaction, thought, and feeling, and these are not always well understood. Norman L. Farberow argues that culture itself provides structure for its members, developing in a well-defined way the rules to which they will conform. Such rules find expression not only in written laws and regulations but include, and most often stem from, unwritten folkways, customs, and especially taboos, the subject of this book.The researchers reporting in this volume take no position on the nature of a taboo itself, but concentrate on the difficulty in investigating taboos. As members of society and human beings, they do make judgments and personal investments. Thus, when taboos continue or develop without useful society-enriching functions or facilitate self-destructive activities, they raise questions about why they persist.Such topics include many areas‘some social, such as sex, death, and peace; others more academic, such as parapsychology, graphology, religion, and hypnosis. Peace and the public are included in the discussion because they are emotion-laden areas and powerful and important factors in a shrinking world and expanding universe. Peace, especially, has begun to be looked upon with suspicion perhaps a real commentary on our times. This probing collection will be sure to interest sociologists, anthropologists, and all other social scientists.
Download or read book The Taboos of Leadership written by Anthony F. Smith and published by John Wiley & Sons. This book was released on 2007-03-31 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most leaders who make it to the top possess characteristics that are all too human: they have politically incorrect attitudes, are conflicted, and play politics to get their way. Written by leading management consultant Anthony F. Smith, The Taboos of Leadership reveals the rarely discussed realities of leadership—the secrets that leaders just cannot admit to publicly for fear of losing power, self-respect, or even their jobs. This revelatory book will help both leaders and followers achieve real understanding and co-create a two-way street culture of openness, trust, and improved performance in their organizations. The Taboos of Leadership discloses ten guarded secrets that leaders can’t discuss, even with their closest constituents, including: charisma shouldn’t make a difference . . . but it does; women make better leaders . . . when that’s what they really want to do; blatant self-interest is dangerous . . . in followers, not leaders; thou shalt not play favorites with friends and family . . . except when it makes a lot of sense; and more.
Download or read book Sex and Death written by Afolabiyi Okubanjo and published by . This book was released on 2015 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is based on the concept of getting an audience to become aware of an idea, product or service. Many methods have been used to make advertising stand out. I hypothesize that companies that use taboo advertising are not likely to increase, but rather decrease advertising using taboo imagery in order to protect their bottom line. Do companies persist in using taboo imagery in advertising? Is there an increase in the use of one type of taboo imagery in advertising? Can advertising make taboo imagery non-taboo by the use of a non-taboo message? Benetton aimed to establish itself as a "thinking-man's" brand, one that people would associate with a strong sense of awareness of various issues. Their ads, sparking controversy through the use of taboo imagery and minimalist wording, are almost custom-designed to spark interest, if for no other reason than to make sense of the situation the ads present. Benetton uses both eros- and thanatos-type image to provoke debate and outrage throughout the research period.
