Download or read book Shoppernomics written by Roddy Mullin and published by Routledge. This book was released on 2016-04-01 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial. The sales and marketing challenge is what to say, and where to say it. Shoppernomics, based on research and case studies from US and UK, examines the path taken by the potential buyer. The authors describe the key drivers and barriers on the journey to purchase. They identify the need to get key messages, key partners and key media all working together, and a framework for success. The authors challenge the budget split between sales and marketing as possibly the largest barrier to successful shopper marketing and identify core stores and the areas they serve as being equally important targets for investment. Shoppernomics provides the manual for achieving successful companies serving happy and loyal customers, as the ultimate goal for manufacturers, retailers and brands. It reminds marketers that it is what customers take from their product or service that is important, not what they think they are delivering. It reminds sales people that nothing is more important than matching supply and demand in the eyes of the customer regardless of who actually makes the ultimate sale. Shoppernomics is designed to deliver fast results for companies prepared to recognise that they are not perfect, and go the extra mile to find out why.
Download or read book Ideocracies in Comparison written by Uwe Backes and published by Routledge. This book was released on 2015-10-23 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideocracies, or ideological dictatorships, such as the "Third Reich", the Soviet Union and the People’s Republic of China have, much more than any other kinds of autocracy, characterized the history of the 20th century. Despite their undeniable loss of significance, ideocracies have not disappeared from the world in the 21st century. This book explores the functioning of ideocracies and analyses the typical interplay of legitimation, co-optation and repression which autocratic elites use in an attempt to stabilize their rule. In the first part of the book, the contributors discuss the conceptual history of the ideocracy notion. The second part offers case studies pertaining to the Soviet State, Italy, the National Socialist Regime, the German Democratic Republic, the People’s Republic of China, North Korea and Cuba. Finally, the third part compares various ideocracies and draws together key themes. Uniting the perspectives of history, philosophy and political science through the use of case studies and systematic comparisons, this book offers a unique examination of ideocracies both past and present which will be of interest to students and scholars researching political regimes, political history and comparative politics, as well as other disciplines.
Download or read book Social Mechanisms written by Peter Hedström and published by Cambridge University Press. This book was released on 1998-01-13 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advancement of social theory requires an analytical approach that systematically seeks to explicate the social mechanisms that generate and explain observed associations between events. These essays, written by prominent social scientists, advance criticisms of current trends in social theory and suggest alternative approaches. The mechanism approach calls attention to an intermediary level of analysis in between pure description and story-telling, on the one hand, and grand theorizing and universal social laws, on the other. For social theory to be of use for the working social scientist, it must attain a high level of precision and provide a toolbox from which middle range theories can be constructed.
Download or read book Keep Your Customers written by Ali Cudby and published by Morgan James Publishing. This book was released on 2020-01-07 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fresh take on retention and revenue is “a useful guide to long-term customer loyalty that’s engaging, insightful and actionable . . . a fast, easy read” (Jonathan Tower, Managing Partner, Catapult VC). It costs 5 to 25 times more for companies to acquire a new customer versus retaining an existing one. That means a company’s process to keep its customers is tied directly to its revenue and profitability. In Keep Your Customers, Ali Cudby provides insights from business leaders, beginning with legendary executive Kay Koplovitz. The book goes on to offer real-world consumer behavior stories, business best practices, and CEO-led case studies in industries ranging from technology (ClusterTruck, PERQ), consumer packaged goods (Soapbox), and retail (Esprit de la Femme, Urban Stems). Interviews with renowned venture capitalists Mark Suster and Kara Nortman of Upfront Ventures, Square Capital executive Jackie Reses, and indie musician Craig Wedren, former Shudder to Think frontman and Yellowjackets composer, are also featured. Keep Your Customers is based on a proven process that has helped companies around the world improve the lifetime value of their clients. Keep Your Customers shares a fresh perspective on the old problem of customer relations. It jumps straight into practical strategies and actionable tactics to bring loyalty marketing to life for large and small businesses alike. Ali Cudby shares how to set up customer engagement for loyalty with a company culture to support it; grow without being stuck in the endless grind of new customer acquisition; and build the most powerful asset for any enterprise—a loyal, long-term, and lucrative customer base.
Download or read book Customer Loyalty and Supply Chain Management written by Ivan Russo and published by Routledge. This book was released on 2017-08-03 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many business-to-business (B2B) managers think that customers act rationally and base decisions mostly on price, customer loyalty isn’t considered. Companies outsource various activities, which enable them to improve efficiency, reduce costs, focus more on core competencies and improve their innovation capabilities. Supply Chain Management synchronizes the efforts of all parties—particularly suppliers, manufacturers, retailers, dealers, customers—involved in achieving customer’s needs. Despite much research, the relationship between customer loyalty and the supply chain strategy remains insufficiently explored and understood by practitioners and academics, while the theme has been extensively developed within marketing literature. Customer Loyalty and Supply Chain Management is the result of years of work by the authors on different projects concerning the overlapping areas of supply chains, logistics and marketing, drawing a connection between the literature to provide a holistic picture of the customer loyalty framework. Emphasis is given to the B2B context, where recent research has provided some clues to support the fact that investment in operations, new technologies and organizational strategy have had a significant role in understanding B2B loyalty, particularly in the context of global supply chains. Moreover, the book provides a modernized and predictive model of B2B loyalty, showing a different methodological approach that aims at capturing the complexity of the phenomenon. This book will be a useful resource for professionals and scholars from across the supply chain who are interested in exploring the dimension of customer loyalty in the challenging supplier and customer context.
Download or read book WHY OF THE BUY written by PATRICIA MINK. RATH and published by Bloomsbury Publishing USA. This book was released on 2023 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The 5 Rule of Leadership written by Anil Singhal and published by John Wiley & Sons. This book was released on 2024-09-18 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maintain focus on the first, critical 5% of any project and multiply your results In The 5% Rule of Leadership: Using Lean Decision-Making to Drive Trust, Ownership, and Team Productivity, veteran technology leader and executive Anil Singhal delivers a transformative approach to project management and company leadership. He explains how to focus your efforts on the first, critical stages of any project or initiative to multiply your results and efficacy, delegating the rest to their capable team. The book is a blueprint for building resilient organizations, departments, teams, and projects that can withstand today's unpredictable and volatile environment. You'll learn to avoid micromanagement and maintain your focus on the big, strategic picture, while a well-managed team brings you the results you need. You'll also find: Strategies for determining how to properly set priorities and satisfy employees, customers, and shareholders Techniques for building trust amongst your workforce, your leadership, and other stakeholders Myth-busting advice that blows up misleading and counterproductive habits held by businesspeople and leaders around the world Perfect for managers, directors, executives, entrepreneurs, founders, and other business leaders, The 5% Rule of Leadership will be invaluable to anyone who wants to lead with values and purpose—and deliver remarkable results.
Download or read book The 5 Rule of Leadership written by Anil K. Singhal and published by John Wiley & Sons. This book was released on 2024-09-09 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maintain focus on the first, critical 5% of any project and multiply your results In The 5% Rule of Leadership: Using Lean Decision-Making to Drive Trust, Ownership, and Team Productivity, veteran technology leader and executive Anil Singhal delivers a transformative approach to project management and company leadership. He explains how to focus your efforts on the first, critical stages of any project or initiative to multiply your results and efficacy, delegating the rest to their capable team. The book is a blueprint for building resilient organizations, departments, teams, and projects that can withstand today's unpredictable and volatile environment. You'll learn to avoid micromanagement and maintain your focus on the big, strategic picture, while a well-managed team brings you the results you need. You'll also find: Strategies for determining how to properly set priorities and satisfy employees, customers, and shareholders Techniques for building trust amongst your workforce, your leadership, and other stakeholders Myth-busting advice that blows up misleading and counterproductive habits held by businesspeople and leaders around the world Perfect for managers, directors, executives, entrepreneurs, founders, and other business leaders, The 5% Rule of Leadership will be invaluable to anyone who wants to lead with values and purpose—and deliver remarkable results.
Download or read book The Talent Edge written by David S. Cohen and published by John Wiley & Sons. This book was released on 2009-04-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical step-by-step approach to hiring the right person. Every hiring manager knows that the traditional hiring and interviewing process is a poor tool for predicting organizational fit and future on-the-job success. Behavioral interviewing can improve your chances of picking the right candidate two to five times over traditional processes. It focuses on how the candidate works rather than on skills, qualifications, and impressions. The Talent Edge shows how you can develop a concrete understanding of what your own top performers do differently than the majority of their peers, and how to translate that knowledge into a better hiring system. While using case studies from organizations that have successfully transformed their hiring practices, the book articulates the business case for a Behavioral Interviewing system, and provides a roadmap for implementing it. Comprehensive coverage includes: how to write job profiles and translate them into questions and answers that can be used in the interview; how to prepare for the interview, ask questions, and probe for the right information. The book also offers advice on how behaviors that are defined and proven to be useful in the hiring process can be incorporated into performance management, career development, and succession planning.
Download or read book Thinking Styles written by Robert J. Sternberg and published by Cambridge University Press. This book was released on 1997 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sternberg presents a theory of thinking styles that aims to explain why aptitude tests, school grades, and classroom performance often fail to identify real ability.
Download or read book Organized Loyalty written by Johan Lagerkvist and published by Springer Nature. This book was released on 2023-08-21 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the ideology that China's leader Xi Jinping has crafted during his decade in power. China’s political system and domestic and foreign policies have, between 2012 and 2022, become more defined by the political thought of Xi Jinping, the most powerful leader of the Chinese Communist Party since the time of Mao Zedong. Today, Xi’s China is embroiled in superpower rivalry with the United States and its allies. Therefore, ongoing ideological transformation in the People’s Republic is destined to have global repercussions. Yet surprisingly, the ideological mission of Xi Jinping is poorly understood. Based on analysis of Xi Jinping’s collected speeches, the book argues that China’s new state ideology is constructed around the three key concepts of loyalty, discipline, and greatness. Xi’s mission is about ideological re-orientation and re-activation, as well as organizational innovation, seeking to frame China’s “national self” as a collective unit under one political banner and one leader. However, despite the monumental Party-state effort to boost the new ideology and state-scripted “moral careers”, the book contends that Xi Jinping cannot take for granted that political and patriotic loyalty will forever trump the formation of “disloyal moral careers” in society.
Download or read book The Congressional globe written by and published by . This book was released on 1868 with total page 1442 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Career Crunch written by Helen Hallpike and published by Lulu.com. This book was released on 2010 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latest version: May 2010. Careers are shortening and lives are lengthening - how can we keep our careers going as long as we do? In a global market of decreasing product and industry life cycles, and increasing competition, two powerful forces are pulling in opposite directions: the need to extend our careers to fund our growing longevity is set agaist the aspirations of a bulge of 1960s baby boomers to fill a shrinking number of management positions. This book takes a wry, detached look at the global commercial and demographic forces driving our emerging career patterns, and proposes what we should do now. www.career-crunch.com
Download or read book F S Index United States Annual written by and published by . This book was released on 1999 with total page 1980 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ministers of Vengeance written by D.H. Penny and published by WestBow Press. This book was released on 2018-10-12 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real World Application of the Judeo-Christian faith for the Military, Intelligence, and Law Enforcement communities. Principles and guidelines for those serving in all nations and cultures. The Lord God says “Thou shalt not kill”, yet kill we do. Cain killed Abel. Criminals steal, destroy, and kill. Soldiers kill the enemy. The enemy kills us. Then comes the day you pull the trigger and send someone into eternity. You did what must be done. Some say it had to be done, but you still sinned. Others say it’s all a sin and should not be done it all. But, where does that leave you? This book has the answers. Is “Thou shalt not kill” really that cut and dry? Are there Biblical precedents or provisions for Christians to do what is necessary in the line of duty without sinning? Is doing your duty, to God and Country, the dirty work, really a sin? No, it’s just the opposite. What God authorizes and the support He provides will surprise, encourage, and empower you. Minsters of Vengeance Gives Biblical guidance during undercover ops: for lying, stealing, sabotage, and more. Looks at subjects like lethal force authority, and different religious views of warfare. Draws a blueprint for prayer and a covenant mindset toward the enemy and for yourself. Discusses PTSD; concepts of mental, emotional and physical healing, help, and prevention. Examines spiritual gifts and help from the Holy Spirit and angels for the dirty work. Tackles the Problem of Evil and presents a Biblical Just War Theory or Doctrine of Violence. Pro Deo Et Patria (For God and Country)
Download or read book The Militarization of Culture in the Dominican Republic from the Captains General to General Trujillo written by Valentina Peguero and published by U of Nebraska Press. This book was released on 2004-01-01 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces the interaction of the military & the civilian population, showing the many ways in which the military ethos has permeated Dominican culture.
Download or read book Leveraging People and Profit written by Bernard Nagle and published by Routledge. This book was released on 2012-09-10 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: The manager who can balance the people and profit factors has the best chance of succeeding in tomorrow's corporation. The "altrupreneur"_one who conducts the affairs of an enterprise with conspicuous regard for the welfare of others_builds communities that produce value for all the organization's stakeholders. This new breed of leader responds to the needs of the organization and the demands of people coming to the workplace and marketplace. Drawing examples from top and middle management, the authors describe the characteristics of altrupreneurs and the core principles by which they operate: their values and vision, optimism, integrity, confidence, and enthusiasm. Altrupreneurial organizations create innovation-friendly environments, where it is not only safe to innovate, it is encouraged. This book shows what it means to challenge the routine, be other-centered, and build community. Bernard A. Nagle has over 22 years of executive operations experience in the fields of manufacturing, quality assurance, supply chain management, distribution, strategic planning, and new product development. A native of Pennsylvania, Mr. Nagle currently resides in the St. Louis area. Perry Pascarella is a nationally recognized authority on humanistic management, worker motivation, and the role of business in society. Until 1996, he was vice president-editorial of Penton Publishing Inc., publisher of 42 business and professional magazines. Mr. Pascarella has collaborated with such celebrated management experts as Peter Drucker, Tom Peters, and Frederick Herzberg. He lives in the Cleveland area.
