Download or read book Sur petition written by Edward de Bono and published by Random House. This book was released on 2019-08-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don’t chase the market leader, be the market leader. Edward de Bono, the bestselling author of Serious Creativity and inventor of lateral thinking teaches you how to move beyond the baseline of competition and find success with sur/petition. It's simple. If you want to survive in the global marketplace a competitive streak is essential. But what if you want to do more than just survive? In Sur/petition de Bono explains how choosing to run in your own race instead of alongside others will give you the edge over other businesses and creating value monopolies will allow your business to not only survive but become successful. Broken down into 3 sections Sur/petition will explain: 1. Why most fundamental habits of management thinking maybe inadequate and even dangerous for your business 2. The difference between traditional competition and sur/petition 3. The meaning of ‘valufacture’ and how to create value for your business Drawing from his immense experience consulting the top corporations in the world, de Bono shows you how to go 'beyond competition' and create a new winning game.

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Download or read book Sur petition written by Edward De Bono and published by . This book was released on 2002-11 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inventor of lateral thinking and bestselling author of Serious Creativity shows the need to move beyond old competitive strategies into the new emerging game of 'Sur/petition' Drawing on his huge experience with companies around the world, Edward de Bono sets out to show that the rules of business have now changed. Businessmen and companies must now go beyond competition - to 'Sur/petition' - if they are to stay ahead of the game. Since its first publication, this book has become required reading for many in business. Competition, with its focus on what others are doing, is only the baseline for survival. 'Sur/petition' focuses on value creation ('valufacture'), going beyond traditional strategic competition to exploit the vast potential of 'integrated values' that surround the purchase and use of products and services. In the complex world of today, making the best mousetrap or motor car is no longer enough.

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