Download or read book Grocery Revolution written by Barbara E. Kahn and published by Prentice Hall. This book was released on 1997 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A wonderful supplement to any marketing course, this paperback provides a starting point for anyone trying to develop a focus on the consumer by giving a "reader friendly" overview of what academic researchers have discovered about consumer grocery shopping behavior.

Download or read book Supermarket Advertising and the Consumer written by Mona Doyle and published by . This book was released on 1989 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book What Does Advertising Do for the Consumer written by United States. National Business Council for Consumer Affairs. Sub-council on Advertising and Promotion and published by . This book was released on 1972 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The effect of in store TV in supermarkets on customer based brand equity for consumer goods written by Christian Üffing and published by GRIN Verlag. This book was released on 2009-09-08 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: B , Lund University, language: English, abstract: The purpose of the study is to provide empirical evidence if the exposure to in-store TV in retail stores does effect customer-based brand equity of the advertised product. The aim is to verify if a causal relationship between in-store TV and brand equity exists. The underlying research philosophy of this thesis is positivism. A cross-sectional research design and a deductive approach to theory are used. The quantitative data consists of structured observations and structured interviews with a sample size of n=169. A control group was used to be able to compare brand equity levels. The empirical work was performed in the Swedish supermarket ICA Kvantum Mobilia in Malmö. Consumers that passed the in-store TV were observed and afterwards surveyed with a questionnaire. A comparison of consumers that viewed the TV with those who did not, makes it possible to analyze and compare customer-based brand equity. The findings indicate that in-store TV can in fact influence customer-based brand equity. A causal relationship between the two objects of study is confirmed. The brand equity dimension that showed a significant impact is uniqueness.

Download or read book Supermarket Advertising Feedback Report written by Consumer Network and published by . This book was released on 1987 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing and the Low Income Consumer written by United States. Task Force on Marketing and the Low-Income Consumer and published by . This book was released on 1971 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Trends in the United States written by and published by . This book was released on 1998 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Point of purchase Behavior and Price Perceptions of Supermarket Shoppers written by Peter R. Dickson and published by . This book was released on 1986 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Proceedings of the 1985 Academy of Marketing Science AMS Annual Conference written by Naresh K. Malhotra and published by Springer. This book was released on 2015-05-05 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Download or read book Consumer Behaviour in Online Grocery Retailing in Germany written by Yasin Yilmaz and published by GRIN Verlag. This book was released on 2020-07-07 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Salford, language: English, abstract: Despite widespread popularity in Europe, particularly in the UK and the Netherlands, demand for Online Grocery Retail in Germany, which is economically just as strongly developed, appears to be rather low. This study therefore aims to find out which factors encourage or discourage consumers in Germany to order groceries online. Businesses need to make the online grocery business model transparent and useful from a marketing perspective. The clear advantages of this way of shopping groceries must be communicated. Furthermore, psychological aspects of consumers must be understood and taken into account in the retailers' strategy. Last but not least, importance must be attached to data protection and environmental protection; this message must be conveyed. By providing current insights into consumers' preferences and wishes on their personal grocery shopping behavior, the findings can be used by Businesses and especially Grocery Retailer to shape the grocery shopping of the future. Based on the hypothesis that that there is some degree of resistance to the utilisation of technology which is potentially inhibiting German consumers utilising actively embracing online grocery retail, the Technology Acceptance Model and its extension was chosen as a conceptual framework in order to test this assumption. To test the findings of the Literature Review, 25 semi-structured interviews were conducted in the empirical part of this study. The target group of the interviewees were students aged between 18 - 30, 13 of them female and 12 male. The main findings are that the reasons for the low demand for online grocery retailing in Germany are cultural. German consumers are more likely to trust new trends if they have been on the market and established for a longer period of time. The high density of grocery stores favours the fact that German consumers do not see any real added value in this service and thus no real usefulness. In addition to ease of use and usefulness, demographic aspects must also be taken into account in order to make the online grocery trade successful in Germany. The study focused on a specific age and target group. For practical reasons, the number was limited to 25 interviews. For further research it is recommended to analyze further age and target groups in order to gain further differences in the individual aspects.

Download or read book A Survey of Consumer Behavior Relating to Advertisements of Food Items by Grocery Stores written by Barry Marc Meyers and published by . This book was released on 1976 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The impact of advertising on consumer behaviour in the supermarket industry written by Naushad Cyrus Bhathena and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Affairs Manual written by Jean Story and published by . This book was released on 1996 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Power of Point of Purchase Advertising written by Robert Liljenwall and published by Point-of-Purchase Advertising Intl. This book was released on 2004-03 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Online Food Shopping Consumer perception and retailers market approach contrasting the markets UK and Germany written by Marie von Breitenbuch and published by GRIN Verlag. This book was released on 2004-12-14 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 61 points (B), Bournemouth University (Business School), course: International Business Administration, language: English, abstract: The research’s aim was to contrast the retailers’ market approach and consumer perception of online food shopping in the markets Germany and UK. The first part of the research project was the review of existing literature to build up knowledge about the history and definition of the Internet and to give a market overview of Germany and the UK. The next areas investigated within the literature review were consumers’ online shopping behaviour and the food retail market. The last part was concerned with specific companies from both countries and their market approach. Research questions developed in the literature review were concerned with the food shopping behaviour and the perception of online food shopping. Additional questions were if payment security has an influence on online shopping and what other market sectors are of interest. The first part of the survey collecting quantitative data was carried out within a sample of 100 food shoppers from the UK and 100 from Germany. Questionnaires were distributed using the snowball sampling method – a method where each respondent passes the questionnaire to a number of further contacts. Interviews built the second survey part where two participants from each country were questioned in-depth about their food shopping behaviour and perceptions. The interviews backed findings from the questionnaire survey and gave further information. Quantitative data was gained and analysed by using the program SPSS. SPSS is a tool that provides the possibility to run statistical correlations between variables and provides graphical outputs to illustrate the findings. The findings show great differences in consumer perception and retailers’ market approach between Germany and the UK. While in the UK online food shopping is popular with consumers and some retailers found a way of establishing themselves in this market, German companies do not offer the service nationwide and consumers seem to have limited interest. Main reasons identified in the research lie in the differences within the economical markets and culture of the countries. The outlook in the future shows an ongoing increase in online food shopping in the UK but less activities in Germany.

Download or read book Opportunities and Drawbacks of Extended Opening Hours versus Online Shopping in the German Food Trade written by Martina Schäfer and published by diplom.de. This book was released on 2004-10-25 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: This report analyses whether the German market is ripe for online grocery shopping or whether German food retailers should continue fighting for their right to extend the opening hours. The research question of this project is: Opportunities and drawbacks of extended opening hours versus online shopping in the German food trade on the basis of a consumer behaviour analysis Both secondary and primary data have been collected. Secondary data has been essential in providing background information for this project. The literature mainly gives information about research methods, concepts of market analysis and consumer behaviour, the German market and e-business. Primary quantitative data has been collected implementing the concept of judgement sampling to give indications of trends and attitudes in the German population. 152 German supermarket customers have been interviewed face to face. In addition primary qualitative research has been undertaken with the help of four in-depth interviews with experts from the supermarket industry. Inhaltsverzeichnis:Table of Contents: 1.Introduction6 1.1Objectives8 2.Research Methodology10 2.1Primary Data10 2.2Secondary Data11 3.Scenario Analysis12 4.The German Market15 4.1The German Law of Opening Hours15 4.2Definitions16 4.3Extension of Opening Hours17 4.4Porter s Five Forces Analysis19 4.4.1Threat of Entry19 4.4.2Bargaining Power of Suppliers20 4.4.3Bargaining Power of Buyers20 4.4.4Threat of Substitutes21 4.4.5Rivalry among Participants21 4.5SWOT Analysis of German Market for E-grocers22 4.5.1Strengths22 4.5.2Weaknesses24 4.5.3Opportunities26 4.5.4Threats27 5.Online Issues28 5.1General Advantages and Disadvantages of Online Shopping28 5.1.1Benefits of e-commerce28 5.1.2Problems of e-commerce28 5.2Factors influencing Online Shopping in Germany29 5.2.1Internet Familiarity30 5.2.2Credit Card Use31 5.2.3At Home Access31 5.2.4Convenience32 5.3Requirements for becoming an e-grocer33 6.Primary Research Findings36 6.1Quantitative Survey36 6.1.1Frequency of Grocery shopping37 6.1.2Preferred Shopping Time37 6.1.3Frequency of Internet Usage38 6.1.4Amount of Internet Usage38 6.1.5Types of Internet Usage39 6.1.6Items Bought Online39 6.1.7Non-Online Groceries40 6.1.8Major Reasons for and against the Extension of Opening Hours41 6.1.9Major Reasons for and against Online Grocery Shopping41 6.2In-depth Interviews42 7.Consumer Behaviour [...]

Download or read book Marketing in a Consumer oriented Society written by John R. Stuteville and published by Brooks/Cole. This book was released on 1975 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: