Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.

Download or read book A Broken Heart Still Beats written by Anne McCracken and published by Hazelden Publishing. This book was released on 2000-09-01 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Broken Heart Still Beats Softcover

Download or read book Confluence written by Dennis Frye and published by . This book was released on 2019-06-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Imago Sequence written by Laird Barron and published by Start Publishing LLC. This book was released on 2007-07-01 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The title story of this collection — a devilishly ironic riff on H. P. Lovecraft’s “Pickman’s model” — was nominated for a World Fantasy Award, while “Probiscus” was nominated for an International Horror Guild award and reprinted in The Year’s Best Fantasy and Horror 19. In addition to his previously published work, this collection contains an original story.

Download or read book Brands and Branding written by Stephen Brown and published by SAGE. This book was released on 2016-08-17 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.

Download or read book Salty Bitter Sweet written by Mayra Cuevas and published by Blink. This book was released on 2020-03-03 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: A slow-burn romance in a cutthroat kitchen! There’s more to becoming a top chef for 17-year-old Isabella Fields than just not getting chopped … especially when the chances of things heating up with an intriguing boy and becoming a food star in the kitchen are both on the line. Isa’s family life has fallen apart after the death of her Cuban abuela and the divorce of her parents. And after moving in with her dad and her new stepmom, Margo, in Lyon, France, Isa feels like an outsider in her father’s new life. She balances her time between avoiding the awkward “why-did-you-cheat-on-Mom” conversation and her diligent aspiration to become a premiere chef. Despite Isa’s world being turned upside-down, her father’s house is located only 30 minutes away from the restaurant of world-famous Chef Pascal Grattard, who runs a prestigiously competitive international kitchen apprenticeship. The prize job at Chef Grattard’s renowned restaurant also represents a transformative opportunity for Isa who is desperate to get her life back in order—and desperate to prove she has what it takes to work in an haute kitchen. But Isa’s stress and repressed grief begin to unravel further when the enigmatic Diego shows up at the house unannounced. How can Isa expect to hold it together when she’s at the bottom of her class at the apprenticeship, her new stepmom is pregnant, she misses her abuela dearly, and things with Diego reach a boiling point? Mixing up only the best ingredients, Salty, Bitter, Sweet: Is a clean and wholesome rival-to-lovers trope set in a cutthroat kitchen environment Is a perfect book for foodies ages 13 and up, and features a Latina main character who is trilingual Explores complicated family dynamics and relatable themes of friendship, acceptance, grief, and learning to care for yourself Perfect for TV fans of Top Chef, Chopped, and The Great British Bake-off, as well as YA titles such as With the Fire on High or A Cuban Girl’s Guide to Tea and Tomorrow Has authentic representation of Mayra Cuevas’ background

Download or read book News of the Weird written by Chuck Shepherd and published by Plume Books. This book was released on 1989 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: For news junkies and fans of the bizarre-but-true, here is an outrageous collection of all-real, all-weird news stories culled from the nation's mainstream newspapers. Line art throughout.

Download or read book Track of the Grizzly written by Frank Cooper Craighead (Jr.) and published by Random House (NY). This book was released on 1979 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Results of 13-year study of grizzly bear in Yellowstone National Park.

Download or read book Schoolyard Safari written by and published by . This book was released on 2008 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: Primary connections: Life and Living, Stage 1 Schoolyard Safari.

Download or read book Developing Sport Expertise written by Damian Farrow and published by Routledge. This book was released on 2007-11-29 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: An athlete’s development from ‘ordinary’ talent to elite accomplishment in sport is a long one. The emergence and fine tuning of high level sport skills takes place in increments over many years and is a journey that fascinates sport scientists, sports coaches and sports fans alike. Developing Sports Expertise, the first available textbook for undergraduates in sports skills development, examines the science behind sports skill acquisition and explores the application of science to optimal sports training, and talent identification. The text also contains Coaches Corner insets throughout to provide effective day-to-day advantage based on in the text. Edited by three of the world’s leading scientists in sports skills acquisition and with contributions from both world class coaches and cutting edge researchers, this textbook provides comprehensive, authoritative guide to the field.

Download or read book The ABCs of Christmas written by Jill Howarth and published by Running Press Kids. This book was released on 2016-09-27 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: This sparkly board book features clever word illustrations.

Download or read book Some Bears Kill written by Larry Kanuit and published by Larry Kaniut. This book was released on 2007-10-10 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never before have so many exciting, hair-raising tales of bear encounters been collected into one book. Read about a man who swam into a lake to try to escape a furious bear only to find to his horror that bears can swim too! Or of the old gold prospector who got mauled and sewed up his own stomach-and lived to tell about it! When a bear attacks, it does so with devastating ferocity. Although the average attack lasts but thirty seconds, grievous injury can result from powerful paws and jaws. Strangely enough, most attacks are nonfatal. This book is filled with true-life episodes of close-calls, maulings, and deaths by all three North American bears: black, grizzly, and polar. These stories are not fiction. All are, eerily enough, based on complete fact. Even the FOX TV show When Animals Attack uses Kaniut's material for their shows. The author of two previous best-selling books on dangerous bears brings you a cliffhanger-you won't want to miss his latest and best yet!

Download or read book Bubble Pirates Bubble Guppies written by Nickelodeon Publishing and published by Nickelodeon. This book was released on 2013-08-05 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boys and girls will love climbing on board with Nickelodeon's Bubble Guppies in this delightful book about pirates. This Nickelodeon read-along contains audio narration.

Download or read book Perfect Password written by Mark Burnett and published by Elsevier. This book was released on 2006-01-09 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: User passwords are the keys to the network kingdom, yet most users choose overly simplistic passwords (like password) that anyone could guess, while system administrators demand impossible to remember passwords littered with obscure characters and random numerals.Every computer user must face the problems of password security. According to a recent British study, passwords are usually obvious: around 50 percent of computer users select passwords based on names of a family member, spouse, partner, or a pet. Many users face the problem of selecting strong passwords that meet corporate security requirements. Too often, systems reject user-selected passwords because they are not long enough or otherwise do not meet complexity requirements. This book teaches users how to select passwords that always meet complexity requirements. A typical computer user must remember dozens of passwords and they are told to make them all unique and never write them down. For most users, the solution is easy passwords that follow simple patterns. This book teaches users how to select strong passwords they can easily remember.* Examines the password problem from the perspective of the administrator trying to secure their network* Author Mark Burnett has accumulated and analyzed over 1,000,000 user passwords and through his research has discovered what works, what doesn't work, and how many people probably have dogs named Spot* Throughout the book, Burnett sprinkles interesting and humorous password ranging from the Top 20 dog names to the number of references to the King James Bible in passwords

Download or read book World s Shortest Stories written by Steve Moss and published by Turtleback. This book was released on 1998-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A compilation of the best entries in the annual Fifty-Five Fiction writing contest held by New Times in San Luis Obispo, this volume offers more than 150 masterpieces of brevity in writing! Enjoy mysteries, love stories, and creepy ironies in less time than it takes to tie your shoe.

Download or read book The Vision of a Champion written by Anson Dorrance and published by Echo Point Books & Media. This book was released on 2019-03-29 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Legendary women's soccer coach Anson Dorrance teams up with health and fitness expert Gloria Averbuch to deliver this transformational guide to developing soccer excellence at the high school and college levels. The Vision of a Champion combines practical strategies for training and competing with the wisdom and advice of a world-class coach.

Download or read book Gender and Competition written by Kathleen J. DeBoer and published by Coaches Choice Books. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating look at how men and women approach competition, both on and off the court. Noted author and lecturer Kathleen J. DeBoer first examines many of the non-physical differences between the sexes (their values and fears, conversation, behavior, psychological adjustment, etc.), then DeBoer helps define these and other variables as they relate to gender differences in both competitive play and competitive work environments. Finally, DeBoer offers detailed suggestions on how men and women can communicate, understand, and ultimately overcome their differences.