Download or read book Navigating the Literacy Waters written by and published by . This book was released on 2008 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a selection of the research presented at the 50th Annual Meeting of the College Reading Association in Pittsburgh, Pa., Oct. 2006.
Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Download or read book Brands and Branding written by Stephen Brown and published by SAGE. This book was released on 2016-08-17 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.
Download or read book Future Focused Learning written by Lee Crockett and published by Future Focused Learning. This book was released on 2023-09-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: When educators embrace student-centered learning, classrooms transform, authentic learning comes alive, and outcomes improve. A culmination of Lee Watanabe-Crockett's ten-plus years of work with schools around the world, Future-Focused Learning details ten core shifts of practice--along with simple microshifts--you can use with your students immediately, regardless of your core curriculum or instructional pedagogy. These proven shifts offer a clear pathway for taking the great work you are already doing and making it exceptional. Use this book to improve student-centered learning in the classroom and support authentic learning outcomes for the 21st century: Study over 50 specific examples of classroom microshifts that make the larger shifts in practice simple to achieve as a collective group. Connect the six essential fluencies--solution fluency, information fluency, creative fluency, media fluency, collaboration fluency, and global digital citizenship--to the shifts of practice that develop students' key 21st century skills and higher-order thinking. Explore topics in student-centered learning competencies such as project-based learning, essential questions, STEM education, and digital skills. Learn why fostering connections to learning --from improved emotional connections to the value of clear learning intentions--improve student-centered learning outcomes and higher-order thinking. Improve formative assessment practices to be more mindful, ask the essential questions, and further student engagement by involving them in the assessment process. Access an exclusive online bonus chapter that examines the value of solution fluency across a range of applications. Contents: Introduction Chapter 1: Essential and Herding Questions Chapter 2: Connection Through Context and Relevance Chapter 3: Personalized Learning Chapter 4: A Challenge of Higher-Order-Thinking Skills Chapter 5: Information Fluency for Research Skills Chapter 6: Process-Oriented Learning Chapter 7: Learning Intentions and Success Criteria Chapter 8: Learner-Created Knowledge Chapter 9: Mindful Assessment Chapter 10: Self- and Peer Assessment Epilogue Appendix
Download or read book Content Area Reading and Writing written by Norman Unrau and published by Prentice Hall. This book was released on 2004 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: This theory-based, strategy-driven approach to teaching content area and secondary reading keeps an eye on the cultural issues affecting secondary students while emphasizing reflective practice to promote the most effective teaching. Chapters on assessment, motivation, struggling readers, aligning standards with strategies and assessment, and a constant focus on diversity set this text apart. Frequent opportunities for readers to apply the concepts they are learning help to make this a truly informative text. SPECIAL FEATURES INCLUDE: Step-by-Step features, which precisely explain a strategy's implementation. Plenty of simple and effective strategies for assessing and addressing students reading capabilities. A strong focus on standards that shows beginning teachers how to integrate literacy goals with content standards. An abundance of student work samples to fully illustrate chapter concepts, strategies, and effective teaching. A Companion Wesite, available at www.prenhall.com/unrau, containing self-assessments, web links, and classroom video footage to round out content comprehension.
Download or read book Calling Extra written by Kristina Romero and published by . This book was released on 2012-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A story of the newsboys (and girls) who took on the world's most powerful press barons--and won.
Download or read book Horrible Harriet written by and published by Allen & Unwin. This book was released on 2001 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Look out! Here comes Horrible Harriet - she's wicked, wild and wonderful!
Download or read book Bardisms written by Barry Edelstein and published by Harper Collins. This book was released on 2009-04-07 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: A renowned Shakespearean director offers an accessible and comprehensive guide to using Shakespeare's wit and wisdom at any occasion.
Download or read book Schoolyard Safari written by and published by . This book was released on 2008 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: Primary connections: Life and Living, Stage 1 Schoolyard Safari.
Download or read book International Handbook of Literacy and Technology written by Michael C. McKenna and published by Taylor & Francis. This book was released on 2013-01-11 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides a comprehensive and international representation of state-of-the art research, theory, and practice related to principal areas in which significant developments are occurring in the study of literacy and technology. It offers a glimpse of the commonalities faced by literacy educators around the world, together with specific challenges raised by unique circumstances. Volume I of this Handbook endeavored to lay essential groundwork for the study of literacy and technology; it retains an explanatory value that will not weaken over time. Volume II differs considerably in conception. It assumes for the most part a higher level of expertise on the part of readers, and the projects and applications described by the contributors are characterized by greater sophistication. The scope of technology use is broader, and the challenges that have emerged are in sharper focus. A powerful feature of this volume is the addition of commentaries from experts across the field on the potential of technology in key dimensions of literacy. The title of Volume II has changed slightly to reflect the inclusion of contributions on a broad geographic basis. It is now a truly international Handbook, with chapter authors from six countries and five continents. The International Handbook of Literacy and Technology: Volume II is organized in five sections: *The Role of Technology in the New Literacies; *Technology Applications with Specific Populations; *Literacy Software and the Internet; *Teacher Education and Professional Development; and *The Potential of Technology in Key Dimensions of Literacy. The effects of technology on literate activity have been both sweeping and subtle, marked by an increasing variety of changes that are difficult to evaluate and project. Perhaps the only prediction that can be offered with certainty is that the impact of technology is irreversible. Specific changes may come and go, but literacy and technology seem inextricably linked. This Handbook is dedicated to that linkage and to examining the intricacies that define it. International Handbook of Literacy and Technology: Volume II is an essential reference for researchers, professionals, and students in reading/literacy education, literacy and technology, educational technology, and related areas, and will serve well as a text for upper-level and graduate courses on these topics.
Download or read book Reading Against Democracy written by Patrick Shannon and published by Heinemann Educational Books. This book was released on 2007 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Patrick Shannon's Broken Promises was hailed by Language Arts as one of nine seminal references on literacy and inequality in education. But so much has changed, and worsened, since its publication that instead of revising his classic Shannon has written an almost entirely new book. The result, Reading Against Democracy, is Shannon's fully documented, up to date, look at how businesses and political interests broke the promise that American education would teach students how to think, read, and write as citizens.
Download or read book Jesus Our Teacher written by Standard Publishing and published by Standard Publishing Company. This book was released on 1992-07 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Thinking Shakespeare Revised Edition written by Barry Edelstein and published by Theatre Communications Group. This book was released on 2018-07-03 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinking Shakespeare gives theater artists practical advice about how to make Shakespeare’s words feel spontaneous, passionate, and real. Based on Barry Edelstein’s thirty-year career directing Shakespeare’s plays, this book provides the tools that artists need to fully understand and express the power of Shakespeare’s language.
Download or read book Becoming Political written by Patrick Shannon and published by Heinemann Educational Publishers. This book was released on 1992 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book An Accidental Cowboy written by Jameson Parker and published by Macmillan. This book was released on 2003-10 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A stunning and breathtaking memoir that pays homage to a dying way of life. "An Accidental Cowboy" is a story of trauma, depression, and the beginnings of hope, set against the backdrop of the American Southwest.
Download or read book Being Active Citizens written by Susan Watson and published by Black Rabbit Books. This book was released on 2003 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains the role of young people as citizens and how they can make a difference in the global system.
Download or read book Secondary School Literacy written by Leslie S. Rush and published by National Council of Teachers of English (Ncte). This book was released on 2007 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection is an authoritative resource that draws on the knowledge and expertise of outstanding scholars and provides crucial information about research, theory, and practice related to secondary school literacy. Leading scholars, along with newer researchers in literacy education, address topics such as the impact of state and federal mandates on literacy instruction in secondary classrooms, English language learners, and online reading comprehension. Chapter authors include Richard L. Allington, Donna E. Alvermann, Kathleen A. Hinchman, Robert T. Jiménez, Kevin M. Leander, Alfred W. Tatum, and Robert J. Tierney, among others. Each chapter contains rich discussions of current research as well as practical classroom applications. As one reviewer noted, "Each and every chapter is well-documented and presents clearly established implications for teaching tied to the latest research findings. One of the major strengths of this edited volume lies in the way it points to a remarkable consistency across research findings representing a broad spectrum of disciplinary arenas." This volume is a welcome addition for any teacher, administrator, or district looking to implement sound research-based classroom practice and professional development.
