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Book Switch

    Book Details:
  • Author : Chip Heath
  • Publisher : Crown Currency
  • Release : 2010-02-16
  • ISBN : 030759016X
  • Pages : 322 pages

Download or read book Switch written by Chip Heath and published by Crown Currency. This book was released on 2010-02-16 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Book Decisive

    Book Details:
  • Author : Chip Heath
  • Publisher : Random House Canada
  • Release : 2013-03-26
  • ISBN : 0307361144
  • Pages : 326 pages

Download or read book Decisive written by Chip Heath and published by Random House Canada. This book was released on 2013-03-26 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions--in our lives, careers, families and organizations. In Decisive, Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch, tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, companies and careers. When it comes to decision making, our brains are flawed instruments. But given that we are biologically hard-wired to act foolishly and behave irrationally at times, how can we do better? A number of recent bestsellers have identified how irrational our decision making can be. But being aware of a bias doesn't correct it, just as knowing that you are nearsighted doesn't help you to see better. In Decisive, the Heath brothers, drawing on extensive studies, stories and research, offer specific, practical tools that can help us to think more clearly about our options, and get out of our heads, to improve our decision making, at work and at home.

Book Upstream

    Book Details:
  • Author : Dan Heath
  • Publisher : Simon and Schuster
  • Release : 2020-03-03
  • ISBN : 1982134747
  • Pages : 320 pages

Download or read book Upstream written by Dan Heath and published by Simon and Schuster. This book was released on 2020-03-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wall Street Journal Bestseller New York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers. So often in life, we get stuck in a cycle of response. We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems. Cops chase robbers, doctors treat patients with chronic illnesses, and call-center reps address customer complaints. But many crimes, chronic illnesses, and customer complaints are preventable. So why do our efforts skew so heavily toward reaction rather than prevention? Upstream probes the psychological forces that push us downstream—including “problem blindness,” which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored massive victories by switching to an upstream mindset. One online travel website prevented twenty million customer service calls every year by making some simple tweaks to its booking system. A major urban school district cut its dropout rate in half after it figured out that it could predict which students would drop out—as early as the ninth grade. A European nation almost eliminated teenage alcohol and drug abuse by deliberately changing the nation’s culture. And one EMS system accelerated the emergency-response time of its ambulances by using data to predict where 911 calls would emerge—and forward-deploying its ambulances to stand by in those areas. Upstream delivers practical solutions for preventing problems rather than reacting to them. How many problems in our lives and in society are we tolerating simply because we’ve forgotten that we can fix them?

Book The Power of Moments

Download or read book The Power of Moments written by Chip Heath and published by Simon and Schuster. This book was released on 2017-10-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.

Book Made to Stick

Download or read book Made to Stick written by Chip Heath and published by Random House. This book was released on 2007-01-02 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

Book Making Numbers Count

Download or read book Making Numbers Count written by Chip Heath and published by Simon and Schuster. This book was released on 2022-01-11 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is essential—but humans aren’t built to understand them. Until very recently, most languages had no words for numbers greater than five—anything from six to infinity was known as “lots.” While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain’s language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say “Wow, now I get it!” You will learn principles such as: -SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries. -VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than “1/100,000th of the size of an atom.” -CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into “2 months of commutes, without repeating a song”). -EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about (“that medical protocol would save twice as many women as curing breast cancer”). Whether you’re interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you’d have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world—allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.

Book Elliptic Curves  Modular Forms  and Their L functions

Download or read book Elliptic Curves Modular Forms and Their L functions written by Álvaro Lozano-Robledo and published by American Mathematical Soc.. This book was released on 2011 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many problems in number theory have simple statements, but their solutions require a deep understanding of algebra, algebraic geometry, complex analysis, group representations, or a combination of all four. The original simply stated problem can be obscured in the depth of the theory developed to understand it. This book is an introduction to some of these problems, and an overview of the theories used nowadays to attack them, presented so that the number theory is always at the forefront of the discussion. Lozano-Robledo gives an introductory survey of elliptic curves, modular forms, and $L$-functions. His main goal is to provide the reader with the big picture of the surprising connections among these three families of mathematical objects and their meaning for number theory. As a case in point, Lozano-Robledo explains the modularity theorem and its famous consequence, Fermat's Last Theorem. He also discusses the Birch and Swinnerton-Dyer Conjecture and other modern conjectures. The book begins with some motivating problems and includes numerous concrete examples throughout the text, often involving actual numbers, such as 3, 4, 5, $\frac{3344161}{747348}$, and $\frac{2244035177043369699245575130906674863160948472041} {8912332268928859588025535178967163570016480830}$. The theories of elliptic curves, modular forms, and $L$-functions are too vast to be covered in a single volume, and their proofs are outside the scope of the undergraduate curriculum. However, the primary objects of study, the statements of the main theorems, and their corollaries are within the grasp of advanced undergraduates. This book concentrates on motivating the definitions, explaining the statements of the theorems and conjectures, making connections, and providing lots of examples, rather than dwelling on the hard proofs. The book succeeds if, after reading the text, students feel compelled to study elliptic curves and modular forms in all their glory.

Book Life Is in the Transitions

Download or read book Life Is in the Transitions written by Bruce Feiler and published by Penguin. This book was released on 2020-07-14 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller! A pioneering and timely study of how to navigate life's biggest transitions with meaning, purpose, and skill Bruce Feiler, author of the New York Times bestsellers The Secrets of Happy Families and Council of Dads, has long explored the stories that give our lives meaning. Galvanized by a personal crisis, he spent the last few years crisscrossing the country, collecting hundreds of life stories in all fifty states from Americans who’d been through major life changes—from losing jobs to losing loved ones; from changing careers to changing relationships; from getting sober to getting healthy to simply looking for a fresh start. He then spent a year coding these stories, identifying patterns and takeaways that can help all of us survive and thrive in times of change. What Feiler discovered was a world in which transitions are becoming more plentiful and mastering the skills to manage them is more urgent for all of us. The idea that we’ll have one job, one relationship, one source of happiness is hopelessly outdated. We all feel unnerved by this upheaval. We’re concerned that our lives are not what we expected, that we’ve veered off course, living life out of order. But we’re not alone. Life Is in the Transitions introduces the fresh, illuminating vision of the nonlinear life, in which each of us faces dozens of disruptors. One in ten of those becomes what Feiler calls a lifequake, a massive change that leads to a life transition. The average length of these transitions is five years. The upshot: We all spend half our lives in this unsettled state. You or someone you know is going through one now. The most exciting thing Feiler identified is a powerful new tool kit for navigating these pivotal times. Drawing on his extraordinary trove of insights, he lays out specific strategies each of us can use to reimagine and rebuild our lives, often stronger than before. From a master storyteller with an essential message, Life Is in the Transitions can move readers of any age to think deeply about times of change and how to transform them into periods of creativity and growth.

Book The Emerging Mind

    Book Details:
  • Author : V. S. Ramachandran
  • Publisher : Gardners Books
  • Release : 2003
  • ISBN : 9781861973030
  • Pages : 208 pages

Download or read book The Emerging Mind written by V. S. Ramachandran and published by Gardners Books. This book was released on 2003 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A scintillating introduction to the latest thinking on the brain and the mind by the world's leading expert. Neuroscience can now begin to unlock the key to the self. Our knowledge of the brain has progressed so rapidly that it will change the way we think of ourselves as human beings. It will change our notion of understanding. This is a revolution which will have impact on all our lives. Neuroscientists are gathering new empirical evidence about consciousness and human nature; they are picking up where the great earlier thinkers like Freud, Darwin, Charcot and others began. This evidence begins to give substance to some of the grand statements and intuitive leaps made in the nineteenth and early twentieth century about the nature of the self.

Book One Decision

    Book Details:
  • Author : Mike Bayer
  • Publisher : Penguin
  • Release : 2021-12-28
  • ISBN : 0593296036
  • Pages : 305 pages

Download or read book One Decision written by Mike Bayer and published by Penguin. This book was released on 2021-12-28 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Bestseller From Dr. Phil show regular and author of the New York Times bestselling Best Self: Be You, Only Better, a plan for taking immediate steps to improving your life Foreword by Dr. Phil McGraw It is estimated that we make 35,000 decisions every day. Right now, at least one decision we make will have a powerful ripple effect across all aspects of our life. But One Decision isn't about taking one overwhelming big step; it's about starting with a single, important choice we can make every day: the decision to be authentic. It is the decision to know who you are, to be who you are, and express yourself authentically. Whether you find yourself up against a new challenge, deciding on a change in direction, or in need of a total reinvention, Coach Mike has created a powerful blueprint to help you connect with your authenticity so that your life reflects who you truly are. With the tools in this book, you can transform what the obstacles in your life into new opportunities. He shows you how to stop constantly over-thinking the "big" decisions and reconnect with your gut instincts and make all of your decisions with confidence and peace of mind. And, this book helps you navigate the forces that routinely drive your decision making, ensuring that you're motivated by facts instead of fears, clarity over confusion, and evidence over emotion. One Decision is an inspiring and practical action plan to help you improve your life, find your purpose, improve your mental health and relationships, work on your physical health, and even make more money. Drawing on twenty years of experience helping individuals from all walks of life make real and lasting change, Coach Mike has a refreshing approach for motivating you to take a risk, be bold, and take real action toward a better life. A PENGUIN LIFE TITLE

Book The No Asshole Rule

Download or read book The No Asshole Rule written by Robert I. Sutton and published by Business Plus. This book was released on 2007-02-22 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide to working with -- and surviving -- bullies, creeps, jerks, tyrants, tormentors, despots, backstabbers, egomaniacs, and all the other assholes who do their best to destroy you at work. "What an asshole!" How many times have you said that about someone at work? You're not alone! In this groundbreaking book, Stanford University professor Robert I. Sutton builds on his acclaimed Harvard Business Review article to show you the best ways to deal with assholes...and why they can be so destructive to your company. Practical, compassionate, and in places downright funny, this guide offers: Strategies on how to pinpoint and eliminate negative influences for good Illuminating case histories from major organizations A self-diagnostic test and a program to identify and keep your own "inner jerk" from coming out The No Asshole Rule is a New York Times, Wall Street Journal, USA Today and Business Week bestseller.

Book Compelling People

    Book Details:
  • Author : John Neffinger
  • Publisher : Penguin
  • Release : 2014-05-27
  • ISBN : 0142181021
  • Pages : 306 pages

Download or read book Compelling People written by John Neffinger and published by Penguin. This book was released on 2014-05-27 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Required reading at Harvard Business School and Columbia Business School. Everyone wants to be more appealing and effective, but few believe we can manage the personal magnetism of a Bill Clinton or an Oprah Winfrey. John Neffinger and Matthew Kohut trace the path to influence through a balance of strength (the root of respect) and warmth (the root of affection). Each seems simple, but only a few of us figure out the tricky task of projecting both at once. Drawing on cutting-edge social science research as well as their own work with Fortune 500 executives, members of Congress, TED speakers, and Nobel Prize winners, Neffinger and Kohut reveal how we size each other up—and how we can learn to win the admiration, respect, and affection we desire.

Book You Only Have To Be Right Once

Download or read book You Only Have To Be Right Once written by Randall Lane and published by Penguin UK. This book was released on 2014-10-16 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE ULTIMATE INSIDER LOOK AT THE NEWEST TITANS OF TECH - AND WHAT YOU CAN LEARN FROM THEIR SUCCESS Silicon Valley's newest billionaires are a unique and unconventional breed of entrepreneur: young, bold and taking the world by storm with their extreme speed, insatiable hunger and progressive leadership. They turn just one brilliant insight into money at a rate never before seen - creating companies that, even with no revenue, garner insane valuations. You Only Have to Be Right Once is the first comprehensive look at the people behind the biggest companies in tech. It behind-the-scenes examinations of billionaire tech titans including Tesla's Elon Musk, Instagram's Kevin Systrom, Airbnb's Brian Chesky and Snapchat co-founder Evan Spiegel - and reveals what these super-entrepreneurs say about their own success. Introduced, edited and updated by Forbes editor Randall Lane, this is the definitive collection of everything we can learn from these incredible game changers, and what their next moves spell for the future of business.

Book Leading with Love and Laughter

Download or read book Leading with Love and Laughter written by Zina Sutch and published by Berrett-Koehler Publishers. This book was released on 2021-05-25 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership has for too long been treated as a function and not as a relationship. Zina Sutch and Patrick Malone argue that successful leadership must be based on love (altruism and empathy) and laughter (positive emotions and joy). Science tells us that humans are deeply wired for empathy and compassion and that our emotional selves help us make better decisions and motivate others. However, the tactics we use to train leaders bear little reflection of these advancements; we're still creating competent but emotionally distant leaders who “manage human assets” and lead by setting goals, deadlines, and deliverables. Zina Sutch and Patrick Malone hope to flip a light switch and illuminate, above all else, that leadership begins with heart and soul. Too many training programs reduce leadership to an equation, matrix, or acronym. But leadership is a relationship. It's one human helping another. The most successful leaders show they genuinely care about their employees and are, well, fun. It's just like any relationship. In seven succinct chapters, the authors show that people lead best when they tap into their genetically driven human nature to love and nurture, connect and trust. Leading with love and laughter offers powerful dividends: tighter teams, stronger performance, improved morale, greater trust, more creativity, and even better health. While Sutch and Malone cite the science and offer examples, tips, and practices, their larger purpose is to reintroduce the warmth of human interaction and emotion as the foundation of what leadership is all about.

Book Rethinking Corporate Sustainability in the Era of Climate Crisis

Download or read book Rethinking Corporate Sustainability in the Era of Climate Crisis written by Raz Godelnik and published by Springer Nature. This book was released on 2021-06-26 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a clear, critical, and timely analysis of the state of corporate sustainability within the context of the climate crisis. It offers not only a substantive critique of the current efforts but also clarity about the changes needed and how to implement them. The book goes beyond the more common debate on shareholder capitalism vs. stakeholder capitalism to explain the shortcomings of the current approach to sustainability in business, which the author describes as sustainability-as-usual. Using strategic design lenses, the author proposes a new model of awakened sustainability, which offers a transformational shift in corporate sustainability to ensure companies fairly and effectively address the climate crisis. The book presents the numerous changes needed in the environment in which companies operate to enable awakened sustainability and how these changes can be realized. Grounded in the scientific community’s calls for urgent action on climate change, this groundbreaking text provides scholars with an evaluation of current and future trends in corporate sustainability. It connects the dots between the progress made in the last five decades and the opportunities entailed in the work on a regenerative and just vision for companies in this decade and beyond.

Book Change or Die

Download or read book Change or Die written by Alan Deutschman and published by Harper Collins. This book was released on 2009-10-13 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Change or Die. What if you were given that choice? If you didn't, your time would end soon—a lot sooner than it had to. Could you change when change matters most? This is the question Alan Deutschman poses in Change or Die, which began as a sensational cover story by the same title for Fast Company. Deutschman concludes that although we all have the ability to change our behavior, we rarely ever do. From patients suffering from heart disease to repeat offenders in the criminal justice system to companies trapped in the mold of unsuccessful business practices, many of us could prevent ominous outcomes by simply changing our mindset. A powerful book with universal appeal, Change or Die deconstructs and debunks age-old myths about change and empowers us with three critical keys—relate, repeat, and reframe—to help us make important positive changes in our lives. Explaining breakthrough research and progressive ideas from a wide selection of leaders in medicine, science, and business (including Dr. Dean Ornish, Mimi Silbert of the Delancey Street Foundation, Bill Gates, Daniel Boulud, and many others), Deutschman demonstrates how anyone can achieve lasting, revolutionary changes that are positive, attainable, and absolutely vital.

Book Leading Change  With a New Preface by the Author

Download or read book Leading Change With a New Preface by the Author written by John P. Kotter and published by Harvard Business Press. This book was released on 2012-10-23 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international bestseller—now with a new preface by author John Kotter. Millions worldwide have read and embraced John Kotter’s ideas on change management and leadership. From the ill-fated dot-com bubble to unprecedented M&A activity to scandal, greed, and ultimately, recession—we’ve learned that widespread and difficult change is no longer the exception. It’s the rule. Now with a new preface, this refreshed edition of the global bestseller Leading Change is more relevant than ever. John Kotter’s now-legendary eight-step process for managing change with positive results has become the foundation for leaders and organizations across the globe. By outlining the process every organization must go through to achieve its goals, and by identifying where and how even top performers derail during the change process, Kotter provides a practical resource for leaders and managers charged with making change initiatives work. Leading Change is widely recognized as his seminal work and is an important precursor to his newer ideas on acceleration published in Harvard Business Review. Needed more today than at any time in the past, this bestselling business book serves as both visionary guide and practical toolkit on how to approach the difficult yet crucial work of leading change in any type of organization. Reading this highly personal book is like spending a day with the world’s foremost expert on business leadership. You’re sure to walk away inspired—and armed with the tools you need to inspire others. Published by Harvard Business Review Press.