Download or read book Summary of Kyle Gray Tom Morkes s The Story Engine written by Everest Media, and published by Everest Media LLC. This book was released on 2022-04-06T22:59:00Z with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 Content marketing is a demanding craft that requires constant attention to detail. It was difficult for Dan to balance it with the demands of managing a growing business and personal brand. That’s where I came in. #2 I had to learn how to write for an audience of thousands of entrepreneurs, marketers, startup founders, and other ridiculously talented people. I had never worked remotely before, and found it difficult to communicate with my team using tools like Slack and Trello. #3 I had produced a few good articles, but I was nowhere near hitting the publishing goals. I was frustrated, exhausted, and terrified to open my computer each morning. I had begun to doubt if content marketing was something I would ever be good at. #4 I began working on the blog’s standard operating procedures and documents, and then tailored them to meet my needs and reflect my understanding of the expectations for the blog. Before I began working on them, these documents were incomplete and vague.
Download or read book The Story Engine written by Kyle Gray and published by Createspace Independent Publishing Platform. This book was released on 2017-05 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Story Engine provides your with everything you need to reap the benefits of content marketing. You'll learn how to plan content marketing success early, and how to avoid common pitfalls. We will explore how to build a team to handle time-consuming parts of creation and still feel secure knowing that your content fits your unique brand. All this without breaking your budget"--Back cover.
Download or read book Business Communication written by Kitty O. Locker and published by . This book was released on 2006-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: While grounded in solid business communication fundamentals, this paperback takes a workplace activity orientation which helps students connect what they learn to what they do or will do on the job.
Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Download or read book Z E R O written by Joseph Jaffe and published by John Wiley & Sons. This book was released on 2013-10-07 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we’re doing absolutely nothing about it. Zero. Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem. The solution? The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework: Zealots Entrepreneurship Retention Owned Assets
Download or read book Brand Storytelling written by Miri Rodriguez and published by Kogan Page Publishers. This book was released on 2023-07-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by. Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book explores the future of brand storytelling in a post pandemic era. New to this edition is also a 'How to Guide' taking readers through each step of the design thinking process in order to prototype their stories. Brand Storytelling provides a step-by-step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality and positioning the customer as a key influencer to motivate the audience. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google to tap into authentic brand loyalty and human connection.
Download or read book The Social Psychology of Nonverbal Communication written by A. Kostic and published by Springer. This book was released on 2014-11-25 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Social Psychology of Nonverbal Communication gathers together leading nonverbal communication scholars from around the world to offer insight into a range of issues within the nonverbal literature with the aim to rethink current approaches to the subject.
Download or read book Hook Point written by Brendan Kane and published by Waterside Productions. This book was released on 2020-09-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand--both online and off--so you can thrive in the new micro-attention world in which we live. A lot of people know who they are, what they do, and a few even know why they do it--but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention. There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person's attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth. Luckily, Brendan Kane, an out of the box thinker and strategist who's built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points--a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you're promoting a brand, product, or service this book is the essential guide for making it in our three-second world.
Download or read book The Art of Instigating written by Tom Morkes and published by . This book was released on 2019-03-11 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: All of the greatest writers, painters, warriors, leaders, inventors, explorers, builders, creators and innovators throughout history understood instigation. They understood how to harness its power, how to apply it in productive, fruitful endeavors, and they used it to create their life's work.These great men and women - the ones who mastered the Art of Instigating - are the people whose books we read, in whose buildings we work, whose art we hang on our walls, and in whose nations we grow, communicate, and thrive.They mastered the art of instigating and brought to life the things that now shape our lives.WHAT IS THE ART OF INSTIGATING?The Art of Instigating is both a method and a practice for creating, making, building, breaking, testing, and conquering. Instigating is the essential practice of every great creator, and at the core of every successful venture.Fundamentally, the Art of Instigating is about taking an idea and turning it into reality.CAN I LEARN THE ART OF INSTIGATING?Absolutely yes. In The Art of Instigating I'll show you how to apply and master the Art of Instigating so you can write the book you've always wanted to write, paint the masterpiece you've always envisioned, build the business you've always longed for, and create and lead the organization you know the world needs.WHY IS THIS SO IMPORTANT?Because it's the difference between true success and failure, between pride in your work and the intense guilt of a wasted life, between being the incredible person you dreamed you could become and the mediocre person you ended up becoming...It's important because YOUR IDEAS are important - and they deserve to be brought to life.PRAISE FOR THE ART OF INSTIGATING"One of the most powerful ebooks of all time. Get it!" - Success Begins Today"Be prepared. The Art of Instigating will shake your world." - Bruce Collins"This book is incredibly challenging and encouraging in that uncomfortable but fruitful way. Thanks Tom." - Melissa LabuschagneHOW DO WE LEARN THE ART OF INSTIGATING?In The Art of Instigating I explore, analyze, and extract information from the people who mastered the art (from people like Seth Godin, Michael Masterson, Steven Pressfield, and Steve Jobs, to C.S. Lewis, Da Vinci, Napoleon, and Aristotle) and package it into simple, practical content, so that you can apply their knowledge in your own life.
Download or read book Content Strategy for the Web written by Kristina Halvorson and published by New Riders. This book was released on 2012-02-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Download or read book The Complete Guide to Pay What You Want Pricing written by Thomas Morkes and published by Insurgent Publishing LLC. This book was released on 2021-12-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Complete Guide to Pay What You Want Pricing, you will discover:1. how to delight your audience?2. how to expand your marketing reach?3. and how to multiply sales of new and existing products or services?By letting your customers choose their price.
Download or read book The Laws of Brand Storytelling Win and Keep Your Customers Hearts and Minds written by Ekaterina Walter and published by McGraw Hill Professional. This book was released on 2018-11-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling―the definitive quick-reading rulebook for how to use the power of storytelling to win over customers’ hearts, minds, and long-term loyalty We have been sharing stories from the beginning of human civilization―for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer. With consumers more empowered than ever before, your brand isn’t what you say it is anymore, it is what consumers say it is. As a result, capturing customers’ hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, to share relevant, inspiring stories that move and motivate people to take action. How?By following these laws:•The Protagonist Laws: Know Who You Are•The Strategy Laws: Understand Your Goals•The Discovery Laws: Find Your Story•The Story-Making Laws: Craft Your Story•The Channel Laws: Share Your Story•The Laws of Engagement: Engage with Your CommunitiesPacked with inspiring tips, strategies, and stories from two leading marketing innovators, The Laws of Brand Storytelling shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. The authors lay down the law―literally―for readers through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect. Win your customers’ hearts and minds, and you win their business and their loyalty.
Download or read book The Content Code written by Mark W. Schaefer and published by Mark W.\Schaefer. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mark W. Schaefer...has delivered a path-finding book exploring the six factors that will help you through the overwhelming wall of information density to win at marketing now..beyond content, beyond social media, beyond web traffic and search engine optimization. The Content Code starts where your current marketing plan ends, and provides the launch code for next-level marketing success. Unlock your business value, unleash your audience, and uncover the six digital strategies of The Content Code"--
Download or read book Wings of Forgiveness written by Kyle Gray and published by Hay House. This book was released on 2015 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Are guilt, grief, or resentment holding you back from living a joyful life? Are there events or people in your life that you have been unable to make peace with? Are you overwhelmed with fear, doubt, or insecurity? Miraculous changes are possible through one powerful practice: forgiveness... how the Angels and Ascended Masters can enable you to release difficult emotions and heal from challenging experiencess."--
Download or read book The Profitable Content System written by Meera Kothand and published by . This book was released on 2019-09-19 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you scrambling to fill your content pipeline week after week with little to show for it in terms of results? No subscribers. No brand authority.No shares. Do you wish you had a yearly plan for your content based around your products and services-one that helps you create content that doesn't just languish on your blog's virtual shelves but that actually brings you sales? Do you desperately desire a content workflow that doesn't seem crazy overwhelming? If you think your content does nothing for you and that it's a waste of time... If you've been leaving the return on investment from the time you've spent creating content to chance or luck, then you could use the Profitable Content System! If you offer products or services and want to create content that directly drives sales, this book will be right up your alley. Here's what's packed in this how-to guide: How to strategically create an array of content pieces that make your products and services fly off your virtual shelves. This ONE framework is all you need to seamlessly move your subscriber through his/her purchasing journey. The 8-step system that brought in $14,000 in sales and how you can replicate that for your own business. Why content repurposing has NEVER worked for you and the minimum viable repurposing method that will change that. Grasp the ins-and-outs of how to map out and launch your own profitable content campaigns to skyrocket your business (no more confusion; just an actionable plan for results). Marketing blueprints that you can follow (examples for service-based, coaching, and digital-product businesses). Imagine delivering the right type of content that not only delights your audience but also leads to your Stripe and PayPal accounts pinging with joy... Imagine having the confidence that comes from knowing that every month will be a solid four- or five-figure month even when you do minimum viable promotions... That's the power of a profit-driven method of content planning. It'll radically change how you approach content and plan your business. Ready to discover a system that supercharges the content you create and ties it directly to revenue? Then scroll to the top and click or tap "Buy Now." You don't just want random content pieces. You want sales. You'll learn how to harness the Profitable Content System to deliver those in abundance.
Download or read book Unleash the Power of Storytelling written by Rob Biesenbach and published by . This book was released on 2018-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The One Hour Content Plan written by Meera Kothand and published by Createspace Independent Publishing Platform. This book was released on 2017-08-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help you unlock a full year's worth of blog traffic-building content ideas in 60 minutes or less.
