Download or read book Summary of Jesse Horwitz s Selling Naked written by Everest Media and published by Everest Media LLC. This book was released on 2022-02-24T14:21:00Z with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Please note: This is a companion version & not the original book. Sample Book Insights: #1 The author, John, was a college dropout who was always interested in entrepreneurship. He had an idea for a weighted blanket that helped people sleep better. He launched the Kickstarter campaign and raised $4. 7 million within a month. #2 The success of John, a. k. a. the guy who sold a $3 billion company in 24 hours, seems to suggest that selling naked is a fast and easy path to riches. But this is an extreme case, and not the norm. Most new businesses selling naked are selling commodity products. #3 Despite the challenges and uncertainties, launching an e-commerce business is still a viable option for small brands and retailers that lack the funding to operate a traditional brick and mortar store. #4 The hidden downside of selling direct is that it is extremely difficult to make a profit. Because of the intense competition in most industries, entrepreneurs must be better than the other sellers if they want to make a profit."
Download or read book Selling Naked written by Jesse Horwitz and published by Currency. This book was released on 2020-02-18 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A candid, behind-the-scenes look at how successful direct-to-consumer brands such as Hubble are launching their businesses on platforms like Facebook and Google.”—Lisa Sherman, president and CEO, the Ad Council LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD • “A must-read for anyone interested in starting a new business.”—Moiz Ali, CEO, Native E-commerce startups have exploded in the marketplace, selling merchandise and services directly to consumers, often through mobile phones. They skip the middlemen, avoid the lower margins of retail channels of distribution, strike deals directly with manufacturers and suppliers, and, in doing so, save consumers money. Among the companies that are part of this e-commerce revolution are Dollar Shave Club, Casper, Quip, Peloton, and Hubble Contacts. In Selling Naked, Hubble Contacts co-founder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing two thousand signups in four days, and as a result, raised $3.5 million in seed money. Hubble ran a second experiment to see if consumers would actually sign up for the service, which led to a second multimillion-dollar investment. Horwitz shows how startups can cut through the metrics bullshit to focus on the one metric that really matters; how to use third-party tools rather than build everything from scratch; and how to tell a great story to investors and frame your digital offering. In addition to running Hubble, Jesse Horwitz now works with established Fortune 500 enterprises to help build their e-commerce brands within the landscape of a larger retail environment. Selling Naked is the definitive playbook on how to start up a successful direct-to-consumer business.
Download or read book Selling Naked written by Jesse Horwitz and published by Currency. This book was released on 2020-02-18 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A candid, behind-the-scenes look at how successful direct-to-consumer brands such as Hubble are launching their businesses on platforms like Facebook and Google.”—Lisa Sherman, president and CEO, the Ad Council LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD • “A must-read for anyone interested in starting a new business.”—Moiz Ali, CEO, Native E-commerce startups have exploded in the marketplace, selling merchandise and services directly to consumers, often through mobile phones. They skip the middlemen, avoid the lower margins of retail channels of distribution, strike deals directly with manufacturers and suppliers, and, in doing so, save consumers money. Among the companies that are part of this e-commerce revolution are Dollar Shave Club, Casper, Quip, Peloton, and Hubble Contacts. In Selling Naked, Hubble Contacts co-founder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing two thousand signups in four days, and as a result, raised $3.5 million in seed money. Hubble ran a second experiment to see if consumers would actually sign up for the service, which led to a second multimillion-dollar investment. Horwitz shows how startups can cut through the metrics bullshit to focus on the one metric that really matters; how to use third-party tools rather than build everything from scratch; and how to tell a great story to investors and frame your digital offering. In addition to running Hubble, Jesse Horwitz now works with established Fortune 500 enterprises to help build their e-commerce brands within the landscape of a larger retail environment. Selling Naked is the definitive playbook on how to start up a successful direct-to-consumer business.
Download or read book One by One written by Ruth Ware and published by Random House. This book was released on 2020-11-12 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The sense of dread deepens as the snow falls in Ruth Ware's tensely plotted and deliciously cast alpine thriller' Louise Candlish, bestselling author of Our House **THE UNMISSABLE NEW THRILLER FROM THE QUEEN OF THE MODERN-DAY MURDER MYSTERY** Snow is falling in the exclusive alpine ski resort of Saint Antoine, as the shareholders and directors of Snoop, the hottest new music app, gather for a make or break corporate retreat to decide the future of the company. At stake is a billion-dollar dot com buyout that could make them all millionaires, or leave some of them out in the cold. The clock is ticking on the offer, and with the group irrevocably split, tensions are running high. When an avalanche cuts the chalet off from help, and one board member goes missing in the snow, the group is forced to ask - would someone resort to murder, to get what they want? _________________________ PRAISE FOR RUTH WARE'S ADDICTIVE THRILLERS: 'Atmospheric and eerie with Agatha Christie vibes' Prima 'Ruth Ware just gets better and better' Lisa Jewell, author of The People Upstairs 'A dark tale by one of the best thriller writers around' Independent 'Will hold you captive until the brilliant ending' Shari Lapena, author of Someone We Know 'A real spine-chiller that confirms Ruth Ware as the true heir to Christie's crown' Erin Kelly, bestselling author of He Said, She Said _________________________ READERS LOVE ONE BY ONE: 'I devoured this in a day...eerie and creepy' ***** 'Terrifying and captivating' ***** 'Had me on the edge of my seat' ***** 'Utterly brilliant' ***** 'Clever, chilling, addictive...a must-read!' ***** 'Strong Agatha Christie vibes' *****
Download or read book The Case for Marriage written by Linda Waite and published by Crown. This book was released on 2002-03-05 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking look at marriage, one of the most basic and universal of all human institutions, which reveals the emotional, physical, economic, and sexual benefits that marriage brings to individuals and society as a whole. The Case for Marriage is a critically important intervention in the national debate about the future of family. Based on the authoritative research of family sociologist Linda J. Waite, journalist Maggie Gallagher, and a number of other scholars, this book’s findings dramatically contradict the anti-marriage myths that have become the common sense of most Americans. Today a broad consensus holds that marriage is a bad deal for women, that divorce is better for children when parents are unhappy, and that marriage is essentially a private choice, not a public institution. Waite and Gallagher flatly contradict these assumptions, arguing instead that by a broad range of indices, marriage is actually better for you than being single or divorced– physically, materially, and spiritually. They contend that married people live longer, have better health, earn more money, accumulate more wealth, feel more fulfillment in their lives, enjoy more satisfying sexual relationships, and have happier and more successful children than those who remain single, cohabit, or get divorced. The Case for Marriage combines clearheaded analysis, penetrating cultural criticism, and practical advice for strengthening the institution of marriage, and provides clear, essential guidelines for reestablishing marriage as the foundation for a healthy and happy society. “A compelling defense of a sacred union. The Case for Marriage is well written and well argued, empirically rigorous and learned, practical and commonsensical.” -- William J. Bennett, author of The Book of Virtues “Makes the absolutely critical point that marriage has been misrepresented and misunderstood.” -- The Wall Street Journal www.broadwaybooks.com
Download or read book New York Herald Tribune Book Review written by and published by . This book was released on 1961 with total page 986 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Patriot s History of the United States written by Larry Schweikart and published by Penguin. This book was released on 2004-12-29 with total page 1350 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the past three decades, many history professors have allowed their biases to distort the way America’s past is taught. These intellectuals have searched for instances of racism, sexism, and bigotry in our history while downplaying the greatness of America’s patriots and the achievements of “dead white men.” As a result, more emphasis is placed on Harriet Tubman than on George Washington; more about the internment of Japanese Americans during World War II than about D-Day or Iwo Jima; more on the dangers we faced from Joseph McCarthy than those we faced from Josef Stalin. A Patriot’s History of the United States corrects those doctrinaire biases. In this groundbreaking book, America’s discovery, founding, and development are reexamined with an appreciation for the elements of public virtue, personal liberty, and private property that make this nation uniquely successful. This book offers a long-overdue acknowledgment of America’s true and proud history.
Download or read book Hello My Name Is Awesome written by Alexandra Watkins and published by Berrett-Koehler Publishers. This book was released on 2014-09-15 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
Download or read book Motion Picture Exhibitor written by and published by . This book was released on 1959 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most issues include separately paged sections: Physical theatre, extra profits; Review; Servisection.
Download or read book How to Change Your Mind written by Michael Pollan and published by Penguin. This book was released on 2019-05-14 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now on Netflix as a 4-part documentary series! “Pollan keeps you turning the pages . . . cleareyed and assured.” —New York Times A #1 New York Times Bestseller, New York Times Book Review 10 Best Books of 2018, and New York Times Notable Book A brilliant and brave investigation into the medical and scientific revolution taking place around psychedelic drugs--and the spellbinding story of his own life-changing psychedelic experiences When Michael Pollan set out to research how LSD and psilocybin (the active ingredient in magic mushrooms) are being used to provide relief to people suffering from difficult-to-treat conditions such as depression, addiction and anxiety, he did not intend to write what is undoubtedly his most personal book. But upon discovering how these remarkable substances are improving the lives not only of the mentally ill but also of healthy people coming to grips with the challenges of everyday life, he decided to explore the landscape of the mind in the first person as well as the third. Thus began a singular adventure into various altered states of consciousness, along with a dive deep into both the latest brain science and the thriving underground community of psychedelic therapists. Pollan sifts the historical record to separate the truth about these mysterious drugs from the myths that have surrounded them since the 1960s, when a handful of psychedelic evangelists inadvertently catalyzed a powerful backlash against what was then a promising field of research. A unique and elegant blend of science, memoir, travel writing, history, and medicine, How to Change Your Mind is a triumph of participatory journalism. By turns dazzling and edifying, it is the gripping account of a journey to an exciting and unexpected new frontier in our understanding of the mind, the self, and our place in the world. The true subject of Pollan's "mental travelogue" is not just psychedelic drugs but also the eternal puzzle of human consciousness and how, in a world that offers us both suffering and joy, we can do our best to be fully present and find meaning in our lives.
Download or read book Suicide Blonde written by Darcey Steinke and published by Canongate Books. This book was released on 2019-01-17 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jesse is a twenty-nine year old adrift in San Francisco's demimonde of sexually ambiguous, drug-taking outsiders, desperately trying to sustain a connection with her bisexual boyfriend. She becomes caretaker and confidante to Madame Pig, a grotesque, besotted recluse. Jesse also meets Madison, Pig's daughter or lover or both, who uses others' desires for her own purposes, and who leads Jesse into a world beyond all boundaries. As startling, original and vital as it was when first published, Suicide Blonde is an intensely erotic story of one young woman's sexual and psychological odyssey and a modern cult classic.
Download or read book A Year of Marvellous Ways written by Sarah Winman and published by Tinder Press. This book was released on 2017-02-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marvellous Ways is eighty-nine years old and has lived alone in a remote Cornish creek for nearly all her life. Lately she's taken to spending her days sitting on a mooring stone by the river with a telescope. She's waiting for something - she's not sure what, but she'll know it when she sees it. Drake is a young soldier left reeling by the Second World War. When his promise to fulfil a dying man's last wish sees him wash up in Marvellous' creek, broken in body and spirit, the old woman comes to his aid. A Year of Marvellous Ways is a glorious, life-affirming story about the magic in everyday life and the pull of the sea, the healing powers of storytelling and sloe gin, love and death and how we carry on when grief comes snapping at our heels.
Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Download or read book When She Woke written by Hillary Jordan and published by Algonquin Books. This book was released on 2011-10-04 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hannah Payne's life has been devoted to church and family, but after her arrest, she awakens to a nightmare: she is lying on a table in a bare room, covered only by a paper gown, with cameras broadcasting her every move to millions at home, for whom observing new Chromes-criminals whose skin color has been genetically altered to match the class of their crime-is a new and sinister form of entertainment. Hannah is a Red; her crime is murder. The victim, according to the State of Texas, was her unborn child, and Hannah is determined to protect the identity of the father, a public figure with whom she's shared a fierce and forbidden love. When She Woke is a fable about a stigmatized woman struggling to navigate an America of a not-too-distant future-where the line between church and state has been eradicated and convicted felons are no longer imprisoned and rehabilitated but chromed and released back into the population to survive as best they can. In seeking a path to safety in an alien and hostile world, Hannah unknowingly embarks on a path of self-discovery that forces her to question the values she once held true and the righteousness of a country that politicizes faith.
Download or read book Hamlet Globe to Globe written by Dominic Dromgoole and published by Open Road + Grove/Atlantic. This book was released on 2017-04-26 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Notable Book: “A loving testament to the enduring ability of Shakespeare’s play to connect in myriad ways across countries and cultures” (Pop Matters). For the 450th anniversary of Shakespeare’s birth, the Globe Theatre undertook an unparalleled journey: to take Hamlet to every country on the planet, to share this beloved play with the entire world. The tour was the brainchild of Dominic Dromgoole, artistic director of the Globe, and in Hamlet: Globe to Globe, Dromgoole takes readers along with him. From performing in sweltering deserts, ice-cold cathedrals, and heaving marketplaces, and despite food poisoning in Mexico, the threat of ambush in Somaliland, an Ebola epidemic in West Africa, and political upheaval in Ukraine, the Globe’s players pushed on. Dromgoole shows us the world through the prism of Shakespeare—what the Danish prince means to the people of Sudan, the effect of Ophelia on the citizens of Costa Rica, and how a sixteenth-century play can touch the lives of Syrian refugees. And thanks to this incredible undertaking, Dromgoole uses the world to glean new insight into this masterpiece, exploring the play’s history, its meaning, and its pleasures. “The Shakespearean equivalent of Bourdain’s TV series, Parts Unknown. . . . [Dromgoole’s] aesthetic principle, or unprincipled aesthetic, makes him a natural tour guide for global Shakespeare . . . A comic epic.” —The Washington Post
Download or read book The Jewish Phenomenon written by Steve Silbiger and published by Taylor Trade Publications. This book was released on 2000-05-25 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: With truly startling statistics and a wealth of anecdotes, Silbiger reveals the cultural principles that form the bedrock of Jewish success in America.
Download or read book Art Worlds written by Howard Saul Becker and published by Univ of California Press. This book was released on 1982-01-01 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt:
