Download or read book Enchantment written by Guy Kawasaki and published by Penguin UK. This book was released on 2012 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others? According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. This book explains all the tactics you need to enchant.
Download or read book Reality Check written by Guy Kawasaki and published by Penguin. This book was released on 2008 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Reality Check is Guy Kawasaki's all-In-one guide for starting and operating great organizations - ones that stand the test of time and ignore any passing fads in business theory. This volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions.""--BOOK JACKET.
Download or read book Summary of Enchantment by Guy Kawasaki written by QuickRead and published by QuickRead.com. This book was released on with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn what seperates a real smile from a fake one, and a visionary from a huckster. Discover how to do more than just persuade people, but enchant them. Enchantment is a book about how to captivate and inspire people on both an individual and organizational level. Venture capitalist and marketing specialist Guy Kawasaki lays out how to impact others by understanding your audience, having a great cause, and focusing on the long run. It covers both broad stroke discussions on the elements of being interesting and enchanting, as well as practical instructions on how to give presentations, master the art of communication, and use online platforms. Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original work. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and want us to remove it, please contact us at [email protected].
Download or read book Whoever Tells the Best Story Wins written by Annette Simmons and published by AMACOM. This book was released on 2007-05-09 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want...and why it matters. In presentations, department meetings, over lunch-any place you make a case for new customers, more business, or your next big idea-you'll have greater impact if you have a compelling story to relate. Whoever Tells the Best Story Wins will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated and more practical than ever, the second edition reveals how to use storytelling to: Capture attention * Motivate listeners * Gain trust * Strengthen your argument * Sway decisions * Demonstrate authenticity and encourage transparency * Spark innovation * Manage uncertainty * And more Complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to get your message across-and connect successfully with any audience.
Download or read book Selling the Dream written by Guy Kawasaki and published by Harper Collins. This book was released on 1992-08-03 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are. Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan. Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.
Download or read book Summary of Guy Kawasaki s Enchantment written by Milkyway Media and published by Milkyway Media. This book was released on 2022-03-21 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy now to get the main key ideas from Guy Kawasaki’s Enchantment There’s nothing magical about enchantment – it’s simply a skill you can learn, according to marketing expert Guy Kawasaki. In Enchantment (2011), Kawasaki explains the process of enchantment and how to achieve it. The key is getting people to accept, internalize, and reciprocate your cause, whether that is selling a great product, winning a promotion, or changing the world. Kawasaki stresses the importance of being likable, trusting others, overcoming resistance, and using technology to change hearts and minds. On the flip side, he also cautions that enchantment can be used for negative purposes, and provides tips to help you resist.
Download or read book APE Author Publisher Entrepreneur written by Guy Kawasaki and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: APE’s thesis is powerful yet simple: filling the roles of Author, Publisher and Entrepreneur yields results that rival traditional publishing.
Download or read book Wise Guy written by Guy Kawasaki and published by Penguin. This book was released on 2019-02-26 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Silicon Valley icon and bestselling author Guy Kawasaki shares the unlikely stories of his life and the lessons we can draw from them. Guy Kawasaki has been a fixture in the tech world since he was part of Apple's original Macintosh team in the 1980s. He's widely respected as a source of wisdom about entrepreneurship, venture capital, marketing, and business evangelism, which he's shared in bestselling books such as The Art of the Start and Enchantment. But before all that, he was just a middle-class kid in Hawaii, a grandson of Japanese immigrants, who loved football and got a C+ in 9th grade English. Wise Guy, his most personal book, is about his surprising journey. It's not a traditional memoir but a series of vignettes. He toyed with calling it Miso Soup for the Soul, because these stories (like those in the Chicken Soup series) reflect a wide range of experiences that have enlightened and inspired him. For instance, you'll follow Guy as he . . . Gets his first real job in the jewelry business--which turned out to be surprisingly useful training for the tech world. Disparages one of Apple's potential partners in front of that company's CEO, at the sneaky instigation of Steve Jobs. Blows up his Apple career with a single sentence, after Jobs withholds a pre-release copy of the Think Different ad campaign: "That's okay, Steve, I don't trust you either." Reevaluates his self-importance after being mistaken for Jackie Chan by four young women. Takes up surfing at age 62--which teaches him that you can discover a new passion at any age, but younger is easier! Guy covers everything from moral values to business skills to parenting. As he writes, "I hope my stories help you live a more joyous, productive, and meaningful life. If Wise Guy succeeds at this, then that's the best story of all."
Download or read book How to Drive Your Competition Crazy written by Guy Kawasaki and published by Hachette UK. This book was released on 2011-10-25 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you were intrigued by the title of this book, you are probably the type of business book reader who's had enough of management self-help and touchy-feely tomes, enough of how-to guides that encourage you to take the kinder, gentler approach to competitors, customers, and employees. You are ready for the gloves to come off, and the one thing you'll want in your hands when they do is the first can-do, how-to, kick-butt gonzo guide to driving your competitors off the deep end. In the time-honored tradition of the maxim "It's not how you play the game, but whether you win or lose," bestselling author of Selling the Dream and Forbes columnist Guy Kawasaki has written the definitive take-no-prisoners guide to help the Davids to beat the Goliaths. The product of Kawasaki's years of experience as an evangelist for the then-upstart Apple and as a computer guru and business strategist, How to Drive Your Competition Crazy as an invaluable source book of irreverent and sometimes extreme stratagems in sales, marketing, production, and human resources that will help your company or organization get and keep the upper hand. Whether you are launching a new company or product, consolidating your strength in the marketplace, or trying to hold your own against a competitor with greater resources, How to Drive Your Competition Crazy offers a comprehensive blueprint for success. From the initial steps of learning as much about your own company as you do about your enemy to advanced techniques like playing with your opponents' minds, Guy Kawasaki explores every facet of the premise that the best defense is a good offense. Staking territory somewhere between the arts of Zen and war, How to Drive Your Competition Crazy is a resource no company can afford to be without.
Download or read book Your Network Is Your Net Worth written by Porter Gale and published by Simon and Schuster. This book was released on 2013-06-04 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: An internationally known public speaker, entrepreneur, and marketing executive shares practical, up-to-date tips for mastering the skills of networking. Networking doesn’t have to be that frenzied old-school game of calendars packed with stuffy power lunches and sterile evenings at community business gatherings. We’ve entered a new era, one in which shifting cultural values and the explosion of digital technology enable us to network in vastly more efficient, more focused, and more enjoyable ways. A fresh take on How to Win Friends and Influence People, Your Network Is Your Net Worth is an entertaining, straightforward guide filled with revealing case studies, hands-on advice, and innovative strategies for building your network. Written by sought-after speaker, entrepreneur, and marketing executive Porter Gale, with a foreword by Apple evangelist and bestselling author Guy Kawasaki, this book shows you how to establish, expand, and nurture your connections both online and off. New ways to network are popping up every day—and Gale tells you how to make the most of them—but even traditional networking opportunities are not the same animals that they once were, and we need to shift our attitudes and approaches accordingly. Networking has evolved from a transactional game to a transformational process. Whereas once it was about power plays, now it’s about charting your own course, following your passions, and making meaningful connections, which in turn increase your happiness and productivity. In addition to chronicling her own rise from an ad agency intern to an in-demand consultant, Gale also shares the inspiring stories of so many others who live by this networking model: a military wife who connects with social media communities while her husband is deployed overseas, a young woman blog-ger battling leukemia, a dyslexic politician who wins elections by telling stories, and the CEO of a Major League Baseball team who once made a phone call that changed the course of his life. When you focus on your passions and reorganize your networking around your values and beliefs, you will discover the kind of lasting relationships, personal transformation, and, ultimately, tangible wealth that are the foundation for happiness and success. With a message both timely and important, Your Network Is Your Net Worth is the definitive handbook to Networking 2.0.
Download or read book Hindsights written by Guy Kawasaki and published by Grand Central Publishing. This book was released on 2009-09-26 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presented in letter form, here are private messages of hope from 33 exceptional individuals--including actress/model Renee Russo, jazz musician Herbie Hancock and Body Shop founder Anita Roddick--which will inspire others to overcome their own adversities and achieve richer, more fulfilled lives.
Download or read book The Art of the Start 2 0 written by Guy Kawasaki and published by Penguin UK. This book was released on 2015-03-03 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE CLASSIC BESTSELLING GUIDE TO LAUNCHING AND MAKING YOUR NEW PRODUCT, SERVICE OR IDEA A SUCCESS. 'The ultimate entrepreneurship handbook' - Arianna Huffington Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these tools. It will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.
Download or read book India Calling written by Anand Giridharadas and published by ReadHowYouWant.com. This book was released on 2011-02-28 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reversing his parents immigrant path, a young writer returns to India and discovers an old country making itself new. Anand Giridharadas sensed something was afoot as his plane prepared to land in Bombay. An elderly passenger looked at him and said, Were all trying to go that way, pointing to the rear. You, youre going this way. Giridharadas was...
Download or read book The Social Commerce Handbook 20 Secrets for Turning Social Media into Social Sales written by Paul Marsden and published by McGraw Hill Professional. This book was released on 2012-10-12 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY. "The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology. Coauthored by two of today's leading authorities on this hot new field, The Social Commerce Handbook distills the real-world experience of successful social commerce businesses--from Apple to Zappos--into 20 secrets for turning "Likes" into "Buys". The power of social utility The appeal of social gifting The importance of social curation The role of social status The value of social intelligence
Download or read book SUMMARY Enchantment The Art Of Changing Hearts Minds And Actions By Guy Kawasaki written by Shortcut Edition and published by Shortcut Edition. This book was released on 2021-06-07 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover the art of enchantment in business and everyday life, as well as the tips and practices to re-enchant and give meaning to authentic communication. You will also discover : what is enchantment, why it is necessary and what are its values; that enchantment requires work and learning; what are the effects of enchantment on others and on the environment; how to be loved and appreciated by others; how to build trust to break down resistance; how to use communication tools such as Facebook, YouTube, LinkedIn and other networks for sharing; how to keep the enchantment alive. Guy Kawasaki invites his readers to take a fresh look at the world around them in order to renew with a more sincere and joyful communication, and above all, to act and undertake. From his personal experience of enchantment to the discovery of other portraits of people who let themselves be enchanted, he invites you to rethink your relationship with others by plunging you into the heart of the essence of enchantment: action. Between psychological techniques and practical tips, "The Art of Enchantment" offers the reader the possibility to discover his potential for enchantment and become an entrepreneur in his turn. It is a guide to practical wisdom, an initiatory journey worthy of the philosophers of ancient Greece, based on happy life and "praxis", namely, action. A guide to understand the workings and mechanisms of enchantment and to become in your turn a magician. *Buy now the summary of this book for the modest price of a cup of coffee!
Download or read book The Art of the Start written by Guy Kawasaki and published by Penguin. This book was released on 2004 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new product, a new service, a new company, a new division, a new anything - where there's a will, Kawasaki shows the way with his essential steps to launching one's dreams.
Download or read book Rules For Revolutionaries written by Guy Kawasaki and published by Harper Collins. This book was released on 2000-05-03 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries. Create Like a God Turn conventional wisdom on its head-create revolutionary products and services by analyzing how to approach the problems at hand. Command Like a King Take charge and make tough, insightful, and strategic decisions-break down the barriers that prevent product adoption and avoid "death magnets" (the stupid mistakes just about everyone makes). Work Like a Slave Get ready for hard work, and lots of it. To go from revolutionary to visionary, you'll need to eat like a bird-relentlessly absorbing knowledge about your industry, customers, and competition--and poop like an elephant--spreading the large amount of information and knowledge that you've gained. Filled with insights from top innovators such as Amazon.com, Dell, Hallmark, and Gillette and rich with hands-on experience from the front lines of business, Rules for Revolutionaries will empower you--whether you're an entrepreneur, engineer, inventor, manager, or small business owner--to turn your dreams into reality, your reality into products, and your products into customer magnets.
