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Book Summary of Eisha Armstrong s Productize

Download or read book Summary of Eisha Armstrong s Productize written by Milkyway Media and published by Milkyway Media. This book was released on 2024-06-26 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the Summary of Eisha Armstrong's Productize in 20 minutes. Please note: This is a summary & not the original book. "Productize" by Eisha Armstrong emphasizes the importance of a productization strategy for growth and competitiveness, highlighting the challenges in transitioning from services to products. The book identifies seven common mistakes in productization: focusing on processes before people, starting too big, favoring existing business over new products, not solving urgent problems, developing in isolation, fearing cannibalization, and stopping at the MVP stage. Armstrong introduces the Productize Pathway, a method to avoid these mistakes by fostering a product-friendly culture, aligning resources, defining urgent problems, co-designing with stakeholders, launching boldly, and iterating based on feedback...

Book Productize

    Book Details:
  • Author : Eisha Armstrong
  • Publisher : Vecteris
  • Release : 2021-05-02
  • ISBN : 9781736929612
  • Pages : 172 pages

Download or read book Productize written by Eisha Armstrong and published by Vecteris. This book was released on 2021-05-02 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many professional services businesses want to create more scalable services and solutions but they often lack the tools and capabilities to successfully transition from a customized services model to a scalable solutions and products model. Productize outlines the unique pitfalls that professional services organizations face when they embark on a strategy of creating more scalable, often tech-enabled, products and services and it provides you with the tactics and tools to overcome these pitfalls. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth.Productize draws on the 25+ years of experience that Eisha Armstrong has in successfully creating, launching and growing productized services. Eisha knows what works and what doesn't and she is passionate about making sure organizations learn from each other and avoid reinventing the wheel.Productize includes real-life case studies and stories featuring professional services leaders who have successfully led their organizations to create more scalable services and products. It also includes more than two dozen tools and templates to help your team implement the tactics so you don't have to start from scratch.In this book, you'll learn:1) How to turn shift your culture to embrace a product mindset2) The capabilities you to be successful and whether or not you should acquire them or grow them internally3) How much money to invest in exploring and building more scalable solutions and products4) How to ensure there is a viable market for your product idea5) How to sequence investments in new product development6) How to successfully source and work with developers and data scientists7) How to inexpensively test your ideas before investing in development8) How to win the hearts and minds of your sales team to ensure your new products are commercially successfulBonus: Key point summaries at the end of each chapter to help you lock in what you learnBonus: More than two dozen tools and templates to help your team implement the tactics so you don't have to start from scratch.

Book Productize

    Book Details:
  • Author : Eisha Armstrong
  • Publisher :
  • Release : 2021
  • ISBN : 9781005766184
  • Pages : pages

Download or read book Productize written by Eisha Armstrong and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: More and more traditional professional services firms are turning to "productization" as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the "Seven Deadly Productization Mistakes" made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth.For companies that deliver highly customized services, new product development and commercialization are often outside of their core skills, processes, and mindsets. Productizing services typically requires organizations to think differently about how they work and how they create value for their customers. This change does not come easily.Productize includes real-life case studies and stories featuring professional services leaders who have successfully led their organizations to create more scalable services and products. It also includes more than two dozen tools and templates to help your team implement the tactics so you don't have to start from scratch.In this book, you'll learn: How to turn shift your culture to embrace a product-mindset The capabilities you to be successful and whether or not you should acquire them or grow them internally How much money to invest in exploring and building more scalable solutions and products How to ensure there is a viable market for your product idea How to sequence investments in new product development How to successfully source and work with developers and data scientists How to inexpensively test your ideas before investing in development How to win the hearts and minds of your sales team to ensure your new products are commercially successful Bonus: Key point summaries at the end of each chapter to help you lock in what you learn Real Life Case Studies: featuring professional services leaders who have successfully led their organizations to create more scalable services and productsProductize draws on the 25+ years of experience that Eisha Armstrong has in successfully creating, launching and growing productized services. Eisha knows what works and what doesn't and she is passionate about making sure organizations learn from each other and avoid reinventing the wheel.

Book The Product Mindset

Download or read book The Product Mindset written by David H. Dewolf and published by . This book was released on 2019-11-05 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital economy, businesses need to adapt quickly to satisfy customers' constant demands for new and updated products. But too many organizations are held back by antiquated IT mindsets that separate developmental groups from the rest of the team. To stay ahead of the competition, you need to embrace enterprise-wide thinking that gets everyone--from engineering to the C-suite--on the same page and speaking the same language. The Product Mindset approaches product development from a bold, new direction, based on a shared internal outlook that drives focus, speed, experimentation, and innovation from a wide variety of stakeholders. David DeWolf and Jessica Hall provide you with all the tools you'll need to revitalize your company's methodologies, reframe its culture, and help your company thrive in the digital marketplace. If your business is shackled to an IT mindset, break free from the past and discover the fast track to future success.

Book Software Quality Assurance

Download or read book Software Quality Assurance written by Claude Y. Laporte and published by John Wiley & Sons. This book was released on 2018-01-04 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces Software Quality Assurance (SQA) and provides an overview of standards used to implement SQA. It defines ways to assess the effectiveness of how one approaches software quality across key industry sectors such as telecommunications, transport, defense, and aerospace. Includes supplementary website with an instructor’s guide and solutions Applies IEEE software standards as well as the Capability Maturity Model Integration for Development (CMMI) Illustrates the application of software quality assurance practices through the use of practical examples, quotes from experts, and tips from the authors

Book Agency Survival Guide

    Book Details:
  • Author : Max Traylor
  • Publisher :
  • Release : 2020-05-03
  • ISBN : 9781734854503
  • Pages : pages

Download or read book Agency Survival Guide written by Max Traylor and published by . This book was released on 2020-05-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Data as a Service

    Book Details:
  • Author : Pushpak Sarkar
  • Publisher : John Wiley & Sons
  • Release : 2015-07-31
  • ISBN : 111905527X
  • Pages : 368 pages

Download or read book Data as a Service written by Pushpak Sarkar and published by John Wiley & Sons. This book was released on 2015-07-31 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data as a Service shows how organizations can leverage “data as a service” by providing real-life case studies on the various and innovative architectures and related patterns Comprehensive approach to introducing data as a service in any organization A reusable and flexible SOA based architecture framework Roadmap to introduce ‘big data as a service’ for potential clients Presents a thorough description of each component in the DaaS reference architecture so readers can implement solutions

Book Fast and Efficient Context Aware Services

Download or read book Fast and Efficient Context Aware Services written by Danny Raz and published by John Wiley & Sons. This book was released on 2006-05-01 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fast and Efficient Context-Aware Services gives a thorough explanation of the state-of-the-art in Context-Aware-Services (CAS). The authors describe all major terms and components of CAS, defining context and discussing the requirements of context-aware applications and their use in 3rd generation services. The text covers the service creation problem as well as the network technology alternatives to support these services and discusses active and programmable networks in detail. It gives an insight into the practical approach followed in the CONTEXT project, supplying concrete guidelines for building successful context-aware services. Fast and Efficient Context-Aware Services: * Provides comprehensive and in-depth information on state-of-the-art CAS technology. * Proposes a system architecture for CAS creation and delivery, discussing service management and active network layers. * Describes the service lifecycle functional architecture, covering service authoring, customization, invocation, and assurance. * Explains system design considerations and details, system evaluation criteria, test-bed requirements, and evaluation results. Fast and Efficient Context-Aware Services is an invaluable resource for telecommunications developers, researchers in academia and industry, advanced students in Computer Science and Electrical Engineering, telecoms operators, as well as telecommunication management and operator personnel.

Book Professional Web Video

    Book Details:
  • Author : Richard Harrington
  • Publisher : Taylor & Francis
  • Release : 2012-08-06
  • ISBN : 1136022589
  • Pages : 308 pages

Download or read book Professional Web Video written by Richard Harrington and published by Taylor & Francis. This book was released on 2012-08-06 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Add professional-level video to your Web communications toolbox with a complete understanding of the process, potential and limitations of Web video. Step up from the mini-cam experience with this solid introduction to professional planning and production techniques, ensuring that your video meets the same standards you set for every other communication program element. Audio, lighting, editing, encoding, are just a few of the essentials you learn how the pros produce top notch video for the Web. The companion Web site includes planning and production templates, demo files, and blog updates to help you put it all to work for you on a daily basis.

Book Unrelenting Innovation

Download or read book Unrelenting Innovation written by Gerard J. Tellis and published by John Wiley & Sons. This book was released on 2013-01-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he describes the three traits and three practices necessary to create a culture of relentless innovation. Organizations must be willing to cannibalize successful products, embrace risk, and focus on the future. Organizations build these traits by providing incentives for enterprise, empowering product champions, and encouraging internal markets. Spelling out the critical role of culture, the author provides illustrative examples of organizations with winning cultures and explores the theory and evidence for each of the six components of culture. The book concludes with a discussion of why culture is superior to alternate theories for fostering innovation. Offers a groundbreaking take on innovation that is driven by a company's culture Shows what it takes to create a culture of innovation within any organization Based on a study of 770 companies across 15 countries, the origin of 90 radical innovations spanning over 100 years, and the evolution of 66 markets spanning over a 100 years Provides numerous mini cases to illustrate the workings of culture Written by Gerard Tellis director of the Center for Global Innovation This must-have resource clearly shows the role of culture in driving relentless innovation and how to foster it within any organization.

Book Work in the Future

Download or read book Work in the Future written by Robert Skidelsky and published by Springer Nature. This book was released on 2020-03-22 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This short, accessible book seeks to explore the future of work through the views and opinions of a range of expertise, encompassing economic, historical, technological, ethical and anthropological aspects of the debate. The transition to an automated society brings with it new challenges and a consideration for what has happened in the past; the editors of this book carefully steer the reader through future possibilities and policy outcomes, all the while recognising that whilst such a shift to a robotised society will be a gradual process, it is one that requires significant thought and consideration.

Book Expand

    Book Details:
  • Author : Christian Bason
  • Publisher : BenBella Books
  • Release : 2022-05-24
  • ISBN : 1637740743
  • Pages : 152 pages

Download or read book Expand written by Christian Bason and published by BenBella Books. This book was released on 2022-05-24 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, it can seem as if the world has nothing but problems. And more than ever the boundaries of those problems are expanding in terms of the speed, scale, and impact by which they can alter business conditions, public governance, entire societies, the health of our planet, and the quality of our lives. Meeting these growing challenges requires ambitious new ways of designing solutions. With Expand: Stretching the Future By Design, authors Jens Martin Skibsted, a multiple-award winning designer, entrepreneur, and design philosopher, and Christian Bason, political scientist and CEO of the Danish Design Centre, take readers beyond “design thinking” to challenge current habits and carve out new space for more sustainable innovation. From transforming the ways we do business and reimagining health care, to creating planet-restoring housing and humanizing our digital lives in an age of AI, Expand explores how expansive thinking across six key areas—time, proximity, value, life, dimensions, and sectors—can provide radical, useful solutions to a whole host of current problems around the globe. With powerful real-world examples, the book challenges our freewheeling belief in technological determinism and its insensitivity toward ethics, humanity, and the environment. Expand is the first book to not just critique design thinking, but welcome it as a starting point for an ambitious, wide-ranging tale of how to expand and think beyond it. The best way to predict the future is to design it. Expand is the book that shows us how.

Book Professional Services Marketing

Download or read book Professional Services Marketing written by Mike Schultz and published by John Wiley & Sons. This book was released on 2013-06-04 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.

Book Big Data Analytics

    Book Details:
  • Author : Kim H. Pries
  • Publisher : CRC Press
  • Release : 2015-02-05
  • ISBN : 1482234521
  • Pages : 576 pages

Download or read book Big Data Analytics written by Kim H. Pries and published by CRC Press. This book was released on 2015-02-05 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: With this book, managers and decision makers are given the tools to make more informed decisions about big data purchasing initiatives. Big Data Analytics: A Practical Guide for Managers not only supplies descriptions of common tools, but also surveys the various products and vendors that supply the big data market.Comparing and contrasting the dif

Book Project Management of Complex and Embedded Systems

Download or read book Project Management of Complex and Embedded Systems written by Kim H. Pries and published by CRC Press. This book was released on 2008-10-22 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many books on project management and many on embedded systems, but few address the project management of embedded products from concept to production. Project Management of Complex and Embedded Systems: Ensuring Product Integrity and Program Quality uses proven Project Management methods and elements of IEEE embedded software develop

Book Lean Software Strategies

Download or read book Lean Software Strategies written by Peter Middleton and published by CRC Press. This book was released on 2020-03-06 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lean production, which has radically benefited traditional manufacturing, can greatly improve the software industry with similar methods and results. This transformation is possible because the same overarching principles that apply in other industries work equally well in software development. The software industry follows the same industrial concepts of production as those applied in manufacturing; however, the software industry perceives itself as being fundamentally different and has largely ignored what other industries have gained through the application of lean techniques.

Book From Lab to Market  The Process of Commercializing Medical Technologies

Download or read book From Lab to Market The Process of Commercializing Medical Technologies written by D'Lynne Plummer and published by Independently Published. This book was released on 2019-02-27 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide is written for biomedical innovators seeking to improve the lives of patients bytranslating innovative technologies into medical technologies. The contents are focusedprimarily on business principles that have been distilled from hundreds of projects as part ofthe Coulter Foundation's Translational Partners Program and Coulter Translational RewardAwards. To date, the Foundation has funded more than 600 projects, which in the first 11 yearshave raised close to $6 billion in funding.The course Concept to Clinic: Commercializing Innovation (C3i), offered by the NationalInstitutes of Health (NIH), forms the basis of this Guide. This course has helped hundredsof university innovators, engineers, clinicians, and scientists learn how to commercialize thetechnologies they have developed in a very demanding market. The C3i program is basedon the Coulter commercialization process, an approach to biomedical research translationdeveloped and continuously refined by the Foundation in collaboration with its academicpartners across the country.