Download or read book Making Numbers Count written by Chip Heath and published by Simon and Schuster. This book was released on 2022-01-11 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is essential—but humans aren’t built to understand them. Until very recently, most languages had no words for numbers greater than five—anything from six to infinity was known as “lots.” While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain’s language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say “Wow, now I get it!” You will learn principles such as: -SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries. -VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than “1/100,000th of the size of an atom.” -CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into “2 months of commutes, without repeating a song”). -EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about (“that medical protocol would save twice as many women as curing breast cancer”). Whether you’re interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you’d have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world—allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.

Download or read book Can You Learn to Be Lucky written by Karla Starr and published by Penguin. This book was released on 2018-08-14 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: “I don't know when I've been so wowed by a new author” –Chip Health, co-author of The Power of Moments and Switch A talented journalist reveals the hidden patterns behind what we call "luck" -- and shows us how we can all improve outcomes despite life’s inevitable randomness. "Do you believe in luck?" is a polarizing question, one you might ask on a first date. Some of us believe that we make our own luck. Others see inequality everywhere and think that everyone’s fate is at the whim of the cosmos. Karla Starr has a third answer: unlucky, "random" outcomes have predictable effects on our behavior that often make us act in self-defeating ways without even realizing it. In this groundbreaking book, Starr traces wealth, health, and happiness back to subconscious neurological processes, blind cultural assumptions, and tiny details you're in the habit of overlooking. Each chapter reveals how we can cultivate personal strengths to overcome life’s unlucky patterns. For instance: • Everyone has free access to that magic productivity app—motivation. The problem? It isn’t evenly distributed. What lucky accidents of history explain patterns behind why certain groups of people are more motivated in some situations than others? • If you look like an underperforming employee, your resume can't override the gut-level assumptions that a potential boss will make from your LinkedIn photo. How can we make sure that someone’s first impression is favorable? • Just as people use irrelevant traits to make assumptions about your intelligence, kindness, and trustworthiness, we also make inaccurate snap judgments. How do these judgments affect our interactions, and what should we assume about others to maximize our odds of having lucky encounters? We don’t always realize when the world's invisible biases work to our advantage or recognize how much of a role we play in our own lack of luck. By ending the guessing game about how luck works, Starr allows you to improve your fortunes while expending minimal effort.

Download or read book The Art of the Possible written by Daniel M. Jacobs and published by eBookIt.com. This book was released on 2013-02 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art of the Possible Create an Organization with No Limitations offers instructive insight into what works in business, revealing how a few simple tenets can build long-standing excellence and success. An easy-to-use integrated leadership and management guide, this book revolves around the fact that strong, effective leadership is a requirement for any company hoping to become--or remain--relevant and competitive in the twenty-first century's fast-paced business environment. Author Daniel M. Jacobs is one of the nation's leading authorities on public contracting, a position that comes with a considerable wealth of knowledge. In The Art of the Possible, he distills decades of front-line experience from the corporate world into seven chapters. Each explores one of seven practical and proven best practices: get focused, surround yourself with talent, think strategically, forge a high-performance team, manage the fundamentals, maintain discipline, and communicate. Packed with useful guidelines, checklists, and self-assessment tools, the primary objective of this straightforward book is to move the reader to action and to create an organization where things get done. Jacobs includes plenty of real-world examples and success stories, and his determined focus on the positive underscores the importance of hard work and commitment to the improvement of management performance. His seven best practices can be applied across a broad spectrum of businesses, from private industry and government agencies to non-profits and civic organizations, making The Art of the Possible: Create an Organization with No Limitations an indispensable resource for today's developing leaders. Hailed by business leaders as "the kind of book that you really use to solve real problems and achieve real and lasting success" and "a relentless course for success using a step-by-step, straightforward, no-nonsense approach for the creation of an organization with no limits," this concise how-to is a must-read for anyone facing the unique challenges of today's economy.

Download or read book How I Learned to Understand the World written by Hans Rosling and published by Flatiron Books. This book was released on 2020-11-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The moving, playful memoir of Hans Rosling, Swedish statistics mastermind, researcher extraordinaire and author of the global bestseller, Factfulness, with Ola Rosling and Anna Rosling Rönnlund This is a book that contains very few numbers. Instead, it is about meeting people who have opened my eyes. It was facts that helped him explain how the world works. But it was curiosity and commitment that made the late Hans Rosling, author of the bestselling book Factfulness with Ola Rosling and Anna Rosling Rönnlund, the most popular researcher of our time. How I Learned to Understand the World is Hans Rosling’s own story of how he became a revolutionary thinker, and takes us from the swelter of an emergency clinic in Mozambique, to the World Economic Forum at Davos. In collaboration with Swedish journalist Fanny Härgestam and translated by Dr Anna Paterson, Hans Rosling wrote his memoir with the same joy of storytelling that made a whole world listen when he spoke.

Download or read book Converted written by Neil Hoyne and published by Penguin. This book was released on 2022-02-22 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall forms of digital marketing that limit the potential of their long hours, countless experiments, and warehouses of data. And in the end, they watch their competition sprint ahead. But what if you built a business around long-term relationships with customers, using data to understand who they are, what they need, and where to find more customers just like them? You can. And you’ll leave your competitors, with all of their data and their short-term thinking, to poke around in the scraps. In Converted, you will learn how to: • Understand the full value of each relationship • Engage in an ongoing conversation with your best customers • Ask the right questions so you can anticipate your customers’ needs • Find more great customers A real person is always on the other end of the transaction. Converted shows you how to win their hearts.

Download or read book Upstream written by Dan Heath and published by Simon and Schuster. This book was released on 2020-03-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wall Street Journal Bestseller New York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers. So often in life, we get stuck in a cycle of response. We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems. Cops chase robbers, doctors treat patients with chronic illnesses, and call-center reps address customer complaints. But many crimes, chronic illnesses, and customer complaints are preventable. So why do our efforts skew so heavily toward reaction rather than prevention? Upstream probes the psychological forces that push us downstream—including “problem blindness,” which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored massive victories by switching to an upstream mindset. One online travel website prevented twenty million customer service calls every year by making some simple tweaks to its booking system. A major urban school district cut its dropout rate in half after it figured out that it could predict which students would drop out—as early as the ninth grade. A European nation almost eliminated teenage alcohol and drug abuse by deliberately changing the nation’s culture. And one EMS system accelerated the emergency-response time of its ambulances by using data to predict where 911 calls would emerge—and forward-deploying its ambulances to stand by in those areas. Upstream delivers practical solutions for preventing problems rather than reacting to them. How many problems in our lives and in society are we tolerating simply because we’ve forgotten that we can fix them?

Download or read book Summary of Chip Heath Karla Starr s Making Numbers Count written by Milkyway Media and published by Milkyway Media. This book was released on 2022-03-08 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy now to get the main key ideas from Chip Heath & Karla Starr's Making Numbers Count Whether you are doing large business transactions or counting apples, numbers are an inescapable part of everyday life. But numbers are not easily digested by the human brain. In Making Numbers Count (2022), Chip Heath and Karla Starr offer helpful tips for translating numbers and making them accessible to everyone. They explore key principles, such as the emotional dimension of numbers, and explain how to make them impactful for any audience. Plenty of practical examples are provided to help readers understand numbers and be able to share their meaning.

Download or read book Moments of Impact written by Chris Ertel and published by Simon and Schuster. This book was released on 2014-02-11 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Moments of Impact is a book on a mission: to eradicate time-sucking, energy-depleting workshops and meetings. In our fast-changing world, organizations have important challenges and opportunities to address—and no time to waste. Moments of Impact delivers the single most useful resource for managers and leaders who need better strategic conversation—now—to shape the future of their organizations. Moments of Impact is an essential guide for ambitious leaders who get assigned the hardest and most vexing strategic issues in their organizations, for entrepreneurs trying to manage board expectations, for social change agents pioneering new business models for community impact, for hopeful educators and healthcare practitioners trying to transform slow-to-change industries, and for enterprising students committed to tackling global challenges. Drawing on decades of combined experience as innovation strategists, Ertel and Solomon articulate the purpose, principles, and practices of well-designed strategic conversations. They weave together a lively and compelling mix of social science theories and research, interviews with more than 100 thought leaders, organization leaders, and practitioners, as well as dozens of anecdotes and practical cases from diverse organizations. The book also includes a sixty-page Starter Kit with diagnostic questions, best practices, tips and suggestions, and recommended readings to enable you to put the ideas to work immediately.

Download or read book The Behavioral Code written by Benjamin van Rooij and published by Beacon Press. This book was released on 2021-10-26 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 2022 PROSE Award finalist in Legal Studies and Criminology A 2022 American Bar Association Silver Gavel Award Finalist A Behavioral Scientist’s Notable Book of 2021 Freakonomics for the law—how applying behavioral science to the law can fundamentally change and explain misbehavior Why do most Americans wear seatbelts but continue to speed even though speeding fines are higher? Why could park rangers reduce theft by removing “no stealing” signs? Why was a man who stole 3 golf clubs sentenced to 25 years in prison? Some laws radically change behavior whereas others are consistently ignored and routinely broken. And yet we keep relying on harsh punishment against crime despite its continued failure. Professors Benjamin van Rooij and Adam Fine draw on decades of research to uncover the behavioral code: the root causes and hidden forces that drive human behavior and our responses to society’s laws. In doing so, they present the first accessible analysis of behavioral jurisprudence, which will fundamentally alter how we understand the connection between law and human behavior. The Behavioral Code offers a necessary and different approach to battling crime and injustice that is based in understanding the science of human misconduct—rather than relying on our instinctual drive to punish as a way to shape behavior. The book reveals the behavioral code’s hidden role through illustrative examples like: • The illusion of the US’s beloved tax refund • German walls that “pee back” at public urinators • The $1,000 monthly “good behavior” reward that reduced gun violence • Uber’s backdoor “Greyball” app that helped the company evade Seattle’s taxi regulators • A $2.3 billion legal settlement against Pfizer that revealed how whistleblower protections fail to reduce corporate malfeasance • A toxic organizational culture playing a core role in Volkswagen’s emissions cheating scandal • How Peter Thiel helped Hulk Hogan sue Gawker into oblivion Revelatory and counterintuitive, The Behavioral Code catalyzes the conversation about how the law can effectively improve human conduct and respond to some of our most pressing issues today, from police misconduct to corporate malfeasance.

Download or read book Acting with Power written by Deborah Gruenfeld and published by Currency. This book was released on 2020-04-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A refreshing and enlightening new perspective on what it means to be powerful.”—Susan Cain, bestselling author of Quiet We all know what it looks like to use power badly. But how much do we really know about how to use power well? There is so much we get wrong about power: who has it, what it looks like, and the role it plays in our lives. Grounded in over two decades’ worth of scientific research and inspired by the popular class of the same name at Stanford’s Graduate School of Business, Acting with Power offers a new and eye-opening paradigm that overturns everything we thought we knew about the nature of power. Although we all feel powerless sometimes, we have more power than we tend to believe. Power exists in every relationship, not just at the top of big institutions. It isn’t merely a function of status or hierarchy, either. It’s about how much we are needed and how well we take care of other people. We often assume that power flows to those with the loudest voice or the most commanding presence. But, in fact, true power is often much quieter and more deferential than we realize. Moreover, it’s not just how much power we have but how we use it that determines how powerful we actually are. Actors aren’t the only ones who play roles for a living. We all make choices about how to use the power that comes with our given circumstances. We aren’t always cast in the roles we desire—or the ones we feel prepared to play. Some of us struggle to step up and be taken more seriously, while others have trouble standing back and ceding the spotlight. In Acting with Power, Deborah Gruenfeld shows how we can get more comfortable with power by adopting an actor’s mindset. Because power isn’t a personal attribute. It’s a part we play in someone else’s story.

Download or read book Get It Done written by Ayelet Fishbach and published by Little, Brown Spark. This book was released on 2022-01-04 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover a "compelling" framework for setting and achieving your goals (Carol Dweck, author of Mindset), from a psychologist on the cutting edge of motivational science. A great deal of ink has been spilled on the subject of motivating and influencing others, but what happens when the person you most want to influence is you? Setting and achieving goals for yourself—at work, at home, and in relationships—is harder than it seems. How do you know where to start? How do you carry on in the face of roadblocks and distractions? How do you decide which tasks and ambitions to prioritize when you’re faced with more responsibilities, needs, and desires than you can keep track of? In Get It Done, psychologist and behavioral scientist Ayelet Fishbach presents a new theoretical framework for self-motivated action, explaining how to: Identify the right goals Attack the “middle problem” Battle temptations Use the help of others around you And so much more... With fascinating research from the field of motivation science and compelling stories of people who learned to motivate themselves, Get It Done illuminates invaluable strategies for pulling yourself in whatever direction you want to go—so you can achieve your goals while staying healthy, clearheaded, and happy.

Download or read book The Invisible Leader written by Zach Mercurio and published by . This book was released on 2017-10-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Best Leaders Aren't People Instead, innovative and emerging research shows that a compelling and other-centered authentic purpose--The Invisible Leader--may be the most powerful influencer of our behaviors, attitudes, and motivation in organizations, work, school, and life. Yet despite the increasing evidence of purpose's power, many of the organizations, systems, and institutions which dominate human life aren't built to elicit and leverage the fundamental human search for purpose and meaning. In this must-read book for anyone who considers themselves a leader, international speaker, trainer, and organizational performance scholar Zach Mercurio shows business leaders, educators, students, athletes, and parents how to AWAKEN, CLARIFY, and DELIVER their reason for existence--their authentic purpose. Personal, researched, and even mind-shifting, the tools in the The Invisible Leader will help you lead with authentic purpose and build a life and organization that matters. "Zach Mercurio has written a compelling book filled with powerful stories, cutting-edge research, and practical tools that shows us how to lead with purpose..." - Arianna Huffington, Founder and CEO at Thrive Global, #1 New York Times Bestselling Author of Thrive and The Sleep Revolution. "If you are seeking both practical guidance and powerful inspiration to unlock the power of purpose in your life or organization, The Invisible Leader is for you. Through vivid storytelling and compelling research, Zach Mercurio proves yet again that the pursuit and achievement of a world-bettering purpose is the most powerful driving force in life and work." - Aaron Hurst, National Bestselling Author of The Purpose Economy, CEO at Imperative "At KPMG, our purpose-driven culture inspires us to make a tangible difference for our clients, our people, and society. In The Invisible Leader, Zach Mercurio explains why bringing purpose into the workplace is a business imperative and shares valuable insights on how to unleash its power within yourself and your organization." - Lynne Doughtie, U.S. Chairman & CEO, KPMG "Nothing inspires or motivates people more than purpose - to know that our lives and our work can make a difference. The Invisible Leader is a profoundly practical guide to empowering people with purpose so that your organization can make the greatest possible impact." - Andrew Ripley, Co-Founder & CEO, PurposeMatch.com "A compelling, research-based case for elevating a shared "why" to its rightful place: as the invisible leader that pulls us all forward. Zach is a clear leader in the #lovework Revolution; get this book and join him in the movement!" - Josh Allan Dykstra, CEO at Strengthscope U.S. & Author of Igniting the Invisible Tribe: Designing An Organization That Doesn't Suck

Download or read book The Tyranny of Metrics written by Jerry Z. Muller and published by Princeton University Press. This book was released on 2019-04-30 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the obsession with quantifying human performance threatens business, medicine, education, government—and the quality of our lives Today, organizations of all kinds are ruled by the belief that the path to success is quantifying human performance, publicizing the results, and dividing up the rewards based on the numbers. But in our zeal to instill the evaluation process with scientific rigor, we've gone from measuring performance to fixating on measuring itself—and this tyranny of metrics now threatens the quality of our organizations and lives. In this brief, accessible, and powerful book, Jerry Muller uncovers the damage metrics are causing and shows how we can begin to fix the problem. Filled with examples from business, medicine, education, government, and other fields, the book explains why paying for measured performance doesn't work, why surgical scorecards may increase deaths, and much more. But Muller also shows that, when used as a complement to judgment based on personal experience, metrics can be beneficial, and he includes an invaluable checklist of when and how to use them. The result is an essential corrective to a harmful trend that increasingly affects us all.

Download or read book Tinker Dabble Doodle Try written by Srini Pillay, M.D. and published by Ballantine Books. This book was released on 2017-05-02 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness your mind’s innate tendency to wander, stall, rest, and unfocus and become more productive—in the boardroom, living room, or classroom. Named one of Coastal Living’s Best Books for the Beach This Summer To finish tasks and achieve goals, most people believe that more focus is the solution. We rely on to-do lists, calendar reminders, noise-blocking headphones, and sometimes medication to help us concentrate—even though these tactics often fail to substantially improve productivity. Drawing on the latest brain research, compelling stories from his psychological practice, and colorful examples of counterintuitive success from sports, business, education, and the arts, neuroscientist Srini Pillay, M.D., challenges traditional ideas about productivity, revealing the lasting, positive benefits of adding deliberate and regular unfocus to your repertoire. A fascinating tour through brain wavelengths and rhythm, mindsets, and mental relaxation, Tinker Dabble Doodle Try demonstrates how specific kinds of planned unfocus stimulate cognitive calmness, jumpstart productivity, enhance innovation, inspire creativity, improve long-term memory, and, of course, help you stay on target. Tinkering with ideas and with things releases your mind to wander from a state of stuckness into a possibility frame of mind, triggering neural connections and new insights. Dabbling in a new endeavor—whether a hobby or fantasy—disrupts your habitual and reactive thinking, helping you find new solutions to old problems. Doodling can help you tap into another brain frequency to remove obstacles and create opportunities and inspiration. With techniques for training the brain to unfocus, concepts for scheduling busy lives, and ideas for controlling this new cognitive-toggling capability, Tinker Dabble Doodle Try will change how you think about daydreaming, relaxing, leaving work unfinished, and even multitasking. What you’ll discover is a greater freedom, a deeper intelligence, and a more profound joy in your life. Praise for Tinker Dabble Doodle Try “Pillay’s effortless writing style, combined with an excellent balance of popular psychology and self-help, makes this a helpful read for those who enjoy a light dive into psychology with practical applications.”—Library Journal “Pillay cites an intriguing range of brain studies to support his argument, and his case studies of individuals with whom he has worked provide useful insights.”—Kirkus Reviews “Dr. Srini Pillay offers a brilliant, deeply researched, and even more deeply imagined blueprint for using one’s full mental armamentarium, conscious, unconscious, and all the undiscovered rest! A fantastic book!”—Edward M. Hallowell, M.D., co-author of Delivered from Distraction “Dr. Pillay’s new book will help you create a new, fun, more playful destiny and unlock your brain’s inner potential.”—Daniel G. Amen, M.D., co-author of The Brain Warrior’s Way “This book not only gives you license to step off the hamster wheel of focus, focus, focus, but it will show you how to strategically and productively do so.”—JJ Virgin, author of JJ Virgin’s Sugar Impact Diet “This brilliant book shows how to manipulate your brain to alternate between intense concentration and deliberate mind-wandering.”—Mark Robert Waldman, co-author of How God Changes Your Brain

Download or read book Brag written by Peggy Klaus and published by Business Plus. This book was released on 2008-11-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is well-documented that working hard isn't enough to keep your professional star rising: Self-promotion is recognized as one of the most important attributes for getting ahead.

Download or read book Influence Is Your Superpower written by Zoe Chance and published by Random House. This book was released on 2022-02-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster Better You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.

Download or read book Humor Seriously written by Jennifer Aaker and published by Crown Currency. This book was released on 2021-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: WALL STREET JOURNAL, LOS ANGELES TIMES, AND USA TODAY BESTSELLER • Anyone—even you!—can learn how to harness the power of humor in business (and life), based on the popular class at Stanford’s Graduate School of Business. Don’t miss the authors’ TED Talk, “Why great leaders take humor seriously,” online now. “The ultimate guide to using the magical power of funny as a tool for leadership and a force for good.”—Daniel H. Pink, #1 New York Times bestselling author of When and Drive We are living through a period of unprecedented uncertainty and upheaval in both our personal and professional lives. So it should come as a surprise to exactly no one that trust, human connection, and mental well-being are all on the decline. This may seem like no laughing matter. Yet, the research shows that humor and laughter are among the most valuable tools we have at our disposal for strengthening bonds and relationships, diffusing stress and tension, boosting resilience, and performing when the stakes are high. That’s why Jennifer Aaker and Naomi Bagdonas teach the popular course Humor: Serious Business at the Stanford Graduate School of Business, where they help some of the world’s most hard-driving, blazer-wearing business minds infuse more humor and levity into their work and lives. In Humor, Seriously, they draw on findings by behavioral scientists, world-class comedians, and inspiring business leaders to reveal how humor works and—more important—how you can use more of it, better. Aaker and Bagdonas unpack the theory and application of humor: what makes something funny, how to mine your life for material, and simple ways to identify and leverage your unique humor style. They show how to use humor to rebuild vital connections; appear more confident, competent, and authentic at work; and foster cultures where levity and creativity can thrive. President Dwight David Eisenhower once said, “A sense of humor is part of the art of leadership, of getting along with people, of getting things done.” If Dwight David Eisenhower, the second least naturally funny president (after Franklin Pierce), thought humor was necessary to win wars, build highways, and warn against the military-industrial complex, then you might consider learning it too.