Download or read book Music Marketing for the DIY Musician written by Bobby Borg and published by Rowman & Littlefield. This book was released on 2020-01-07 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters

Download or read book Summary of Bobby Borg s Music Marketing for the DIY Musician written by Everest Media, and published by Everest Media LLC. This book was released on 2022-06-04T22:59:00Z with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 The music industry has changed dramatically over the past few decades, and so has the way musicians think about their careers. You must start thinking about your career from a more professional and businesslike perspective. #2 The marketing process typically starts with a vision, which is a declaration that defines your ultimate place in about seven to ten years down the road. Your vision is what gets you out of bed in the morning and gives your life meaning. #3 Now that you have your internal strengths, passion, and vision, it’s time to examine the external environment of your organization and see how your musical vision matches up with people’s wants and needs. By doing this, you can further refine your true musical purpose. #4 To identify your most likely fans, use any combination of factors that you believe are relevant and useful, such as age range, gender, geographic location, lifestyles, and behavioral characteristics. Once you win over your most likely fans with customized marketing messages, you can then target your next likely fans.

Download or read book Business Basics for Musicians written by Bobby Borg and published by Rowman & Littlefield. This book was released on 2020-01-07 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, when artists are empowered to take greater control of their careers and earnings, the need for musicians to understand the business of music has never been greater. In a digital age overflowing with confusing and ever-changing information, musicians need trusted business advice from a veteran artist who can break down the basics in language they understand. Written by a professional musician for other musicians, Business Basics for Musicians is the laypersons guide to the music industry. In this must-have manual, music industry veteran Bobby Borg presents vital info in a conversational tone and an easy-to-scan format regarding five vital areas that musicians need to succeed: Career Execution, Business Relationships, Pro Teams, Deals and Dollars, and Future Predictions. Everything from copyrights to record deals, to managers, to merchandising, to doing it yourself is covered. With pro interviews, anecdotes, and review quizzes, Business Basics for Musicians is the complete handbook from start to success. Updates for this edition: Changes in copyright laws Summary of the Music Modernization Act Updates on record, merch, publishing, and live performance deals New trends in sponsorships and partnerships with product brands New interviews with industry professionals, including managers, producers, and agents New stories paralleling current events and industry happenings Updated business resources, industry contacts, and URLs

Download or read book Introduction to Music Publishing for Musicians written by Bobby Borg and published by Rowman & Littlefield. This book was released on 2021-06-03 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when artists are independently releasing their own music and acting as their own self-publishers, there has never been a greater need for a simple and easy-to-read introduction to the business and creative aspects of music publishing for musicians. Written by two musicians and industry pros with decades of experience, Introduction to Music Publishing For Musicians is organized into seven clearly written sections that will help musicians save time and avoid getting screwed. Topics include the basics of copyrights, types of publishing income, publishing companies and types of deals, creative matters of music publishing, and things you need to know about music publishing’s future.The book features: Short digestible chapters written in a conversational tone to keep artists focused Section-by-section FAQs that expand on key issues that musicians encounter today Boxed text stories featuring current events to emphasize key concepts Interviews with top beat makers, collaborators, and more to provide secrets of success A glossary to help you keep track of important publishing terms Publishing resources offering to help you place and promote your music Chapter quizzes and activity assignments to help measure your knowledge Bobby Borg and Michael Eames have created a compact, simple and easy-to-read overview of today’s music publishing industry that caters to both students and musicians (songwriters, producers, beat makers, and more) who want quick, up-to-date, credible, and relatable information so that they can get back to doing what they like best: creating music!

Download or read book The Musician s Handbook written by Bobby Borg and published by Billboard Books. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bible of the music biz—now fully revised with new contacts, fee info, trends, tips Want to know how to set prices for a gig? Want to be ahead of the curve on new trends in music? Want to have all the latest contact information on hundreds of industry pros? Have we got the book for you!The Musician’s Handbook, already the industry bible for working musicians, has been thoroughly revised and updated with the answers to all these questions and more. New interviews with music-business leaders, new pricing and legal structures for the digital age, new how-to tips for independent and do-it-yourself musicians—it’s all in here. Fees, royalties and advances, live performance, touring, merchandising, working with managers, lawyers, and agents, spotting new opportunities—all these topics and many, many more are covered in depth in this indispensable guide to becoming successful in music and in business. Praise for the Previous Edition • "An exceptionally well-written, thorough, and competent legal and business book for an author who is a non-attorney. Bobby's book is extremely valuable for anyone trying to understand the music business."—Peter Paterno, The Law Offices of King, Holmes, Paterno, & Berliner, representing Metallica, Dr. Dre, and Pearl Jam • "The music business is full of minefields.The Musician's Handbookhelps steer you through them in a way that lets you enjoy the journey. It's packed with valuable information you'll use time and again."—Don Gorder, Chairman of The Music Business/Management Department, Berklee College of Music • "Although there are many books dealing with the music business,The Musician's Handbookhas a special and important perspective—that of a working musician."—Mark Goldstein, Senior VP of Business Affairs, Warner Bros. Records • Straight talk and insight for musicians at every level • Concise, clear, authoritative information from a music-industry insider • Up-to-the-minute guidance on money, business, management, career planning, much more

Download or read book Music Marketing written by Mike King and published by Hal Leonard Corporation. This book was released on 2009-08-01 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.

Download or read book The Business of Music Management written by Tom Stein and published by Business Expert Press. This book was released on 2021-03-25 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers will gain vital and accurate knowledge about the music business, how musicians get paid, the legal framework for business, and will learn to recognize and leverage opportunities through overcoming the inevitable obstacles to success in a rapidly-changing industry. The author offers valuable insights into the niche readers might fill with their career, and discover their unique path to success. Readers will come away with a greater understanding of the scope and demands of the music and entertainment industry.

Download or read book Five Star Music Makeover written by Coreen Sheehan and published by Hal Leonard Corporation. This book was released on 2016-03-01 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Music Pro Guide Books & DVDs). In order to achieve success in today's music industry, artists must first do a great deal of work on their own. Learning the required skills can take years of real-life experience, and hiring personal coaches, studio professionals, and consultants can be costly. But now, for the first time, there's an invaluable resource to help you meet these challenges. Five Star Music Makeover is an engaging all-in-one guide designed specifically for aspiring artists. Written by five experts with over 100 years of collective experience, both on and off the stage, this unique book covers five key skills every musician needs to succeed: (1) improving vocal production/technique; (2) writing memorable and marketable songs; (3) recording your ultimate EP; (4) navigating the publishing world; and (5) promoting music effectively. Also included are insiders' stories and anecdotes, helpful tips, creative exercises, celebrity interviews, and all the practical expertise necessary to develop a successful music career. Five Star Music Makeover is a complete and practical career guide a resource that transforms artists from good to great.

Download or read book Six Figure Musician written by David Hooper and published by MusicMarketing.com. This book was released on 2013 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hooper explains the ins and outs of the music industry, explaining how to make a six-figure income.

Download or read book The TAB Guide to Vacuum Tube Audio Understanding and Building Tube Amps written by Jerry C. Whitaker and published by McGraw Hill Professional. This book was released on 2011-11-05 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Incorporate the "tube sound" into your home audio system Learn how to work with vacuum tubes and construct high-quality audio amplifiers on your workbench with help from this hands-on, do-it-yourself resource. The TAB Guide to Vacuum Tube Audio: Understanding and Building Tube Amps explains tube theory and construction practices for the hobbyist. Seven ready-to-build projects feature step-by-step instructions, detailed schematics, and layout tips. You'll also find out how to tweak the projects, each based on a classic RCA design, for your own custom-built amps. Coverage includes: Principles and operational theory behind vacuum tubes Tube nomenclature, applications, and specifications Circuit layout, connections, and physical construction Finding and selecting the right components for the project Power supplies for vacuum tube circuits Preamplifier and power amplifier circuits Performance measurement Safety, maintenance, and troubleshooting techniques Tips on building your own tube-based system—and having fun in the process This book is intended for hobbyists interested in adding the tube sound to any audio system. (Readers looking for high-performance audiophile books are urged to consider the McGraw-Hill books by Morgan Jones.) Learn more at www.vacuumtubeaudio.info Make Great Stuff! TAB, an imprint of McGraw-Hill Professional, is a leading publisher of DIY technology books for makers, hackers, and electronics hobbyists.

Download or read book Get More Fans The DIY Guide to the New Music Business written by Jesse Cannon and published by Jesse Cannon. This book was released on 2012-11-25 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Do I Promote My Music On A Small Budget? How Do I Get My YouTube Videos to Spread? How Do I Turn Casual Fans Into One’s Who Buy From Me? How Do I Get Written About On Blogs? How Do I Increase Turnout At Shows? How Do I Make Fans Using Facebook, Twitter, Tumblr And SoundCloud? With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier and easier. The hurdles that would only allow you to get popular, if the right people said your music was good enough, are gone. You can now get exposed to thousands of potential fans without investing 1% of what musicians used to by building a fanbase based on listeners love for your music. No more writing letters hoping that A&R writes you back. This book explains how you do it. While many books will tell you obvious information, legal mumbo-jumbo and marketing catchphrases that don’t help you get more fans. Our experience working with real bands - from upstarts like Man Overboard and Transit to legends like The Cure, The Misfits and Animal Collective, has led us to understand the insider tricks and ideas that go into some of the most important groups of our time. We produce records, do licensing deals, negotiate record contracts and get the musicians we work with written about on websites like Pitchfork and Vice. We have worked with bands who started off as nothing and became something. Unlike any other book written on the subject we have compiled the knowledge no one else has been willing to print in fear of obsoleting their own career. We give you thousands of ideas on how to get people to hear your music and turn them into fans who pay to support your music. Whether you are a label owner, musician, manager, booking agent or publicist there is information in this book that will help you do what you do better. Enjoy! For more information see GetMoreFansBook.com

Download or read book Make Analog Synthesizers written by Ray Wilson and published by Maker Media, Inc.. This book was released on 2013-05-06 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dive hands-on into the tools, techniques, and information for making your own analog synthesizer. If you’re a musician or a hobbyist with experience in building electronic projects from kits or schematics, this do-it-yourself guide will walk you through the parts and schematics you need, and how to tailor them for your needs. Author Ray Wilson shares his decades of experience in synth-DIY, including the popular Music From Outer Space (MFOS) website and analog synth community. At the end of the book, you’ll apply everything you’ve learned by building an analog synthesizer, using the MFOS Noise Toaster kit. You’ll also learn what it takes to create synth-DIY electronic music studio. Get started in the fun and engaging hobby of synth-DIY without delay. With this book, you’ll learn: The differences between analog and digital synthesizers Analog synthesizer building blocks, including VCOs, VCFs, VCAs, and LFOs How to tool up for synth-DIY, including electronic instruments and suggestions for home-made equipment Foundational circuits for amplification, biasing, and signal mixing How to work with the MFOS Noise Toaster kit Setting up a synth-DIY electronic music studio on a budget

Download or read book The Music Producer s Handbook written by Bobby Owsinski and published by Rowman & Littlefield. This book was released on 2023-09-21 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Music Producer's Handbook, Second Edition reveals the secrets to becoming a music producer and producing just about any kind of project in any genre of music. Among the topics covered are the producer's multiple responsibilities and all the elements involved in a typical production, including budgeting, contracts, selecting the studio and engineer, hiring session musicians, and even getting paid. Unlike other books on production, The Music Producer's Handbook also covers the true mechanics of production, from analyzing, troubleshooting, and fixing a song that isn't working to getting the best performance and sound out of a band or vocalist. In addition, Bobby Owsinski tackles what may be the toughest part of being a producer – being a diplomat, a confidant, and an amateur psychologist all at once. This edition also includes new chapters on self-production, small studio production, and how the new songwriter-producer and engineer-producer hybrids make money in our new digital music world. It also features several new interviews with some of the best-selling producers from different musical genres, who offer advice on getting started, getting paid, and making hits. Packed with inside information and including exclusive online media, The Music Producer's Handbook, Second Edition provides invaluable tools and advice that will help beginners and seasoned professionals alike. Item includes online resource.

Download or read book Social Media Promotions for Musicians written by Bobby Owsinski and published by Music Pro Guides. This book was released on 2014-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: SOCIAL MEDIA PROMOTION FOR MUSICIANS: THE MANUAL FOR MARKETING YOURSELF YOUR BAND AND

Download or read book Network Aesthetics written by Patrick Jagoda and published by University of Chicago Press. This book was released on 2016-03-22 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: The term “network” is now applied to everything from the Internet to terrorist-cell systems. But the word’s ubiquity has also made it a cliché, a concept at once recognizable yet hard to explain. Network Aesthetics, in exploring how popular culture mediates our experience with interconnected life, reveals the network’s role as a way for people to construct and manage their world—and their view of themselves. Each chapter considers how popular media and artistic forms make sense of decentralized network metaphors and infrastructures. Patrick Jagoda first examines narratives from the 1990s and 2000s, including the novel Underworld, the film Syriana, and the television series The Wire, all of which play with network forms to promote reflection on domestic crisis and imperial decline in contemporary America. Jagoda then looks at digital media that are interactive, nonlinear, and dependent on connected audiences to show how recent approaches, such as those in the videogame Journey, open up space for participatory and improvisational thought. Contributing to fields as diverse as literary criticism, digital studies, media theory, and American studies, Network Aesthetics brilliantly demonstrates that, in today’s world, networks are something that can not only be known, but also felt, inhabited, and, crucially, transformed.

Download or read book National Identity Popular Culture and Everyday Life written by Tim Edensor and published by Routledge. This book was released on 2020-06-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Millennium Dome, Braveheart and Rolls Royce cars. How do cultural icons reproduce and transform a sense of national identity? How does national identity vary across time and space, how is it contested, and what has been the impact of globalization upon national identity and culture?This book examines how national identity is represented, performed, spatialized and materialized through popular culture and in everyday life. National identity is revealed to be inherent in the things we often take for granted - from landscapes and eating habits, to tourism, cinema and music. Our specific experience of car ownership and motoring can enhance a sense of belonging, whilst Hollywood blockbusters and national exhibitions provide contexts for the ongoing, and often contested, process of national identity formation. These and a wealth of other cultural forms and practices are explored, with examples drawn from Scotland, the UK as a whole, India and Mauritius. This book addresses the considerable neglect of popular cultures in recent studies of nationalism and contributes to debates on the relationship between ‘high' and ‘low' culture.

Download or read book Extended Play written by John Corbett and published by Duke University Press. This book was released on 1994 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Extended Play, one of the country's most innovative music writers conducts a wide-ranging tour through the outer limits of contemporary music. Over the course of more than twenty-five portraits, interviews, and essays, John Corbett engages artists from lands as distant as Sweden, Siberia, and Saturn. With a special emphasis on African American and European improvisers, the book explores the famous and the little known, from John Cage and George Clinton to Anthony Braxton and Sun Ra. Employing approaches as diverse as the music he celebrates, Corbett illuminates the sound and theory of funk and rap, blues and jazz, contemporary classical, free improvisation, rock, and reggae. Using cultural critique and textual theory, Corbett addresses a broad spectrum of issues, such as the status of recorded music in postmodern culture, the politics of self-censorship, experimentation, and alternativism in the music industry, and the use of metaphors of space and madness in the work of African American musicians. He follows these more theoretically oriented essays with a series of extensive profiles and in-depth interviews that offer contrasting and complementary perspectives on some of the world's most creative musicians and their work. Included here are more than twenty original photographs as well as a meticulously annotated discography. The result is one of the most thoughtful, and most entertaining, investigations of contemporary music available today.