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Book Summary Bundle   The Science of Business

Download or read book Summary Bundle The Science of Business written by ZIP Reads and published by ZIP Reads. This book was released on 2018-07-30 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: PLEASE NOTE: This is a collection of summaries, analyses, and reviews of the books, and not the original books. Whether you'd like to deepen your understanding, refresh your memory, or simply decide whether or not these books are for you, ZIP Reads Summary & Analysis is here to help. Absorb everything you need to know in about 20 minutes per book! This ZIP Reads Summary & Analysis Bundle includes: Summary & Analysis of When | A Guide to the Book by Daniel H. Pink Summary & Analysis of The Talent Code | A Guide to the Book by Daniel Coyle Summary & Analysis of Drive | A Guide to the Book by Daniel H. Pink Summary & Analysis of The Culture Code | A Guide to the Book by Daniel Coyle Summary & Analysis of To Sell Is Human | A Guide to the Book by Daniel H. Pink Each summary includes key takeaways and analysis of the original book to help you quickly absorb the author's wisdom in a distilled and easy-to-digest format. ZIP Reads' summaries mean you save time and money reading only what you need. Buy this five-book bundle and start shifting your life towards success TODAY! When: The Scientific Secret to Perfect Timing Overview Daniel H. Pink digs through hundreds of scientific studies to reveal the secrets to the perfect time to go to school, book a hospital appointment, appear before a parole board, work on problems that demand creative solutions, and even marry. The Talent Code Overview Coyle shares his conversations with different brain specialists and his itinerary through “tiny places that produce Everest-size amounts of talent.” In his fact-finding mission, he unearths a common larger pattern identifiable in these talent hotbeds that can be replicated in skill building exercises to produce accelerated learning. Drive: The Surprising Truth About What Motivates Us Overview Drive is a candid and timely reminder that external rewards only motivate people to get more rewards, not to do the work for which they are being rewarded. Executives, general employees, teachers, and parents looking for ways to improve their organizations or increase the motivation of the people they are in charge of will find this book very insightful. The Culture Code Overview It turns out that the most successful groups are not necessarily the smartest, biggest, or best equipped, but the most connected. A highly approachable read rich in insight, Coyle’s book is a guide that will prove valuable to any grouping seeking to create a more productive, enjoyable culture. To Sell Is Human Overview Weaving engaging anecdotes into candid observations, Pink shows how to connect to a tough audience, pitch, clarify your offering, and survive rejection. Anyone who wants to become more effective at persuading other people will find the ideas in this book invaluable. Each summary includes key takeaways and analysis of the original book to help you quickly absorb the author's wisdom in a distilled and easy-to-digest format. ZIP Reads' summaries mean you save time and money reading only what you need. DISCLAIMER: This book is intended as a companion to, not a replacement for the original books. ZIP Reads is wholly responsible for this content and is not associated with the original authors in any way. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

Book The Great Game of Business

Download or read book The Great Game of Business written by Jack Stack and published by . This book was released on 2014-07-03 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early 1980s, Springfield Remanufacturing Corporation (SRC) in Springfield, Missouri, was a near bankrupt division of International Harvester. Today it's one of the most successful and competitive companies in the United States, with a share price 3000 times what it was thirty years ago. This miracle turnaround is all down to one man, Jack Stack, and his revolutionary system of Open-Book Management, in which every employee understands the company's key figures, can act on them and has a real stake in the business. In Stack's own words: 'When employees think, act and feel like owners ... everybody wins.'As a management strategy, 'the great game of business' is so simple and effective that it's been taken up by companies from Intel to Harley Davidson.

Book Summary Bundle   The New Diet Science

Download or read book Summary Bundle The New Diet Science written by ZIP Reads and published by ZIP Reads. This book was released on 2018-08-31 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: PLEASE NOTE: This is a collection of summaries, analyses, and reviews of the books, and NOT the original books. Whether you'd like to deepen your understanding, refresh your memory, or simply decide whether or not these books are for you, ZIP Reads Summary & Analysis is here to help. Absorb everything you need to know in about 20 minutes per book! This ZIP Reads Summary & Analysis Bundle includes: Summary & Analysis of The Clean 20 | A Guide to the Book by Ian K. Smith Summary & Analysis of The Salt Fix | A Guide to the Book by Dr. James DiNicolantonio Summary & Analysis of Genius Foods | A Guide to the Book by Max Lugavere Summary & Analysis of The Metabolic Approach to Cancer | A Guide to the Book by Nasha Winters and Jess Higgins Kelley Summary & Analysis of The TB12 Method | A Guide to the Book by Tom Brady Each summary includes key takeaways and analysis of the original book to help you quickly absorb the author's wisdom in a distilled and easy-to-digest format. ZIP Reads' summaries mean you save time and money reading only what you need. Buy this five-book bundle and start healing your body from the inside out! The Clean 20 Overview Beyond just a diet book, The Clean 20 is a motivational read and a guide to micro nutrition, explaining in detail why he includes the foods he does. Whether you're already a healthy eater, or you're trying to make a big change, The Clean 20 is accesible, flexible, and easy to follow. The Salt Fix Overview For the millions of people who suffer from a wide range of medical issues, The Salt Fixmay be the breakthrough they need. Along with extensive research proving that low levels of salt in the diet are harmful, there is also factual data showing how addressing this need will positively influence the body and return it to its most optimal functioning. Genius Foods Overview Max Lugavere combines a wide range of information on diet, exercise and lifestyle into a highly readable and actionable package. The author delivers clear recommendations on how you can change your diet and lifestyle to age well and optimize your brain health. Whether you are struggling with a chronic illness, have a family history of dementia or age-related ailments, or just want more energy, mental clarity and a sense of wellbeing--this book can help you help yourself. The Metabolic Approach to Cancer Overview Nasha Winters and Jess Kelley show us how modern medicine has failed in tackling the true causes of cancer. They explain how adopting deep nutrition can ultimately improve our health and enable us to stave off the effects of all forms of cancer. The TB12 Method Overview The TB12 Method offers a detailed look into everything from Brady’s beliefs and mindset to the training regimen that makes him faster, stronger, and more agile every subsequent year. Anyone—not just athletes—looking to increase their energy, vitality, and overall wellness will find the pliability training, workouts, diet, and holistic lifestyle choices he proposes a great place to start. Each summary includes key takeaways and analysis of the original book to help you quickly absorb the author's wisdom in a distilled and easy-to-digest format. ZIP Reads' summaries mean you save time and money reading only what you need. DISCLAIMER: This book is intended as a companion to, not a replacement for the original books. ZIP Reads is wholly responsible for this content and is not associated with the original authors in any way. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

Book Thanks for the Feedback

Download or read book Thanks for the Feedback written by Douglas Stone and published by Penguin. This book was released on 2015-03-31 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The coauthors of the New York Times–bestselling Difficult Conversations take on the toughest topic of all: how we see ourselves Douglas Stone and Sheila Heen have spent the past fifteen years working with corporations, nonprofits, governments, and families to determine what helps us learn and what gets in our way. In Thanks for the Feedback, they explain why receiving feedback is so crucial yet so challenging, offering a simple framework and powerful tools to help us take on life’s blizzard of offhand comments, annual evaluations, and unsolicited input with curiosity and grace. They blend the latest insights from neuroscience and psychology with practical, hard-headed advice. Thanks for the Feedback is destined to become a classic in the fields of leadership, organizational behavior, and education.

Book The Business Coach

Download or read book The Business Coach written by Bradley J. Sugars and published by McGraw Hill Professional. This book was released on 2006-01-09 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put yourself in the hands of the Business Coach-and run your business like a champion! Follow along as the Coach demonstrates how to successfully navigate the challenges and recognize the opportunities business owners face every day. The Business Coach uses strategies developed by Sugars and the business coaches at Action International, who have helped nearly a million business owners worldwide realize their dreams.You'll learn: The story of business basics for beginning andexperienced business owners How to pinpoint problem areas, develop winning strategies,and measure your progress The secrets to true financial freedom by buildinga successful company that runs itself Get real results right now when you discover all that Instant Success has to offer! Instant Advertising * Instant Cashflow * Instant Leads * Instant Profit * Instant Promotions *Instant Referrals * Instant Repeat Business * Instant Sales * Instant Systems * Instant Team Building *The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training

Book Summary Bundle   Atomic Habits  Making Better Decisions in Work   Life

Download or read book Summary Bundle Atomic Habits Making Better Decisions in Work Life written by ZIP Reads and published by ZIP Reads. This book was released on with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: PLEASE NOTE: This is a collection of summaries, analyses, and reviews of the books, and NOT the original books. Whether you'd like to deepen your understanding, refresh your memory, or simply decide whether or not these books are for you, ZIP Reads Summary & Analysis is here to help. Absorb everything you need to know in about 20 minutes per book! This ZIP Reads Summary & Analysis Bundle includes: Summary & Analysis of Atomic Habits | A Guide to the Book by James Clear Summary & Analysis of Great at Work | A Guide to the Book by Morten T. Hansen Summary & Analysis of Hyperfocus | A Guide to the Book by Chris Bailey Summary & Analysis of It Doesn't Have to Be Crazy at Work | A Guide to the Book by Jason Fried and David Heinemeier Hansson Summary & Analysis of Farsighted | A Guide to the Book by Steven Johnson Each summary includes key takeaways and analysis of the original book to help you quickly absorb the author's wisdom in a distilled and easy-to-digest format. ZIP Reads' summaries mean you save time and money reading only what you need. Buy this five-book bundle and start revolutionizing your productivity today! Atomic Habits Overview Atomic Habits is a system for making sweeping changes in your life by starting with the smallest, easiest steps. Each small action you take is another vote towards the person you want to become. His book is an easy-to-follow guide to implementing his habit practice in your own life. Hyperfocus Overview In a world filled with distractions, how is it possible to get any work done? Chris Bailey explores how you can train your mind and leverage the powers of hyperfocus and scatterfocus to increase both productivity and creativity in your work and life. Great at Work Overview For so long, we have been taught that you have to break your back and hustle till you die, just to become successful. However, Hansen provides scientific data that shows how top performers do the exact opposite. You don’t have to work hard – just work smarter. With seven smart work practices, you will improve your work performance and be able to enjoy more personal time. If you have been miserable working hard and getting nowhere, reading this book will change your life. It Doesn't Have to Be Crazy at Work Overview Jason Fried and David Hansson, founders of Basecamp, share some of the radical ideas that have enabled them to create a calm environment within their organization. Infused with wit and inspiring logic, It Doesn’t Have to Be Crazy at Work is chock full of ideas you won’t find anywhere else! Farsighted Overview Steven Johnson explores the art and science of making long-term decisions, whether in business, military, in your personal life, or on a global scale. Start making better, informed decisions for your life today! Each summary includes key takeaways and analysis of the original book to help you quickly absorb the author's wisdom in a distilled and easy-to-digest format. ZIP Reads' summaries mean you save time and money reading only what you need. DISCLAIMER: This book is intended as a companion to, not a replacement for the original books. ZIP Reads is wholly responsible for this content and is not associated with the original authors in any way. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

Book SUMMARY BUNDLE   Women in Business

Download or read book SUMMARY BUNDLE Women in Business written by ZIP Reads and published by ZIP Reads. This book was released on with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: PLEASE NOTE: This is a collection of summaries, analyses, and reviews of the books, and NOT the original books. Whether you'd like to deepen your understanding, refresh your memory, or simply decide whether or not these books are for you, ZIP Reads Summary & Analysis is here to help. Absorb everything you need to know in about 20 minutes per book! This ZIP Reads Summary & Analysis Bundle includes: - Summary & Analysis of Secrets of Six-Figure Women | A Guide to the Book by Barbara Stanny - Summary & Analysis of Dare to Lead | A Guide to the Book by Brene Brown - Summary & Analysis of Game Changers | A Guide to the Book by Dave Asprey - Summary & Analysis of Company of One | A Guide to the Book by Paul Jarvis - Summary & Analysis of The Moment of Lift | A Guide to the Book by Melinda Gates Each summary includes key takeaways and analysis of the original book to help you quickly absorb the author's wisdom in a distilled and easy-to-digest format. ZIP Reads' summaries mean you save time and money reading only what you need. Secrets of Six-Figure Women Overview Saying you want to earn more money isn’t enough – truly believing that you can is the key. In Secrets of Six-Figure Women: Surprising Strategies To Up Your Earnings And Change Your Life Barabra Stanny presents seven research-backed strategies that will show you how to overcome personal and professional obstacles to become a six-figure woman. Dare to Lead Overview In her fifth #1 New York Times Bestseller, Brené Brown digs deep into the paradoxical strength that lies at the heart of vulnerability, encouraging readers to find the courage to embrace daring leadership. Game Changers Overview Drawing from one-on-one conversations with 450 unusually impactful people from different fields, Dave Asprey presents the secrets to being smarter, faster, and happier. Company of One Overview Writer and web designer Paul Jarvis shares his insightful wisdom and experience on how to set up and run a successful company that plays big but stays small. His premise is simple – bigger is not always better! The Moment of Lift Overview Philanthropist and women’s rights activist Melinda Gates flexes her heart-wrenching anecdotes in preparation for a fight like no other. She urges humanity to gather its forces and take up the weapons of inclusion and equal partnership for the dawning of a new age of reason. Each summary includes key takeaways and analysis of the original book to help you quickly absorb the author's wisdom in a distilled and easy-to-digest format. ZIP Reads' summaries mean you save time and money reading only what you need. DISCLAIMER: This book is intended as a companion to, not a replacement for the original books. ZIP Reads is wholly responsible for this content and is not associated with the original authors in any way.

Book Ben   Jerry s  The Inside Scoop

Download or read book Ben Jerry s The Inside Scoop written by Fred Lager and published by Crown Currency. This book was released on 2011-02-02 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review. A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.

Book The Laws of Simplicity

    Book Details:
  • Author : John Maeda
  • Publisher : MIT Press
  • Release : 2006-07-07
  • ISBN : 0262260956
  • Pages : 129 pages

Download or read book The Laws of Simplicity written by John Maeda and published by MIT Press. This book was released on 2006-07-07 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten laws of simplicity for business, technology, and design that teach us how to need less but get more. Finally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design—guidelines for needing less and actually getting more. Maeda—a professor in MIT's Media Lab and a world-renowned graphic designer—explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on. Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products—how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."

Book The Go Giver

Download or read book The Go Giver written by Bob Burg and published by Penguin. This book was released on 2007-12-27 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition with expanded content is available now, “The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea” An engaging book that brings new relevance to the old proverb “Give and you shall receive” The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman. Over the next week, Pindar introduces Joe to a series of “go-givers:” a restaurateur, a CEO, a financial adviser, a real estate broker, and the “Connector,” who brought them all together. Pindar’s friends share with Joe the Five Laws of Stratospheric Success and teach him how to open himself up to the power of giving. Joe learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns. Imparted with wit and grace, The Go-Giver is a heartwarming and inspiring tale that brings new relevance to the old proverb “Give and you shall receive.” From the Hardcover edition.

Book Traction

    Book Details:
  • Author : Gino Wickman
  • Publisher : BenBella Books, Inc.
  • Release : 2012-04-03
  • ISBN : 1936661829
  • Pages : 275 pages

Download or read book Traction written by Gino Wickman and published by BenBella Books, Inc.. This book was released on 2012-04-03 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: OVER 1 MILLION COPIES SOLD! Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It's not complicated or theoretical.The Entrepreneurial Operating System® is a practical method for achieving the business success you have always envisioned. More than 80,000 companies have discovered what EOS can do. In Traction, you'll learn the secrets of strengthening the six key components of your business. You'll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses—and you can too. For an illustrative, real-world lesson on how to apply Traction to your business, check out its companion book, Get A Grip.

Book Make It Stick

    Book Details:
  • Author : Peter C. Brown
  • Publisher : Harvard University Press
  • Release : 2014-04-14
  • ISBN : 0674729013
  • Pages : 330 pages

Download or read book Make It Stick written by Peter C. Brown and published by Harvard University Press. This book was released on 2014-04-14 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: To most of us, learning something "the hard way" implies wasted time and effort. Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head. Drawing on recent discoveries in cognitive psychology and other disciplines, the authors offer concrete techniques for becoming more productive learners. Memory plays a central role in our ability to carry out complex cognitive tasks, such as applying knowledge to problems never before encountered and drawing inferences from facts already known. New insights into how memory is encoded, consolidated, and later retrieved have led to a better understanding of how we learn. Grappling with the impediments that make learning challenging leads both to more complex mastery and better retention of what was learned. Many common study habits and practice routines turn out to be counterproductive. Underlining and highlighting, rereading, cramming, and single-minded repetition of new skills create the illusion of mastery, but gains fade quickly. More complex and durable learning come from self-testing, introducing certain difficulties in practice, waiting to re-study new material until a little forgetting has set in, and interleaving the practice of one skill or topic with another. Speaking most urgently to students, teachers, trainers, and athletes, Make It Stick will appeal to all those interested in the challenge of lifelong learning and self-improvement.

Book SUMMARY BUNDLE   Ethics   Technology

Download or read book SUMMARY BUNDLE Ethics Technology written by ZIP Reads and published by ZIP Reads. This book was released on with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: PLEASE NOTE: This is a collection of summaries, analyses, and reviews of the books, and NOT the original books. Whether you'd like to deepen your understanding, refresh your memory, or simply decide whether or not these books are for you, ZIP Reads Summary & Analysis is here to help. Absorb everything you need to know in about 20 minutes per book! This ZIP Reads Summary & Analysis Bundle includes: - Summary & Analysis of AI Superpowers | A Guide to the Book by Kai-Fu Lee - Summary & Analysis of Brief Answers to the Big Questions | A Guide to the Book by Stephen Hawking - Summary & Analysis of The Laws of Human Nature | A Guide to the Book by Robert Greene - Summary & Analysis of The Uninhabitable Earth | A Guide to the Book by David Wallace-Wells - Summary & Analysis of Winners Take All | A Guide to the Book by Anand Giridharadas Each summary includes key takeaways and analysis of the original book to help you quickly absorb the author's wisdom in a distilled and easy-to-digest format. ZIP Reads' summaries mean you save time and money reading only what you need. Buy this five-book bundle and delve into some of the greatest minds of our time as they explore ethics, technology, science, religion, and the future of humanity. AI Superpowers Overview In his bestselling book, AI Superpowers: China, Silicon Valley, and the New World Order, world-renowned expert on AI and China Kai-Fu Lee presents a broad look at the current state of AI, China's dramatic progress in the last 5 years, and the massive social disruption that will occur as AI replaces half the jobs in the world. Brief Answers to the Big Questions Overview In Stephen Hawking's final book, he answers ten of the "big" questions he was asked during his life. His answers are thoughtful, expansive, and brilliant—just as you would except from one of the most renowned scientific minds in human history. The Laws of Human Nature Overview Are you emotionally healthy? Are people often manipulating you? Bestselling author Robert Greene dives deep into the laws that control human nature, exposing the darkness and the light that is within each our souls. A truly riveting read! The Uninhabitable Earth Overview It’s a shove off the fence post and a call to action; David Wallace-Wells will not be satisfied until barriers to understanding climate change are obliterated. He taps into our collective survival instinct by challenging our individual roles in this all-encompassing issue. Winners Take All Overview Columnist and political analyst Anand Giridharadas exposes the deep secrets of how a few wealthy individuals manipulate the masses through their pseudo-philanthropic activities. Each summary includes key takeaways and analysis of the original book to help you quickly absorb the author's wisdom in a distilled and easy-to-digest format. ZIP Reads' summaries mean you save time and money reading only what you need. DISCLAIMER: This book is intended as a companion to, not a replacement for the original books. ZIP Reads is wholly responsible for this content and is not associated with the original authors in any way.

Book Hacking Growth

Download or read book Hacking Growth written by Sean Ellis and published by Crown Currency. This book was released on 2017-04-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Book The Digital Transformation Playbook

Download or read book The Digital Transformation Playbook written by David L. Rogers and published by Columbia University Press. This book was released on 2016-04-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

Book The Business of Fashion

Download or read book The Business of Fashion written by Leslie Davis Burns and published by Fairchild Books. This book was released on 2011-08-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business.

Book Like a Virgin

Download or read book Like a Virgin written by Richard Branson and published by Penguin. This book was released on 2012-09-25 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s business school, the Branson way. Whether you’re interested in starting your own business, improving your leadership skills, or simply looking for inspiration from one of the greatest entrepreneurs of our time, Richard Branson has the answers. Like a Virgin brings together some of his best advice, distilling the experiences and insights that have made him one of the world’s most recognized and respected business leaders. In his trademark thoughtful and encouraging voice, Branson shares his knowledge like a close friend. He’ll teach you how to be more innovative, how to lead by listening, how to enjoy your work, and much more. In hindsight, Branson is thankful he never went to business school. Had he conformed to the conventional dos and don’ts of starting a business, would there have been a Virgin Records? A Virgin Atlantic? So many of Branson’s achievements are due to his unyielding deter­mination to break the rules and rewrite them himself. Here’s how he does it.