Download or read book Summary Brand Hijack written by BusinessNews Publishing, and published by Primento. This book was released on 2013-02-15 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Alex Wipperfurth's book: "Brand Hijack: Marketing Without Marketing" This complete summary of the ideas from Alex Wipperfurth's book "Brand Hijack" shows that companies like Starbucks, eBay, Palm and Red Bull have built multi-billion-dollar valuations without using any conventional advertising campaigns. The success of these companies demonstrate the smart approach to building a business and a brand in the twenty-first century is to do what can be termed “marketing without marketing”. More specifically, these brands create the illusion that success is happening serendipitously as driven by the users rather than as dictated by the corporation. This is the essence of marketing without marketing. The key to building a brand nowadays is to let the market hijack your brand. The more marketplace involvement you have, the better – even if that takes your brand off in unanticipated directions. What you’ll ultimately end up with is a brand experience which is richer, better, more genuine and therefore more sustainable than anything you would have consciously developed yourself. Added-value of this summary: • Save time • Understand key concepts • Increase your business knowledge To learn more, read "Brand Hijack" and discover a different approach to successful marketing in the twenty-first century.
Download or read book Brand Hijack written by Alex Wipperfürth and published by . This book was released on 2005 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a radical concept--letting go--this book about "marketing without marketing" is written by an author called "a marketing subversive" by "Adweek."
Download or read book Hijacked written by Dave Hirschman and published by HarperCollins. This book was released on 2018-04-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The unbelievable true story of three pilots flying a routine Federal Express flight who must call on their inner courage, strength, and ability to stop a bitter, suicidal hijacker from killing them, and thousands of people below. David Sanders, Jim Tucker, and Andy Peterson had taken off on a regular “out-and-back,” delivering and picking up packages for FedEx’s next-day service. They had one jumpseat passenger, an off-duty colleague who they assumed was simply taking advantage of the FedEx perk allowing virtually all employees to ride the company jets for free. The shock came twenty minutes later. Before the plane had reached its normal cruising altitude, the lone passenger attacked the pilots with hammers and a spear gun. He’d had his diabolical plan in the works for months: by crashing the plane into the Federal Express Memphis hub, he’d ruin the company, which he felt had treated him unfairly. With superhuman strength fueled by sheer fury, the attacker struck the pilots again and again. What he didn’t count on was the skill and intelligence of the pilots. While Sanders and Peterson tried to stop the relentless battering, copilot Tucker swung the aircraft into dangerous flight maneuvers in an attempt to literally knock the man off his feet. In Hijacked, Dave Hirschman vividly re-creates this hair-raising battle of wills, giving each pilot’s point of view and drawing on his own experiences as a pilot to take us inside that fateful day.
Download or read book Brand Failures written by Matt Haig and published by Kogan Page Publishers. This book was released on 2005 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).
Download or read book The Skies Belong to Us written by Brendan I. Koerner and published by Crown. This book was released on 2014-06-17 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: The true stroy of the longest-distance hijacking in American history. In an America torn apart by the Vietnam War and the demise of '60s idealism, airplane hijackings were astonishingly routine. Over a five-year period starting in 1968, the desperate and disillusioned seized commercial jets nearly once a week, using guns, bombs, and jars of acid. Some hijackers wished to escape to foreign lands; others aimed to swap hostages for sacks of cash. Their criminal exploits mesmerized the country, never more so than when shattered Army veteran Roger Holder and mischievous party girl Cathy Kerkow managred to comandeer Western Airlines Flight 701 and flee across an ocean with a half-million dollars in ransom—a heist that remains the longest-distance hijacking in American history. More than just an enthralling story about a spectacular crime and its bittersweet, decades-long aftermath, The Skies Belong to Us is also a psychological portrait of America at its most turbulent and a testament to the madness that can grip a nation when politics fail.
Download or read book Brand is a Four Letter Word written by Austin McGhie and published by Advantage Media Group. This book was released on 2012 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marketing: positioning. In fact, McGhie believes there's no marketing problem or opportunity that can't be framed as a positioning exercise. He argues that brands are a marketplace response, not a marketer's stimulus; if that response from the audience is simple, clear and on strategy, marketers can build a brand. Drawing on his 30-year career working with some of world's best-known brands, including Disney, ESPN, Nike, Google, Visa, Expedia, Best Buy, Microsoft, Anheuser-Busch, Abbott and YouTube, McGhie tackles the strategic essence of positioning and creating differentiated advantage. He deftly weaves the positioning discussion throughout the book with a series of real-life anecdotes to deliver a crisp, clear view of what it means to build a brand. McGhie has written a practical book that will guide and inspire marketers and in turn help them guide and inspire their audiences.
Download or read book The Body Keeps the Score written by Bessel A. Van der Kolk and published by Penguin Books. This book was released on 2015-09-08 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published by Viking Penguin, 2014.
Download or read book Miles To Go Before I Sleep written by Jackie Nink Pflug and published by Simon and Schuster. This book was released on 2012-04-13 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jackie Nink Pflug's gripping true story of her experience during the terrorist hijacking, and how she recuperated from this devastating trauma. " ... her memoir is an inspirational chronicle of personal tragedy surmounted by raw courage" - Publishers Weekly Jackie Nink Pflug's gripping true story of courage and inspiration, told from a survivor's perspective, with a new preface written by the author. Ms. Pflug, who was shot and thrown onto the tarmac during the hijacking of EgyptAir Flight 648, tells her story and the lessons learned as she recuperated from this devastating trauma.
Download or read book Ego Free Leadership written by Brandon Black and published by Greenleaf Book Group. This book was released on 2017-03-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2017 Silver Nautilus Winner 2018 Indie Book Award Finalist Take your ego out of the equation, and watch your company thrive! “I’ve got a solution,” Encore’s CFO tells Brandon, “but it’s unorthodox.” It’s 2005 and Brandon Black has just been promoted to CEO of Encore Capital, a company struggling to navigate an increasingly difficult business environment. Faced with a rapidly declining stock price and low workplace morale, Brandon knows he needs change—and fast. Following his CFO’s advice, he and his executive team start working with Learning as Leadership (LaL) and its president, Shayne Hughes. Through their partnership, Encore’s executive team learns to root out the unproductive ego habits that undermine collaboration and performance. As they instill these more effective behaviors throughout the organization, Encore begins to solve problems collectively, prioritize resources without infighting, and focus on the initiatives with the greatest strategic value. When the financial crisis of 2008–09 forces 90 percent of its competitors out of business, Encore thrives, with its profits increasing by 300 percent and its stock price by 1200 percent. Told from two lively first-person perspectives, Ego Free Leadership brings readers along for Encore’s incredible success story. They’ll see a CEO overcome his unconscious resistance to modeling the change he wants in his team and discover a time-tested roadmap for eliminating the destructive effects of the ego in teams and organizations.
Download or read book 12 Months to 1 Million written by Ryan Daniel Moran and published by BenBella Books. This book was released on 2020-05-05 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the road map to a seven-figure business . . . in one year or less The word "entrepreneur" is today's favorite buzzword, and any aspiring business owner has likely encountered an overwhelming number of so-called "easy paths to success." The truth is that building a real, profitable, sustainable business requires thousands of hours of commitment, grit, and hard work. It's no wonder why more than half of new businesses close within six years of opening, and fewer than 5 percent will ever earn more than $1 million annually. 12 Months to $1 Million condenses the startup phase into one fast-paced year that has helped hundreds of new entrepreneurs hit the million-dollar level by using an exclusive and foolproof formula. By cutting out the noise and providing a clear and proven plan, this roadmap helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: • The Grind (Months 0-4): This step-by-step plan will help you identify a winning product idea, target customers that are guaranteed to buy, secure funding, and take your first sale within your first four months. • The Growth (Months 5 - 8): Once you're in business, you will discover how to use cheap and effective advertising strategies to get your product to at least 25 sales per day, so you can prove you have a profitable business. • The Gold (Months 9-12): It's time to establish series of products available for sale, until you are averaging at least 100 sales per day, getting you closer to the million-dollar mark every single day. Through his training sessions at Capitalism.com, Ryan Daniel Moran has helped new and experienced entrepreneurs launch scalable and sustainable online businesses. He's seen more than 100 entrepreneurs cross the seven-figure barrier, many of whom go on to sell their businesses. If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business and be in a position to call your own shots for life.
Download or read book Attention Hijacked written by Erica B. Marcus and published by Zest Books TM. This book was released on 2022-05-03 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology surrounds us every day: a phone alarm wakes us up, an electronic calendar tracks assignment deadlines, GPS directs us to the new dentist’s office, social media keeps us connected to friends and family, and streaming platforms make sure we’re never without something new to binge-watch. Our devices and apps can make life much more convenient and entertaining. But for years, scientists have warned that too much screen time may have negative effects on our health. With portable devices and remote learning, it is even more difficult to put down electronics. Being intentional about how and when to unplug can help teens and young adults to protect their physical and mental wellbeing in a world where screens and technology are increasingly becoming necessities rather than just conveniences. Attention Hijacked offers a roadmap for those deciding how they want to deal with technology, exploring the ways technology affects the individual, dispelling common misinformation, and using this knowledge to make personalized decisions. Page Plus links in the book lead to mindfulness and meditation audio clips. Using mindfulness techniques, this book gives readers the power to take charge of their technology use.
Download or read book How Customers Think written by Gerald Zaltman and published by Harvard Business Press. This book was released on 2003 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the time and money spent on market research, 60% to 80% of new offerings fail.
Download or read book Fusion written by Denise Lee Yohn and published by . This book was released on 2021-01-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Independently, brand and culture are powerful, unsung business drivers. But Denise shows that when you fuse the two together to create an interdependent and mutually-reinforcing relationship between them, you create organizational power that isn't possible by simply cultivating one or the other alone. Through detailed case studies from some of the world's greatest companies (including Amazon, Airbnb, Adobe, Nike, and Salesforce), exclusive interviews with company executives, and insights from Denise's 25+ years working with world class brands, Fusion provides you with a roadmap for increasing competitiveness, creating measurable value for customers and employees, and future-proofing your business"--
Download or read book Hijacked Brains written by Henrietta Robin Barnes, MD and published by Dartmouth College Press. This book was released on 2015-01-06 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, written from the perspective of a practicing primary care physician, interweaves patientsÕ stories with fascinating new brain research to show how addictive drugs overtake basic brain functions and transform them to create a chronic illness that is very difficult to treat. The idea that drug and alcohol addiction are chronic illnesses and not character flaws is not newsÑthis notion has been around for many years. What Hijacked Brains offers is context and personal stories that demonstrate this point in a very accessible package. Dr. Barnes explores how the healthy brain works, how addictive drugs flood basic reward pathways, and what it feels like to grapple with addiction. She discusses how, for individuals, the combination of genetic and environmental factors determines both vulnerability for addiction and the resilience necessary for recovery. Finally, she shows how American culture, with its emphasis on freewill and individualism, tends to blame the addict for bad choices and personal weakness, thereby impeding political and/or health-related efforts to get the addict what she needs to recover.
Download or read book Hijack written by Anthony Bryant and published by . This book was released on 1984 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the story of a hijacking. History records it began just after midnight March 6th, 1969 when I forced National Airlines Flight 97 to Cuba. But the true hijacking really began many years before when I was a child working with my dad cleaning up bars in San Bernardino, California. It began the first time my father blocked a door and tried to wash off the word "nigger" without me seeing it. It began with the sexual assault on a young boy in San Francisco. And it continued with a needle in my arm and a gun in my hand. I lost my dreams, my hopes and my future on a journey that took me from the back alleys of West Coast America to the cellblocks of San Quentin, Folsom, Soledad and slave camps in Cuba. In the end I realized it was I who had been hijacked, deceived by those I most admired: Karl Marx, Angela Davis, Jesse Jackson, Fidel Castro, Gus Hall, Jane Fonda, Che Guevara and a whole planeload of others. - Prologue.
Download or read book Winners Take All written by Anand Giridharadas and published by Vintage. This book was released on 2018-08-28 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • The groundbreaking investigation of how the global elite's efforts to "change the world" preserve the status quo and obscure their role in causing the problems they later seek to solve. An essential read for understanding some of the egregious abuses of power that dominate today’s news. "Impassioned.... Entertaining reading.” —The Washington Post Anand Giridharadas takes us into the inner sanctums of a new gilded age, where the rich and powerful fight for equality and justice any way they can—except ways that threaten the social order and their position atop it. They rebrand themselves as saviors of the poor; they lavishly reward “thought leaders” who redefine “change” in ways that preserve the status quo; and they constantly seek to do more good, but never less harm. Giridharadas asks hard questions: Why, for example, should our gravest problems be solved by the unelected upper crust instead of the public institutions it erodes by lobbying and dodging taxes? His groundbreaking investigation has already forced a great, sorely needed reckoning among the world’s wealthiest and those they hover above, and it points toward an answer: Rather than rely on scraps from the winners, we must take on the grueling democratic work of building more robust, egalitarian institutions and truly changing the world—a call to action for elites and everyday citizens alike.
Download or read book Strategic Brand Management written by Richard H. Elliott and published by Oxford University Press, USA. This book was released on 2007 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. This book also integrates more traditional notions of the brand in terms of equity and positioning within that framework.
