Download or read book Summary Analysis Review of Jonah Berger s Contagious by Instaread written by Instaread and published by Instaread. This book was released on 2017-01-30 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary, Analysis & Review of Jonah Berger's Contagious by Instaread Preview: Contagious: Why Things Catch On is a playbook for marketing in the internet age, when products and ideas live or die based on whether or not they can go viral. Author Jonah Berger describes six principles that, when applied together, can often predict whether an idea or product will spread. Any product or idea can go viral. It doesn’t take a big advertising budget or a celebrity endorsement to raise awareness. Instead, the six principles of contagiousness can be turned into the helpful mnemonic acronym STEPPS. These are Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. For a product or idea to spread, it must use each of these steps. While STEPPS can help guarantee that an idea or product will go viral, some concepts are more likely to spread successfully than others. For example, a well-priced television is more likely to lure buyers than a poor-quality television with … PLEASE NOTE: This is a Summary, Analysis & Review of the book and NOT the original book. Inside this Summary, Analysis & Review of Jonah Berger's Contagious by Instaread: · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.
Download or read book Summary Analysis Review of Jonah Berger s Contagious by Instaread written by Instaread and published by . This book was released on 2017-01-28 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary, Analysis & Review of Jonah Berger's Contagious by Instaread Preview Contagious: Why Things Catch On is a playbook for marketing in the internet age, when products and ideas live or die based on whether or not they can go viral. Author Jonah Berger describes six principles that, when applied together, can often predict whether an idea or product will spread. Any product or idea can go viral. It doesn't take a big advertising budget or a celebrity endorsement to raise awareness. Instead, the six principles of contagiousness can be turned into the helpful mnemonic acronym STEPPS. These are Social Currency, Triggers, Emotion, Public, Practical Value, and Stories. For a product or idea to spread, it must use each of these steps. While STEPPS can help guarantee that an idea or product will go viral, some concepts are more likely to spread successfully than others. For example, a well-priced television is more likely to lure buyers than a poor-quality television with ... PLEASE NOTE: This is a Summary, Analysis & Review of the book and NOT the original book. Inside this Summary, Analysis & Review of Jonah Berger's Contagious by Instaread: Overview of the Book Important People Key Takeaways Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.
Download or read book Summary and Analysis of Contagious Why Things Catch On written by Worth Books and published by Open Road Media. This book was released on 2017-03-21 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger’s book. Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader. This short summary and analysis of Contagious includes: Historical context Chapter-by-chapter overviews Detailed timeline of key events Important quotes Fascinating trivia Glossary of terms Supporting material to enhance your understanding of the original work About Contagious by Jonah Berger: Contagious: Why Things Catch On examines why certain media goes viral—videos, articles, memes—and others never get shared at all. By looking at popular culture, Wharton professor Jonah Berger analyzes what makes an idea take off. Based on his own research and the insights gleaned from 15 years of studying marketing, Berger’s New York Times–bestselling book teaches readers why popular content is popular, and how they can make their own ideas and products truly contagious. The summary and analysis in this ebook are intended to complement your reading experience and bring you closer to a great work of nonfiction.
Download or read book Summary of Invisible Influence written by InstaRead Summaries Staff and published by . This book was released on 2016-08-26 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary of Invisible Influence by Jonah Berger | Includes Analysis Preview: Invisible Influence by Jonah Berger is a close examination of the psychology behind behavioral decisions related to identity and branding. Many decisions that the average person makes every day are deeply impacted by factors of which they are seldom aware. A person is likely to understand that others are influenced by suggestion but unlikely to recognize when the same factors can influence a personal decision. Familiarity is a strong motivator for choices. People think more favorably about the things they see frequently even if they are unaware that they have seen them. They are also more likely to conform to group consensus, which can lead to increased popularity of popular products but can cause individuals to avoid contradicting a group that agreed on the wrong choice. Individuals differentiate themselves from others by choosing unfamiliar options intentionally. Privately, the same people will make similar choices as the rest of the group... PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of Invisible Influence by Jonah Berger | Includes Analysis · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.
Download or read book Summary Analysis Review of Nicholas Sparks s Two by Two by Instaread written by Instaread and published by . This book was released on 2016-11-01 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary, Analysis & Review of Nicholas Sparks's Two by Two by Instaread Preview Two by Two by Nicholas Sparks is a novel about a 35-year-old husband and father, Russ Green, whose life is upended by circumstances that are alternately within and beyond his control. Over the course of just one year, he'll lose his office job, his wife, his sister, and his home, among other things. Although Russ struggles to adjust to his changed circumstances, he also gains much along the way. The narrative begins in 2015 in Charlotte, North Carolina. Russ and Vivian have been married for seven years. After their daughter London was born in 2009, Vivian left her job to become a stay-at-home mom. Meanwhile, Russ embarked upon a successful but stressful career at an ad agency. He feels he's missed out on important milestones with his wife and daughter, which bothers him, but he chalks it up to the price of being his family's breadwinner... PLEASE NOTE: This is a Summary, Analysis & Review of the book and NOT the original book. Inside this Summary, Analysis & Review of Nicholas Sparks's Two by Two by Instaread Summary of the Book Important People Character Analysis Analysis of the Themes and Author's Style About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.
Download or read book Summary Analysis Review of Emma Donoghue s The Wonder by Instaread written by Instaread and published by . This book was released on 2016-11-02 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary, Analysis & Review of Emma Donoghue's The Wonder by Instaread Preview The Wonder by Emma Donoghue is a novel about Elizabeth "Lib" Wright, a British nurse whose wits, beliefs, and compassion are tested during an unusual assignment in rural Ireland circa 1859. Lib's charge is Anna O'Donnell, an 11-year-old who allegedly hasn't had a bite to eat in four months. Dubious of this so-called miracle, Lib has just two weeks to uncover her young patient's secrets and come to terms with her own difficult past. Lib, who trained under Florence Nightingale, is usually based in London. She arrives in Ireland with little information about her short assignment other than the knowledge that she will be well paid. The details of the contract were arranged through Matron, her boss at the hospital. The first surprise is Lib's lodgings, which aren't with a local family as she expected. After a long journey that involves two trains, a ship, and a horse-drawn cart, she's... PLEASE NOTE: This is a Summary, Analysis & Review of the book and NOT the original book. Inside this Summary, Analysis & Review of Emma Donoghue's The Wonder by Instaread Summary of the Book Main Characters Character Analysis Analysis of the Themes and Author's Style About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.
Download or read book The Face to Face Book written by Edward B. Keller and published by Simon and Schuster. This book was released on 2012-05-22 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's preeminent word-of-mouth marketing experts demonstrate how in-person social networking, not online marketing, is the secret to soaring revenues.
Download or read book The Social Media Strategist Build a Successful Program from the Inside Out written by Christopher Barger and published by McGraw Hill Professional. This book was released on 2011-11-04 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a powerful social media strategy to increase buzz—and the bottom line In today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who master the social media space are the ones who come out on top. There is greater urgency than ever before to establish a vibrant social media program—and it all starts with a key strategist who can best organize and leverage all of the organization’s resources to cut through the bureaucracy and get real-time results. This is where The Social Media Strategist comes in. Before tackling specific social media programs, you first have to get your own organization—and everyone in it—on board with making social media a business strategy priority. Christopher Barger, the award-winning former social media director at General Motors and IBM’s former “blogger-in-chief,” describes all the challenges particular to getting a comprehensive social media program off the ground in a large firm. The Social Media Strategist teaches you how to: Manage internal office politics, from your legal team to the policy makers to the human resource department Present new ideas to lawyers and executives in a compelling, convincing way Teach your employees the guidelines and protocols they’ll need to represent your company Turn your organization into a true media outlet, publishing content that is generated by in-house employees and is truly engaging to an outside audience “Telling a company from the outside what it should do is one thing,” writes Barger. “Actually making it happen from the inside is quite another.” Here, he takes the bold step of starting where all successful endeavors begin: by planning well, by putting all the moving parts in the right place, by constructing a solid foundation. Consult The Social Media Strategist and build the best-suited social media infrastructure for your company. Then, and only then, can you begin to raise your profile, connect with customers, and increase your profits using the most powerful new business tool.
Download or read book Essential Manager s Manual written by Robert Heller and published by DK Publishing (Dorling Kindersley). This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Improve your management skills and take control of your career with the new edition of this bestselling one-stop-shop for every manager. Pick up tips and advice on 12 core management skills- from communicating and motivating to conducting a company presentation. Explore all your options and put them into action with the aid of charts and diagrams. Plus, discover how to handle work issues whatever your level, with over 1,200 essential power tips. Follow as a complete management course or dip in and out of topics for quick and easy reference. Take it wherever life takes you!
Download or read book We Are Each Other s Harvest written by Natalie Baszile and published by HarperCollins. This book was released on 2021-04-06 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: A WALL STREET JOURNAL FAVORITE FOOD BOOK OF THE EAR From the author of Queen Sugar—now a critically acclaimed series on OWN directed by Ava Duvernay—comes a beautiful exploration and celebration of black farming in America. In this impressive anthology, Natalie Baszile brings together essays, poems, photographs, quotes, conversations, and first-person stories to examine black people’s connection to the American land from Emancipation to today. In the 1920s, there were over one million black farmers; today there are just 45,000. Baszile explores this crisis, through the farmers’ personal experiences. In their own words, middle aged and elderly black farmers explain why they continue to farm despite systemic discrimination and land loss. The "Returning Generation"—young farmers, who are building upon the legacy of their ancestors, talk about the challenges they face as they seek to redress issues of food justice, food sovereignty, and reparations. These farmers are joined by other influential voices, including noted historians Analena Hope Hassberg and Pete Daniel, and award-winning author Clyde W. Ford, who considers the arrival of Africans to American shores; and James Beard Award-winning writers and Michael Twitty, reflects on black culinary tradition and its African roots. Poetry and inspirational quotes are woven into these diverse narratives, adding richness and texture, as well as stunning four-color photographs from photographers Alison Gootee and Malcom Williams, and Baszile’s personal collection. As Baszile reveals, black farming informs crucial aspects of American culture—the family, the way our national identity is bound up with the land, the pull of memory, the healing power of food, and race relations. She reminds us that the land, well-earned and fiercely protected, transcends history and signifies a home that can be tended, tilled, and passed to succeeding generations with pride. We Are Each Other’s Harvest elevates the voices and stories of black farmers and people of color, celebrating their perseverance and resilience, while spotlighting the challenges they continue to face. Luminous and eye-opening, this eclectic collection helps people and communities of color today reimagine what it means to be dedicated to the soil.
Download or read book The Beauties and Furies written by Christina Stead and published by Text Publishing. This book was released on 2016-10-03 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is 1934, and Elvira Western has left London and her dull marriage to Paul, a doctor, for Paris and her waiting lover, Oliver, a student radical. But drab hotels and interminable discussions of politics are not her idea of romance, and soon Elvira is wishing she could leave the city of ‘many beauties—and furies’, and return home... Christina Stead’s second novel dramatises a love triangle against a backdrop of political upheaval. Its publication in 1936 prompted a writer for the New Yorker to call Stead the ‘most extraordinary woman novelist’ since Virginia Woolf. Christina Stead was born in 1902 in Sydney. Stead’s first books, The Salzburg Tales and Seven Poor Men of Sydney, were published in 1934 to positive reviews in England and the United States. Her fourth work, The Man Who Loved Children, has been hailed as a ‘masterpiece’ by Jonathan Franzen, among others. In total, Stead wrote almost twenty novels and short-story collections. Stead returned to Australia in 1969 after forty years abroad for a fellowship at the Australian National University. She resettled permanently in Australia in 1974 and was the first recipient of the Patrick White Award that year. Christina Stead died in Sydney in 1983, aged eighty. She is widely considered to be one of the most influential Australian authors of the twentieth century. ‘Stead is of that category of fiction writer who restores to us the entire world, in its infinite complexity and inexorable bitterness, and never asks if the reader wishes to be so furiously enlightened and instructed, but takes it for granted that this is the function of fiction.’ Angela Carter, London Review of Books ‘It’s not easy to explain how much pleasure there was in reading Christina Stead’s second novel The Beauties and Furies...It is such a dynamic novel, rich with wonderfully complex characters and a compelling storyline...The Beauties and Furies is a brilliant novel.’ ANZ Lit Lovers ‘Stead paints an enticing, kinetic picture of Parisian café life and rented lodgings, friendly prostitutes and dissipated journalists, a sort of update of A Moveable Feast spiced with the rising threat of fascism. She also shows the influence, as the helpful introduction notes, of Joyce’s Ulysses, with a resourceful lexicon of wordplay, stream of consciousness and bravura passages that stand out from her conventional prose the way Marpurgo’s evil overshadows the small sins of adultery. A welcome reissue of an intriguing, atmospherically rich work.’ Kirkus Reviews, starred review
Download or read book Dark Sea s End written by Richard Nell and published by Independently Published. This book was released on 2021-10-08 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set in the same epic world as the award winning Kings of Paradise...this new series from author Richard Nell can be read on its own, or as a continuation of the Ash and Sand trilogy. Feared pirate and scoundrel 'Lucky' Chang has a dirty secret: he loves his crew, and would die to protect them. As he's dragged from prison to face the dark sea and a dangerous new world, he just might have to. Zaya, warrior and skald from the land of ash, knows she has a destiny. Having left her homeland with only a knife and a dream of adventure, she finds herself captured by pirates. To discover her fate, and become a hero from the book of legends, she must first survive the sea. With a monstrous pilot as guide, and an ex-assassin as captain, Chang, Zaya, and the crew of the mighty Prince sail into uncharted waters. There they may find new lands and wealth, as well as glory beyond their dreams, or nothing but their doom.
Download or read book The Empress written by S. J. Kincaid and published by Simon and Schuster. This book was released on 2017-10-31 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: The thrilling sequel to S.J. Kincaid’s New York Times bestselling novel, The Diabolic, which TeenVogue.com called “the perfect kind of high-pressure adventure.” It’s a new day in the Empire. Tyrus has ascended to the throne with Nemesis by his side and now they can find a new way forward—one where they don’t have to hide or scheme or kill. One where creatures like Nemesis will be given worth and recognition, where science and information can be shared with everyone and not just the elite. But having power isn’t the same thing as keeping it, and change isn’t always welcome. The ruling class, the Grandiloquy, has held control over planets and systems for centuries—and they are plotting to stop this teenage Emperor and Nemesis, who is considered nothing more than a creature and certainly not worthy of being Empress. Nemesis will protect Tyrus at any cost. He is the love of her life, and they are partners in this new beginning. But she cannot protect him by being the killing machine she once was. She will have to prove the humanity that she’s found inside herself to the whole Empire—or she and Tyrus may lose more than just the throne. But if proving her humanity means that she and Tyrus must do inhuman things, is the fight worth the cost of winning it?
Download or read book The Seasons Within written by Leon Davis and published by Wordclay. This book was released on 2009 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE SEASONS WITHIN is an eye-opening debut novel that compels the reader to trust the unfamiliar, the unknown...to trust for that is when you shall receive. Jonathon has only just moved to New Zealand, the outlook for him feels as bleak as the frozen winter landscape until he befriends local boy Taylor. United by their youthful curiosity and appetite for mystery, they are drawn relentlessly to their meeting place- an eerie park that conceals unearthly secrets. There, under the guidance of a reclusive sage, they are given insights into Nature and the human condition as they are initiated into the Ancient Chinese teachings known as 'the Elements of Man'. The unlikely pair are propelled on a powerful quest for understanding where they encounter mystical creatures and energies. With the unfolding of the seasons, the secrets of the park and of Nature itself, are revealed to them as they teeter towards a test of their own faith and courage. The Seasons Within meshes past and present, the physical and metaphysical, to produce an enchanting tale that illuminates as it entertains.
Download or read book Stop Asking Jesus Into Your Heart written by J. D. Greear and published by B&H Publishing Group. This book was released on 2013-02-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: “If there were a Guinness Book of World Records entry for ‘amount of times having prayed the sinner’s prayer,’ I’m pretty sure I’d be a top contender,” says pastor and author J. D. Greear. He struggled for many years to gain an assurance of salvation and eventually learned he was not alone. “Lack of assurance” is epidemic among evangelical Christians. In Stop Asking Jesus Into Your Heart, J. D. shows that faulty ways of present- ing the gospel are a leading source of the confusion. Our presentations may not be heretical, but they are sometimes misleading. The idea of “asking Jesus into your heart” or “giving your life to Jesus” often gives false assurance to those who are not saved—and keeps those who genuinely are saved from fully embracing that reality. Greear unpacks the doctrine of assurance, showing that salvation is a posture we take to the promise of God in Christ, a posture that begins at a certain point and is maintained for the rest of our lives. He also answers the tough questions about assurance: What exactly is faith? What is repentance? Why are there so many warnings that seem to imply we can lose our salvation? Such issues are handled with respect to the theological rigors they require, but Greear never loses his pastoral sensitivity or a communication technique that makes this message teachable to a wide audience from teens to adults.
Download or read book The Sky in Silver Lace written by Robin Klein and published by Viking Children's Books. This book was released on 1995 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: During wintertime the Melling sisters move to the big city with their mother while Dad is away looking for work.
Download or read book King of the Rising written by Kacen Callender and published by Orbit. This book was released on 2020-12-01 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: King of the Rising is the searing conclusion to an unflinching and powerful Caribbean-inspired fantasy series about colonialism, resilience, and defiance. A revolution has swept through the islands of Hans Lollik and former slave Loren Jannik has been chosen to lead the survivors in a bid to free the islands forever. But the rebels are running out of food, weapons, and options. And as the Fjern inch closer to reclaiming Hans Lollik with every battle, Loren is faced with a choice that could shift the course of the revolution in their favor -- or doom it to failure. Praise for Islands of Blood and Storm: "A powerful look at colonialism, oppression, and rebellion, and all that it can cost the individuals involved." —Library Journal (starred review) "The book's absorbing setting, captivating lead, and relevant themes of race and class complement each other with alternating delicacy and savagery."—NPR Books "King of the Rising puts readers firmly into the minds of Callender’s unforgettable characters as it answers a spine-tingling set of questions: At the end of the war, who will survive and who will rule?” —BookPage Islands of Blood and Storm Queen of the Conquered King of the Rising
