Download or read book Perennial Seller written by Ryan Holiday and published by Penguin. This book was released on 2017-07-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.
Download or read book Summary Analysis and Review of Ryan Holiday s Perennial Seller written by Start Publishing Notes and published by Start Publishing Notes. This book was released on 2017-11-07 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: PLEASE NOTE: This is a key takeaways and analysis of the book and NOT the original book. Start Publishing Notes' Summary, Analysis, and Review of Ryan Holiday's Perennial Seller: The Art of Making and Marketing Work That Lasts includes a summary of the book, a review, analysis & key takeaways, and a detailed "About the Author" section. PREVIEW: Perennial Seller is a self-help book targeted to entrepreneurs and creative individuals, such as writers, artists, or filmmakers. This book draws on author Ryan Holiday's experience in various creative industries and seeks to help people develop a project or product that will be more than a temporary fad-what he calls a "perennial seller." Holiday starts the book by addressing a recurring dilemma for creatives: what makes a product successful for years and decades, and what causes other, seemingly just as good, products to fail? What is it that makes a product "perennial?" Holiday's definition of perennial is a product that has found continued success over its entire lifetime, not merely its debut. Perennial products are timeless. They impact the world in a way that ensures their long-term survival.
Download or read book Growth Hacker Marketing written by Ryan Holiday and published by Penguin. This book was released on 2014-09-30 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: A primer on the future of PR, marketing and advertising — now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.
Download or read book In Suspect Terrain written by John McPhee and published by Farrar, Straus and Giroux. This book was released on 2011-04-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the outwash plains of Brooklyn to Indiana's drifted diamonds and gold, John McPhee's In Suspect Terrain is a narrative of the earth, told in four sections of equal length, each in a different way reflecting the three others-- a biography; a set piece about a fragment of Appalachian landscape in illuminating counterpoint to the human history there; a modern collision of ideas about the origins of the mountain range; and, in contrast, a century-old collision of ideas about the existence of the Ice Age. The central figure is Anita Harris, an internationally celebrated geologist who went into her profession to get out of a Brooklyn ghetto. The unifying theme is plate tectonics-- here concentrating on the acceptance that all aspects of the theory do not universally enjoy. As such, In Suspect Terrain is a report from the rough spots at the front edge of a science. In Suspect Terrain is the second book in a series on geology and geologists, presenting a cross section of North America along the fortieth parallel, and gathered under the overall title Annals of the Former World. The other books in the series are Basin and Range, Rising from the Plains, and Assembling California.
Download or read book The Closer s Survival Guide written by Grant Cardone and published by Grant Cardone. This book was released on 2015-12-16 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Closer’s Survival Guide is perfect for sales people, negotiators, deal makers and mediators but also critically important for dreamers, investors, inventors, buyers, brokers, entrepreneurs, bankers, CEO’s, politicians and anyone who wants to close others on the way they think and get what they want in life. Show me any highly successful person, and I will show you someone who has big dreams and who knows how to close! The end game is the close.
Download or read book The Vanishing American Adult written by Ben Sasse and published by St. Martin's Griffin. This book was released on 2017-05-16 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE INSTANT NEW YORK TIMES BESTSELLER In an era of safe spaces, trigger warnings, and an unprecedented election, the country's youth are in crisis. Senator Ben Sasse warns the nation about the existential threat to America's future. Raised by well-meaning but overprotective parents and coddled by well-meaning but misbegotten government programs, America's youth are ill-equipped to survive in our highly-competitive global economy. Many of the coming-of-age rituals that have defined the American experience since the Founding: learning the value of working with your hands, leaving home to start a family, becoming economically self-reliant—are being delayed or skipped altogether. The statistics are daunting: 30% of college students drop out after the first year, and only 4 in 10 graduate. One in three 18-to-34 year-olds live with their parents. From these disparate phenomena: Nebraska Senator Ben Sasse who as president of a Midwestern college observed the trials of this generation up close, sees an existential threat to the American way of life. In The Vanishing American Adult, Sasse diagnoses the causes of a generation that can't grow up and offers a path for raising children to become active and engaged citizens. He identifies core formative experiences that all young people should pursue: hard work to appreciate the benefits of labor, travel to understand deprivation and want, the power of reading, the importance of nurturing your body—and explains how parents can encourage them. Our democracy depends on responsible, contributing adults to function properly—without them America falls prey to populist demagogues. A call to arms, The Vanishing American Adult will ignite a much-needed debate about the link between the way we're raising our children and the future of our country.
Download or read book Hello My Name Is Awesome written by Alexandra Watkins and published by Berrett-Koehler Publishers. This book was released on 2014-09-15 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
Download or read book The Daily Stoic Journal written by Ryan Holiday and published by Penguin. This book was released on 2017-11-14 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A beautiful daily journal to lead your journey in the art of living--and an instant WSJ bestseller! For more than two thousand years, Stoic philosophy has been the secret operating system of wise leaders, artists, athletes, brilliant thinkers, and ordinary citizens. With the acclaimed, bestselling books The Obstacle Is the Way, Ego Is the Enemy and The Daily Stoic, Ryan Holiday and Stephen Hanselman have helped to bring the Stoicism of Marcus Aurelius, Seneca, and Epictetus to hundreds of thousands of new readers all over the world. Now Holiday and Hanselman are back with The Daily Stoic Journal, a beautifully designed hardcover journal that features space for morning and evening notes, along with advice for integrating this ancient philosophy into our 21st century lives. Each week readers will discover a specific powerful Stoic practice, explained and presented with related quotations to inspire deeper reflection and application, and each day they will answer a powerful question to help gauge their progress. Created with a durable, Smyth-sewn binding and featuring a helpful introduction explaining the various Stoic tools of self-management, as well as resources for further reading, this is a lasting companion volume for people who already love The Daily Stoic and its popular daily emails and social media accounts. It can also be used as a stand-alone journal, even if you haven’t read the previous books. For anyone seeking inner peace, clarity, and effectiveness in our crazy world, this book will help them immensely for the next year—and for the rest of their lives.
Download or read book Tyrant Shakespeare on Politics written by Stephen Greenblatt and published by W. W. Norton & Company. This book was released on 2018-05-08 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Brilliant, beautifully organized, exceedingly readable." —Philip Roth World-renowned Shakespeare scholar Stephen Greenblatt explores the playwright’s insight into bad (and often mad) rulers. Examining the psyche—and psychoses—of the likes of Richard III, Macbeth, Lear, and Coriolanus, Greenblatt illuminates the ways in which William Shakespeare delved into the lust for absolute power and the disasters visited upon the societies over which these characters rule. Tyrant shows that Shakespeare’s work remains vitally relevant today, not least in its probing of the unquenchable, narcissistic appetites of demagogues and the self-destructive willingness of collaborators who indulge their appetites.
Download or read book The Curveball written by Colby Sharma and published by Jaico Publishing House. This book was released on 2021-06-25 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY ROBIN SHARMA A Story of Grit, Adversity and Winning the Game of Life LESSONS FOR A LIFE OF STRENGTH, SUCCESS AND REAL IMPACT THE CURVEBALL is an extraordinary story about turning fear into fuel, wounds into wisdom and struggle into spectacular human power. Inspiring, valuable and ultimately transformational, this unique book will help you: • Win the game of life while experiencing joy, peace and grace. • Find the courage to realize your dreams and live your greatness in complex times • Grow more positive and heroic in the face of adversity so troubles become triumphs • Lead a life of authenticity, decency and purpose You have immense gifts within you. The Curveball will show you how to bring them to the world, starting today." COLBY SHARMA LLB., is a law graduate from the University of Liverpool, an entrepreneur and an international traveller dedicated to making the world a brighter place. This is his first novel. YOU CAN CONNECT WITH COLBY AT Website: www.colbysharma.com Facebook: www.facebook.com/thecurveball426 Instagram: colbysharmaofficial LinkedIn: www.linkedin.com/in/colbysharma/"
Download or read book Class written by Paul Fussell and published by Simon and Schuster. This book was released on 1992 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the living-room artifacts, clothing styles, and intellectual proclivities of American classes from top to bottom.
Download or read book Conspiracy written by Ryan Holiday and published by Profile Books. This book was released on 2018-03-01 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conspiracy theories are legion. Conspiracies are rare. And of the few that do exist, fewer are ever discovered, let alone explained. This story is the exception. In 2016, media giant Gawker was forced to declare bankruptcy after a $140 million dollar judgment in court over an illegally recorded sex tape of Hulk Hogan. The case was no accident: it was the result of a nearly decade-long plot masterminded by Facebook and Paypal billionaire Peter Thiel. With exclusive access to all the key players, Ryan Holiday takes us behind the scenes of this extraordinary and at times surreal story, and transforms the events into both a dissection of that controversial methodology - conspiracy - and an eye-opening cautionary tale on the use, abuse and consequences of power and secrecy in the modern age.
Download or read book The Outside Edge written by Robert Kelsey and published by John Wiley & Sons. This book was released on 2015-05-18 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The brand new book from the international bestselling self-help author Robert Kelsey's internationally bestselling self-help books have helped tens of thousands of people overcome fear of failure and under confidence. Now Robert is back and is here to debunk the ever pervasive myths around the trail-blazing rebel outsider.... Our culture celebrates outsiders while – in reality – slamming the door in their face. The modern world craves innovation while alienating original thinkers. It encourages creativity while shutting-out all but a privileged few from individualistic expression. What a waste! Yet achieving great things as a genuine outsider is possible. Outsiders can find their own way – succeeding without compromising their individuality. They just need to forge an edge. The Outside Edge is all about learning to harness the unique vantage point you possess in order to give yourself the edge required to succeed. It will show you when to embrace your outsider status and go against convention, and when to play the game, do as the insiders do and make sure you can get progress. Think of The Outside Edge as a manual for positively directing your insecurity, awkwardness and role-confusion – towards a meaningful future, shaped and pursued on your own terms. By getting The Outside Edge you can: Identity and understand the causes of feeling like an "outsider" Accept yourself while focusing on "finding meaning" for your life Motivate yourself using strong goals, often harnessing creativity Acquire the skills needed to succeed on your own terms Avoid pitfalls such as poor judgement, negativity and extremism.
Download or read book Pieces of Happiness written by Anne Ostby and published by Anchor. This book was released on 2017-08-01 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: A novel of five lifelong friends who, in their sixties, decide to live together on a cocoa farm in Fiji, where they not only start a chocolate business but strengthen their friendships and rediscover themselves. "I've planted my feet on Fijian earth and I intend to stay here until the last sunset. Why don't you join me? Leave behind everything that didn't work out!" When Sina, Maya, Ingrid, and Lisbeth each receive a letter in the mail posing the same question, the answer is obvious. Their old high school friend Kat—Kat the adventurer, Kat who spread her wings and took off as soon as they graduated—has extended the invitation of a lifetime: Come live with me on my cocoa farm in Fiji. Come spend the days eating chocolate and gabbing like teenagers once again, free from men, worries, and cold. Come grow old in paradise, together, as sisters. Who could say no? Now in their sixties, the friends have all but resigned themselves to the cards they've been dealt. There's Sina, a single mom with financial woes; gentle Maya who feels the world slipping away from her; Ingrid, the perennial loner; Lisbeth, a woman with a seemingly picture-perfect life; and then Kat, who is recently widowed. As they adjust to their new lives together, the friends are watched over by Ateca, Kat's longtime housekeeper, who oftentimes knows the women better than they know themselves and recognizes them for what they are: like "a necklace made of shells: from the same beach but all of them different." Surrounded by an azure-blue ocean, cocoa trees, and a local culture that is fascinatingly, joyfully alien, the friends find a new purpose in starting a business making chocolate: bittersweet, succulent pieces of happiness. A story of love, hope, and chocolate, PIECES OF HAPPINESS will reaffirm your faith in friendship, second chances, and the importance of indulging one's sweet tooth.
Download or read book The Chateau written by William Maxwell and published by Vintage. This book was released on 2012-02-08 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is 1948 and a young American couple arrive in France for a holiday, full of anticipation and enthusiasm. But the countryside and people are war-battered, and their reception at the Chateau Beaumesnil is not all the open-hearted Americans could wish for.
Download or read book Growth Hacking a How to Guide on Becoming a Growth Hacker written by Joe Casanova and published by Csnv Books. This book was released on 2013-08-14 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: So, you're interested in growth hacking. Maybe you know a little about it, maybe you've never heard about it, maybe you're the inventor of the term and you're scoping out the competition (hi, Sean!) No matter who you are, you're not looking to make a business grow - it's your looking to make a business erupt like Vesuvius. You're looking to spread like blue jeans and the Beatles - to become an uninterrupted facet of modern life, like automobiles, cable television and Facebook. In the digital age, there is such a proliferation of choice and competition that it is no longer enough for a business to "get people in the door." A consumer can easily try a product, make a snap decision on its relative value, and leave with no more effort than clicking "unsubscribe" to the first auto-drip e-mail that arrives in their inbox. Recent societal and technological developments have introduced an urgent need for online businesses to focus on retention and engagement. The more engaged users are, the more likely they are to refer friends, family, professional contacts and like minded people to their particular community, which in itself organically drives acquisition. This results in a larger user base, which increases engagement and thus retention and referral. This is a concept known as virality, which is the evolution of the concept of "word-of-mouth marketing." Virality is the way that you accomplish that benevolent positive feedback loop. As a growth hacker, virality is what you are about, because you are responsible for driving explosive, exponential growth for a company, a la Twitter, YouTube and Pinterest. Your job is to do the years of work that make something an "overnight success." After the roar of the crowd has subsided and their fickle attention spans start to scan the horizon for the next big thing, it's your job to shake it all up, re-engage them and turn your huge growth gains into a long-term, sustainable user base. This is not marketing. This is not product development. This is not entrepreneurship. This is growth hacking.
Download or read book Trust Me I m Lying written by Ryan Holiday and published by Penguin. This book was released on 2013-07-02 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age. Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business. Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday. As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.”
