Download or read book Kotex Kleenex Huggies written by Thomas Heinrich and published by Ohio State University Press. This book was released on 2004 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the core of Kotex, Kleenex, Huggies is the riveting story of Kimberly-Clark, a Wisconsin paper company that became a pioneer of personal hygiene products in the twentieth century. Its first big commercial success was Kotex, which came from sanitary wound bandages developed in World War I. Similarly, Kleenex evolved from Army gas mask filters into disposable handkerchiefs and became the company's most reliable profit maker. Finally, Huggies turned Kimberly-Clark into a leading player in the highly competitive diaper market of the 1970s and 1980s. In addition to tracing Kimberly-Clark's fascinating history of technology development and product diversification, Heinrich and Batchelor explore momentous changes in consumer behavior and marketing. When Kotex first arrived on the scene in the 1920s, menstrual hygiene was burdened with cultural taboos that made it impossible for many women to ask the (inevitably male) pharmacist for a sanitary napkin. To solve such vexing marketing problems, Kimberly-Clark invented the artificial word Kotex and inserted it into consumer vocabulary through massive advertising campaigns. Making it easier for women to shop for the new product. Kimberly-Clark also recommended that stores place boxes of Kotex on the counter where women could help themselves without embarrassing conversation, thus pioneering the concept of self-service.

Download or read book Press Digest written by United States. National Recovery Administration and published by . This book was released on 1933 with total page 1098 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Representation in the New Deal written by Persia Crawford Campbell and published by . This book was released on 1968 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Investigation of the National Recovery Administration written by United States. Congress. Senate. Committee on Finance and published by . This book was released on 1935 with total page 1814 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Work Materials written by United States. National Recovery Administration and published by . This book was released on 1936 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Hearings written by United States. Congress. House and published by . This book was released on 1937 with total page 1090 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Hearings written by United States. Congress. House. Committee on Labor and published by . This book was released on 1937 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Hearing on Preliminary Conference on Code of Fair Competition for the Wholesale Drug Trade written by United States. National Recovery Administration and published by . This book was released on 1934 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Bulletin Consumers Division written by National Emergency Council (U.S.) and published by . This book was released on 1934 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Monthly Labor Review written by and published by . This book was released on 1939 with total page 1652 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Monthly Labor Review written by United States. Bureau of Labor Statistics and published by . This book was released on 1939 with total page 1650 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publishes in-depth articles on labor subjects, current labor statistics, information about current labor contracts, and book reviews.

Download or read book Domestic Commerce written by United States. Bureau of Foreign and Domestic Commerce and published by . This book was released on 1933 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Forecast written by and published by . This book was released on 1924 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book School Life written by and published by . This book was released on 1933 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Civilizing Capitalism written by Landon R. Y. Storrs and published by Univ of North Carolina Press. This book was released on 2003-07-11 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering fresh insights into the history of labor policy, the New Deal, feminism, and southern politics, Landon Storrs examines the New Deal era of the National Consumers' League, one of the most influential reform organizations of the early twentieth century. Founded in 1899 by affluent women concerned about the exploitation of women wage earners, the National Consumers' League used a strategy of "ethical consumption" to spark a successful movement for state laws to reduce hours and establish minimum wages for women. During the Great Depression, it campaigned to raise labor standards in the unregulated, non-union South, hoping to discourage the relocation of manufacturers to the region because of cheaper labor and to break the downward spiral of labor standards nationwide. Promoting regulation of men's labor as well as women's, the league shaped the National Recovery Administration codes and the Fair Labor Standards Act of 1938 but still battled the National Woman's Party, whose proposed equal rights amendment threatened sex-based labor laws. Using the National Consumers' League as a window on the nation's evolving reform tradition, Civilizing Capitalism explores what progressive feminists hoped for from the New Deal and why, despite significant victories, they ultimately were disappointed.

Download or read book Consumers Guide written by and published by . This book was released on 1933 with total page 1452 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumers Guide written by United States. Agricultural Adjustment Administration and published by . This book was released on 1933 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt: