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Book Sugar and Spice and Everything that   s Not So Nice  A Serial Entrepreneur   s Journey of Start ups

Download or read book Sugar and Spice and Everything that s Not So Nice A Serial Entrepreneur s Journey of Start ups written by G Ramachandran and published by Prabhat Prakashan. This book was released on 2021-11-27 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of articles published by the author over a period of time. Much of his writing reflects the social, political and economic issues that have emerged over the years and impacted India’s politics and governance. Given his special interest in the working of the constitution, and the march of democracy since independence, the book contains chapters which specifically deal with constitutional issues, the working of parliament, the system of justice, the executive and the media. The author feels that negating the facts of history has been a major pastime of the Nehruvian and Marxist schools and that the distortions introduced by these schools need to be challenged and corrected in the current phase of national politics. This is reflected in his articles which deal with the running secular versus pseudo-secular debate as also the political battles being fought on what is ‘national’ and what is ‘anti-national’. In any case, whatever the issue and however intense the debate, he is firmly of the view that it must all happen within the parameters of the constitution.

Book Healthier Together

    Book Details:
  • Author : Liz Moody
  • Publisher : Clarkson Potter
  • Release : 2019-04-09
  • ISBN : 0525573275
  • Pages : 242 pages

Download or read book Healthier Together written by Liz Moody and published by Clarkson Potter. This book was released on 2019-04-09 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A healthy cookbook to share with a partner, featuring more than 100 recipes designed to nourish your bodies and souls. An Epicurious Best Cookbook for Spring • “Healthier Together focuses on real whole foods and bringing community together.”—Kelly LeVeque, celebrity nutritionist and bestselling author of Body Love Food writer and health blogger Liz Moody once followed trendy diets and ate solely for fuel, not for flavor. That changed when she met her soon-to-be-boyfriend and they started cooking nutrient- and vegetable-rich meals. She not only fell in love with food again, but she also discovered that setting goals and sticking to them is easier and more gratifying when paired with someone else. Mincing garlic and sautéing onions together eventually led the couple to marriage—proving that good food really is the universal connector! These 100+ flavor-packed recipes are designed to be cooked and enjoyed by two people, plus they’re all gluten-free, dairy-free, and plant-centered. They include homemade alternatives for all the foods you love to share, such as brunch, takeout, and sweet treats. Indulge in Cardamom Banana Bread Pancakes with Candied Coffee Walnuts, Cornflake “Fried” Chicken, General Tso’s Cauliflower, and Chocolate Tahini Brownie Bites. Pick your partner—near or far—and get ready to get healthy. Praise for Healthier Together “This cookbook is one you’ll be reaching for time and time again when you need healthy food that is satisfying and delicious.”—Tieghan Gerard “Liz Moody offers heaps of tasty recipes packed with great ingredients.”—Real Simple “Healthier Together is a brilliant concept! Cooking with a friend/partner/mom is so much better than cooking alone, plus having a partner will keep you both accountable on your healthy eating journey.”—Gina Homolka “Liz does an amazing job helping you make delicious food in a way that is both feasible and fun.”—Rachel Mansfield “Liz’s book overflows with food made to share, healthy but with all the comfort and flavor that brings happy people around the table.”—Daphne Oz “Liz’s message is profound, yet so simple . . . you need to have both whole foods and whole, real relationships to truly be healthy and happy. This book makes eating healthy a celebration, not a sacrifice, and it brings an arsenal of fresh and flavorful recipes that are fun to make and eat!”—Jeanine Donofrio

Book Seriously   I m Kidding

    Book Details:
  • Author : Ellen DeGeneres
  • Publisher : Grand Central Publishing
  • Release : 2011-10-04
  • ISBN : 0446585033
  • Pages : 256 pages

Download or read book Seriously I m Kidding written by Ellen DeGeneres and published by Grand Central Publishing. This book was released on 2011-10-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ellen DeGeneres's winning, upbeat candor has made her show one of the most popular, resilient, and honored daytime shows on the air, and her life makes for great (and very funny) reading. Relatable, her first stand-up special in 15 years, airs on Netflix beginning December 18, 2018. "I've experienced a whole lot the last few years and I have a lot to share. So I hope that you'll take a moment to sit back, relax and enjoy the words I've put together for you in this book. I think you'll find I've left no stone unturned, no door unopened, no window unbroken, no rug unvacuumed, no ivories untickled. What I'm saying is, let us begin, shall we?" Seriously... I'm Kidding is a lively, hilarious, and often sweetly poignant look at the life of the much-loved entertainer as she opens up about her personal life, her talk show, and more. PRAISE FOR SERIOUSLY...I'M KIDDING "DeGeneres's amiably oddball riffs on everything from kale to catwalks to Jesus will make fans smile." - People "Whatever the topic, DeGeneres's compulsively readable style will appeal to fans old and new." - Publishers Weekly "Fans will not be disappointed...[DeGeneres's] trademark wit and openness shine through and through." -- Kirkus

Book Irrational Persistence

Download or read book Irrational Persistence written by Dave Zilko and published by John Wiley & Sons. This book was released on 2016-04-04 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A modern-day Detroit success story that fuels the entrepreneurial fire Irrational Persistence tells the story of Garden Fresh Gourmet, and how two entrepreneurs turned a million-dollar debt to a 100-million-dollar annual revenue. Woody Allen famously said that 80 percent of success is just showing up; but any entrepreneur can tell you that it's the other 20 percent that's key. The founders of Garden Fresh took that old saying to heart, building so many strategic advantages into their products and business that their 'sales' team didn't have to do any selling—they simply had to show up. In this book, you'll find out what kind of legwork goes into building a mega-success product, and the strategies, methods, and just plain stubbornness that helped two guys from Detroit build a market leader. Garden Fresh Gourmet is now the number-one fresh salsa in the US, shipping over a million units every week to Costco, Walmart, Whole Foods, and other national chains—and it all began with two middle-aged guys with negative funds and plenty of ideas. This book shares their journey, insight, and passion to help you build a better business and take it to the top. Learn how two entrepreneurs went from major debt to major revenue Discover the key characteristics of a product that sells itself Consider why selling out might not be the ultimate goal Track a journey of 'irrational persistence' from rags to riches Garden Fresh Gourmet is an inspiration beyond the journey—the way you run things at the top matters, too. Irrational Persistence shows you how to make the tough decisions, live with the sacrifices, and prioritize your values as you build your brand and just keep on going.

Book Cooking Up a Business

Download or read book Cooking Up a Business written by Rachel Hofstetter and published by Penguin. This book was released on 2013-12-03 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories and advice for creating a business out of the food you love. Do you have a passion for delicious food and want to create your own business out of it, but have no idea where to start? Cooking Up a Business is essential reading for aspiring entrepreneurs and gives you a real-world, up-close-and-personal preview of the exciting journey. Through profiles and interviews with nationally known food entrepreneurs from Popchips, Vosges Haut-Chocolat, Hint Water, Mary’s Gone Crackers, Love Grown Foods, Kopali Organics, Tasty, Evol, Justin’s Nut Butters, Cameron Hughes Wine, and more, you will gain applicable, practical guidance that teaches you how to succeed today: • How to create a national brand—with no connections or experience • The secret to getting meetings with grocery store buyers • The number one thing you need to know about food safety regulations • Why a grassroots budget might actually help you succeed • Specific advice for gluten-free, organic, wine, and beverage companies • What every entrepreneur wishes someone had told them at the beginning • Why doing what you love is always a good idea

Book Anything for you  Ma am

    Book Details:
  • Author : Tushar Raheja
  • Publisher : Pirates
  • Release : 2014-02-01
  • ISBN : 8192681017
  • Pages : 207 pages

Download or read book Anything for you Ma am written by Tushar Raheja and published by Pirates. This book was released on 2014-02-01 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: … As a professor in IIT Delhi is busy with his love, Biobull, a revolutionary bus that will run on human discharge and provide a somewhat funny, yet, inexhaustible alternate fuel… one of his students is busy with his-a girl thankfully. Tejas Narulas college misadventures and comic entanglements are a result of the twisted hand of Fate. Follow his journey across the nation to his love, aided only by his ingenuity and a trustworthy band of friends.

Book Pretty Good Advice

Download or read book Pretty Good Advice written by Leslie Blodgett and published by Abrams. This book was released on 2020-04-07 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: “[A] new literary genre, the MBA Memoir . . . Delivers 97 pearls of warmth, wit and wisdom from the most inspirational entrepreneur I have ever met.” —Frances Edmonds, bestselling author of Repotting Your Life Called the “Queen of Beauty” and the most influential lone woman to impact the beauty industry since Estée Lauder by the New York Times, Leslie Blodgett’s story is anything but ordinary. As the CEO of BareMinerals, she reinvented how beauty was sold by tapping into the power of community before the idea of social media existed. In 2006, Blodgett took the company public in one of the largest cosmetic IPOs of the decade, and in 2010, the company was acquired for $1.8 billion. Pretty Good Advice is her next chapter. This refreshing book features 97 candid and entertaining insights on business, life, and beauty. Personal and often surprising, Blodgett dishes on leading with humor, why wearing blush and reading obituaries are two of the most optimistic things you can do, and why you owe it to your coworkers not to be boring. Pretty Good Advice is full of frank, actionable advice to help light a fire under you. “If you want to laugh, get totally inspired, learn a bunch and enjoy reading something so engrossing you won’t put it down but you could because it’s written in these amazing one-ish-page chunks, GET IT. Could not be better for right now.” —Jean Godfrey June, Beauty Editor, GOOP “A moving and clear-eyed memoir of an extraordinary life. Charmingly made-up as a how-to guide, Leslie chronicles that life in vivid and memorable lessons that jump off the page.” —John W. Evans, author of Should I Still Wish

Book The New Business Road Test

Download or read book The New Business Road Test written by John Walker Mullins and published by Financial Times/Prentice Hall. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you're pursuing a fundamentally flawed opportunity you're heading for failure. So before spending time and money on a new enterprise it's vital to know if your idea is actually going to work in practice. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes. The new edition of this best-selling book features: * A new version of the 7 domains model. * Updated case studies that reflect the changes that have happened in the last four years. * Chapter 13 has been rewritten to make the Industry Analysis Checklist more understandable. * A new author run companion website for readers to access extra information.

Book Cook This Book

    Book Details:
  • Author : Molly Baz
  • Publisher : Clarkson Potter
  • Release : 2021-04-20
  • ISBN : 0593138279
  • Pages : 306 pages

Download or read book Cook This Book written by Molly Baz and published by Clarkson Potter. This book was released on 2021-04-20 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • A thoroughly modern guide to becoming a better, faster, more creative cook, featuring fun, flavorful recipes anyone can make. ONE OF THE BEST COOKBOOKS OF THE YEAR: NPR, Food52, Taste of Home “Surprising no one, Molly has written a book as smart, stylish, and entertaining as she is.”—Carla Lalli Music, author of Where Cooking Begins If you seek out, celebrate, and obsess over good food but lack the skills and confidence necessary to make it at home, you’ve just won a ticket to a life filled with supreme deliciousness. Cook This Book is a new kind of foundational cookbook from Molly Baz, who’s here to teach you absolutely everything she knows and equip you with the tools to become a better, more efficient cook. Molly breaks the essentials of cooking down to clear and uncomplicated recipes that deliver big flavor with little effort and a side of education, including dishes like Pastrami Roast Chicken with Schmaltzy Onions and Dill, Chorizo and Chickpea Carbonara, and of course, her signature Cae Sal. But this is not your average cookbook. More than a collection of recipes, Cook This Book teaches you the invaluable superpower of improvisation though visually compelling lessons on such topics as the importance of salt and how to balance flavor, giving you all the tools necessary to make food taste great every time. Throughout, you’ll encounter dozens of QR codes, accessed through the camera app on your smartphone, that link to short technique-driven videos hosted by Molly to help illuminate some of the trickier skills. As Molly says, “Cooking is really fun, I swear. You simply need to set yourself up for success to truly enjoy it.” Cook This Book will help you do just that, inspiring a new generation to find joy in the kitchen and take pride in putting a home-cooked meal on the table, all with the unbridled fun and spirit that only Molly could inspire.

Book Deeper Dating

    Book Details:
  • Author : Ken Page
  • Publisher : Shambhala Publications
  • Release : 2014-12-30
  • ISBN : 0834829924
  • Pages : 288 pages

Download or read book Deeper Dating written by Ken Page and published by Shambhala Publications. This book was released on 2014-12-30 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lose weight. Act confident. Play hard to get. This approach to dating doesn’t lead to love, it leads to insecurity and loneliness. In Deeper Dating, psychotherapist Ken Page offers a new path to finding meaningful and lasting relationships. Learn how to attract people who love you for who you really are, become more self-assured and emotionally available, and lose your taste for relationships that diminish your self-esteem. With exercises, practical tools, and inspiring stories, Deeper Dating will guide you on a journey to find the love—and personal fulfillment—you long for.

Book Do the KIND Thing

Download or read book Do the KIND Thing written by Daniel Lubetzky and published by Ballantine Books. This book was released on 2015-03-31 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the socially conscious, the intellectually curious, or the creative soul comes an inspiring, New York Times bestselling handbook for success in business, life, and the all-important task of building a more compassionate world—by the visionary founder and CEO of KIND Healthy Snacks. When Daniel Lubetzky started KIND Healthy Snacks in 2004, he aimed to defy the conventional wisdom that snack bars could never be both tasty and healthy, convenient and wholesome. A decade later, the transformative power of the company’s “AND” philosophy has resulted in an astonishing record of achievement. KIND has become the fastest-growing purveyor of healthy snacks in the country. Meanwhile, the KIND Movement—the company’s social mission to make the world a little kinder—has sparked more than a million good deeds worldwide. In Do the KIND Thing, Lubetzky shares the revolutionary principles that have shaped KIND’s business model and led to its success, while offering an unfiltered and intensely personal look into the mind of a pioneering social entrepreneur. Inspired by his father, who survived the Holocaust thanks to the courageous kindness of strangers, Lubetzky began his career handselling a sun-dried tomato spread made collaboratively by Arabs and Jews in the war-torn Middle East. Despite early setbacks, he never lost his faith in his vision of a “not-only-for-profit” business—one that sold great products and helped to make the world a better place. While other companies let circumstances force them into choosing between two seemingly incompatible options, people at KIND say “AND.” At its core, this idea is about challenging assumptions and false compromises. It is about not settling for less and being willing to take greater risks, often financial. It is about learning to think boundlessly and critically, and choosing what at first may be the tougher path for later, greater rewards. By using illuminating anecdotes from his own career, and celebrating some past failures through the lessons learned from them, Lubetzky outlines his core tenets for building a successful business and a thriving social enterprise. He explores the value of staying true to your brand, highlights the importance of transparency and communication in the workplace, and explains why good intentions alone won’t sell products. Engaging and inspirational, Do the KIND Thing shows how the power of AND worked wonders for one company—and could empower the next generation of social entrepreneurs to improve their bottom line and change the world. Advance praise for Do the KIND Thing “An enjoyable read . . . wise advice about matters from product development to people management.”—Financial Times “By sharing the ten tenets that helped KIND grow, Daniel Lubetzky has given entrepreneurs a road map to success that includes both passion and purpose.”—Arianna Huffington, president and editor in chief, Huffington Post Media Group “Lubetzky uses the power of kindness to build purpose into his business and his community. He’s a role model for future leaders.”—Mehmet Oz, M.D., professor of surgery, Columbia University “I’ve always been a fan of the KIND brand. This engaging and inspirational book shows how coupling a social mission with creativity can spark change and empower a generation.”—Bobbi Brown, founder and CCO, Bobbi Brown Cosmetics

Book Dada Eats Love to Cook It

Download or read book Dada Eats Love to Cook It written by Samah Dada and published by Rodale Books. This book was released on 2021-06-08 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: A healthy vegetarian cookbook featuring inventive takes on beloved Indian dishes, indulgent desserts, and more, all made with whole foods and anti-inflammatory ingredients—from the Today show’s resident foodie “When I’m looking for something quick that doesn’t use refined sugars and refined flour, Samah is the person I turn to. I can’t get enough!”—Giada De Laurentiis, New York Times bestselling author of Eat Better, Feel Better NAMED ONE OF THE BEST COOKBOOKS OF THE YEAR BY FOOD52 AND LIBRARY JOURNAL Samah Dada doesn’t buy into the all-or-nothing mentality of healthy eating. By using real, unprocessed ingredients in surprising ways, she shows you how to have your cake and eat it too—because it’s actually made out of chickpeas. Samah knows that eating well doesn’t mean eating boring food. She uses only the most nutritious ingredients, not because she’s cutting out food groups to follow the latest fad, but to create drool-worthy meatless dishes that are mostly vegan (with options for dairy and eggs), mostly gluten-free (with easy substitutions to go entirely gluten-free), and all helpful in reducing inflammation. She reinvents Indian cookbook staples—and other classics—with recipes such as: • Sweet Potato Aloo Tikki • Creamy Black Lentils • Spicy Eggplant Masala • Chocolate Chip Tahini Cake with Chocolate Frosting • Cauliflower Cacio e Pepe • Masala Mac and Cheese • And more! With Dada Eats Love to Cook It, you’ll discover how to use healthy ingredients for maximum flavor and joy. Grain-Optional. Gluten-Flexible. Mostly Plant-Based. Totally Inclusive.

Book No Logo

    Book Details:
  • Author : Naomi Klein
  • Publisher : Macmillan
  • Release : 2000-01-15
  • ISBN : 9780312203436
  • Pages : 520 pages

Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.

Book Il Bel Centro

    Book Details:
  • Author : Michelle Damiani
  • Publisher : Rialto Press
  • Release : 2020-08-09
  • ISBN : 8835880866
  • Pages : 514 pages

Download or read book Il Bel Centro written by Michelle Damiani and published by Rialto Press. This book was released on 2020-08-09 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: A witty and warm-hearted memoir of abandoning fast-paced American days in favor of discovering the Italian secrets of food, community, and life. Moving across the globe meant Michelle Damiani soon found herself untangling Italian customs, delighting in glorious regional cuisine (recipes included), and creating lasting friendships. From grandmothers eager to teach the ancient art of pasta making, to bakers tossing bread into fiery ovens with a song, to butchers extolling the benefits of pork fat, Il Bel Centro is rich with captivating characters and cultural insights. Throw in clinking glasses of Umbrian red with the local communists and a village all-nighter decorating the cobblestone streets with flower petals; as well as embarrassing language minefields and a serious summons to the mayor’s office, and you have all the ingredients for a spellbinding travel tale. Exquisitely observed, Il Bel Centro is an intimate celebration of small town Italy, as well as a thoughtful look at raising a family in a new culture and a fascinating story of finding a home. Ultimately though, this is a story about how travel can change you when you’re ready to let it. With laugh-out-loud situations and wanderlust-inspiring storytelling, Il Bel Centro is a joyous and life-affirming read that will have readers rushing to renew their passports. “This is one of the most beautiful book I’ve ever read.” “I absolutely couldn’t get enough of this book.” “This book made me want to pack my bags.” “I loved, loved this book. Fabulously written, engaging, and entertaining.” “A magical read.”

Book Hoosiers and the American Story

Download or read book Hoosiers and the American Story written by Madison, James H. and published by Indiana Historical Society. This book was released on 2014-10 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: A supplemental textbook for middle and high school students, Hoosiers and the American Story provides intimate views of individuals and places in Indiana set within themes from American history. During the frontier days when Americans battled with and exiled native peoples from the East, Indiana was on the leading edge of America’s westward expansion. As waves of immigrants swept across the Appalachians and eastern waterways, Indiana became established as both a crossroads and as a vital part of Middle America. Indiana’s stories illuminate the history of American agriculture, wars, industrialization, ethnic conflicts, technological improvements, political battles, transportation networks, economic shifts, social welfare initiatives, and more. In so doing, they elucidate large national issues so that students can relate personally to the ideas and events that comprise American history. At the same time, the stories shed light on what it means to be a Hoosier, today and in the past.

Book Pure Food

    Book Details:
  • Author : Kurt Beecher Dammeier
  • Publisher : BenBella Books, Inc.
  • Release : 2016-07-05
  • ISBN : 194295218X
  • Pages : 256 pages

Download or read book Pure Food written by Kurt Beecher Dammeier and published by BenBella Books, Inc.. This book was released on 2016-07-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2017 Gourmand Award Winner of “US National Cookbook of the Year” You are what you eat. And what you're eating isn't good. With the proliferation of artificial additives, hormones, antibiotics, and the thousand other man-made substances and chemical cocktails lurking in our grocery bags, eating healthy, natural foods is trickier than ever. It's no coincidence that America's health is flagging, with obesity and type 2 diabetes now at epidemic levels. Taking control of your diet doesn't have to be a challenge. Pure Food will show you how easy—and how much healthier—it is to cook clean, delicious foods. Kurt Beecher Dammeier, chef, restaurateur, food entrepreneur, retailer, and educator has spent the past 30 years of his life working to rid his own diet of food additives, and nearly 20 creating and selling pure, unadulterated foods through his Seattle-based family of food businesses (including Beecher's Handmade Cheese, Pasta & Co, and Bennett's Restaurant). In Pure Food, Kurt shares his own story, as well as providing a roadmap for readers to forge a diet based on pure, additive-free foods. Part handbook and part cookbook, Pure Food contains more than 70 delicious and natural recipes for pure living. Unlike most cookbooks, Pure Food's recipes are organized in threads—which start with a primary meal component like chicken, and progress through a series of dishes that use the primary ingredient in different ways—to help you get the most from your cooking. Make Braised Beef Chuck Roast for Sunday supper, followed up by Monday night Beef Chili, and Beef and Mushroom Lasagna to use up the leftover roast on Tuesday. It also contains an assortment of sauces and sides, from Red Fresno Sriracha and 4 Year Flagship Aioli to Red Cabbage Peperonata and Wilted Collard Greens. And leave room for dessert, like Apple Pear Crisp and Beecher's No-Bake Super-Light Cheese Cake. Whether you're a serial dieter or trying for the first time to improve the way you eat, Pure Food will revolutionize how you approach food and lead you down the path to a healthier life.

Book Introducing Intercultural Communication

Download or read book Introducing Intercultural Communication written by Shuang Liu and published by SAGE. This book was released on 2010-11-09 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Books on intercultural communication are rarely written with an intercultural readership in mind. In contrast, this multinational team of authors has put together an introduction to communicating across cultures that uses examples and case studies from around the world. The book further covers essential new topics, including international conflict, social networking, migration, and the effects technology and mass media play in the globalization of communication. Written to be accessible for international students too, this text situates communication theory in a truly global perspective. Each chapter brings to life the links between theory and practice and between the global and the local, introducing key theories and their practical applications. Along the way, you will be supported with first-rate learning resources, including: • theory corners with concise, boxed-out digests of key theoretical concepts • case illustrations putting the main points of each chapter into context • learning objectives, discussion questions, key terms and further reading framing each chapter and stimulating further discussion • a companion website containing resources for instructors, including multiple choice questions, presentation slides, exercises and activities, and teaching notes. This book will not merely guide you to success in your studies, but will teach you to become a more critical consumer of information and understand the influence of your own culture on how you view yourself and others.