Download or read book Successful Web Retailing written by Bob Vereen and published by Dog Ear Publishing. This book was released on 2010-11 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most retailers are not taking full advantage of the opportunities the Internet provides them. Their web sites aren't kept up to date and are changed infrequently; their sites do not generate enough sales; they are not using links or social media effectively, and most have not employed a positive search-engine strategy or embarked on an e-mail marketing program. This book is a how-to handbook that explains, in simple terms, what needs to be done and how to do it if retailers want to make their web sites a more effective advertisement for their stores and an improved communication platform. It also explains what retailers need to do if they wish to increase (or begin making) web sales. Web sites of a variety of retailers illustrate many of the techniques being employed by other merchants, with web addresses so the sites can be explored more fully. The book's 14 chapters explain why retailers need a better web site and how they can be improved. Each self-standing chapter is a how-to manual, including the following: How to Establish a Search-Engine Strategy Analyzing Web Statistics (and using them) Are You Taking Advantage of Links? What You Should Know about Social Media How to Use Social Media What You Should Know about Blogs How Mobile Computing is Changing Things Will E-mail Marketing Work for You? Upgrading and Improving Your Current Web Site How to Make More Sales from Your Site The book includes many other web resources that can be accessed by readers who wish to learn more about any of the topics presented. Web site examples include those of a variety of retailers, ranging from hardware stores to drug stores and apparel merchants, plus a list of other web sites that readers can review, based on summary descriptions of them. Bob Vereen, one of the authors, is a marketing and merchandising guru with 60 years' experience in the hardware industry, while Dennis Stillwell, the co-author, has been a pioneer and leader in Internet and web advertising developments. Together, their experience blends practical retailing knowledge with web expertise-all written for the average retailer, not for the nerds of the world Dennis Stillwell brings his vast experience in marketing and advertising to this book, especially his marketing savvy using the Internet. He is considered one of the early pioneers in Internet advertising, having been on the Internet in the early years before the creation of the Worldwide Web."
Download or read book E Retailing written by Eleonora Pantano and published by Routledge. This book was released on 2004-08-26 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally. This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including: Ipod Nike Amazon e-Bay McDonald's Nokia. With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.
Download or read book Internet Retailing and Future Perspectives written by Eleonora Pantano and published by Taylor & Francis. This book was released on 2016-12-08 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies. This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business. Updates to this edition include: Search engine marketing and search engine optimization. New and updated case studies, including Tesco’s virtual store, Ray-Ban’s smart mirror, IKEA’s mobile catalogue and Nordstrom’s TextStyle. Social networks and electronic word-of-mouth communication. A new chapter on ubiquitous retailing. A brand new companion website to support tutors. With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching digital commerce.
Download or read book New Online Retailing written by Gerrit Heinemann and published by Springer Science & Business Media. This book was released on 2010-11-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling.
Download or read book Success with Online Retailing written by Patrick Tan and published by iUniverse. This book was released on 2003 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Profitable Strategies in E Retailing written by Tim Schulze and published by GRIN Verlag. This book was released on 2013-10-30 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2013 in the subject Business economics - Trade and Distribution, grade: 1,5, Westfälische Hochschule Gelsenkirchen, Bocholt, Recklinghausen, language: English, abstract: The CEO of the largest American book retailer Barnes & Noble, William Lynch, announced in July 2013 that he will exit the company. This news came in the wake of the publication of alarming quarterly figures in June and the subsequent public realization that the company had accumulated significant losses in its electronic business division. Other companies such as Borders and Boo.com have also tumbled over and ultimately succumbed to the challenges of electronic retailing, or e-retailing, which were the result of changing customer needs and behavior, technological developments and a changed business environment. At the same time one company overtook these companies and quickly became the dominant, global force in e-retailing. Amazon.com has proven and continues to prove that innovative business practices can ensure profits even in a cut-throat environment such as online commerce. This dissertation examines the company’s most successful strategies for e-retailing and derives recommendations for creating profitable, long-lasting and all-around successful e-retailing businesses.
Download or read book Selling Online written by Jim Carroll and published by Dearborn Trade Publishing. This book was released on 2001 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two Internet experts take readers step by step through the process of setting up an online store, marketing goods and services, and building a loyal customer base.
Download or read book Effective Web Presence Solutions for Small Businesses Strategies for Successful Implementation written by Burgess, Stephen and published by IGI Global. This book was released on 2009-02-28 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides small businesses with a holistic approach to implementing their Web presence"--Provided by publisher.
Download or read book Creating Stores on the Web written by Joe Cataudella and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating Stores on the Web shows readers exactly how online retailing can be done intelligently and profitably, and is aimed at anyone selling almost anything on the Web. Grounded in the huge success of Tronix (www.tronixweb.com), an online video and computer game seller run by one of the authors, the book covers virtually every aspect of creating and running a successful online retail shop, from managing online transactions to subjects ranging from taxes to credit cards to legal issues.-- Covers everything you need to know about setting up and operating a profitable online store-- Written from real-world experience -- lead author runs a successful online operation-- Hard-won planning and strategy secrets for existing online retailers
Download or read book E Retailing Challenges and Opportunities in the Global Marketplace written by Dixit, Shailja and published by IGI Global. This book was released on 2016-02-26 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.
Download or read book Starting an Online Business All in One For Dummies written by Shannon Belew and published by John Wiley & Sons. This book was released on 2017-01-17 with total page 936 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start a successful online business—and be your own boss! Being an online entrepreneur means more than just building a website—and this book breaks down everything you need to know to be successful. Inside, you'll get plain-English explanations and easy-to-follow instruction on online business basics, legal and accounting issues, website design, Internet security, boosting sales, e-commerce, and so much more. While the ideas and concepts behind starting an online business are tried and true, the tools available to entrepreneurs change and evolve quickly—and often. Starting an Online Business All-in-One For Dummies gets you up to speed on the best new tools, resources, and communities, and shows you how to best leverage them to up your chances of success. Discover your niche and create a business plan Design your website and storefront Increase your reach and market with social media Choose the best web host for your needs If you're a budding entrepreneur with dreams of running your own online business, this book has everything you need to get started and grow your company to extraordinary heights!
Download or read book Plunkett s E Commerce Internet Business Almanac written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2009-03 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market research guide to e-commerce and internet business a tool for strategic planning, competitive intelligence, employment searches or financial research. Contains trends, statistical tables, and an industry glossary. Includes one page profiles of e-commerce and internet business firms - includes addresses, phone numbers, executive names.
Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Download or read book Successful Technological Integration for Competitive Advantage in Retail Settings written by Pantano, Eleonora and published by IGI Global. This book was released on 2015-04-30 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of new technologies has been an impetus for rapid development in several industries, including the area of retail services. These recent advances push industry leaders to infuse new innovations into their various systems and processes. Successful Technological Integration for Competitive Advantage in Retail Settings examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices. Focusing on corporate strategies, innovation management, and relevant case studies, this book is a pivotal reference source for researchers, practitioners, and developers interested in recent innovation trends within the retailing industry.
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2018 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
Download or read book Retail Sales Success in an Online World written by Rob Fishman and published by . This book was released on 2019-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Complete E Commerce Book written by Janice Reynolds and published by CRC Press. This book was released on 2004-03-30 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o
