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Download or read book Learning Aid to accompany Essentials of Marketing written by Jr. Perreault, William and published by McGraw-Hill/Irwin. This book was released on 2009-10-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Essentials of Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student’s problem-solving skills in marketing
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