Download or read book Marketing Research written by Alvin C. Burns and published by . This book was released on 2004 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Principles of Marketing written by John F. Tanner, Jr. and published by Ingram. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Essentials of Services Marketing written by Jochen Wirtz and published by Pearson Higher Ed. This book was released on 2018-09-26 with total page 705 pages. Available in PDF, EPUB and Kindle. Book excerpt: The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Essentials of Services Marketing, 3rd Edition, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
Download or read book Guide to UNIX Using Linux written by Michael J. Palmer and published by Concept Media. This book was released on 2008 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written with a clear, straightforward writing style and packed with step-by-step projects for direct, hands-on learning, Guide to UNIX Using Linux, International Edition is the perfect resource for learning UNIX and Linux from the ground up. Through the use of practical examples, end-of-chapter reviews, and interactive exercises, novice users are transformed into confident UNIX/Linux users who can employ utilities, master files, manage and query data, create scripts, access a network or the Internet, and navigate popular user interfaces and software. The updated 4th edition incorporates coverage of the latest versions of UNIX and Linux, including new versions of Red Hat, Fedora, SUSE, and Uuntu Linux. A new chapter has also been added to cover basic networking utilities, and several other chapters have been expanded to include additional information on the KDE and GNOME desktops, as well as coverage of the popular OpenOffice.org office suite. With a strong focus on universal UNIX and Linux commands that are transferable to all versions of Linux, this book is a “must-have” for anyone seeking to develop their knowledge of these systems.
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Download or read book Air University Au 1 Style and Author Guide written by Air University Staff and published by . This book was released on 2005-04 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Style Guide, part one of this publication, provides guidance to Air University's community of writers. It offers a coherent, consistent stylistic base for writing and editing. The Author Guide part two of this publication, offers simple, concise instructions to writers who wish to submit a manuscript to AUPress for consideration.
Download or read book Seventeen Contradictions and the End of Capitalism written by David Harvey and published by Oxford University Press, USA. This book was released on 2014 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Harvey examines the foundational contradictions of capital, and reveals the fatal contradictions that are now inexorably leading to its end
Download or read book Marketing Insights from A to Z written by Philip Kotler and published by Wiley + ORM. This book was released on 2011-01-06 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing's fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing department. This concise, stimulating book relays fundamental ideas fast for busy executives and marketing professionals. Marketing Insights from A to Z presents the enlightened and well-informed musings of a true master of the art of marketing based on his distinguished forty-year career in the business. Other topics include branding, experiential advertising, customer relationship management, leadership, marketing ethics, positioning, recession marketing, technology, overall strategy, and much more. Philip Kotler (Chicago, IL) is the father of modern marketing and the S. C. Johnson and Son Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management, one of the definitive marketing programs in the world. Kotler is the author of twenty books and a consultant to nonprofit organizations and leading corporations such as IBM, General Electric, Bank of America, and AT&T.
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Download or read book Research Methods in the Social Sciences written by Bridget Somekh and published by SAGE. This book was released on 2005 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book the contributors introduce all the key qualitative and quantitative research methodologies and methods and draw readers into a community of researchers engaged in reflection on the research process
Download or read book From Mobilization to Revolution written by Charles Tilly and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 1978 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book The Handbook to Literary Research written by Delia da Sousa Correa and published by Routledge. This book was released on 2009-09-10 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook to Literary Research is a practical guide for students embarking on postgraduate work in Literary Studies. It introduces and explains research techniques, methodologies and approaches to information resources, paying careful attention to the differences between countries and institutions, and providing a range of key examples. This fully updated second edition is divided into five sections which cover: tools of the trade – a brand new chapter outlining how to make the most of literary resources textual scholarship and book history – explains key concepts and variations in editing, publishing and bibliography issues and approaches in literary research – presents a critical overview of theoretical approaches essential to literary studies the dissertation – demonstrates how to approach, plan and write this important research exercise glossary – provides comprehensive explanations of key terms, and a checklist of resources. Packed with useful tips and exercises and written by scholars with extensive experience as teachers and researchers in the field, this volume is the ideal Handbook for those beginning postgraduate research in literature.
Download or read book Patterns for College Writing written by Laurie G. Kirszner and published by Macmillan. This book was released on 2011-12-22 with total page 837 pages. Available in PDF, EPUB and Kindle. Book excerpt: Laurie Kirszner and Stephen Mandell, authors with nearly thirty years of experience teaching college writing, know what works in the classroom and have a knack for picking just the right readings. In Patterns for College Writing, they provide students with exemplary rhetorical models and instructors with class-tested selections that balance classic and contemporary essays. Along with more examples of student writing than any other reader, Patterns has the most comprehensive coverage of active reading, research, and the writing process, with a five-chapter mini-rhetoric; the clearest explanations of the patterns of development; and the most thorough apparatus of any rhetorical reader, all reasons why Patterns for College Writing is the best-selling reader in the country. And the new edition includes exciting new readings and expanded coverage of critical reading, working with sources, and research. It is now available as an interactive Bedford e-book and in a variety of other e-book formats that can be downloaded to a computer, tablet, or e-reader. Read the preface.
Download or read book The Ultimate Sniper written by Major John Plaster and published by paladin Press. This book was released on 2006-01-01 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through revised text, new photos, specialised illustrations, updated charts and additional information sidebars, The Ultimate Sniper once again thoroughly details the three great skill areas of sniping; marksmanship, fieldcraft and tactics.
