Download or read book Forthcoming Books written by Rose Arny and published by . This book was released on 2002-04 with total page 1444 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Books In Print 2004 2005 written by Ed Bowker Staff and published by R. R. Bowker. This book was released on 2004 with total page 3274 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Communications written by Patrick De Pelsmacker and published by Pearson Higher Ed. This book was released on 2013-07-04 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications: A European Perspective provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. The book covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling. It also offers up-to-date coverage of e-communication, including e-marketing, mobile marketing, interactive television and relationship marketing. Building on the success of the third edition, the fourth edition comes fully updated with brand new material on a diverse range of products and brands such as Coke Zero, Twitter and Wii Fit, as well as coverage of topical issues such as the Barack Obama campaign and the EU anti-smoking campaign. The fifth edition of Marketing Communications: A European Perspective has been fully updated to include: A brand new chapter examining ethical issues in marketing communications Brand new end-of-chapter cases on international companies and organisations such as Mars, UNICEF, Carrefour and many more Video case material linking key marketing communication theory with the practical issues faced by marketing professionals in a variety of companies The book is suitable for both undergraduate and postgraduate students of marketing communications

Download or read book Business Management Practices written by Duygu Fırat and published by IJOPEC PUBLICATION. This book was released on 2019-12-18 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses are important for economic development of nation and increasing of living standards of people. Also, management is a critical factor for both businesses because it creates utility for businesses. All the success and failure depend upon business functions and management. In this context, this book contains three important factors of business management. In the first part of the book covers strategic management subjects; especially entrepreneurship and human resource management. The second part of the book includes accounting and auditing. The third part of the book is about marketing.

Download or read book Integrated Marketing Communications written by Philip J. Kitchen and published by Psychology Press. This book was released on 2004 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go on to explain the process of functional integration. The text includes key case studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. Including an additional Study Guide at the back, this book will be a valuable resource for students of marketing and marketing communications.

Download or read book Integrated Communications in the Postmodern Era written by Philip J. Kitchen and published by Springer. This book was released on 2014-12-02 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.

Download or read book Easter Experience Participant s Guide written by City on a Hill and published by Thomas Nelson Inc. This book was released on 2009-02 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paint yourself into the story and transform Easter into a truly life-changing experience. Once you experience the story of Easter, absolutely everything in your life changes. The Easter Experience is a unique, DVD-driven study which brings the passion and resurrection of Jesus to life through dramatic storytelling and challenging teaching. The participant's guide to The Easter Experience small group DVD follows the six 20-minute episodes, providing additional information, discovery questions, and tips for helping your small group grow spiritually and bond with each other as well as with the eternal message of Easter. Also available are the Easter Experience Church Program, the Easter Experience Small Group DVD, and the Easter Experience Ministry Devotional.

Download or read book The Mineral Nutrition of Livestock written by Eric John Underwood and published by Oxford University Press, USA. This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an up to date reference work covering all aspects of macro and trace element nutrition in farm livestock. Sufficient information is given on metabolism, functions and interactions to explain why needs, feeds and imbalances are not always easy to define or anticipate. The major emphasis is on the mineral nutrition of ruminant livestock since they are most likely to be affected by imbalances but where pigs and poultry are the more vulnerable, extensive coverage of the non-ruminant is given. This new edition of a highly successful text has been thoroughly revised and significantly expanded. Many chapters have been extensively updated and several chapters on new topics introduced. * Calcium, phosphorus, sodium and potassium are now treated separately * Over 40 new figures are presented, and extensive use made oftables to summarise important data * Chapters on trace elements have been drastically revised * Claims for enhanced availability for new chelated sources arecritically reviewed * Completely new chapters focus on: The unique need of the ruminant for elemental sulphur Occasionally beneficial elements and essentially toxic elements The improved conduct and interpretation of supplementation trials

Download or read book Integrated Marketing Communications written by John Burnett and published by Prentice Hall. This book was released on 2000-10 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: Appropriate for introductory university and college courses in Advertising, Marketing Communications, and Promotions. This full colour text focuses on the wide range of areas included in marketing communications and the tools and techniques needed to create an integrated approach. The goal is to present the wide range of communication messages and the sources that produce them and then illustrate how they can be used for maximum efficiency through a coordinated planning process.

Download or read book The Ethical Consumer written by Rob Harrison and published by SAGE. This book was released on 2005-04-23 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on ethical consumers, their behavior, discourses and narratives as well as the social and political contexts in which they operate, this text provides a summary of the manner and effectiveness of their actions.

Download or read book Raising the Corporate Umbrella written by Philip J. Kitchen and published by Springer. This book was released on 2001-09-04 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.

Download or read book Baking and Pastry written by The Culinary Institute of America (CIA) and published by Wiley. This book was released on 2009-05-04 with total page 944 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2004, Baking and Pastry has quickly become an essential resource for anyone who wants to create professional-caliber baked goods and desserts. Offering detailed, accessible instructions on basic techniques along with 625 standout recipes, the book covers everything from yeast breads, pastry doughs, quick breads, cookies, custards, souffl?s, icings, and glazes to frozen desserts, pies, cakes, breakfast pastries, savory items, and chocolates and confections. Featuring 461 color photographs and illustrations--more than 60 percent of which are all-new--this revised edition offers new step-by-step methods for core baking techniques that make it even more useful as a basic reference, along with expanded coverage of vegan and kosher baking, petit fours and other mini desserts, plated desserts, decorating principles and techniques, and wedding cakes. Founded in 1946, The Culinary Institute of America is an independent, not-for-profit college offering bachelor's and associate degrees, as well as certificate programs, in culinary arts and baking and pastry arts. A network of more than 37,000 alumni in foodservice and hospitality has helped the CIA earn its reputation as the world's premier culinary college. Visit the CIA online at www.ciachef.edu.

Download or read book Hollywood Online written by Ian London and published by Bloomsbury Publishing USA. This book was released on 2024-03-07 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hollywood Online provides a historical account of motion picture websites from 1993 to 2008 and their marketing function as industrial advertisements for video and other media in the digital age. The Blair Witch Project is the most important example of online film promotion in cinema history. Over the last thirty years only a small number of major and independent distributors have converted internet-created buzz into box-office revenues with similar levels of success. Yet readings of how the film's internet campaign broke new ground in the summer of 1999 tend to minimize, overlook or ignore the significance of other online film promotions. Similarly, claims that Blair initiated a cycle of imitators have been repeated in film publications and academic studies for more than two decades. This book challenges three major narratives in studies about online film marketing: Hollywood's major studios and independents had no significant relationship to the internet in the 1990s; online film promotions only took off after 1999 because of Blair; and Hollywood cashed-in by initiating a cycle of imitators and scaling up corporate activities online. Hollywood Online tests these assumptions by exploring internet marketing up to and including the film's success online (Pre-Blair, 1993-9), then by examining the period immediately after Blair (Post-Blair, 2000-8) which broadly coincides with the rise and decline of DVD, as well as the emergence of the social media sites MySpace, Facebook and Twitter.

Download or read book Lewin s GENES XII written by Jocelyn E. Krebs and published by Jones & Bartlett Learning. This book was released on 2017-03-02 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its twelfth edition, Lewin's GENES continues to lead with new information and cutting-edge developments, covering gene structure, sequencing, organization, and expression. Leading scientists provide revisions and updates in their individual field of study offering readers current data and information on the rapidly changing subjects in molecular biology.

Download or read book Obsessive Compulsive Disorder written by Stanley Rachman and published by OUP Oxford. This book was released on 2009-03-25 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Obsessive-compulsive disorder (OCD) is a relatively common psychological problem. The symptoms - which can be seriously disabling in extreme cases - can include excessive hand-washing or other cleaning rituals, repeated checking, extreme slowness and unwanted, repugnant intrusive thoughts. This book covers the nature, symptoms, causes and theories of OCD. It discusses the treatments that are available and provides valuable practical advice to those who may need help. Numerous case histories are given throughout the book, highlighting various aspects of the disorder and its treatment. There are in-depth sections on scrupulosity, culture and OCD, mental pollution, OCD in children and on the similarities and differences between childhood OCD and autistic disorder. This fourth edition has been updated with succinct explanations of recent research, information on treatment advances and the recent expansion of treatment services for anxiety disorders, including OCD, in the NHS. In this updated fourth edition, Stanley Rachman gives a clear account of the nature of obsessive-compulsive problems which will prove useful for sufferers and their families, as well as general readers interested in finding out about the disorder.

Download or read book Animating Democracy written by Barbara Schaffer Bacon and published by Americans for the Arts Books. This book was released on 1999 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report was commissioned by the Ford Foundation resulting from a study conducted by Americans for the Arts and its Institute for Community Development and the Arts. A condensed version is available in book form through Americans for the Arts and on its website, www.artusa.org.

Download or read book Cybercrime and Digital Forensics written by Thomas J. Holt and published by Routledge. This book was released on 2015-02-11 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of the World Wide Web, smartphones, and Computer-Mediated Communications (CMCs) profoundly affect the way in which people interact online and offline. Individuals who engage in socially unacceptable or outright criminal acts increasingly utilize technology to connect with one another in ways that are not otherwise possible in the real world due to shame, social stigma, or risk of detection. As a consequence, there are now myriad opportunities for wrongdoing and abuse through technology. This book offers a comprehensive and integrative introduction to cybercrime. It is the first to connect the disparate literature on the various types of cybercrime, the investigation and detection of cybercrime and the role of digital information, and the wider role of technology as a facilitator for social relationships between deviants and criminals. It includes coverage of: key theoretical and methodological perspectives, computer hacking and digital piracy, economic crime and online fraud, pornography and online sex crime, cyber-bulling and cyber-stalking, cyber-terrorism and extremism, digital forensic investigation and its legal context, cybercrime policy. This book includes lively and engaging features, such as discussion questions, boxed examples of unique events and key figures in offending, quotes from interviews with active offenders and a full glossary of terms. It is supplemented by a companion website that includes further students exercises and instructor resources. This text is essential reading for courses on cybercrime, cyber-deviancy, digital forensics, cybercrime investigation and the sociology of technology.