Download or read book Legibility of Print written by Miles Albert Tinker and published by Iowa State Press. This book was released on 1963 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methodology and definitions; Legibility of letters and digits; Kinds of type; Size of type; Width of line; Leading and relationship of leading, type size, and line width; Spatial arrangements of the printed page; Color of print and background; Printing surfaces; Cumulative effect of combining nonoptimal typographical arrangements; Newspaper typography; Formulas and mathematical tables; Special printing situations; Illumination for reading; The hygienic reading situation.

Download or read book Reading Letters written by Sofie Beier and published by BIS Publishers. This book was released on 2012-05-31 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title will help type designers create high-legibility typefaces and graphic designers determine the optimal typeface for a given project. 'Reading Letters' is an engaging compilation of knowledge from the design and scientific communities, supplemented by visual examples of legibility.

Download or read book Typologia written by Frederic W Goudy and published by Univ of California Press. This book was released on 1978-01-18 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typologia presents more or less graphically Frederic Goudy's work in type design and describes his own methods of type production. His remarks on type legibility and fine printing, as presented in the body of the book, present the conclusions of a craftsman intensely interested in every phase of typography. The book itself, which Goudy was asked by the University of California Press to write, plan, and supervise, has been set in a type designed by Goudy and and first employed for the exclusive use of the University–University of California Old Style.

Download or read book Presentation of Data in Science written by L. Reynolds and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic essentials for black-and-white artwork 137 11. 2. 11. 2. 1. Paper 137 11. 2. 2. Pencils 141 11. 2. 3. Inks 142 11. 2. 4. Pens 142 11. 2. 5. Rulers and set squares 143 11. 2. 6. Templates and stencils 143 11. 2. 7. Erasers 144 Scalpels 144 11. 2. S. 11. 2. 9. Burnishers 144 11. 2. 10. Adhesives 152 11. 2. 11. Drafting tape 152 11. 2. 12. Drawing boards 153 11. 3. Other useful items for black-and-white artwork 153 11. 3. 1. Self-adhesive tapes 153 11. 3. 2. Dry-transfer symbols and lettering 154 11. 3. 3. Tone sheets 155 11. 3. 4. 'Pounce' powder 156 11. 3. 5. Fixatives and varnishes 156 11. 4. Additional materials for colour and OHP work 157 11. 4. 1. Self-adhesive colour sheets 157 11. 4. 2. Paints 157 11. 4. 3. Brushes 157 11. 4. 4. Cells and foils (acetate sheets) 158 11. 5. Working comfort 158 11. 5. 1. Organisation 158 11. 5. 2. Furniture 158 11. 5. 3. Lighting 159 12. Basic techniques 160 12. 1. Care and preparation of paper 160 12. 2. Ink work 160 12. 2. 1. Use of technical drawing pens 160 12. 2. 2. Blotting 163 12. 2. 3. Drawing ink lines 163 12. 2. 4. Finishing-off ink lines 165 12. 2. 5. Use of templates and stencils 165 12. 2. 6. Short cuts 165 12. 3. Correcting errors in ink work 167 12. 3. 1.

Download or read book Digital Fonts and Reading written by Mary C. Dyson and published by World Scientific. This book was released on 2016 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The book is a collection of invited chapters by renowned experts and is part of a series on Language Processing, Pattern Recognition, and Intelligent Systems. The content is wide-ranging, encompassing perspectives from computer science to social science to design and reflecting the considerable experience of researchers, teachers and practitioners. This diversity offers rigorous approaches to the topic of Digital fonts and reading, organised in four sections: vision and reading; scientific approaches to reading; perspectives on type design practice; and using type. The heavily illustrated text includes original research, case studies, reviews, and practical advice, serving as a useful handbook or reference to inform design for reading. Traditionally, there has been a separation between researchers and practitioners, with different agendas. This book bridges the gap between scientific testing and design experience and considers the reader's perspective. The collection aims to resonate with academics and students, experienced or novice typographic or interface designers and software engineers, and engage with anyone who has an interest in type and reading."--Provided by publisher

Download or read book Handbook of Reading Research written by P. David Pearson and published by Psychology Press. This book was released on 1984 with total page 1108 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Handbook of Reading Research is the research handbook for the field. Each volume has come to define the field for the period of time it covers ... When taken as a set, the four volumes provide a definitive history of reading research"--Back of cover, volume 4.

Download or read book Just My Type written by Simon Garfield and published by Profile Books. This book was released on 2010-10-21 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about. As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.' This edition is available with both black and silver covers.

Download or read book The Typographic Medium written by Kate Brideau and published by MIT Press. This book was released on 2021-10-19 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative examination of typography as a medium of communication rather than part of print or digital media. Typography is everywhere and yet widely unnoticed. When we read type, we fail to see type. In this book, Kate Brideau considers typography not as part of "print media" or "digital media" but as a medium of communication itself, able to transcend the life and death of particular technologies. Examining the contradiction between typographic form (often overlooked) and function (often overpowering), Brideau argues that typography is made up not of letters but of shapes, and that shape is existentially and technologically central to the typographic medium. After considering what constitutes typographic form, Brideau turns to typographic function and how it relates to form. Examining typography's role in both the neurological and psychological aspects of reading, she argues that typography's functions exceed reading; typographic forms communicate, but that communication is not limited to the content they carry. To understand to what extent the design and operations of the typographic medium affect the way we perceive information, Brideau warns, we must understand the medium's own operational logic, embodied in the full diversity of typographic forms. Brideau discusses a range of topics--from intellectual property protection for typefaces to Renaissance and Enlightenment ideal letterforms--and draws on a wide variety of theoretical work, including phenomenological ideas about comprehension, German media archaeology, and the media and communication theories of Vilém Flusser and others. Hand-drawn illustrations of typographic forms accompany the text.

Download or read book The Relative Legibility of Different Faces of Printing Types written by Barbara Elisabeth Roethlein and published by Legare Street Press. This book was released on 2022-10-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Download or read book Handbook of Reading Research Volume II written by Rebecca Barr and published by Routledge. This book was released on 2016-11-18 with total page 1108 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive overview of important contemporary issues in the field of reading research from the mid 1980s to mid 1990s, this well-received volume offers readers an examination of literacy through a variety of lenses--some permitting microscopic views and others panoramic views. A veritable "who's who" of specialists in the field, chapter authors cover current methodology, as well as cumulative research-based knowledge. Because it deals with society and literacy, the first section provides the broadest possible view of literacy. The second section defines the range of activities culturally determined to be a part of the enterprise known as literacy. The third focuses on the processes that individuals engage in when they perform the act of reading. The fourth section visits the environment in which the knowledge that comprises literacy is passed on from one generation to the next. The last section, an epilogue to the whole enterprise of reading research, provides apt philosophical reflection.

Download or read book Reading Research Quarterly written by and published by . This book was released on 1965 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Aspects of Literary Comprehension written by Rolf A. Zwaan and published by John Benjamins Publishing. This book was released on 1993-01-01 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the fact that there are widely different types of text, it is unlikely that every text is processed in the same way. It is assumed here that for each text type, proficient readers have developed a particular cognitive control system, which regulates the basic operations of text comprehension. The book focuses on the comprehension of literary texts, which involves specific cognitive strategies that enable the reader to respond flexibly to the indeterminacies of the literary reading situation. The study relies heavily on methods and theoretical conceptions from cognitive psychology and presents the results of experiments carried out with real readers. The results are not only relevant to research problems in literary theory, but also to the study of discourse comprehension in general.

Download or read book The Journal of Typographic Research written by and published by . This book was released on 1978 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Handbook of Usability Testing written by Jeffrey Rubin and published by John Wiley & Sons. This book was released on 2011-03-10 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether it's software, a cell phone, or a refrigerator, your customer wants - no, expects - your product to be easy to use. This fully revised handbook provides clear, step-by-step guidelines to help you test your product for usability. Completely updated with current industry best practices, it can give you that all-important marketplace advantage: products that perform the way users expect. You'll learn to recognize factors that limit usability, decide where testing should occur, set up a test plan to assess goals for your product's usability, and more.

Download or read book Visual Information For Everyday Use written by Harms Zwaga and published by CRC Press. This book was released on 2003-09-02 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating graphical communication for public use represents both a large industry and a fertile area for thoughtful and innovative research and development. In this collection some of the world's figures within the interdisciplinary field of public graphics have been brought together to share their wisdom and present a look at this exciting world. This text is divided into a number of sections representing the rich diversity of concerns embraced by visual information designers. The first section is devoted to these foundational issues before moving on to particular domains of interest within public graphics: user instructions; warnings; forms; tables and graphs; maps and plans; way-finding information; and graphic symbols. This book is designed as a companion for anyone concerned with visual information design, particularly in the context of everyday use. Contributions are included from ergonomists, psychologists, commercial designers and health and safety professionals. The audience reflects these contributions and is pitched at a level which allows it to provide both practical guidelines and a rigorous academic understanding of the field.

Download or read book Journal of the American Institute of Graphic Arts written by American Institute of Graphic Arts and published by . This book was released on 1966 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Type Layout written by Colin Wheildon and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone who has a say in what appears in print and need to know whether, as well as looking good, it will do its job by being read. It gives practical answers on choosing the right typeface, on colour, tints, and many basic aspects of layout.