Download or read book Students Linguistic Skills and the Language of Television Advertising written by Robert G. Wyckham and published by Burnaby, B.C. : Simon Fraser University, Faculty of Business Administration. This book was released on 1983 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The English Quarterly written by and published by . This book was released on 1984 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Foreign Languages in Advertising written by Jos Hornikx and published by Springer Nature. This book was released on 2019-12-17 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA). The book takes a multidisciplinary approach, integrating insights from both marketing and linguistics, presenting both theoretical perspectives (e.g., Communication Accommodation Theory, Conceptual Feature Model, Country-of-origin effect, Markedness Model, Revised Hierarchical Model) and empirical evidence from content analyses and experimental studies. The authors demonstrate that three concepts are key to understanding foreign languages in advertising: language attitudes, language-product congruence, and comprehension. The book will appeal to students and researchers in the fields of sociolinguistics, applied linguistics, psycholinguistics, marketing and advertising.
Download or read book International Journal of Advertising written by and published by . This book was released on 1984 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Resources in Education written by and published by . This book was released on 1998 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book CALL Culture and the Language Curriculum written by Licia Calvi and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: A consensus seems to exist on the following. In foreign language acquisition methodology sound methods and efficient tools have been developed until now in order to allow the learner to master and put into practice grammar, basic vocabulary and frequent communicative rules. Within this area Computer Assisted Language Learning (CALL) has become an indispensable partner, often leading the game. Beyond these borders, however, methodology as a whole becomes more blurred. Rules seem to vanish, variation and specialisation increase. Intuitive and ad hoc approaches seem to take the lead on formally established methods. The reasons for this are obvious: how to control the enormous, ever changing and expanding set of data, links and encyclopedic information that we associate with a richly developed human language? In front of this overwhelming opponent the search for method often surrenders. This is the point where CALL could offer foreign language learning the opportunity to make another jump forward. Information technology is capable of handling and streamlining huge and complex amounts of information. But this is also the point where language crosses the border of the purely linguistic fact, and where language learning has to come to terms with what we would call "cultural" issues.
Download or read book Advertising as Multilingual Communication written by H. Kelly-Holmes and published by Springer. This book was released on 2016-01-11 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Download or read book Current Index to Journals in Education written by and published by . This book was released on 2001 with total page 966 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research in Education written by and published by . This book was released on 1974 with total page 974 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Longman Bibliography of Composition and Rhetoric 1984 1985 written by Erika Lindemann and published by Longman Publishing Group. This book was released on 1987 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Research on Teaching Literacy Through the Communicative and Visual Arts written by James Flood and published by Routledge. This book was released on 2011 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Research on Teaching Literacy Through the Communicative and Visual Arts, a comprehensive overview of research on this topic, extends conceptualizations of literacy to include all of the communicative arts (reading, writing, speaking, listening, viewing) and the visual arts of drama, dance, film, art, video, and computer technology.
Download or read book Forum written by and published by . This book was released on 1982 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Multiple Voices in the Translation Classroom written by Maria González Davies and published by John Benjamins Publishing. This book was released on 2004-07-15 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main aim of this book is to provide teaching ideas that can be adapted to different learning environments and that can be used with different language combinations. The pedagogical approach and the activities, tasks and projects are based on Communicative, Humanistic and Socioconstructivist principles: the students are actively involved in their learning process by making decisions and interacting with each other in a classroom setting that is a discussion forum and hands-on workshop.Clear aims are specified for the activities, which move from the most rudimentary level of the word, to the more complicated issues of syntax and, finally, to those of cultural difference. Moreover, they attempt to synthesize various translation theories, not only those based on linguistics, but those derived from cultural studies as well. This volume will be of interest to translation teachers, to foreign language teachers who wish to include translation in their classes, to graduates and professional translators interested in becoming teachers, and also to administrators exploring the possibility of starting a new translation programme.
Download or read book Thesaurus of ERIC Descriptors written by and published by . This book was released on 1980 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Linguistics and Language Behavior Abstracts written by and published by . This book was released on 2003 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bilingualism in Schools and Society written by Sarah J. Shin and published by Routledge. This book was released on 2017-07-28 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised edition of Bilingualism in Schools and Society is an accessible introduction to the sociolinguistic and educational aspects of and the political issues surrounding bilingualism, including code-switching in popular music, advertising, and online social spaces. It also addresses the personal aspect of the topic in a well-informed discussion of what it means to study and live with multiple languages in a globalized world and practical advice on raising bilingual children. Extensive new material has been added that deals with more holistic understandings of bilingual performance, including translanguaging, flexible bilingualism, and code-meshing; blending standard and vernacular languages/dialects in hybrid texts; and recent developments in policies surrounding the education of English Learners and EL assessment, including Common Core State Standards (CCSS), PARCC and SBAC testing, WIDA and ELPA21 language assessments, and Every Student Succeeds Act (ESSA). Updated and new discussions on community-based heritage language programs and 'super-diversity' further enhance this new edition, along with updated statistics on bilingual populations and the world's top languages. Each chapter includes lists of further readings, helpful digital resources and study questions, as well as student activities and boxed vignettes. Firmly grounded in the analysis of empirical work with bilingual children and adults in various multilingual settings throughout the world, Bilingualism in Schools and Society is the ideal text for courses on bilingualism in language education programs.
