Download or read book Streetwear The Ultimate Guide to Starting Your Own Brand written by Craig D Washington and published by Streetwear: The Ultimate Guide to Starting Your Own Brand . This book was released on 2023-05-27 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing Streetwear: The Ultimate Guide to Starting Your Own Brand by Craig Washington Craig Washington is the founder and designer of high-end streetwear brand Top Notch NME. In his new book, Streetwear: The Ultimate Guide to Starting Your Own Brand, Washington shares his insights and expertise on everything you need to know to start and grow a successful streetwear brand. From coming up with a concept and developing your brand identity to sourcing materials and manufacturing your products, Washington covers it all in Streetwear. He also provides valuable advice on marketing and sales, as well as how to build a strong team and manage your finances. Whether you're a seasoned entrepreneur or just starting out, Streetwear is an essential read for anyone who wants to start their own streetwear brand. With Washington's guidance, you'll be well on your way to success. Here's what you'll learn in Streetwear: How to come up with a unique and marketable concept for your brand How to develop your brand identity and create a strong visual aesthetic How to source materials and manufacture your products How to price your products competitively How to market and sell your products effectively How to build a strong team and manage your finances Don't miss out on this essential guide to starting your own streetwear brand. Order your copy of Streetwear today!

Download or read book Unlabel written by Marc Ecko and published by Simon and Schuster. This book was released on 2015-05-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: "One of the most provocative entrepreneurs of our time, who started Eckō Unltd out of his parents' garage and turned it into a media empire, Marc Eckō reveals his formula for building an authentic brand or business. Marc Eckō began his career by spray-painting t-shirts in the garage of his childhood home in suburban New Jersey. A graffiti artist with no connections and no fashion pedigree, he left the safety net of pharmacy school to start his own company. Armed with only hustle, sweat equity, and creativity, he flipped a $5,000 bag of cash into a global corporation now worth $500 million. Unlabel is a success story, but it's one that shares the bruises, scabs, and gut-wrenching mistakes that every entrepreneur must overcome to succeed. Through his personal prescription for success--the Authenticity Formula--Eckō recounts his many innovations and misadventures in his journey from misfit kid to the CEO. It wasn't a meteoric rise; in fact, it was a rollercoaster that dipped to the edge of bankruptcy and even to national notoriety, but this is an underdog story we can learn from: Ecko's doubling down on the core principles of the brand and his formula for action over talk are all lessons for today's entrepreneurs. Ecko offers a brash message with his inspirational story: embrace pain, take risks, and be yourself. Unlabel demonstrates that, like or not, you are a brand and it's up you to take control of it and create something authentic. Unlabel is a groundbreaking guide to channeling your creativity, finding the courage to defy convention, and summoning the confidence to act and be competitive in any environment"--

Download or read book Streetwear written by Steven Vogel and published by . This book was released on 2007-09-27 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 750 streetwear designs and product photographs, and a global directory of the key streetwear boutiques, websites, brands and designers, here is the definitive guide to cool clothes created or inspired by urban living around the globe.

Download or read book This Is Not a T Shirt written by Bobby Hundreds and published by MCD. This book was released on 2019-06-25 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself Streetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the “heritage brands.” The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all. The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture. In This Is Not a T-Shirt, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds—with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand’s explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby’s commitment to his creative vision and to building a real community.

Download or read book The Incomplete written by Gestalten and published by Die Gestalten Verlag-DGV. This book was released on 2018-09-13 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Men's style has come a long way from sneakers and hoodies and has never been more dynamic or multi-faceted. The Incomplete is your compass through the most iconic brands and the most desirable accessories.

Download or read book Tactical Practical Startup Streetwear For The Artist Athlete Entrepreneur written by Vic Stizzi and published by YUMYODA. This book was released on 2019-09-12 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will show you how to create a mock-up, sell that mock-up as a pre-order, order the real merchandise, utilize that merchandise to keep growing, and more. Just like that first sentence, you'll make your first dollar before you even notice. The book focuses on execution, practical moves, information, and sources. Cut and to the point to save you time and money.

Download or read book Quotations from Chairman Mao Tse Tung written by Mao Tse-Tung and published by Read Books Ltd. This book was released on 2013-04-16 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quotations from Chairman Mao Tse-Tung' is a volume of selected statements taken from the speeches and writings by Mao Mao Tse-Tung, published from 1964 to 1976. It was often printed in small editions that could be easily carried and that were bound in bright red covers, which led to its western moniker of the 'Little Red Book'. It is one of the most printed books in history, and will be of considerable value to those with an interest in Mao Tse-Tung and in the history of the Communist Party of China. The chapters of this book include: 'The Communist Party', 'Classes and Class Struggle', 'Socialism and Communism', 'The Correct Handling of Contradictions Among The People', 'War and Peace', 'Imperialism and All Reactionaries ad Paper Tigers', 'Dare to Struggle and Dare to Win', et cetera. We are republishing this antiquarian volume now complete with a new prefatory biography of Mao Tse-Tung.

Download or read book Streetwear written by King Adz and published by National Geographic Books. This book was released on 2018-04-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive history of the world’s most influential fashion trend from the people who wore it best The story begins in 1972 in Jersey City, the birthplace of Trash and Vaudeville, the first- ever streetwear shop; it then moves on to the start of punk, which was a decisive influence on what is considered “streetwear” today. From the dresser/casual movement born out of British soccer culture to the skater scene of California, from the paninari poseurs of Milan to the surfer dudes of Hawaii, the authors show how streetwear has permeated a vast range of seemingly disparate tribes. Streetwear recounts the remarkable history of how subcultural fashion trends have grown into a multi-billion-dollar global industry taking both high-end and fast fashion by storm. The intent behind streetwear remains the same: a powerful sense of identity and belonging. With more than 500 photographs and illustrations, exclusive interviews, profiles of industry pioneers, spotlights on significant brands, and snapshots of key cities, this is the complete history of fashion’s fastest- growing and most influential trend.

Download or read book Dapper Dan Made in Harlem written by Daniel R. Day and published by Random House Trade Paperbacks. This book was released on 2020-07-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “Dapper Dan is a legend, an icon, a beacon of inspiration to many in the Black community. His story isn’t just about fashion. It’s about tenacity, curiosity, artistry, hustle, love, and a singular determination to live our dreams out loud.”—Ava DuVernay, director of Selma, 13th, and A Wrinkle in Time NAMED ONE OF THE BEST BOOKS OF THE YEAR BY VANITY FAIR • DAPPER DAN NAMED ONE OF TIME’S 100 MOST INFLUENTIAL PEOPLE IN THE WORLD With his now-legendary store on 125th Street in Harlem, Dapper Dan pioneered high-end streetwear in the 1980s, remixing classic luxury-brand logos into his own innovative, glamorous designs. But before he reinvented haute couture, he was a hungry boy with holes in his shoes, a teen who daringly gambled drug dealers out of their money, and a young man in a prison cell who found nourishment in books. In this remarkable memoir, he tells his full story for the first time. Decade after decade, Dapper Dan discovered creative ways to flourish in a country designed to privilege certain Americans over others. He witnessed, profited from, and despised the rise of two drug epidemics. He invented stunningly bold credit card frauds that took him around the world. He paid neighborhood kids to jog with him in an effort to keep them out of the drug game. And when he turned his attention to fashion, he did so with the energy and curiosity with which he approaches all things: learning how to treat fur himself when no one would sell finished fur coats to a Black man; finding the best dressed hustler in the neighborhood and converting him into a customer; staying open twenty-four hours a day for nine years straight to meet demand; and, finally, emerging as a world-famous designer whose looks went on to define an era, dressing cultural icons including Eric B. and Rakim, Salt-N-Pepa, Big Daddy Kane, Mike Tyson, Alpo Martinez, LL Cool J, Jam Master Jay, Diddy, Naomi Campbell, and Jay-Z. By turns playful, poignant, thrilling, and inspiring, Dapper Dan: Made in Harlem is a high-stakes coming-of-age story spanning more than seventy years and set against the backdrop of an America where, as in the life of its narrator, the only constant is change. Praise for Dapper Dan: Made in Harlem “Dapper Dan is a true one of a kind, self-made, self-liberated, and the sharpest man you will ever see. He is couture himself.”—Marcus Samuelsson, New York Times bestselling author of Yes, Chef “What James Baldwin is to American literature, Dapper Dan is to American fashion. He is the ultimate success saga, an iconic fashion hero to multiple generations, fusing street with high sartorial elegance. He is pure American style.”—André Leon Talley, Vogue contributing editor and author

Download or read book The Ultimate Streetwear Career Guide written by Yellowbrick Learning and published by Yellowbrick Learning. This book was released on 2022-12-04 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Streetwear Career Guide A step-by-step guide to turn your passion for streetwear into a career. Streetwear, a counter-culture-filled fashion phenomenon, draws inspiration from subcultures including hip hop, skateboarding, surfing, and graffiti. Once seen as “this season’s trend,” its emergence and growth have formed into a category of its own — sneakers, graphic T-shirts, hoodies, fashion accessories, and home goods. Bypassing traditional retail channels through direct-to-consumer strategies and a resale economy, streetwear has proved its viability as a lifestyle with a global streetwear market estimated at $185 billion in sales. While many want to enter the streetwear industry as an apparel designer, graphic designer, or their own brand owner, it takes an array of departments and positions to develop a streetwear collection. What are they and how do you get started in your streetwear career? To help you determine and achieve your career goals, we have created this comprehensive guide. Yellowbrick’s The Ultimate Streetwear Career Guide is your source to discover careers and learn entry points into the streetwear industry. In this guide, you can begin to explore the streetwear jobs that drive the streetwear industry, then search for your perfect career by area of interest, skills, companies, or industry experts. Learn about your skills and interests, and articulate them confidently to identify career options that you might want to pursue. Then, implement a successful strategy to attain your desired career outcomes. In this guide you’ll find the following information: • Overview of The Streetwear Industry • Future of Work within Streetwear • Streetwear Career Library • Career Planning Strategy to get into The Streetwear Industry You’ll also find simple exercises that help you: • form a career planning strategy to get into the streetwear industry • find your passion in streetwear and identify an area of interest to pursue • learn the streetwear industry through top brands and its key players • identify your skills and match them to an area of interest in streetwear This guide will help you to start planning your career in streetwear by understanding the opportunities available and the skills you need to succeed. About Yellowbrick.co Yellowbrick.co is on a mission to inspire the next generation to pursue a career that aligns their talents and passions with the universities and brands they know and trust. Working in partnership with the world’s leading universities, brands and industry experts, Yellowbrick creates learning experiences that help tomorrow’s leaders discover and pursue career paths in growing global industries that align with their passions, including fashion, sports, beauty, music and media.

Download or read book The New Luxury written by Gestalten and published by Die Gestalten Verlag-DGV. This book was released on 2019-09-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: 21st century luxury is about the interplay between cult streetwear brands and elite fashion houses. Explore fashion's transformation for a new generation of in-the-know consumers. Highsnobiety, the publication geared at culturally-connected, style-savvy, forward-thinking young men, is seen as a gatekeeper to the growing intersection of music, fashion, and style. Their latest book seeks to define "New Luxury," a term that summarizes how streetwear and sneakers have not only infiltrated the upper tiers of fashion, but became it. The New Luxury isn't just about what you wear, but also what you know. This book provides the foundational knowledge of how youth-driven culture and fashion trends start from the ground up.

Download or read book Brand Brilliance written by Fiona Humberstone and published by . This book was released on 2017-05-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Display of Power written by Daymond John and published by . This book was released on 2015-08-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Daymond John was inexperienced. He was uneducated. With no formal business training to speak of, he was just a hustler from Hollis with a pipedream of making it big. That was all before he turned the world of fashion on its head. And now, more than a decade after FUBU's wildly successful launch, founder and CEO Daymond John is out to tell the story of the FUBU fashion empire. More than just another amazing American success story, Display of Power tells how four ordinary guys from Queens, New York, rose from street corners to corner offices and became the greatest trendsetters of our generation. Daymond John lays it all out on the line--his secrets to success, his triumphs, and his utter failures--to show what it takes to harness and display the power that resides in us all. Part autobiography and part blueprint for success, Display of Power is a purely compelling read for anyone who wants something bigger out of life.

Download or read book The Hippie Guide to Climbing the Corporate Ladder Other Mountains written by Skip Yowell and published by HarperChristian + ORM. This book was released on 2009-07-13 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Skip’s account of the founding of JanSport wreaks of honesty, humor, and enough anecdotes to stir a memory in almost anyone who has spent time outside.” —Larry Burke, Editor-in-Chief, Outside Magazine From small-town Kansas boy to adventure-junkie extraordinaire to respected mountaineer, this funky and funny read traces Skip Yowell’s (cofounder of JanSport) unorthodox journey to the top of the outdoor industry. Full of offbeat details and photos from Skip’s adventures around the world, he lets it all hang out as he offers you a rare behind-the-scenes look at the three hippies who built a successful company during the Summer of Love . . . how their good vibrations continue to change an entire industry . . . and why breaking the rules and taking good care of their customers keeps JanSport at the top of their game. No question, Skip’s story will take you higher. He’ll show you the ropes for whatever mountain you face. Whether he’s drinking “Commie beer” in Ohio or slurping yak butter tea in China, this book will get under your skin and into your heart. And who knows, his story might just kick-start your dreams. So go ahead. Get the book (and another for your friend). Find a chair or couch or park or plane. Get comfortable. Be inspired. Then go climb your own mountain. “With contagious enthusiasm, droll photographs and ‘60s lingo, Yowell tells the breezy story of JanSport, maker of Trail Dome tents and ubiquitous day packs.” —Publishers Weekly

Download or read book The Fashion Switch written by Joanne Yulan Jong and published by Rethink Press. This book was released on 2017-10-04 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Independent owner-led fashion businesses face unique challenges. They are competing with big brands with unlimited budgets while simultaneously losing market share to agile, digital-savvy newcomers. Without creative and strategic clarity, you could lose the business you have worked so hard to build.

Download or read book The Men s Fashion Book written by Jacob Gallagher and published by Phaidon. This book was released on 2021 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first-ever authoritative A-Z celebration of the 500 greatest names in men's fashion - 200 years of men's style through the work of designers, brands, photographers, icons, models, retailers, tailors, and stylists around the globe

Download or read book How to Start a Clothing Company written by Taylor Mansfield and published by . This book was released on 2020-02-12 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: People everyday desire of starting a clothing company. What cooler clothes can you wear than pieces that you made? If you have no capital, No problem. If you have capital then we will show you where to go and how to handle every situation.