Download or read book Streetwear written by King Adz and published by National Geographic Books. This book was released on 2018-04-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive history of the world’s most influential fashion trend from the people who wore it best The story begins in 1972 in Jersey City, the birthplace of Trash and Vaudeville, the first- ever streetwear shop; it then moves on to the start of punk, which was a decisive influence on what is considered “streetwear” today. From the dresser/casual movement born out of British soccer culture to the skater scene of California, from the paninari poseurs of Milan to the surfer dudes of Hawaii, the authors show how streetwear has permeated a vast range of seemingly disparate tribes. Streetwear recounts the remarkable history of how subcultural fashion trends have grown into a multi-billion-dollar global industry taking both high-end and fast fashion by storm. The intent behind streetwear remains the same: a powerful sense of identity and belonging. With more than 500 photographs and illustrations, exclusive interviews, profiles of industry pioneers, spotlights on significant brands, and snapshots of key cities, this is the complete history of fashion’s fastest- growing and most influential trend.
Download or read book Cult Streetwear written by Josh Sims and published by Laurence King. This book was released on 2010-04-28 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Streetwear has become a global phenomenon. From their origins in American workwear, via west coast subcultures, extreme sports and incorporating the best in graphic design, the leading streetwear brands have become influential beyond the sphere of fashion alone, with connections to the worlds of art, advertising, music and interiors that make them as potent as "designer" brands many times their size. Showcasing 32 cult streetwear brands, this book focuses not on the endless me-too labels, but the exciting pioneers that have shaped the market since the late 1980s. Cult Streetwear tells the stories of the people behind the brands—from entrepreneurs to graffiti writers, DJs to surf dudes to sneaker nuts, from LA to NYC, London to Tokyo. Addict • Adidas • A Bathing Ape • Ben Davis • Billionaire Boys Club • Burton • Carhartt • Converse • Dickies • Evisu • Fred Perry • Fuct • Goodenough • Lacoste • Maharishi • Mambo • Mecca • Mooks • Neighborhood • Nike • Obey • One True Saxon • Puma • Red Wing • Spiewak • Stussy • The Hundreds • Timberland • Triple 5 Soul • Vans • X-Large • Zoo York
Download or read book Streetwear written by Steven Vogel and published by . This book was released on 2007-09-27 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 750 streetwear designs and product photographs, and a global directory of the key streetwear boutiques, websites, brands and designers, here is the definitive guide to cool clothes created or inspired by urban living around the globe.
Download or read book This Is Not a T Shirt written by Bobby Hundreds and published by MCD. This book was released on 2019-06-25 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself Streetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the “heritage brands.” The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all. The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture. In This Is Not a T-Shirt, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds—with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand’s explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby’s commitment to his creative vision and to building a real community.
Download or read book Unlabel written by Marc Ecko and published by Simon and Schuster. This book was released on 2015-05-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: "One of the most provocative entrepreneurs of our time, who started Eckō Unltd out of his parents' garage and turned it into a media empire, Marc Eckō reveals his formula for building an authentic brand or business. Marc Eckō began his career by spray-painting t-shirts in the garage of his childhood home in suburban New Jersey. A graffiti artist with no connections and no fashion pedigree, he left the safety net of pharmacy school to start his own company. Armed with only hustle, sweat equity, and creativity, he flipped a $5,000 bag of cash into a global corporation now worth $500 million. Unlabel is a success story, but it's one that shares the bruises, scabs, and gut-wrenching mistakes that every entrepreneur must overcome to succeed. Through his personal prescription for success--the Authenticity Formula--Eckō recounts his many innovations and misadventures in his journey from misfit kid to the CEO. It wasn't a meteoric rise; in fact, it was a rollercoaster that dipped to the edge of bankruptcy and even to national notoriety, but this is an underdog story we can learn from: Ecko's doubling down on the core principles of the brand and his formula for action over talk are all lessons for today's entrepreneurs. Ecko offers a brash message with his inspirational story: embrace pain, take risks, and be yourself. Unlabel demonstrates that, like or not, you are a brand and it's up you to take control of it and create something authentic. Unlabel is a groundbreaking guide to channeling your creativity, finding the courage to defy convention, and summoning the confidence to act and be competitive in any environment"--
Download or read book Mastering Streetwear Expansion written by Craig D. Washington and published by Top Notch NME. This book was released on 2024-10-14 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Streetwear Expansion is a deep dive into the next phase of streetwear entrepreneurship, offering a strategic roadmap for brands looking to grow beyond their initial success and establish a long-lasting impact in the industry. Written by Craig D. Washington, a trailblazing designer and entrepreneur, this book is more than just a guide—it’s a blueprint for those aiming to take their streetwear brand from niche to global. The book addresses the challenges of scaling a streetwear label in a highly competitive market, providing actionable insights on everything from product diversification and brand storytelling to digital innovation and global expansion. Each chapter equips readers with advanced strategies, real-world case studies, and industry best practices, ensuring that every aspect of growth—whether in production, marketing, or community building—is meticulously covered. But Mastering Streetwear Expansion goes beyond business tactics. It explores the cultural relevance of streetwear, showing how it intersects with music, art, and lifestyle to create a movement that’s both powerful and profitable. Washington’s unique perspective offers readers a holistic approach to navigating the evolving landscape of streetwear, staying ahead of trends, and creating a brand legacy that resonates with diverse communities worldwide. For those ready to elevate their brand to new heights, this book is a must-read. It empowers designers, entrepreneurs, and creative visionaries to turn their streetwear labels into influential, boundary-pushing brands that set the pace for the future of fashion.
Download or read book Streetwear written by Steven Vogel and published by . This book was released on 2007 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 750 streetwear designs and product photographs, and a global directory of the key streetwear boutiques, websites, brands and designers, here is the definitive guide to cool clothes created or inspired by urban living around the globe. All fashion designers, stylists and buyers, retail, branding and advertising professionals will adore this book, as will the millions who love buying and wearing streetwear.
Download or read book Tribal and the Cultural Legacy of Streetwear written by G. James Daichendt and published by Intellect Books. This book was released on 2024-03-12 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tribal Streetwear is lifestyle streetwear brand that seeks to represent a variety of southern California sub-cultures that includes graffiti, street art, skateboarding, surfing, tattoos, hip hop, breakdancing, punk, lowriders, and custom culture. Based in San Diego, California, Tribal has strong Chicano roots in its aesthetic and spans the globe with retail stores on several continents. The text presents a series of articles, essays, and personal reflections that explore the various dimensions of Tribal Streetwear, and how the impact of their designs continues to balance the precarious act of being relevant and responsible with their resources. The book is divided into four sections. Section 1 features essays that set a context for the text. This includes a history of Tribal and where it fits within the history of streetwear, a personal narrative of the founding of Tribal, and lastly an essay on the uniqueness of southern California aesthetics and the fascination with this southern California inspired fashion. Section 2 is a series of interviews with notable artists, musicians, and cultural tastemakers that have contributed toward street culture and Tribal. These include Mr. Cartoon (tattoo artist), RISK (graffiti artist), PERSUE (street artists), Mike Giant (tattoo artist), Dyse One (graffiti artist), Craig Craig Stecyk III (skateboard culture), Bob Hurley (surf culture), and the Beastie Boys (hip hop). Section 3 includes a series of invited and peer-reviewed academic articles on distinct subjects within the street culture genre that further dive into the inputs and influences of Tribal Streetwear. They include breakdancing, surfing, skateboarding, graffiti, street art, tattooing, music (hip-hop/punk), lowriders, custom culture, and Chicano Studies. Section 4 is a series of photo essays that capture the three decades of Tribal Streetwear and serves as a visual history of the brand and the evolution of its graphics.
Download or read book Willi Smith written by Alexandra Cunningham Cameron and published by Rizzoli Publications. This book was released on 2020-03-24 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: African-American fashion designer Willi Smith, pioneer of streetwear and visionary collaborator, finally gets his due in an exuberant celebration of his life and work. Before Off-White, before Hood By Air, before Supreme, there was WilliWear. Willi Smith created inclusive and liberating fashion: "I don't design clothes for the queen, but the people who wave at her as she goes by," he said. A rising star from the time he left Parsons, Smith went on to found WilliWear with Laurie Mallet in 1976 and became one of the most successful designers of his era by his untimely death in 1987. Smith broke boundaries with his streetwear, or "street couture," and trailblazed the collaborations between artists, performers, and designers commonplace today in projects with SITE Architects, Nam June Paik, Christo and Jeanne-Claude, Spike Lee, Dan Friedman, Bill T. Jones, and Arnie Zane. Essays by leading figures from the worlds of fashion, art, architecture, and cultural studies paired with never before-seen images and ephemera make Willi Smith essential reading for the history of streetwear culture and the evolution of fashion from the 1970s to today.
Download or read book The Future of Luxury Brands written by Annamma Joy and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-02-07 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments—the art world, fashion and fine wines including hospitality services—through the dual lenses of sustainability and artification. From safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business practices. At the same time, artification—the process by which non-art is reconceived as art—applies the cachet of art to business, affording commercial products the sacred status accorded to works of art. When commercial products enter the realm of aesthetic creation, artification and consumer engagement inevitably increases. This pioneering book examining artification and sustainability as strategic pillars of marketing strategies in the luxury industry will be essential reading for practitioners working in luxury product companies, as also students of luxury brand marketing.
Download or read book Sneakers written by Yuniya Kawamura and published by Bloomsbury Publishing. This book was released on 2016-01-28 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first academic study of sneakers and the subculture that surrounds them. Since the 1980s, American sneaker enthusiasts, popularly known as “sneakerheads” or “sneakerholics”, have created a distinctive identity for themselves, while sneaker manufacturers such as Reebok, Puma and Nike have become global fashion brands. How have sneakers come to gain this status and what makes them fashionable? In what ways are sneaker subcultures bound up with gender identity and why are sneakerholics mostly young men? Based on the author's own ethnographic fieldwork in New York, where sneaker subculture is said to have originated, this unique study traces the transformation of sneakers from sportswear to fashion symbol. Sneakers explores the obsessions and idiosyncrasies surrounding the sneaker phenomenon, from competitive subcultures to sneaker painting and artwork. It is a valuable contribution to the growing study of footwear in fashion studies and will appeal to students of fashion theory, gender studies, sociology, and popular culture.
Download or read book Hiroshi Fujiwara Fragment 2 written by Hiroshi Fuijwara and published by Rizzoli Publications. This book was released on 2020-10-20 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The continuing adventures of Hiroshi Fujiwara, "godfather of streetwear." Commanding the hothouse environment of Harajuku, the street fashion and culture district of Tokyo, Hiroshi Fujiwara is recognized the world over as a pioneer in streetwear, music, and art and is the ultimate arbiter of cool. Known internationally as one of the founding fathers of the 1990s Tokyo scene, Fujiwara exerts a disproportionate influence over contemporary design culture. With recent and highly successful collaborations with Louis Vuitton and Moncler, and with his mainstay work at Nike and Medicom, Fujiwara refines an aesthetic immersed in punk, hip-hop, and skate culture and translates it into pure luxury. A musician and producer originally from western Japan, Fujiwara is one of the most prolific of sneaker designers, and his kicks remain some of the most sought-after collectibles. In addition to his very visible and long-standing collaborations with major Western brands, he has long associations with Japanese disruptors like Jun Takahashi of Undercover and is head of the Tokyo-based Fragment Design. Chronicling his reign as the arbiter of hip for more than thirty years, this book presents his current preoccupations, with chapters on his highly sought-after artwork and graphics, sneakers, product design, and curated personal effects, giving readers a unique glimpse into one of the most influential tastemakers of our time.
Download or read book Black Designers in American Fashion written by Elizabeth Way and published by Bloomsbury Publishing. This book was released on 2021-07-01 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Elizabeth Keckly's designs as a freewoman for Abraham Lincoln's wife to flamboyant clothing showcased by Patrick Kelly in Paris, Black designers have made major contributions to American fashion. However, many of their achievements have gone unrecognized. This book, inspired by the award-winning exhibition at the Museum at FIT, uncovers hidden histories of Black designers at a time when conversations about representation and racialized experiences in the fashion industry have reached all-time highs. In chapters from leading and up-and-coming authors and curators, Black Designers in American Fashion uses previously unexplored sources to show how Black designers helped build America's global fashion reputation. From enslaved 18th-century dressmakers to 20th-century “star” designers, via independent modistes and Seventh Avenue workers, the book traces the changing experiences of Black designers under conditions such as slavery, segregation, and the Civil Rights Movement. Black Designers in American Fashion shows that within these contexts Black designers maintained multifaceted practices which continue to influence American and global style today. Interweaving fashion design and American cultural history, this book fills critical gaps in the history of fashion and offers insights and context to students of fashion, design, and American and African American history and culture.
Download or read book 100 Ideas that Changed Street Style written by Josh Sims and published by Laurence King Publishing. This book was released on 2014-05-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 100 Ideas that Changed Street Style is a look-by-look dissection of the key ideas that changed the way we dress – from the middle of the 20th century to the present day – explaining the most iconic items of clothing and how they were worn, what the look was born of, its cultural background, how it was received, and how it still resonates in fashion today. The modern wardrobe owes its development not just to fashion designers in Paris or Milan but also to gangs and movements brought together by a shared appreciation of music, sport or a particular underground culture, and a certain style that defines membership. These styles have rocked establishments, created stereotypes, expressed social division as much as they have united people, entered the language, spread around the world, and, above all, transformed dress for a wider public.
Download or read book Fashion eBook written by GURMEET SINGH DANG and published by GURMEETWEB TECHNICAL LABS. This book was released on with total page 1711 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dressed in Dreams written by Tanisha C. Ford and published by St. Martin's Press. This book was released on 2019-06-25 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: NOW OPTIONED BY Sony Pictures TV FOR A LIVE-ACTION SERIES ADAPTATION: produced by Freida Pinto and Gabrielle Union "A perfect time to look at the ethos of black hair in America — and the perfect person to do it is Tanisha Ford" —Changing America "Everyone from the shopaholic to the clearance rack queen will see themselves in [Ford's] pages." —Essence "Takes you not only into the closet, but the inner sanctum of an ordinary extraordinary Black girl who discovered herself through clothes." —Michaela Angela Davis, Image Activist and Writer "[A] delightful style story." —The Philadelphia Inquirer From sneakers to leather jackets, a bold, witty, and deeply personal dive into Black America's closet In this highly engaging book, fashionista and pop culture expert Tanisha C. Ford investigates Afros and dashikis, go-go boots and hotpants of the sixties, hip hop's baggy jeans and bamboo earrings, and the #BlackLivesMatter-inspired hoodies of today. The history of these garments is deeply intertwined with Ford’s story as a black girl coming of age in a Midwestern rust belt city. She experimented with the Jheri curl; discovered how wearing the wrong color tennis shoes at the roller rink during the drug and gang wars of the 1980s could get you beaten; and rocked oversized, brightly colored jeans and Timberlands at an elite boarding school where the white upper crust wore conservative wool shift dresses. Dressed in Dreams is a story of desire, access, conformity, and black innovation that explains things like the importance of knockoff culture; the role of “ghetto fabulous” full-length furs and colorful leather in the 1990s; how black girls make magic out of a dollar store t-shirt, rhinestones, and airbrushed paint; and black parents' emphasis on dressing nice. Ford talks about the pain of seeing black style appropriated by the mainstream fashion industry and fashion’s power, especially in middle America. In this richly evocative narrative, she shares her lifelong fashion revolution—from figuring out her own personal style to discovering what makes Midwestern fashion a real thing too.
Download or read book Chinatown Pretty written by Valerie Luu and published by Chronicle Books. This book was released on 2020-09-22 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chinatown Pretty features beautiful portraits and heartwarming stories of trend-setting seniors across six Chinatowns. Andria Lo and Valerie Luu have been interviewing and photographing Chinatown's most fashionable elders on their blog and Instagram, Chinatown Pretty, since 2014. Chinatown Pretty is a signature style worn by pòh pohs (grandmas) and gùng gungs (grandpas) everywhere—but it's also a life philosophy, mixing resourcefulness, creativity, and a knack for finding joy even in difficult circumstances. • Photos span Chinatowns in San Francisco, Oakland, Los Angeles, Chicago, New York City, and Vancouver. • The style is a mix of modern and vintage, high and low, handmade and store bought clothing. • This is a celebration of Chinese American culture, active old-age, and creative style. Chinatown Pretty shares nuggets of philosophical wisdom and personal stories about immigration and Chinese-American culture. This book is great for anyone looking for advice on how to live to a ripe old age with grace and good humor—and, of course, on how to stay stylish. • This book will resonate with photography buffs, fashionistas, and Asian Americans of all ages. • Chinatown Pretty has been featured by Vogue.com, San Francisco Chronicle, Design Sponge, Rookie, Refinery29, and others. • With a textured cover and glossy bellyband, this beautiful volume makes a deluxe gift. • Add it to the shelf with books like Humans of New York by Brandon Stanton, Advanced Style by Ari Seth Cohen, and Fruits by Shoichi Aoki.
