Download or read book Street Fighter Marketing Solutions written by Jeff Slutsky and published by Simon and Schuster. This book was released on 2007-09-18 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: For any business owner, franchise operator, or marketing executive who seeks to increase sales while lowering marketing costs, Jeff Slutsky offers a new way of thinking. In this indispensable guide to getting more bang for your buck, the well-known marketing consultant tells business managers to think tactically and locally -- using nontraditional, highly targeted forms of marketing and advertising. The tactics, ideas, approaches, and strategies in Street Fighter Marketing Solutions are geared for the bewildering new challenges that confront business- people in the new hypercompetitive, advertising-polluted environment in which they must seek profits. With pressures from "big box" retailers, internet competition, and a glut of other immediate competitors, businessmen and businesswomen need a war chest of proven ideas and strategies to help them thrive. Additionally, local businesses suffer from advertising price increases despite eroding audiences from the local media, especially newspapers, radio, and TV. This book could be the answer to your current and future marketing problems. You'll learn how to mold and manipulate traditional advertising methods while supplementing or supplanting them with alternative, novel techniques for lower cost and higher reward. National and regional corporations who sell their products and services through a network of local retailers, franchisees, or dealers will also benefit greatly from this book. It will provide them with an easy-to-understand blueprint on how to develop, roll out, and maintain a practical, money-saving, sales-generating Street Fighter Marketing program throughout their organization. In a book full of success stories, Slutsky discusses in a clear, practical, straightforward manner how Street Fighter Marketing techniques can work for you. The first step to growing your market share may well be to spend a few hours in the company of one of the nation's most savvy and engaging business tacticians. For more information and a downloadable video, visit www.streetfightermarketing.com.
Download or read book No B S Grassroots Marketing written by Dan Kennedy and published by Entrepreneur Press. This book was released on 2012-02-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing
Download or read book Business Tools and Internet Marketing Services written by and published by AFGMarketingMedia Presents... This book was released on with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Streetfighter Marketing written by Jeff Slutsky and published by Prentice Hall. This book was released on 1995 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: No descriptive material is available for this title.
Download or read book Convenience Store News written by and published by . This book was released on 2008 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book It s the Customer Stupid written by Michael A Aun and published by John Wiley & Sons. This book was released on 2011-01-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ruthlessly focus on what's convenient for customers, not what's convenient for you Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied. Speaker and salesperson Michael Aun shares these secrets and many more in It's the Customer, Stupid!, a guide to growing any business by gaining new customers, and, more importantly, by keeping the ones you have happy and coming back for more. This fun-to-read book explains common myths about sales and customer satisfaction, starting with the fact that most businesses think they're customer-centric, but they just aren't. Get proven steps to REALLY put your customer at the center of what you do Distinguish your business from the competition by understanding the principle that good sales ARE good service Author received the Toastmasters "World Championship of Public Speaking" award and is also a full-time businessman practicing what he preaches daily It's the Customer, Stupid! reveals key actions that will shake up your business approach. Your customers will love you for them, and you'll love the effect on sales!
Download or read book Marketing Street Fighter written by Bill Decker and published by . This book was released on 2017-05-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Where did you learn marketing? Was it in class? In a boardroom? In a seminar? Read how the author learned all of his marketing lessons on the mean streets of New York City. Marketing Street Fighter is fun and informative.
Download or read book More Smart Marketing written by Jeff Slutsky and published by . This book was released on 2013-09-04 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: More Smart Marketing is the second of a series of books that provides you with clever, shrewd and smart tips, hints and anecdotes that allow you to get more out of your business with less money. You'll discover the inside tricks and techniques from some of the most successful and creative people from around the world. It's presented in a vignette-like format that is sure to keep you interested, motivated, and mesmerized. More Smart Marketing provides another 52 short chapters, one for each week of the year. The topics are in all areas of marketing, advertising, promotion, promotion, customer service, management, operations, finance and sales and are applicable to many types of business. The goal of this book is to provide an understanding of how to run a more profitable business. We suggest that each week you read one chapter to your specific business. Your success will come from the adaptation of these ideas to your needs and unique opportunities. A "Smart Marketing Action Plan" is provided at the of most of the chapters to help you convert the ideas into action. Use these 52 chapters as "thought starters." We want you to get thinking more creatively about your business. But it is your job to take the ideas to the next level. Modify. Adapt. Improve. Make them work for you. We have conducted many consulting and training programs throughout the country for a variety of businesses, large and small, including McDonald's, Goodyear, Marriott, Chevron, Molson, Subway, Pizza Hut, Sony, Firestone, USPS, and the US Army. Street Fighter Marketing: www.streetfightermarketing.com.
Download or read book Malaysian Business written by and published by . This book was released on 1996 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book The Conference Board Review written by and published by . This book was released on 2007 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Advertising Red Books written by and published by . This book was released on 2007 with total page 1260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Power Base Selling written by Jim Holden and published by John Wiley & Sons. This book was released on 1999-03-29 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Holden's book is rich with wisdom and sage advice and should be required reading for any salesperson who wants to understand how to merge a sales strategy and a political strategy to win the hearts of their customers' Power Base."-Rodney D. Cotton, Vice President, Sales-United States, Baxter Healthcare, Renal Division. "Jim Holden's book is for serious salespeople and executives who are focused on winning. It provides insights, techniques, and everyday tools to reach the highest possible level of success. The book is most insightful and is a required reading and work tool for enterprise salespeople and executives."-Grant Evans, Vice President, Sales and Marketing Identicator Technology. "The Holden Power Base Selling techniques have provided our sales teams with a common language from which to develop and plan strategies and tactics."- Colin Latham, President and CEO, MT&T (Canada). "Power Base Selling is essential. . . . The book is rich with lessons such as how to avoid being defeated by desperate 'end-games,' and how to 'snatch various victories from the jaws of defeat.' The conclusion is a revealing 'self-test.'. . . [Holden's] principles are more applicable today than ever."- Glenn W. Coleman, President, South Africa Branch, Lockheed Martin Overseas Services Corporation.
Download or read book New York Magazine written by and published by . This book was released on 1991-12-02 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
Download or read book Marketing Management written by Michael R. Czinkota and published by Springer Nature. This book was released on 2021-08-24 with total page 901 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.
Download or read book Orbit Shifting Innovation written by Rajiv Narang and published by Kogan Page Publishers. This book was released on 2014-01-03 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Dynamics Of Ideas That Create History" Orbit-shifting innovation happens when an area that needs transformation meets an innovator with the will and the desire to create, and not follow, history. At the heart of every orbit-shifting innovation is the breakthrough that achieves a transformative impact. Businesses, social enterprises and even governments need orbit-shifting ideas to create a transformative impact. But how does that ground breaking idea come about, and what translates it into actuality? Charting the vast global landscape of orbit-shifting innovation and using unique examples from prominent businesses, the social sector, entrepreneurs and public services - spread across US, UK, Europe, Africa and Asia - the authors build insight into the key drivers behind taking on a transformative challenge and provide a unique framework to navigate the pitfalls and challenges in making it happen. Orbit-shifting innovation empowers everyone to overcome the obstacles to innovation and provides the tools to maximize the impact of transformative change. The inspirational examples and tools for success compel leaders and entrepreneurs to not only pursue impossible challenges but lead the successful journey from conception of an orbit-shifting idea to actually creating history.
Download or read book Billboard written by and published by . This book was released on 1995-05-20 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
