Download or read book Strategy for International Branding of the Nordic Region 2022 2024 written by Nordic Council of Ministers Secretariat and published by Nordic Council of Ministers. This book was released on 2022-12-01 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Available from: https://pub.norden.org/politiknord2022-729/ With this revised strategy for branding of the Nordic region, the ship that was set to sail in the slipstream of the successful cultural initiative in Washington’s Kennedy Center in 2013 has found it’s right course and is continuously gaining pace. As with any long voyages you need a clear goal in the horizon, while also being aware that you’ll never move in a straight line. Detours are necessary and obstacles are hard to avoid along the way. The same thing goes when it comes to branding. Trial and error is part of the process that moves the project forward – for instance, who would have thought that the whole world would more or less shut down due to a pandemic? Also, a new vision declaration for the Nordic Co-operation has seen the day of light: The Nordic region will become the most sustainable and integrated region in the world by 2030. This third version of the Strategy for International Branding of the Nordic Region will contribute to achieve this vision, by focusing the branding efforts on and sharing Nordic know-how and contributions to the UN Sustainable Development Goals.
Download or read book Strategy for International Branding of the Nordic Region 2015 2018 written by and published by Nordic Council of Ministers. This book was released on 2015-01-28 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Commissioned by the Nordic Ministers for Co-operation, the Secretariat to the Nordic Council of Ministers has drawn up a strategy for international branding of the Nordic region. This has been done after broad anchoring with external parties, in the public and private sectors of the Nordic countries, and internally in the Nordic co-operation networks. The Secretariat will administer and coordinate the work relating to thestrategy, in dialogue and collaboration with the countries. The strategy sets up some strategic guidelines for international branding of the Nordic region and its stakeholders, and is also an offer to all players outside the official Nordic co-operation.
Download or read book Strategy for internationel branding of the Nordic Region 2019 2021 written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategy for International Branding of the Nordic Region written by and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategy for International Branding of the Nordic Region 2019 2021 written by and published by Nordic Council of Ministers. This book was released on 2019-01-16 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Nordic region is attractive. For a long time, the Nordic region has been attracting international recognition, thanks to unique achievements in cuisine, design, films, music and literature. We find success stories like these in all the Nordic countries, and many of them have a common Nordic format – a Nordic trademark. However, the Nordic region first started to distinguish itself on the international stage in the aftermath of the financial crisis. It showed that the Nordic welfare and political model was once again capable of renewing itself. Countries around the world then began to discuss whether our model could serve as a possible buffering and stabilizing factor in an increasingly uncertain global economy. We in the Nordic region are also facing a number of serious challenges. We are far from perfect, but it is perhaps this imperfection that makes us fascinating.
Download or read book Gender Equality and Nation Branding in the Nordic Region written by Eirinn Larsen and published by Routledge. This book was released on 2021-05-25 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how gender equality, a central part of the Nordic imaginary, is used in the political communication of Nordic states. The analyses presented move beyond conventional images and discourses of Nordic gender- and women-friendliness by critically investigating how and to what extent gender equality serves nation-branding in the Nordic region. Nation-branding is an unescapable part of globalisation, which is a market-oriented process dominated by the West and predicated on the creation of winners and losers. Hence, efforts to strengthen the national brand or reputation of specific Nordic countries with the aid of gender equality as a political and symbolic value inevitably help to reinforce already established global hierarchies where the Nordics play the role of moral superpower. This book comprises scholars from various fields of specialisation, and provides evidence and understanding for the growing interaction between gender-equality policies and nation-branding in all five Nordic countries. It does so by exploring a variety of policy fields and issues including women’s rights, foreign policy, rape and legislation, female quotas and business policies, in addition to the index industry. The rise of the global indexes has reproduced forceful images of the Nordic countries as frontrunners of gender equality, which indeed help the Nordic countries to further position themselves as ‘best at being good’. This book will be of great interest to students and scholars of Nordic gender equality in political science, sociology, law, criminology, political psychology and history, as well as those interested in nation branding, Nordic studies and exceptionalism. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781003017134, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Download or read book The Nordic Wave in Place Branding written by Cecilia Cassinger and published by Edward Elgar Publishing. This book was released on with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regard to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology and political science.
Download or read book Nordic Council of Ministers Communication Strategy 2015 2018 written by Nordic Council of Ministers and published by Nordic Council of Ministers. This book was released on 2015-10-06 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: This communication strategy is an overarching strategy for the Nordic Council of Ministers – a supporting and, within its field of expertise, governing document that will help to increase the visibility and impact ofNordic co-operation. Nordic co-operation is governed by a total of eleven councils of ministers. This is a complex structure comprising units (secretariats, institutions,offices, etc.) each of which have various duties. Therefore, thisoverarching strategy must be complemented by unit-specific strategiesand guidelines. The Nordic Council of Ministers Communication Strategy, 2015–2018 shall ultimately underpin the Nordic Council of Ministers’ vision and goals and relate to the organisation’s other governing documents. This strategy has been passed by the Ministers for Nordic Co-operation and replaces the previous strategy, Nordic Council of Ministers Communication Strategy, 2011–2013. The sub-strategies and guidelines for internal and external communication that complement this overarching strategy within the various units of the organisation shall derive from this overarchingstrategy.
Download or read book Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries written by Louis Clerc and published by BRILL. This book was released on 2015-09-29 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries provides an historical perspective on public diplomacy and nation branding in the Nordic and Baltic countries from 1900 to the present day. It highlights continuity and change in the efforts to strategically represent these nations abroad, and shows how a self-understanding of being peripheral has led to similarities in the deployed practices throughout the Nordic-Baltic region. Edited by Louis Clerc, Nikolas Glover and Paul Jordan, the volume examines a range of actors that have attempted to influence foreign opinions and strengthen their country’s political and commercial position. Variously labelled propaganda, information, diplomacy and branding, these constant efforts to enhance the national image abroad have affected how the nation has been imagined in the domestic context.
Download or read book Nordic voices written by Nordic Council of Ministers and published by Nordic Council of Ministers. This book was released on 2016-01-13 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to the Secretary-General of the UN, Ban Ki-moon, the countries of the Nordic Region are the strongest countries in the UN’s 70-year history. “This is a fact that commands respect and strengthens you as a region,” he said. The individuals in this book, all of whom are active in various international arenas, are testament to the great interest in the Nordic Region and the fact that the global Nordic voice is now perhaps more important than ever.
Download or read book A Research Agenda for Place Branding written by Dominic Medway and published by Edward Elgar Publishing. This book was released on 2021-04-30 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider its purpose and goals.
Download or read book Do Gooders at the End of Aid written by Antoine de Bengy Puyvallée and published by Cambridge University Press. This book was released on 2021-07-22 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that policymakers capitalize on Scandinavia's humanitarian reputation in world affairs to legitimize their policy and diplomatic interests.
Download or read book Growth welfare and values written by and published by Nordic Council of Ministers. This book was released on 2014-10-28 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2015, it will be Denmark’s turn to hold the Presidency of the Nordic Council of Ministers and lead the way in this important form of collaboration, which for many decades has served to nurture and enhance the strong sense of affinity between our nations. The people of the Nordic Region have close ties as a result of their shared history and values, on the basis of which a partnership has evolved that serves as a rich source of mutual inspiration and support. It has also given rise to ways of working together that provide relevant and topical answers to the challenges that we all face. One example of this is the long-standing commitment to promoting crossborder freedom of movement between our countries, which is crucial if Nordic companies and ordinary people are to reap the benefits of our geographical proximity, shared attitudes and sense of cultural affinity. This will continue to be a key component of Nordic co-operation. Nordic co-operation has celebrated many successes over the years, but we mustn’t rest on our laurels. It is crucial that we continue to generate real added value and come up with tangible solutions to new challenges as they arise. This is particularly important as we start to recover from the global economic crisis, which had a major impact on our countries. The crisis forced us to make a series of difficult decisions – not least in order to protect the Nordic welfare systems. The latter may well have proved robust but have not emerged unscathed. In the next few years, it will be of paramount importance that that we put the crisis behind us for good and cement the foundations of a society that will remain dynamic and innovative. We need to keep creating opportunities for those able to take advantage of them, and provide a safety net for those who find it difficult to cope on their own. The Danish Presidency will concentrate on four themes designed to strengthen and focus the Nordic partnership. We will turn the spotlight on growth and employment; we will uphold Nordic welfare; we will enhance knowledge of Nordic values by bolstering the Nordic “brand”; and we will focus on the Arctic. We look forward to a close and rewarding partnership with our Nordicneighbours and friends throughout 2015.
Download or read book The Nordic Model and Its Influence in the 21st Century written by Michael A. Livingston and published by Cambridge University Press. This book was released on 2021-12-16 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains why the Nordic Model retains its influence, especially on the Anglo-American left, notwithstanding internal problems.
Download or read book The Nature of Nordic Music written by Tim Howell and published by Routledge. This book was released on 2019-09-19 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Nature of Nordic Music explores two distinctive yet complementary understandings of the term ‘nature’: the inherent features, characters and qualities of contemporary Nordic music, and how the elemental forces of nature, the phenomena of the physical world (landscape, climate, environment), inspire and condition creativity here. Within a broader debate about the meaning of ‘Nordicness’, 12 case studies challenge our assumptions about a ‘Nordic tone’ to reveal a creative energy that is diverse and cosmopolitan in outlook. Each of the three parts of the book – ‘Identities’, ‘Images’ and ‘Environments’ – accommodates an eclectic array of musical genres (classical, popular, jazz, folk, electronic). This book will appeal to anyone interested in Nordic music and culture, especially students and researchers.
Download or read book New Nordic Peace Nordic Peace and Conflict Resolution Efforts written by Hagemann, Anine and published by Nordic Council of Ministers. This book was released on 2019-04-09 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a long time, the Nordic countries have been a region of peace, with the ability to resolve conflicts peacefully among themselves, and a region for peace, actively promoting peace globally. Although efforts to actively brand the Nordic region are ongoing, the Nordic Peace brand is an area with untapped potential. The Nordics have rich traditions for working together on peace and conflict resolution. These joint efforts have grown organically and informally from like-mindedness, letting the common Nordic culture and ways of working foster integration among them where relevant. The people working in the Nordic countries on Nordic cooperation and peace recognize the potential of strengthening the Nordic Peace brand. One area of special potential is increasing focus on the shared Nordic priorities of prevention and the women, peace and security agenda as part of the Nordic Peace brand.
Download or read book The Making and Circulation of Nordic Models Ideas and Images written by Haldor Byrkjeflot and published by Routledge. This book was released on 2021-10-19 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This critical and empirically based volume examines the multiple existing Nordic models, providing analytically innovative attention to the multitude of circulating ideas, images and experiences referred to as "Nordic". It addresses related paradoxes as well as patterns of circulation, claims about the exceptionality of Nordic models, and the diffusion and impact of Nordic experiences and ideas. Providing original case studies, the book further examines how the Nordic models have been constructed, transformed and circulated in time and in space. It investigates the actors and channels that have been involved in circulating models: journalists and media, bureaucrats and policy-makers, international organizations, national politicians and institutions, scholars, public diplomats and analyses where and why models have travelled. Finally, the book shows that Nordic models, perspectives, or ideas do not always originate in the Nordic region, nor do they always develop as deliberate efforts to promote Nordic interests. This book will be of key interest to Nordic and Scandinavian studies, European studies, and more broadly to history, sociology, political science, marketing, social policy, organizational theory and public management. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
